Popular music in Super Bowl commercials 2005-2014

2016 ◽  
Vol 17 (4) ◽  
pp. 333-348 ◽  
Author(s):  
David Allan ◽  
Stephanie A. Tryce
Keyword(s):  
Content Analysis ◽  
Popular Music ◽  
Design Methodology ◽  
Product Category ◽  
Future Research ◽  
Advertising Research ◽  
Super Bowl ◽  
Content Type ◽  
Growing Body ◽  
Song Lyrics

Purpose The purpose of this paper is to quantify and qualify the commercials in the Super Bowl. Design/methodology/approach This study is a content analysis of the placement of popular music in Super Bowl advertisements over a ten-year period (2005-2014). Findings More than a quarter of the commercials analyzed contained popular music. Although the use of popular music in commercials vacillated from year to year, popular music was most often observed in the product category of beverages; the music treatment most often used was original vocals; and song lyrics were most often relevant to the narrative of the commercial, rather than the brand. Originality/value This study extends the growing body of Super Bowl advertising research to popular music in commercials and provides a benchmark for all future research in this area.

Journal of entrepreneurship in emerging economies (JEEE): reflecting on the past five years while thinking about the future

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wen Li Chan ◽  
Michael James Mustafa
Keyword(s):  
Content Analysis ◽  
Emerging Economies ◽  
Comparative Studies ◽  
Design Methodology ◽  
Emerging Economy ◽  
Detailed Account ◽  
Future Research ◽  
Content Type ◽  
The Past ◽  
Practical Implications

Purpose The purpose of this paper is to provide an overview of studies published in the Journal of Entrepreneurship in Emerging Economies (JEEE) between 2014 and 2019. The review also provides suggestions for future research in JEEE. Design/methodology/approach Integrative literature of 90 empirical and conceptual articles published in JEEE between 2014 and 2019. The selected articles were analyzed using content analysis. Findings Analysis of the 90 published articles shows that JEEE has covered a number of relevant topics related to entrepreneurship and innovation in emerging economies. In particular, scholars have adopted a variety of methods to describe such activities in emerging economies. The review also highlights the lack of comparative studies in JEEE and studies, which significantly take into account or focus on the emerging economy context. Practical implications The findings suggest that future scholars wishing to submit to JEEE should consider taking a more detailed account of the emerging context. Originality/value Since its first publication in 2014, this study represents the first review of articles found in JEEE. Specifically, the study provides a platform for future scholars wishing to submit to JEEE to take stock of the studies in the journal, thus giving them a better understanding of the field. The study also provides directions regarding areas of possible future research, which might be of interest to scholars wishing to submit to JEEE.

Experiences of visitors to Gallipoli, a nostalgia-themed dark tourism destination: an insight from TripAdvisor

2018 ◽  
Vol 4 (1) ◽  
pp. 98-109 ◽  
Author(s):  
Kadir Çakar
Keyword(s):  
Content Analysis ◽  
Current Literature ◽  
Design Methodology ◽  
Future Research ◽  
Dark Tourism ◽  
Content Type ◽  
Valuable Data ◽  
Face To Face ◽  
Online Comments ◽  
Gallipoli Peninsula

Purpose The purpose of this paper is to examine and understand the experiences of travelers to Gallipoli, by analyzing their online comments and reviews. Design/methodology/approach The data were garnered from the well-known online user blog TripAdvisor. Data, concerning visiting the Gallipoli Peninsula, were retrieved from (n=330) travelers’ reviews and comments, and were examined using content analysis to elicit and identify their experiences. Findings Overall, the travelers’ reviews and comments mostly conveyed emotional and nostalgic experiences. Further, the travelers’ nostalgic experiences of Gallipoli emerged as historical nostalgia deriving from the personal attachment of travelers to the site. Research limitations/implications The data have shown that the experiences of travelers to Gallipoli can mostly be identified as emotional, which are generally consistent with the current literature. This paper utilized traveler reviews and comments on TripAdvisor, left by tourists who had previously visited Gallipoli, and this represents the limitation of the present study. Thus, to better understand the experiences of travelers visiting Gallipoli, with regard to their psychological aspect, future research should be conducted with travelers either through face-to-face interviews or via a survey. Originality/value Despite its significance for dark tourists, limited research has been carried out that deals with the experiences of travelers visiting the Gallipoli battlefield. As such, this is the first research project designed to highlight the experience of dark tourism, under the concept of nostalgic tourism, by providing valuable data and a deeper understanding of the field.

Corporate rhetorical strategies in the legitimation of genetically modified foods

2017 ◽  
Vol 21 (3) ◽  
pp. 218-235 ◽  
Author(s):  
Jeffrey Gauthier ◽  
Jeffrey A. Kappen
Keyword(s):  
Design Methodology ◽  
Genetically Modified ◽  
Rhetorical Analysis ◽  
Future Research ◽  
Genetically Modified Foods ◽  
Rhetorical Strategies ◽  
Complete Understanding ◽  
Content Type ◽  
Growing Body

Purpose The purpose of this paper is to examine the rhetorical strategies used by organizations when the legitimacy of their products is challenged by stakeholders’ sustainability concerns. Design/methodology/approach The approach involves rhetorical analysis of texts addressing the implications of genetically modified foods for sustainability. The rhetorical logic (pathos, logos, or ethos) and discursive intent (promotion of validity or propriety) invoked by leading seed producers to address stakeholders’ sustainability concerns was identified. Findings Ethos was found to be used to address validity judgments, pathos to address propriety judgments, and logos to address both validity and propriety judgments. The mechanisms through which rhetorical logic supports discursive intent are described. Research limitations/implications This study contributes to a growing body of research at the intersection of discourse and legitimacy, and reveals the rhetorical strategies used to address stakeholders’ sustainability concerns. Future research can build on the study’s findings by examining the effectiveness of distinct rhetorical strategies in building legitimacy. Originality/value We lack a complete understanding of how legitimacy is discursively constructed when stakeholder concerns, such as those around sustainability, threaten an organization’s legitimacy. This paper’s examination of rhetorical logic and discursive intent advances this understanding.

Brands, community and style – exploring linking value in fashion blogging

2014 ◽  
Vol 18 (1) ◽  
pp. 3-19 ◽  
Author(s):  
Christofer Pihl
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Study Strategies ◽  
Future Research ◽  
Community Members ◽  
Content Type ◽  
Potential Source ◽  
Empirical Context ◽  
Practical Implications

Purpose – By using the concept of style, the purpose of this paper is to elaborate on the notion of brand community. More specifically, it seeks to explore how style can function as a linking value in forms of communities centred on brands that emerge within the empirical context of fashion and social media. Design/methodology/approach – A netnography of the content produced by 18 fashion bloggers in Sweden was conducted. Content analysis of this material was used to map how consumption objects, in terms of fashion brands, were integrated in activities taking place on blogs, and through these processes, acted as a linking value for community members. Findings – This paper demonstrates how fashion bloggers, together with their readers, constitute a form of community centred on style. It also shows how fashion bloggers, by combining and assembling fashion brands and products, articulate and express different style sets, and how they, together with their followers, engage in activities connected to these style ideals. Research limitations/implications – As this study has been empirically limited to a Swedish setting, future research would benefit from findings of international expressions of communities of style. Practical implications – Based on this study, strategies for managing communities of style is suggested to represent a potential source of competitive advantage for fashion firms. Originality/value – In the context of the conceptual discussion about what brings members of communities together, this study provides evidence of how style can function as a linking value in the setting of consumer communities that emerge within the boundaries of fashion and social media.

Discriminant analysis in export research: an imperative for methodological rigor

2017 ◽  
Vol 29 (1) ◽  
pp. 145-170 ◽  
Author(s):  
Eldrede T. Kahiya
Keyword(s):  
Content Analysis ◽  
Discriminant Analysis ◽  
Design Methodology ◽  
Future Research ◽  
Validity And Reliability ◽  
Content Type ◽  
Future Studies ◽  
Research Context ◽  
Methodological Rigor ◽  
Practical Implications

Purpose The purpose of this paper is to appraise methodological rigor in the application of discriminant analysis (DA) in export-focused research and to offer guidelines for future studies. Design/methodology/approach The sample includes 89 empirical peer-reviewed studies, comprising 102 models published over the period 1979-2014. Content analysis and vote counting are used to evaluate each of these studies. Findings This review highlights major flaws in the application of DA in export research. The shortcomings are self-evident particularly concerning suitability of DA for research context, completeness in the reporting of descriptive results, and validity and reliability of predictive results. Practical implications The study takes the position that the lack of methodological rigor may be undermining the eminence of knowledge in exporting, and this has extensive implications for both researchers and practitioners. Originality/value This review outlines steps to assess methodological rigor associated with DA and offers guidelines for scholars seeking to enhance rigor in future research.

Content analysis of metadata, titles, and abstracts (CAMTA): application of the method to business and management research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
William E. Donald
Keyword(s):  
Content Analysis ◽  
Design Methodology ◽  
Theory Development ◽  
Future Research ◽  
Critical Examination ◽  
Management Research ◽  
Content Type ◽  
Mixed Methods Approach ◽  
Potential Applications ◽  
Business And Management

Purpose This paper offers a “content analysis of metadata, titles, and abstracts” (CAMTA) method underpinned by a newly evolved metadata, title, abstract, introduction, methodology, results, analysis, and discussion (M-TAIMRAD) Framework. Design/methodology/approach Draws on innovations of content analysis from the field of health- care to offer a pragmatic and transparent method for conducting rigorous and valid research within the field of business and management. Findings Replicable and valid guidelines for conducting the CAMTA method are offered, including an illustration. This is followed by a critical examination of the potential applications and benefits of the method to the field of business and management research. Originality/value The CAMTA method enables researchers to assimilate and synthesise metadata, titles and abstracts as a means of identifying grounds for future research and theory development. This will help to advance the field and subsequently benefit the wider readership including fellow academics, practitioners and policymakers. The flexibility of the CAMTA method means that it can be used as a stand-alone method or combined as part of a mixed-methods approach.

A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tamer Baran
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Design Methodology ◽  
Future Research ◽  
Content Type ◽  
Finance Management ◽  
Study Product ◽  
Review Study ◽  
Practical Implications

Purpose The purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification, as well as providing a comprehensive bibliography. Design/methodology/approach This literature review study covers 56 articles published in four journals between the years of 2010-2018. Journals indexed were from the Clarivate Analytics and Scopus databases and included at least one of the words “business”, “finance”, “management” and “marketing” together with the word “Islamic” in the title. Content analysis was used for the review of the articles and was carried out by two independent researchers with PhD degrees. Leonard’s (2001) approach was used to classify the articles. Findings The findings show that the number of studies into halal has increased in recent years. Moreover, it is found that studies have been conducted mainly in certain countries and specific sectors. Furthermore, one of the most important findings is that there are no denomination-based researches on halal in the journals included in the study. Research limitations/implications The findings of this study can be generalized only for the selected databases, journals and given period but not for all of the halal literature. Besides the research categories in the current study, further research can be conducted into various disused areas in terms of industry, country of study, product, denomination, etc. Practical implications The paper provides a comprehensive bibliography that will be useful, especially to researchers studying existing research and for contemplating future research. Originality/value This is the first paper that provides a comprehensive literature review and classification of halal literature for the period 2010-2018.

Tawarruq application in Islamic banking: a review of the literature

2014 ◽  
Vol 7 (4) ◽  
pp. 485-501 ◽  
Author(s):  
Nasrun Mohamad ◽  
Asmak Ab Rahman
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Design Methodology ◽  
Banking System ◽  
Future Research ◽  
Islamic Banking ◽  
Review Of The Literature ◽  
Content Type ◽  
Comprehensive Literature Review ◽  
The Subject

Purpose – This paper aims to present the results of a comprehensive literature review with regard to the application of Tawarruq in the Islamic banking system covering the period between 2011 and before. The review aims to synthesize the previous research, capsulize the structural overview inasmuch as future research might be oriented and identify the gaps and direction for future research. Design/methodology/approach – A range of published and unpublished documents was collated and filtered based on the defined rules to identify the determinants of the writing. The documents were then be classified into few segments in which content analysis was conducted to capsulize the essence of the subject matter described in the literature. Findings – The analysis demonstrates that most of the studies discussed the fundamental theories which concerning the area of jurisprudence, while a few of them did discuss the application aspect in the banking environment. However, none of the operational process is discussed in-depth, whereas the risk of Shari’ah non-compliance might arise in the detail transaction. Research limitations/implications – The databases used in the search might not contain all the documents that could be relevant for the review. Furthermore, the defined-rule for document searching and selection excluded the out-of-scope documents that might be relevant. Originality/value – This paper identifies the gaps that become apparent in the literature in assisting researchers to ascertain the interesting areas as well as the direction for future research.

Evaluation of traditional foods from a consumer's perspective: a review of methods and highlights

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sergio Erick García-Barrón ◽  
Doris Arianna Leyva-Trinidad ◽  
Rosa Pilar Carmona-Escutia ◽  
Angélica Romero-Medina ◽  
Socorro Josefina Villanueva-Rodríguez
Keyword(s):  
Design Methodology ◽  
Raw Materials ◽  
Product Category ◽  
Local Communities ◽  
Future Research ◽  
Traditional Foods ◽  
Content Type ◽  
Integral Development ◽  
Practical Implications ◽  
Shed Light

PurposeThis review aims to summarize some of the relevant methodologies used to study traditional foods evaluated from the consumers' perspective. The analysis provided in this review will shed light on the methods as a valuable tool to stimulate research in traditional to promote cultural and nutritional revaluation of these products.Design/methodology/approachA systematic literature review was performed on 60 articles related to the study of traditional foods from the consumer's perspective.FindingsTen methodologies were found that address the study of this product category. European countries lead the research in traditional foods while research in Latin America, Africa and Asia is still incipient.Practical implicationsThis review shows the potential of each method to be applied in the study of traditional foods as well as the positive implications that research about these products could bring to regions/countries with a great diversity of traditional products.Originality/valueThis review reveals the need to approach the study of traditional foods and encourage future research on them, which in turn, will contribute to the cultural and integral development of local communities, even to the recovery of ingredients and local raw materials.

scholarly journals Wikipedia’s gaps in coverage: are Wikiprojects a solution? A study of the Cambodian Wikiproject

2018 ◽  
Vol 42 (2) ◽  
pp. 238-249 ◽  
Author(s):  
Brendan Luyt
Keyword(s):  
Content Analysis ◽  
Design Methodology ◽  
Information Science ◽  
Qualitative Approach ◽  
Descriptive Statistics ◽  
Social Constraints ◽  
Content Type ◽  
Main Page ◽  
The Everyday ◽  
Growing Body

Purpose The purpose of this paper is to examine the rather unsuccessful Wikiproject for Cambodia. Despite its lack of success, it is a case that can be used to draw lessens for dealing with the issue of geographical under-representation on Wikipedia as a whole. After presenting evidence of the Wikiproject’s failure to achieve the goals for which it was created, the author will discuss the pressing issues of imbalances in geographical coverage on Wikipedia as well as the deeper issues involved in remedying these imbalances, namely, the question of who gets to represent whom. Design/methodology/approach The author takes a broadly qualitative approach to the study of Wikipedia. For this study, the Cambodia Wikiproject main page, as well as the various talk page archives associated with it, was downloaded in November 2016 and subjected to a content analysis. Descriptive statistics are also used when necessary to build the argument. Findings Wikiproject Cambodia has failed to appreciably improve the coverage of Cambodian topics. This is likely due to its inability to attract for a prolonged period of time a champion able to anchor the project and provide a sense that someone is listening. But the makeup of the project members also suggests that even if a champion could be found, the question of who gets to represent whom remains difficult to deal with. It is unlikely that Cambodia will anytime soon develop a strong community of Wikipedia editors given the economic and social constraints the country imposes on the most of its population. Originality/value This work builds on the small, but growing body of literature dealing with coverage gaps in Wikipedia. Given Wikipedia’s growing importance as part of the everyday information infrastructure people use, such gaps and potential solutions to these gaps should be a vital part of the information science community’s agenda.

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