A descriptive analysis of consumer’s price promotion literacy skills

2016 ◽  
Vol 44 (12) ◽  
pp. 1223-1244 ◽  
Author(s):  
Pei Jie Tan ◽  
Svetlana Bogomolova

Purpose The purpose of this paper is twofold: first, to provide a descriptive analysis of consumers’ ability to comprehend and use common price promotion information when they choose to do so (e.g. to find the least expensive price or to understand the savings amount); second, to identify which consumer groups (in terms of demographic characteristics) find price promotion comprehension particularly challenging. Design/methodology/approach An online questionnaire with 14 measures (four literacy, ten numeracy) was administered in the study. Data from 607 Australian consumers were analysed using descriptive, cross-tabulation, and multiple regression analysis via IBM SPSS analytics software. Findings On average, 20 per cent of the consumers surveyed were unable to comprehend the price promotion signage. On average, 13 per cent of the consumers were unable to carry out arithmetic tasks using the information on price promotion signage. Multiple regression models showed that income level was the main driving factor for the consumers’ price promotion literacy and numeracy levels. Research limitations/implications The present study is the first exploratory examination of consumers’ levels of comprehension (literacy) and effective use (numeracy) regarding common types of price promotion communication. The use of online samples and data collection method overestimates the results effect. Originality/value This is a pilot field study to investigate whether levels of consumers’ price promotion literacy and numeracy are adequate for everyday decision making. The information can be used as evidence and justification for further research.

2015 ◽  
Vol 19 (4) ◽  
pp. 791-813 ◽  
Author(s):  
Zilia Iskoujina ◽  
Joanne Roberts

Purpose – This paper aims to add to the understanding of knowledge sharing in online communities through an investigation of the relationship between individual participant’s motivations and management in open source software (OSS) communities. Drawing on a review of literature concerning knowledge sharing in organisations, the factors that motivate participants to share their knowledge in OSS communities, and the management of such communities, it is hypothesised that the quality of management influences the extent to which the motivations of members actually result in knowledge sharing. Design/methodology/approach – To test the hypothesis, quantitative data were collected through an online questionnaire survey of OSS web developers with the aim of gathering respondents’ opinions concerning knowledge sharing, motivations to share knowledge and satisfaction with the management of OSS projects. Factor analysis, descriptive analysis, correlation analysis and regression analysis were used to explore the survey data. Findings – The analysis of the data reveals that the individual participant’s satisfaction with the management of an OSS project is an important factor influencing the extent of their personal contribution to a community. Originality/value – Little attention has been devoted to understanding the impact of management in OSS communities. Focused on OSS developers specialising in web development, the findings of this paper offer an important original contribution to understanding the connections between individual members’ satisfaction with management and their motivations to contribute to an OSS project. The findings reveal that motivations to share knowledge in online communities are influenced by the quality of management. Consequently, the findings suggest that appropriate management can enhance knowledge sharing in OSS projects and online communities, and organisations more generally.


2020 ◽  
Vol V (I) ◽  
pp. 299-308
Author(s):  
Zargham Ullah Khan ◽  
Ujala Siddiq ◽  
Jaffar Mehmood Butt

This research is carried out to investigate the most important traits of employee behavior. A quantitative approach was employed for this study. Data were collected from 120 participants using an online questionnaire. These participants are active users of Facebook who are residents of Pakistan and currently working on L'Oreal Pakistan, who are at a different position in L'Oreal Pakistan. Statistical analysis, such as binomial regression which is used for qualitative analysis used together with descriptive analysis, was used to 'assess factors affecting employee behavior in L'Oreal Pakistan. The findings of the research show that the independent variable is indicators of leadership and reward has changed the behavioral motivation of company employees and this motivational, behavioral change has a positive impact on sales of L'Oreal Pakistan. This research investigated the factors which industry can use as a tool to change their employee behavior and sales. This will help to gain increasing generous offers and valuable insights to marketing practitioners and academics.


2020 ◽  
Vol 13 (5) ◽  
pp. 1051-1075
Author(s):  
Frank Einhorn ◽  
Jack Meredith ◽  
Carl Marnewick

PurposeLiterature indicates that the business case for projects is difficult to use and suggests that there are organizational factors that can facilitate effective use of the business case. This paper aims to identify such facilitators, measure their presence and importance, and relate them to the actual practice of business case processes.Design/methodology/approachA cross sectional quantitative method was used, with data on facilitators and business case process usage gathered through an online questionnaire.FindingsThe findings for the 43 organizational facilitators are that each one is considered more important than its presence in the respondents' organizations. High correlations emerge between the presence of the facilitators and the use of business case processes, indicating the pivotal role of the facilitators.Research limitations/implicationsThe research was conducted for business IT projects implemented by organizations based in South Africa. It furthers our understanding of project business cases and suggests additional research avenues in this area.Practical implicationsThe findings indicate that organizations could improve key facilitators at an affordable cost. Such improvement would enable more effective use of the business case throughout the project's lifetime – from initial concept until planned benefits have been substantially realized. Better use of the business case would also support governance and increase the success rate of business IT projects.Originality/valueOrganizational facilitators of business case processes are identified and categorized for the first time, leading to measurements of their perceived importance and presence in organizations. Hence, the relationship between these facilitators and actual business case usage is determined, suggesting areas of optimum impact.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Norhayati Mohd Zain ◽  
Nur Anis Izzati Che Mut

PurposeThe purpose of this paper is to study the perception of health-care students on the recent COVID-19 pandemic in Malaysia. There was one study by Caliskhan et al. (2020) conducted among Turkish final-year medical students showed that the students were knowledgeable about and aware of the COVID-19 pandemic. To the authors’ knowledge, there are limited number of studies conducted among health-care students in Malaysia.Design/methodology/approachThe online questionnaire was randomly distributed to the health-care students in Malaysia. The questionnaire consists of socio-demographic data and perceptions on COVID-19. Descriptive analysis was used to analyse the perceptions of the health-care students on COVID-19.FindingsHealth-care students in Malaysia have positive perceptions on COVID-19, and it did not give huge impact of their interest in this health-care field. Thus, it is important that this issue is investigated, and the perceptions of health-care students on COVID-19 can be highlighted.Research limitations/implicationsThe strength of this study was the participation from the health-care students from various institutions, which have different experience and backgrounds. The study was limited on the items of question utilised. Due to the limited time and urgency of the survey, the authors were unable to study their knowledge, attitudes and way they are going to cope with this kind of pandemic as the students and as future health-care workers.Originality/valueThe paper points out the effect on the recent COVID-19 pandemic on health-care students in Malaysia. It also points out the perceptions of health-care students in Malaysia on the current pandemic. It is expected that the results of this research would serve as baseline data for health-care institutions in Malaysia to continue equip the future front liners that can adapt future challenges.


2019 ◽  
Vol 69 (4/5) ◽  
pp. 311-330 ◽  
Author(s):  
Chukwuma Clement Okeji ◽  
Eriye Chris Tralagba ◽  
Ifeyinwa Calista Obi

Purpose The purpose of this paper is to investigate the digital literacy skills possessed by librarians working in university libraries in Nigeria. Design/methodology/approach An online questionnaire was developed using SurveyMonkey to collect data from 111 librarians working in both public and private universities in Nigeria. Findings The study revealed the digital literacy skills that the librarians rated as very high and high, and those that they rated as moderate and low. The study also revealed the knowledge and competencies that they rated to be highly competent and competent, as well as also those that they rated to be neutral and not good. The librarians rated their knowledge of network and system security; ability to apply security software firewalls, filtering routers and ability to protect access to digital content by providing password or IP base access as neutral and not good. Overall, the study revealed that almost half of the librarians rated their level of digital literacy skills possessed to be moderate. Only few librarians rated their digital literacy skills to be excellent. Practical implications The findings will be helpful to librarians, information professionals, libraries and library schools. The results will inform librarians on the skills and digital competencies that are essential for developing and managing digital resources and protecting digital contents. Originality/value Findings will be helpful to explore the skills and competencies needed by information professionals and to act as a guideline for competency development and curriculum update in library schools in developing countries.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Namrata Sandhu

Purpose This study aims to enlist the red flag behaviors exhibited in financial services frauds. Design/methodology/approach A pluralistic mixed methodology was adopted in this study. Data collected via semi-structured interviews were coded, quantified and subjected to descriptive analysis to identify the most frequently exhibited red flag behaviors in financial services frauds. The relative risk of exhibition of the identified red flag behaviors was assessed by intuitively comparing the red flag behaviors identified in financial services frauds (experimental group, n = 24) with the red flag behaviors identified in a heterogeneous control sample of non-financial services frauds (control group, n = 28). Findings This study identifies six red flag behaviors likely to be more frequently exhibited in financial services frauds than in non-financial services frauds. Practical implications Results of this study can be used to develop a typical behavioral profile of a financial services fraud perpetrator. Active communication of this profile in fraud awareness training can help make fraud conspicuous in the financial services industry. Originality/value This study is unique because human behavior as a possible fraud indicator is an under-researched area. Further, this study examines first level of evidence and attempts an ex-post analysis of actual red flag behaviors exhibited in acknowledged fraud cases in which the perpetrator/perpetrators has/have been clearly identified.


2021 ◽  
pp. bmjspcare-2021-002924
Author(s):  
Jenifer Jeba Sundararaj ◽  
Daniel Munday ◽  
Savita Duomai ◽  
Priya John ◽  
Ruby Angeline Priscilla S ◽  
...  

ObjectivesFaith-based organisations (FBOs) in India provide health services particularly to marginalised communities. We studied their preparedness and delivery of palliative care during COVID-19 as part of a mixed-method study. We present the results of an online questionnaire.MethodsAll FBOs providing palliative care in India were invited to complete an online questionnaire. Descriptive analysis was undertaken.ResultsResponse rate was 46/64 (72%); 44 provided palliative care; 30/44 (68%) were in rural or semiurban areas with 10–2700 beds. Fifty-two per cent (23/44) had dedicated palliative care teams and 30/44 (68%) provided it as part of general services; 17/44 (39%) provided both. 29/44 (66%) provided palliative care for cancer patients; 17/44 (34%) reported that this was more than half their workload.The pandemic led to reduced clinical work: hospital 36/44 (82%) and community 40/44 (91%); with reduction in hospital income for 41/44 (93%). 18/44 (44%) were designated government COVID-19 centres; 11/40 (32%) had admitted between 1 and 2230 COVID-19 patients.COVID-19 brought challenges: 14/44 (32%) lacked personal protective equipment; 21/44 (48%) had reduced hospital supplies and 19/44 (43%) lacked key medications including morphine. 29/44 (66%) reported reduction in palliative care work; 7/44 (16%) had stopped altogether. Twenty-three per cent (10/44) reported redeployment of palliative care teams to other work. For those providing, palliative care 32/37 (86%) was principally for non-COVID patients; 13/37 (35%) cared for COVID-19 patients. Service adaptations included: teleconsultation, triaged home visits, medication delivery at home and food supply.ConclusionsFBOs in India providing palliative care had continued to do so despite multiple challenges. Services were adapted to enable ongoing patient care. Further research is exploring the effects of COVID-19 in greater depth.


2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Sandeep Bhattacharjee ◽  
Shivani Raheja

The world is undergoing change and change seems to take place everywhere. Even, the less talked industries are gaining momentum including the hair salon industry. In this research paper, we have tried to investigate the usage of hair salon among consumers in two major cities namely Delhi and Kolkata. This research primarily focuses on a mixed sample of both students and working population. A primary investigation was also conducted to identify different facts which helped in designing of the introduction part along with literature review. Later data analysis was conducted on data collected from 114 samples through online questionnaire involving both structured and unstructured questions. Statistical methods of descriptive analysis, discrimination analysis and cross tabulation (with Cramer V calculation for association test) were used to test the strength of association between prime factors based on gender. The results of this research can be useful for researchers, academicians and others in this field who can learn and benefit to a great extent.


2016 ◽  
Vol 65 (4/5) ◽  
pp. 255-266 ◽  
Author(s):  
Ivana Hebrang Grgic

Purpose The purpose of this paper is to present results of a survey of Croatian academic libraries’ user education about open access (OA)-related issues. The concept of OA literacy will be explained, and the term will be put in the context of information literacy (IL) and scholarly communication. Design/methodology/approach An anonymous online questionnaire was sent to all the Croatian academic libraries with the aim to find out if libraries are involved in OA and to learn about plans for user education about the aspect of IL that is important for using OA information. Findings Almost all the libraries are involved in OA publishing, either through OA repositories or through OA journals. However, 22 per cent of the libraries do not educate their users about OA. Two most important IL skills in the context of OA are finding OA information and understanding OA citation advantage. Academic libraries in Croatia mostly recognize the questionable publishers as a threat for OA. However, 40 per cent of libraries do not plan any form of education about OA literacy. Practical implications The results of this research can be a basis for creating programmes of user education in academic libraries. Some problems are recognized, some skills are identified and further steps could be undertaken to improve academic library users’ OA literacy skills. Originality/value The research results contribute to understanding the importance of academic libraries in developing OA literacy of their users. The paper gives results of a survey of Croatian academic libraries and some new perspectives for authors, readers and libraries on how to evaluate OA sources using OA literacy skills.


2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Sandeep Bhattacharjee ◽  
Shivani Raheja

The world is undergoing change and change seems to take place everywhere. Even, the less talked industries are gaining momentum including the hair salon industry. In this research paper, we have tried to investigate the usage of hair salon among consumers in two major cities namely Delhi and Kolkata. This research primarily focuses on a mixed sample of both students and working population. A primary investigation was also conducted to identify different facts which helped in designing of the introduction part along with literature review. Later data analysis was conducted on data collected from 114 samples through online questionnaire involving both structured and unstructured questions. Statistical methods of descriptive analysis, discrimination analysis and cross tabulation (with Cramer V calculation for association test) were used to test the strength of association between prime factors based on gender. The results of this research can be useful for researchers, academicians and others in this field who can learn and benefit to a great extent.


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