A study of a service brand process in a cruise context: the perspective of the service employees

2014 ◽  
Vol 8 (4) ◽  
pp. 446-461
Author(s):  
Hugo Skaalsvik ◽  
Bjørn Olsen
Keyword(s):  
Research Literature ◽  
Research Field ◽  
Influential Factors ◽  
Social Implication ◽  
Content Type ◽  
Service Employees ◽  
Market Communication ◽  
History Of ◽  
Research Findings ◽  
Cruise Line

Purpose – The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). Design/methodology/approach – A qualitative design guided the research and the research instrument employed was semi-structured in-depth interviews with service employees employed in the shipping line Hurtigruten ASA. Findings – The research shows that the long history of the Hurtigruten, the role of leadership and culture, organising principles and analytical orientation were influential factors to the branding process on the Hurtigruten and that determined the key characteristics of the process, that of a structured process. Research limitations/implications – Although, the study is innovative in its orientation, the research findings are restricted to the research context: on the Hurtigruten. However, the inductive approach makes it possible to conduct follow-up studies including more cruise line carriers. Practical implications – A set of advices is provided which is beneficial in making the Hurtigruten an even stronger brand. One advice is to develop brand messages to be used in market communication which is built on attractive values to tourists such as Norwegian sea man skills, safety, reliability, comfort and exoticness. Social implications – One important social implication is the suggestion to integrate the service employees in branding processes which may have consequences for employees’ brand commitment and loyalty. Originality/value – In the research literature, more research on services branding is called for. Thus, the study contributes to the extant knowledge on an interesting research field and the value of the study lies in its in-depth exploration of an important management process, that of services branding.

Qualitative generalising in accounting research: concepts and strategies

2016 ◽  
Vol 29 (6) ◽  
pp. 1100-1131 ◽  
Author(s):  
Lee D. Parker ◽  
Deryl Northcott
Keyword(s):  
Design Methodology ◽  
Research Literature ◽  
Key Factors ◽  
General Applicability ◽  
Information Systems Management ◽  
Content Type ◽  
Accounting Research ◽  
Research Findings ◽  
Quality Of Research

Purpose – The purpose of this paper is to identify and articulate concepts and approaches to qualitative generalisation that will offer qualitative accounting researchers avenues for enhancing and justifying the general applicability of their research findings and conclusions. Design/methodology/approach – The study and arguments draw from multidisciplinary approaches to this issue. The analysis and theorising is based on published qualitative research literatures from the fields of education, health sciences, sociology, information systems, management and marketing, as well as accounting. Findings – The paper develops two overarching generalisation concepts for application by qualitative accounting researchers. These are built upon a number of qualitative generalisation concepts that have emerged in the multidisciplinary literatures. It also articulates strategies for enhancing the generalisability of qualitative accounting research findings. Research limitations/implications – The paper provides qualitative accounting researchers with understandings, arguments and justifications for the generalisability of their research and the related potential for wider accounting and societal contributions. It also articulates the key factors that impact on the quality of research generalisation that qualitative researchers can offer. Originality/value – This paper presents the most comprehensively sourced and developed approach to the concepts, strategies and unique deliverables of qualitative generalising hitherto available in the accounting research literature.

Navigeren in het onderzoeksveld en het onderzoekersveld: reflecties op onderzoekspositionaliteit in (vermeend) insideronderzoek

KWALON ◽  
2021 ◽  
Vol 26 (1) ◽  
pp. 43-51
Author(s):  
Jing Hiah
Keyword(s):  
Social Science ◽  
Social Science Research ◽  
Science Research ◽  
Research Process ◽  
Research Field ◽  
Content Type ◽  
Insider Research ◽  
Labour Relations ◽  
Research Findings ◽  
Shed Light

Abstract Navigating the research and researchers’ field: Reflections on positionality in (assumed) insider research To challenge rigid ideas about objectivity in social science research, qualitative researchers question their own subjectivity in the research process. In such endeavors, the focus is mainly on the positionality of the researcher vis-à-vis their respondents in the research field. In this contribution, I argue that the positionality of the researcher in academia, what I refer to as the researchers’ field, is equally important as it influences the way research findings are received and evaluated. Through reflections on positionality in my insider research concerning labour relations and exploitation in Chinese migrant businesses in the Netherlands and Romania, I explore how my positionality as an insider negatively influenced my credibility and approachability in the researchers’ field. I conclude that it is necessary to pay more attention to researchers’ positionality in academia as it may shed light on and make it possible to discuss the written and unwritten standards of researchers’ credibility and approachability as an academic in the researchers’ field. Accordingly, this could provide insights into the causes of inequalities in academia and contribute to the current challenge for more diversity in academia.

scholarly journals Corporate reputation

2018 ◽  
Vol 25 (1) ◽  
pp. 47-64 ◽  
Author(s):  
Vanessa Pires ◽  
Guilherme Trez
Keyword(s):  
Organizational Performance ◽  
Corporate Reputation ◽  
Research Field ◽  
Social Implication ◽  
Public Companies ◽  
Content Type ◽  
Theoretical Paper ◽  
The Difference ◽  
And Performance ◽  
The Relationship

Purpose The purpose of this paper is to discuss the different approaches to the corporate reputation construct, in order to identify a comprehensive definition that can be used for measurement purposes, gaps identified by previous literature identified. Design/methodology/approach This is a theoretical essay. The authors analyzed studies that involve the relationship between corporate reputation and organizational performance, and the attributes of national and international corporate reputation ratings. Findings The authors identified a more comprehensive definition for the reputation construct, and indicated courses for the construct’s measurement, by considering: the judgment by the stakeholders (internal, suppliers, clients and the financial market); periodical evaluations under different organizational perspectives; attention to theoretical assumptions, among other aspects. Research limitations/implications The study is a theoretical paper that presents that the research field has many definitions that cannot be used interchangeably. It indicated how the reputation construct should be operationalized for measurement purposes. This study presented a reflection on the relationship between corporate reputation and performance, showing that it is not a settled topic in the academy. Practical implications The study advances the understanding of the reputation construct measurement, considering the adopted definition and the discussion of the attributes of the main ratings on corporate reputation. The adoption of a measurement method that takes into account the definition used in this study and the features of the methodologies discussed will improve the corporate reputation assessment. Social implications Literature indicates that a good corporate reputation can affect organizational performance and the inverse relationship is also true. As a social implication, it is extremely relevant to improve the understanding the definition and measurement methods of this construct. Originality/value This study discusses one of the most important intangible resources for organizations, contributing to the understanding of the difference between the market value and the book value of public companies. Besides it should be considered that there is one lack of a definition directly related to the measurement of the reputation construct in the literature, a gap in which this study contributes.

Factors influencing cruise vacations: the impact of online reviews and environmental friendliness

2019 ◽  
Vol 74 (3) ◽  
pp. 400-415 ◽  
Author(s):  
Frida Bahja ◽  
Cihan Cobanoglu ◽  
Katerina Berezina ◽  
Carolin Lusby
Keyword(s):  
Decision Making ◽  
Influencing Factors ◽  
Online Reviews ◽  
Influential Factors ◽  
Decision Making Process ◽  
Relative Importance ◽  
Environmental Friendliness ◽  
Content Type ◽  
Cruise Line ◽  
The Impact

Purpose The purpose of the study was to discover the relative importance of influencing factors toward booking a cruise vacation. Based on a review of literature, this study focused on exploring the relative importance of six influential factors in cruise customers’ decision-making process: cruise vacation price, cruise duration, distance from the cruise port, itineraries, environmental friendliness of cruise line and cruise online reviews. Design/methodology/approach The complexity of cruise customers’ decision-making process for involving these six attributes with several levels was examined with choice-based conjoint (CBC) analysis. CBC was selected due to its realistic approach to purchase decisions, in the form of trade-offs. The online survey collected data anonymously. The survey was distributed through Amazon’s Mechanical Turk (Mturk) platform. The sample consisted of 450 cruise customers, who had experienced a cruise vacation before. Findings The findings of the study showed that online reviews were the most influential attribute for cruise customers in their cruise decision, followed very closely by the environmental friendliness of the cruise line. The next influential factor was the duration of the cruise vacation, which was followed by distance from the cruise port, cruise itinerary and cruise vacation price. The best and the worst cruise vacation profiles were generated based on the CBC analysis. Practical implications The findings of this study provide some insights with regard to cruise customers’ importance about influencing factors when deciding on a cruise vacation. Originality/value The research provides insides in understanding the influential factors at the last stage of cruise customers’ decision-making process. In this regard, cruise industry can pay more attention in promoting the attributes of a cruise offer as influential factors. Additionally, the findings of this study contribute to the general knowledge about cruise customers’ decision-making process.

Food cold chain management: what we know and what we deserve

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shashi Shashi ◽  
Piera Centobelli ◽  
Roberto Cerchione ◽  
Myriam Ertz
Keyword(s):  
Citation Analysis ◽  
Intellectual Development ◽  
Research Field ◽  
Cold Chain ◽  
Future Research ◽  
Policy Makers ◽  
Content Type ◽  
Planning Models ◽  
Critical Issues ◽  
Research Findings

Purpose The purpose of this paper is to present a quantitatively supported explanation of the intellectual development, the schools of thought and the sub-areas of the food cold chain (FCC) research to derive meaningful avenues for future research. Design/methodology/approach This study builds on bibliometric analysis and network analysis to systematically evaluate a sample of 1,189 FCC articles published over the past 25 years. The descriptive statistics and science mapping approaches using co-citation analysis were performed with VOSviewer software. Findings The findings reveal a state-of-the-art overview of the top contributing and influential countries, authors, institutions and articles in the area of FCC research. A co-citation analysis, coupled with content analysis of most co-cited articles, uncovered four underlying research streams including: application of RFID technologies; production and operation planning models; postharvest waste, causes of postharvest wastage and perishable inventory ordering polices and models; and critical issues in FCC. Current research streams, clusters and their sub-themes provided meaningful discussions and insights into key areas for future research in FCC. Originality/value This study might reshape practitioners’, researchers’ and policy-makers’ views on the multifaceted areas and themes in the FCC research field, to harness FCC’s benefits at both strategic and tactical level. Finally, the research findings offer a roadmap for additional research to yield more practical and modeling insights that are much needed to enrich the field.

scholarly journals Sidney J. Levy: an autobiography

2017 ◽  
Vol 9 (2) ◽  
pp. 127-143 ◽  
Author(s):  
Sidney Jay Levy
Keyword(s):  
Personal Growth ◽  
Work Experience ◽  
Design Methodology ◽  
Life Story ◽  
Life Experiences ◽  
Research Literature ◽  
Content Type ◽  
Marketing Education ◽  
History Of ◽  
Historical Developments

Purpose This autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical developments that have influenced the study of consumer behavior and the concept of branding. Design/methodology/approach This paper is an autobiographical essay, a personal history. Findings The reminiscence illustrates the way life experiences evolve, showing the interaction among personal growth, education, career choices and work experience that led to Professor Levy’s contributions to the field of marketing education and its research literature. Originality/value The paper describes a unique life, and an unusual explication of the personal life sources of influential ideas. It is novel in its large perspective and integrative narrative, and the unusual exposure of its various conceptual issues and links. It should be of interest to marketing historians, managers and scholars of marketing education.

Service branding: suggesting an interactive model of service brand development

Kybernetes ◽  
2014 ◽  
Vol 43 (8) ◽  
pp. 1209-1223 ◽  
Author(s):  
Hugo Skaalsvik ◽  
Bjørn Olsen
Keyword(s):  
Content Type ◽  
Service Employees ◽  
Interactive Model ◽  
Customer Involvement ◽  
Service Leadership ◽  
Brand Development ◽  
Service Brand ◽  
Research Findings ◽  
The Individual ◽  
Practical Implications

Purpose – The purpose of this paper is to suggest an interactive model of service brand development. Design/methodology/approach – The design employed in the research represents a holistic and systemic approach to services branding and the methodology employed is conceptual desk research. Findings – The research findings encompass an interactive model of service brand components grounded on a systemic perspective. By building on services brand theory, three key actors constitute the components of the model, namely service leadership, service employees and customers. The findings also state how successful service branding may be obtained at the level of the individual service enterprise. Practical implications – The paper outlines a set of practical implications. For example, successful service brand development is obtained through a high degree of service orientation, customer involvement, an involvement model of service leadership and a motivated, committed and empowered workforce, particularly those employees at the frontline. Originality/value – The originality and value of the research rests on using systemic thinking in the development of an interactive model of services brand development

In-prison therapeutic communities in California

2019 ◽  
Vol 40 (3/4) ◽  
pp. 142-158
Author(s):  
Rod Mullen ◽  
Naya Arbiter ◽  
Claudia Rosenthal Plepler ◽  
Douglas James Bond
Keyword(s):  
Personal Experience ◽  
Design Methodology ◽  
Research Literature ◽  
Therapeutic Communities ◽  
Community Based ◽  
Content Type ◽  
Research Findings ◽  
The Government ◽  
Reducing Recidivism ◽  
Practical Implications

Purpose Over nearly six decades in prison, therapeutic communities (TCs) have waxed and waned in California. While there have been dramatic and demonstrable sucess with some of the most intractable populations in California prisons, the TC model has met substantial challenges, both bureaucratic and political. The paper aims to discuss this issue. Design/methodology/approach This is a six-decade review of in-prison TCs in California based both on the research literature and from personal experience over 30 years providing both in-prison and community based TCs in California. Findings Despite well-documented success reducing the recidivism of violent offenders in California prisons (which is now the bulk of the population), the government has ignored the success of well implemented in-prison TCs, and has implemented a CBT model which has recently been documented to have been ineffective in reducing recidivism. The State is now at a crossroads. Research limitations/implications Documented research findings of success do not necessarily result in the implementation of the model. Practical implications There is evidence that violent felons are amenable to treatment. Social implications Public concern over the return of violent felons from prison can be ameliorated by the evidence of the effectiveness of TC treatment in prison. Originality/value There is no other publication which captures the narrative of the TC in California prisons over six decades.

Investigation into the development and historical roots of collection development by referenced publication year spectroscopy

2020 ◽  
Vol 39 (4) ◽  
pp. 97-103
Author(s):  
Basharat Ahmad Malik ◽  
Ashiya Ahmadi
Keyword(s):  
Research Work ◽  
Research Field ◽  
Library Science ◽  
Data Sets ◽  
Collection Development ◽  
Data Set ◽  
Content Type ◽  
Abstract Author ◽  
Time Period ◽  
History Of

Purpose The purpose of this study is the application of a recently developed quantitative method named Referenced Publication Year Spectroscopy (RPYS) in the spectrum of Collection Development. RPYS portrays peak years to be recognized in citations in a research field that guarantees to assist in the identification of significant contributions and groundbreaking revelations in a research field. Design/methodology/approach Preliminary data of the study has been extracted from Web of Science (WoS) by using two phrases “collection development” and “collection building” to search in terms of the topic (comprising four parts: title, abstract, author keywords and KeyWords Plus). The search was restricted to the time period 1974-2017, which formulated a data set of 1,682 documents covering 29,017 cited references. The program CRExplorer (www.crexplorer.net) was used for the extraction of cited references from the data sets downloaded from WoS. Further analysis was performed manually using MS-Excel 2016. Findings The present study identified seminal works, which contributed to a high extent to the evolution and development of collection development. The analysis of all cited references using the RPYS method showed nine peaks, which present historical roots of collection development and revealed that the basic idea of this very subfield of library science dates centuries back. Moreover, the results of the investigation on most effective documents (in the form of peaks) revealed that the field of collection development significantly influenced by the works of authors such as Gabriel Naudé, Gabriel Peignot, Giulio Petzholdt, P L Gross, E M Gross, Richard Trueswell, Allen Kent, Ross Atkinson, etc. Practical implications The analysis of works cited in publications helps to ascertain important intellectual contributions related to a particular domain of knowledge. It not only helps in extracting the most important works but also it helps to reconstruct the history of a specific research field by examining the specific role of the cited references. Therefore, the results of the study could be useful for researchers, practitioners, scholars and more specifically bibliophiles, bibliographers and librarians to gain a better understanding of seminal works in the spectrum of collection development. Originality/value To the best of authors’ knowledge, the present research work is unique and novel in the spectrum of collection development, which explored and examined the pivotal works in the field by using the RPYS method.

scholarly journals Learning with the devil: mentoring and advocates

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fiona Wilson
Keyword(s):  
Lived Experience ◽  
Research Literature ◽  
Mentoring Relationships ◽  
Structured Interviews ◽  
Content Type ◽  
Research Findings ◽  
Definition Of ◽  
Almost All ◽  
Power Needs ◽  
The Devil

PurposeThe purpose of this research was to understand the lived experience of mentoring to provide insight for those who manage and experience mentoring at work.Design/methodology/approachSemi-structured interviews with a cohort of 43 mentors and their mentees plus key informants were conducted. It is a longitudinal qualitative study undertaken with a year's cohort of mentors (referred to as “devilmasters”) and mentees (“devils”) in the profession of law, amongst Scottish barristers, advocates.FindingsThe meanings of mentoring differed widely between individuals. Mentoring relationships differed in their depth, quality and benefits the mentees received. The research findings reveal the inconsistencies and inequalities that are a fundamental part of the experience of mentoring that, as yet, the research literature has missed. The research also revealed how mentoring alone was not enough and that structured training was required to supplement mentoring. Further, there is a dependency to be found in mentoring. The mentoring process is power laden.Research limitations/implicationsResearchers may need to provide a definition of mentoring to those they research. Power needs to be fore-grounded in research.Originality/valueAs almost all previous research on mentoring is survey based, this is one of the few studies of the lived experience of mentoring, socialization and cognitive apprenticeship.

Sign in / Sign up

Export Citation Format

Share Document