scholarly journals Market analytics of the rice wine market in Japan: an exploratory study

2019 ◽  
Vol 31 (3) ◽  
pp. 473-491
Author(s):  
Martin Kunc
Keyword(s):  
The Body ◽  
Alcoholic Beverages ◽  
Large Set ◽  
Rice Wine ◽  
Analytical Methodology ◽  
Age And Gender ◽  
Content Type ◽  
Anchoring And Adjustment ◽  
Purchasing Behaviour ◽  
And Gender

Purpose The purpose of this paper is to analyse consumer buying behaviour in the Japanese rice wine, also known as sake market. Design/methodology/approach The study applies a novel qualitative and quantitative analytical methodology to an off-license channel in Japan. The methodology involves the use of anchoring-and-adjustment theory and simulation to a large set of point of sale data. The selection of the brands used for the study are more than 230 brands and more than 150 sake breweries. Findings Age and gender are important factors determining recurrent patterns of purchasing behaviour. Small size packaging, e.g. one cup, has the highest volume in sales, for example, convenience shopping, but it depends on exogenous factors, e.g. summer season or festive events. Research limitations/implications Limitations are related with the lack of specific personal data from consumers that impedes to test behavioural attitudes driving loyalty to brands. Anchoring-and-adjustment theory can be a valid approach to evaluate large longitudinal data sets of purchasing behaviour. Practical implications Results indicate that fragmented markets tend to over-expand the assortment affecting volume stability. However, this dynamics is difficult to avoid when all participants are engaged in this behaviour and the market is strongly segmented by age and gender. Originality/value The paper contributes to the body of knowledge of buyer behaviour in relation to purchasing and consumption for other types of wine. It is the first application in alcoholic beverages of anchor-and-adjustment theory.

scholarly journals An empirical study of purchase behaviour on social platforms

2019 ◽  
Vol 32 (4) ◽  
pp. 876-896 ◽  
Author(s):  
Vladlena Benson ◽  
Jean-Noel Ezingeard ◽  
Chris Hand
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Perceived Control ◽  
Purchase Intention ◽  
Cognitive Factors ◽  
Risk Propensity ◽  
Age And Gender ◽  
Content Type ◽  
Purchasing Behaviour ◽  
And Gender

Purpose Social media users’ purchasing behaviour is yet to be fully understood by research. The purpose of this paper is to investigate how purchase intention is affected by social media user traits, cognitive factors (such as perceived control and trust) and individual beliefs, such as risk propensity and trustworthiness. Design/methodology/approach The authors propose and empirically test a model of purchase intention on social platforms. The study of over 500 active social media users finds the links between risk propensity, trust, technical efficacy and perceived control and explores the moderating effect of age and gender. Findings Purchase intention on social platforms is influenced by demographic factors, cognitive factors and beliefs. Both age and gender moderate the effects of beliefs and cognitive factors: age is a determinant of purchase intention for men, while beliefs are significant for younger women and cognitive factors are significant for older women. Research limitations/implications This study involved a cross-sectional design via online survey of social networking users. Gender differences in purchase intentions are found which are, in turn, influenced by age. Further empirical testing of social purchase intention could include less experienced users or non-users. Practical implications The results of this study provide guidance for SNS providers and technology developers in social networking commerce in terms of the different drivers of purchase intention. Originality/value Social media users’ purchasing behaviour is yet to be fully understood. The study shows that purchase intention antecedents vary between genders and age groups of users. The identified connection between users’ perceptions of social networking sites (SNS) usage of personal information and purchase behaviour has an impact on the likelihood of user engagement in social transactions.

Managing the great bullwhip effects caused by COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saad Zighan
Keyword(s):  
Supply Chain ◽  
Situation Awareness ◽  
Bullwhip Effect ◽  
The Body ◽  
Just In Time ◽  
Exploratory Research ◽  
Content Type ◽  
Body Of Knowledge ◽  
Geographical Distances ◽  
Purchasing Behaviour

Purpose This study aims to answer the question of how firms can deal with the great bullwhip effects caused by COVID-19? Design/methodology/approach An exploratory research method has been adopted and evidence was collected based on 41 online interviews. Findings The study finds that the bullwhip effect is caused by the sudden changes in customers purchasing behaviour during the pandemic and the businesses’ inaccurate anticipation of the situation. Managing the bullwhip effects caused by COVID-19 requires situation awareness, localisation and an intelligent supply chain. Situation awareness is a vital concept in emergency response, knowing what is going to figure out what should be done. Furthermore, reducing the geographical distances between the firm and other parties in the supply chain, which equates to supply chain localisation, enforces just-in-time inventory. Finally, supply chain digitalisation is no longer an option; implementing such a solution enables end-to-end visibility, collaboration, flexibility and optimisation of orchestration of the supply chain. Research limitations/implications This study presents indicators explaining how organisations can deal with the great bullwhip effects caused by COVID-19. Originality/value The ongoing outbreak of the COVID-19 pandemic has brought about significant challenges for supply chain management, and this study contributes to the body of knowledge and proposes a model of reducing the bullwhip effects.

Effect of Warnings in Advertising on Adolescents' Perceptions of Risk for Alcohol Consumption

1993 ◽  
Vol 37 (14) ◽  
pp. 974-978 ◽  
Author(s):  
N. Kimberly Bohannon ◽  
Stephen L. Young
Keyword(s):  
Alcohol Consumption ◽  
Age Groups ◽  
Gender Effects ◽  
Alcoholic Beverages ◽  
Warning Labels ◽  
Age And Gender ◽  
Alcohol Advertising ◽  
Perceptions Of Risk ◽  
And Gender ◽  
Two Age Groups

The present study examined the effect of warning labels in alcohol advertising on the perception of risk for alcohol consumption. Under incidental conditions, subjects from two age groups, young (M = 13.6 years) and older (M = 23.3 years), examined a collection of magazine ads. Three of the ads in the booklet were for alcoholic beverages and these were either accompanied by a warning or the warning was absent. When present, the warnings were manipulated by the orthogonal combination of text voice (2nd vs. 3rd person) and pictorial (presence vs. absence) in a between-subjects design. A fifth condition served as the no-warning control. After examining the magazine ads, subjects answered a questionnaire which assessed several dimensions related to the ads: number and type of ads, attractiveness of the ads, and number and type of warnings in the ads. Examination of the questions dealing with the risk of alcohol consumption indicated that adolescents rated their own risk lower than the risk to adolescents in general, but that this bias in risk ratings was not evident when warnings were present. There were also several other age and gender effects. While no individual warning manipulation was found to be consistently superior to another, the results suggest that warnings can be effective in producing proper estimations of risk in different age populations.

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giridhar B. Kamath ◽  
Shirshendu Ganguli ◽  
Simon George
Keyword(s):  
Structural Equation ◽  
Group Analysis ◽  
Age Groups ◽  
Team Identification ◽  
Age And Gender ◽  
Content Type ◽  
Behavioural Intentions ◽  
Premier League ◽  
And Gender ◽  
The Impact

PurposeThis paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in the context of Indian Premier League (IPL), while testing for the moderating effects of age and gender.Design/methodology/approachData were collected from 1,053 participants through both online and offline survey and then analyzed using exploratory factor analysis (EFA) and structural equation modelling (SEM).FindingsAttachment points influence the formation of team identification, which, in turn, affect the attitude towards the team sponsors. Attitude towards the team sponsors influence the behavioural intentions. Player attachment influences team identification the most. Age and gender have a moderating effect on the constructs of the study. Team identification in females is stronger because of attachment to sports, whereas males have stronger team identification based on player attachment. Males have a stronger intention to spread positive word of mouth (WOM) about sponsor products as compared to the female respondents. The younger age group of less than 21 years has more intention to spread positive WOM compared to the other age groups considered in the study.Practical implicationsThis study contributes towards sports sponsorship research and the paradigms of social identity and attachment theories. Moreover, it will also help the marketers (sponsors) in IPL to strategically market their brands.Originality/valueThis is the first study to investigate the impact of attachment points on sponsorship outcomes in the context of IPL. Further, it is also the first to investigate the purchase intentions and WOM for the team sponsors in IPL. The multi-group analysis results will provide insights into marketers to better understand IPL viewers' segments and their behaviour.

Selection biases that emerge when age meets gender

2014 ◽  
Vol 29 (8) ◽  
pp. 1028-1043 ◽  
Author(s):  
Enrica N. Ruggs ◽  
Michelle R. Hebl ◽  
Sarah Singletary Walker ◽  
Naomi Fa-Kaji
Keyword(s):  
Older Workers ◽  
White Men ◽  
Job Applicants ◽  
Interactive Effects ◽  
Original Novel ◽  
Age And Gender ◽  
Content Type ◽  
Gender And Age ◽  
And Gender ◽  
Stable Employment

Purpose – The purpose of this paper is to examine the interactive effects of gender and age on evaluations of job applicants. Given the double jeopardy hypothesis, the authors might anticipate that older women would be denigrated most in hiring evaluations. However, given expectations of normative gender behavior, the authors might anticipate that older men would be penalized most for not already having stable employment. This study aims to examine which hypothesis best describes selection biases based on age and gender. Design/methodology/approach – Stimuli depicting male and female job applicants at the various ages were developed. The stimuli were standardized by collecting facial photos of older White men and women at ages 20, 40, and 60, and morphing these faces onto standardized bodies using Adobe Photoshop. Participants viewed six stimuli, one from each age by gender combination, and made evaluations across job relevant dimensions. Findings – Results showed an interaction between age and gender, such that older male applicants were evaluated more negatively than older female and younger male applicants. These findings support for the violation of gender normative behavior hypothesis. Practical implications – This study has implications for organizational leaders who can use this information to provide training for selection officers concerning biases against older workers and how to avoid them. Originality/value – Original, novel stimuli are used in an experimental design to examine the effects of age in employment in a standardized manner which controls for extraneous variables such as attractiveness across age.

scholarly journals Pathophysiological justification of age- and gender-dependent morphological changes in the adipose tissue in rat models of metabolic syndrome

2021 ◽  
Author(s):  
Natalia A. Shutova ◽  
Olha V. Nikolaieva ◽  
Irina Yu. Kuzmina ◽  
Olena O. Pavlova ◽  
Inna O. Sulhdost
Keyword(s):  
Metabolic Syndrome ◽  
Adipose Tissue ◽  
Chronic Inflammation ◽  
Morphological Changes ◽  
Regional Distribution ◽  
Morphological Characteristics ◽  
The Body ◽  
Age And Gender ◽  
White Rats ◽  
And Gender

Introduction: The mechanisms of metabolic syndrome (MS) is one of the urgent issues in medicine. Regional distribution of the adipose tissue should be diagnosed at clinical examination, as the morphometric parameters of the cells of the active adipose tissue components may indicate the metabolic state. Aim: The aim of the study was to evaluate the differences in morphological and histological parameters of the adipose tissue associated with the development of MS in animals of different ages and gender. Material and methods: An experimental study was carried out on 144 WAG/G Sto white rats, divided into three study groups. Group 1 included young immature rats, 3 months old; group 2 consisted of 48 sexually mature rats, aged 5–6 months; group 3 consisted of 48 old rats, 18 months old. Each group was divided into 2 subgroups, control and experimental, and was additionally divided according to gender. Results and discussion: The body mass indices and specific weights of mesenteric, epididymal, retroperitoneal and subcutaneous adipose tissue were determined in rats, as well as morphological characteristics of adipocytes of the adipose tissue. It was shown that histological and morphological changes in the adipose tissue of the animals were age- and gender-dependent, and that obesity is associated with chronic inflammation of the adipose tissue. Conclusions: The results of the study can be used for further determination of possible age and gender differences in the adipose tissue involvement in the development of chronic inflammation, as well as monitoring and correction of adipose tissue dysfunction in MS.

Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics

2018 ◽  
Vol 19 (4) ◽  
pp. 396-414 ◽  
Author(s):  
Sunil Hazari
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Sports Participation ◽  
The Body ◽  
Purchase Behavior ◽  
Media Consumption ◽  
Content Type ◽  
Social Media Networks ◽  
And Gender ◽  
Use Of Social Media

Purpose Using the context of Rio Olympic games, the purpose of this paper is to investigate attitude toward sponsorship outcome as it relates to purchase behavior, gender, sponsor patronage, sports enthusiasm, and social media consumption. Design/methodology/approach Data were collected using an online survey of 265 participants. Questions regarding demographics, viewing habits, sports participation, enthusiasm, attitude toward Olympic events were included in the survey. The four sub-scales were sponsorship attitude, sponsor patronage, social media consumption, and sports enthusiasm. Findings The findings of the study showed that social media consumption is positively related to attitude toward event and sports patronage. There was a significant gender difference on attitude toward event, social media consumption, and sports enthusiasm. Predictors for making a purchase as a result of seeing a social media advertisement were gender, playing competitive sport, and social media consumption. Practical implications This study will add to the body of academic and practitioner research on sponsorship outcomes, and provides an opportunity for marketers to leverage social media networks for sponsorship communication. Originality/value As the use of social media networks has increased over the past few years, no previous study has investigated association of sports enthusiasm, gender, or social media consumption toward sponsor patronage which relates to consumers seeking out sponsors and being influenced to make a purchase as a result of marketing communication of sponsors.

Performance appraisal justice and affective commitment: examining the moderating role of age and gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shikha Rana ◽  
Shalini Singh
Keyword(s):  
Performance Appraisal ◽  
Affective Commitment ◽  
Banking Sector ◽  
Moderating Effects ◽  
Age And Gender ◽  
Content Type ◽  
And Gender ◽  
Relationship Of ◽  
The Relationship

Purpose Performance appraisal (PA) is one of the most indispensable human resource management practices as many critical decisions regarding employees’ performance are heavily based on the PA results as they are responsible for various attitude-related outcomes. This study aims to investigate the relationship between PA justice and affective commitment (AC) of employees in the Indian banking sector, and to examine the moderating effects of age and gender on this relationship. Design/methodology/approach A total of 298 employees from the banking sector were randomly selected to examine the relationship between PA justice and AC along with the moderating role of age and gender on this relationship through structural equation modelling using AMOS 21. Findings The findings of the study supported hypothesized relationships as PA justice significantly predicted the AC of bank employees in India. The moderating effects of age and gender on the relationship of PA justice and AC are found to be high for older employees and female employees, respectively. Research limitations/implications As the present study was cross-sectional, so any inferences regarding causality are limited. Theoretical and managerial implications have been discussed in the context of banking sector. Originality/value The paper contributes new insights to the existing literature by examining the moderating effects of age and gender on the relationship of PA justice and AC in the context of Indian banking sector.

An investigation of age and gender differences in children’s preferences underlying choice

2019 ◽  
Vol 20 (1) ◽  
pp. 14-28 ◽  
Author(s):  
Marie A. Yeh ◽  
Robert D. Jewell ◽  
Cesar Zamudio
Keyword(s):  
Gender Differences ◽  
Conjoint Analysis ◽  
Preference Structure ◽  
Older Children ◽  
Age And Gender ◽  
Content Type ◽  
Age And Gender Differences ◽  
Different Ages ◽  
And Gender ◽  
Choice Tasks

PurposeThis study aims to investigate age and gender differences in young consumers’ attribute preferences that underlie their choice decisions. This research proposes and finds that attribute preferences are moderated by age but not gender. Understanding how children at different ages evaluate a product’s attributes is essential to new children’s product development.Design/methodology/approachHierarchical Bayesian choice-based conjoint analysis was used to assess attribute importance via a series of choice tasks among children and adults. Adults completed the study by survey, whereas children were interviewed and led through the choice tasks.FindingsThis research finds that the preference structure for a product’s attributes differs systematically based on the age of children. Younger children chose based on perceptually salient attributes of a product, whereas older children chose based on cognitively salient attributes. When children’s attribute preferences are compared to adults, older children value attributes more similarly to adults than younger children. While gender differences were proposed and found, further analysis indicated that these differences were driven by adults in the sample and that no gender differences existed in the children’s age categories.Originality/valueThis study is the first to study children’s preference structure in complex choices with different ages preferring different attributes. By using conjoint analysis, this research is able to understand children’s underlying decision process, as utility scores are obtained providing a level of precision for understanding the underlying process of children’s choices that other studies have not used.

Embodied prejudices: a study on diversity and practices

2015 ◽  
Vol 34 (6) ◽  
pp. 527-538 ◽  
Author(s):  
Marina Dantas de Figueiredo
Keyword(s):  
Gender Diversity ◽  
The Body ◽  
Unequal Distribution ◽  
Content Type ◽  
Race And Gender ◽  
Historical Structures ◽  
Phenomenological Perspective ◽  
And Gender ◽  
Distribution Of Power ◽  
Access To Knowledge

Purpose – The purpose of this paper is to analyze organizational diversity with a focus on the concept of socially sustained practices, grounding the analyses in a practice-based approach. Design/methodology/approach – Based on data from ethnographic research, the author seeks to explain how the body and embodied marks that indicate an unequal distribution of power in society interfere with access to knowledge and in the organization of work. Findings – Data analyses suggest that embodied prejudices affect the division of labor and access to knowledge in organizational settings, contributing to perpetuating cultural and historical structures of domination that spark conscious attempts to manage race and gender diversity. Originality/value – Little research has investigated diversity from a practice-based standpoint. The originality of this paper is in its adoption of a phenomenological perspective to explain the experience of diversity as an ongoing bodily and embodied process.

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