A review on visual criteria of pure milk packaging for parents and their children (case study: Tehran, Iran)

2016 ◽  
Vol 118 (1) ◽  
pp. 83-99 ◽  
Author(s):  
Mohsen Rasouli Valajoozi ◽  
Nosrat Ollah Zangi

Purpose – The purpose of this paper is to compare and find the significance of aesthetic standards related to the packaging design of pure milk among two groups of parents and children in order to help the designers and marketers to identify these two groups of consumers well. Design/methodology/approach – The results of questionnaire were used to get the required data. The selected samples were divided into two groups of 110 parents and children aged between seven and 14 years old who responded to the questions. The subjects were compared and evaluated within the convenience stores in the cosmopolitan city of Tehran based on four independent variables as the influential factors in packaging attractiveness. Data were analyzed through the statistical analysis software using the Independent t-test analysis. Findings – The results of analysis showed that all the variables vary significantly among these two groups. Besides, the importance and priority of variables were determined for each group based on the mean score of each variable. Originality/value – According to the results of this study, it could be concluded that the selection criteria and packaging attractiveness varies among children and parents, and the aesthetic factors of packaging could be used with different priorities for these two groups. And also at the end of research some practical recommendations are presented in order of importance based on parents’ preferences.

2017 ◽  
Vol 2 (3) ◽  
pp. 33
Author(s):  
Wichanat Tiwasing ◽  
Nopadon Sahachaisaeree

The present research uses toy packaging as an exploratory case study to test the research design. The case study is so selected since it involves merchandizes in conflict between the needs of children and the trust of guardians. It also engages the role of playing as a learning process promoting children’s imaginary and creativity thinking. Visual stimuli along with self-report questionnaires are used to test the perceptual response of both children and guardians on the aspects of attractiveness, safety, value and taste. The study found a number of contradictions on preferences between children and parents which demands design rethinking. Keywords: children’ visual perception, package design © 2017. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.


2016 ◽  
Vol 22 (4) ◽  
pp. 743-751 ◽  
Author(s):  
Jin Sun

Purpose The purpose of this paper is to describe a visual try-in evaluation framework for the template-guided modelling of a nasal prosthesis. Design/methodology/approach For patients with nasal defects, there is no self-information that can be used for the fabrication of the nasal prosthesis. Based on model retrieval from a database, the template-guided model construction method can ensure successful building of the nasal prosthesis. The deviation measurement between the two mid-planes of pre-operative and visual post-operative patient’s face allowed a virtual try-in approach in the symmetry evaluation of the prosthetic rehabilitation. The test of fit between the prosthesis model and the surrounding tissue data also provided an evaluation of whether the nasal prosthesis fit the patient’s appearance well before operation. Findings A case study confirmed that this visual try-in evaluation framework has potential to design the desired nasal prosthesis for daily clinical practice. Practical implications This technique facilitates modelling of nasal prostheses while helping to predict the effect before the prosthesis is manufactured. Originality/value This visual try-in evaluation framework has great potential for use in clinical applications because of its advantages on the aesthetic evaluation of the prosthetic rehabilitation.


2008 ◽  
Vol 18 (3) ◽  
pp. 313-335 ◽  
Author(s):  
Jeewon Choi ◽  
Hyeonjoo Seol ◽  
Sungjoo Lee ◽  
Hyunmyung Cho ◽  
Yongtae Park

PurposeThe purpose of the paper is to distinguish features of m‐commerce from those of e‐commerce and identify factors to influence customer satisfaction (m‐satisfaction) and loyalty (m‐loyalty) in m‐commerce by empirically‐based case study.Design/methodology/approachFirst, based on previous literature, the paper builds sets of customer satisfaction factors for both e‐commerce and m‐commerce. Second, features of m‐commerce are identified by comparing it with current e‐commerce through decision tree (DT). Third, with the derived factors from DT, significant factors and relationships among the factors, m‐satisfaction and m‐loyalty are examined by m‐satisfaction model employing structural equation model.FindingsThe paper finds that m‐commerce is partially similar in factors like “transaction process” and “customization” which lead customer satisfaction after connecting an m‐commerce site, but it has unique aspects of “content reliability”, “availability”, and “perceived price level of mobile Internet (m‐Internet)” which build customer's intention to the m‐commerce site. Through the m‐satisfaction model, “content reliability”, and “transaction process” are proven to be significantly influential factors to m‐satisfaction and m‐loyalty.Research implications/limitationsThe paper can be a meaningful step to provide empirical analysis and evaluation based on questionnaire survey targeting actual users. The research is based on a case study on digital music transaction, which is indicative, rather than general.Practical implicationsThe paper meets the needs to focus on customer under the fiercer competition in Korean m‐commerce market. It can guide those who want to initiate, move or broaden their business to m‐commerce from e‐commerce.Originality/valueThe paper develops a revised ACSI model to identify individual critical factors and the degree of effect.


2016 ◽  
Vol 37 (1) ◽  
pp. 11-18 ◽  
Author(s):  
Thibaut Bardon ◽  
Stefano Borzillo

Purpose – The purpose of this paper is to address the question of how two seemingly opposite principles – managerial control and autonomy – simultaneously affect, positively and negatively, managers’ motivation to develop together innovative practices in a community of practice (the Custoprog community). Design/methodology/approach – A single-case study was conducted in the Custoprog community, during which 22 semi-directive interviews with Custoprog members were conducted over a period of eight months. Members are all EuroAirport middle managers of EuroAirport (a Western Europe international airport). Findings – The findings highlight how Custoprog members experience the conflicting situation of enjoying some autonomy (granted by top management), while being subjected to some degree of managerial control. Our results focus on how these two opposite principles (control and autonomy) simultaneously (positively as well as negatively) affect the motivation of Custoprog members to develop innovative practices together. Research limitations/implications – The study is limited by the scope of the sample. Further research conducted in multiple communities of practice (CoPs) may therefore be useful for comparability purposes, and to generalize our results. Practical implications – We provide a set of practical recommendations to steer CoPs effectively, by achieving a delicate balance between control and autonomy. Originality/value – Our investigation contributes to understanding the strategic benefits of using CoPs as an informal means of developing and diffusing customer-related innovative practices.


2014 ◽  
Vol 22 (4) ◽  
pp. 426-448 ◽  
Author(s):  
Christoph Barmeyer ◽  
Ulrike Mayrhofer

Purpose – The purpose of this paper is to examine whether characteristics of French organizations can be found in the Airbus Group, ancient European Aeronautic Defence and Space Company (EADS) Group, and how these characteristics have evolved over time in comparison to German ones. Design/methodology/approach – This article presents an in-depth case study by using a contextual approach, considering influential factors which are likely to influence the evolution of organizations. Findings – The analysis shows that the Airbus Group reflects characteristics of French organizations: the importance of strategy, the principle of honour, centralization of decision and power, the role of the state in the capital and its influence via professional networks of its elite coming from the Grandes Ecoles. These findings confirm a relative continuity of national peculiarities over time. The recent evolution of the company also highlights the German influence, notably in terms of shares and management positions. Research limitations/implications – The case study demonstrates that the Airbus Group has become a multinational company where contextual elements and organizational structures regulate intercultural relationships of interests, influence and power. Originality/value – Five contextual factors are proposed, which allow to understand and structure the peculiarities of French organizations, in comparison to German ones as well as power distribution within the Airbus Group.


2019 ◽  
Vol 5 (3) ◽  
pp. 259-282 ◽  
Author(s):  
Mohammad Nematpour ◽  
Amin Faraji

Purpose The purpose of this paper is to identify and prioritize the positive and negative impacts of tourism on the process of tourism growth at a national scale in Iran, by taking into account the reviews of previous studies, views of experts and structural analysis. Design/methodology/approach In this investigation, structural analysis technique has been used to identify the correlation between variables by using mix method data analysis. By using cross-impact analysis (N × N integer matrix) in the form of the Micmac method, the economic, sociocultural and environmental factors have been evaluated. Findings The results of the distribution of factors in the coordinate axes and the graphs between them indicate their features, and for reaching a sustainable system of tourism development, at first, priority should be given to the negative influential factors, especially the environmental fields, and then the focus should be on the decrease of the dual and risk variables as they cannot be anticipated. Originality/value For the rapid growth of tourism in many countries, governments ensure that policies have been heeded in designing and preparing general plans of the country to understand how the development trend is moving on. In this respect, arisen impacts of tourism system are one of the important issues during the development path and in the field of tourism future. Because of the complexity and broadness of tourism activities, these impacts have also many interconnected dimensions that should also be considered while studying tourism impacts.


2016 ◽  
Vol 8 (4) ◽  
pp. 455-468 ◽  
Author(s):  
Rachael-Anne Knight ◽  
Nicola Botting

Purpose The purpose of this paper is to address the management of undergraduate final year research dissertations. It intends to explain and clarify the experience of two models of delivery (student-led/academic-led) with reference to interest development theory (Hidi and Renninger, 2006). Design/methodology/approach The authors focus on the advantages and drawbacks of each model within the context of the research literature, and describe a case study of the experiences of lecturers and students in one division of a metropolitan UK university, running a leading programme in speech and language therapy (pathology). Recommendations are made which are intended to be of use to colleagues across disciplines and organisations. Findings The authors argue that a delivery where students can choose their research topic from a limited set suggested by supervisors (academic-led model) is best placed to meet motivational challenges in Hidi and Renninger’s framework, and also increase feasibility for staff. The authors discuss how such a model might best be implemented. Originality/value Describing case study experiences within a conceptual framework is important for the development of improved supervision methods. It is hoped that this case study paper will inform other institutions by providing clear theoretical underpinnings and practical recommendations; and that it will lead to further empirical research into models of organising final year dissertations.


2016 ◽  
Vol 13 (2) ◽  
pp. 147-165 ◽  
Author(s):  
Fenio Annansingh ◽  
Thomas Veli

Purpose This paper aims to investigate children interaction in cyberspace and their use of Web 2.0 technologies. It sought their perception of internet risks as well as their knowledge and experience with electronic safety (e-safety) measures. It also considered parents’, teachers’ and other stakeholders’ perception of internet risks, e-safety procedures and children’s practices while online. Design/methodology/approach The research adopted a mixed method approach which involved the use of questionnaires and semi-structured interviews. The results were presented and analysed using descriptive statistics, while the interviews utilised coding and data structuring. Findings This research highlighted that e-safety policies and procedures have not kept up to date with technological advances. Children were also developing an online presence, and because it was considered normative behaviour, they were not always cautious. Consequently, society was reactive when dealing with the internet risk issues. Hence, more resources were needed to educate parents and children on safe practices on the internet. Research limitations/implications This is an exploratory study and further research should be conducted for broader generalisations. Practical implications The paper makes a number of practical recommendations for education providers and parents to raise awareness of internet risks and e-safety initiatives. Originality/value This paper further extends the body of theory on e-safety and provides new insights into the risks exposure of children on the internet. It also highlights the limitations of e-safety initiatives.


2017 ◽  
Vol 12 (2-3) ◽  
pp. 144-157 ◽  
Author(s):  
Donald Forrester

Purpose There are often calls for more focus on outcomes in Children’s Social Care yet there is little consensus on what these outcomes should be. Key challenges include who should decide what outcomes should be measured and the sheer range of issues that social workers deal with. The purpose of this paper is to provide a reflective account of approaches to measuring outcomes that the author has used in recent studies in order to illustrate the complexity involved in understanding what the purpose of Children’s Social Care is and therefore how outcomes might be measured. Design/methodology/approach A review of and reflection on lessons from recent research studies carried out by the author and colleagues. Findings The results are used to illustrate and support an argument that Children’s Social Care performs multiple functions and that this has implications for thinking about outcomes. Helping children and parents is one element of the work, but assessing risk across large numbers of referrals and identifying those that require involvement is equally important. Furthermore, the social work role requires complex considerations around liberty and the rights of parents and children. One consequence of this is that the quality of the service provided is important in its own right. Research limitations/implications It is suggested that the evaluation of Children’s Social Care involves four types of outcomes: measures of the quality of the service provided; assessment of whether the “right” families are being worked with; client-defined measures of change; and the development of appropriate standardised instruments. Examples of approaches in each area are discussed. Practical implications The theoretical considerations suggest that we need to have a multi-dimensional approach to evaluating, inspecting and leading Children’s Social Care services. In particular, the importance of the quality of delivery and appropriate targeting of the service are emphasised, as well as considering various approaches to measuring outcomes. Originality/value The paper proposes a combination of qualitative and quantitative measures of process, assessment and outcomes for evaluating outcomes in Children’s Social Care.


Author(s):  
Alqiz Lukman

PurposeThis study presents an example of sustainable cultural heritage tourism. The heritage tourism at the site of the ship USAT Liberty in the small fishing village of Tulamben on the northeast coast of Bali Island plays a significant role in the lives of the local people who live nearby, who actively participate in the site's management.Design/methodology/approachThis study assessed the management of the site by the local community by means of formal interviews with major stakeholders, informal conversations, and observations in the field.FindingsAlthough it lacks any direct historical connection with the local community, the reuse of the shipwreck as a tourist asset has motivated the community to participate in the conservation of the site and sustain its values. This article argues that the case of the USAT Liberty demonstrates that the management of heritage sites can be effectively sustained using bottom-up approaches.Originality/valueThe USAT Liberty case study provides insights and practical recommendations that could be valuable for other cultural heritage sites in implementing management with a bottom-up approach. This paper enriches the knowledge of community-based management and promotes it as a pathway to sustainable cultural heritage tourism.


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