Effect of religiosity on ecologically conscious consumption behaviour

2016 ◽  
Vol 7 (4) ◽  
pp. 495-507 ◽  
Author(s):  
Tajamul Islam ◽  
Uma Chandrasekaran
Keyword(s):  
Young Male ◽  
Male Students ◽  
Green Products ◽  
Initial Attempt ◽  
Content Type ◽  
Consumption Behaviour ◽  
Methodological Considerations ◽  
Post Hoc ◽  
Structured Questionnaire

Purpose This study aims to explore whether religiosity influences ecologically conscious consumption behaviour (ECCB) among Muslim consumers in India. Design/methodology/approach A structured questionnaire was developed and administered to a sample of 191 young male Muslim respondents. One-way analysis of variance (ANOVA) and post hoc tests were used to test the proposed hypotheses. Findings The results indicated a significant positive correlation between religiosity and ECCB. Pro-religious and intrinsically religious consumers reported higher importance to ECCB than non-religious and extrinsically religious consumers. It is, therefore, concluded that religiosity plays an important role in determining ECCB among Muslim consumers in India. Research limitations/implications The study sample comprised Indian university students as respondents, whose consumption behaviours may be constrained by limited independent income. Further, only male students have been included because of methodological considerations. Practical implications This study suggests that green marketers can use religiosity as a possible segmentation variable to effectively position their products. Religious messages or symbols can be invoked in advertising and other communication campaigns by marketers to gain acceptance for green products and consumption behaviours among consumers. Originality/value Few studies have examined the role of religiosity and its impact on consumer behaviour. The present study sought to address this gap in literature and offers preliminary insights about how marketers can effectively use religious symbols for marketing green products to consumers. The study is an initial attempt to provide elementary understanding about the consumption behaviour of Indian Muslims who have been insufficiently investigated by marketing and consumer researchers.

scholarly journals A case-based generalizable theory of consumer collecting

2018 ◽  
Vol 52 (5/6) ◽  
pp. 946-972 ◽  
Author(s):  
Charalampos Saridakis ◽  
Sofia Angelidou
Keyword(s):  
Qualitative Comparative Analysis ◽  
Comparative Approach ◽  
Social Motives ◽  
Content Type ◽  
Global Brands ◽  
Consumption Behaviour ◽  
Empirical Typology ◽  
Social Motive ◽  
Research Propositions

Purpose Collecting behaviour is a special type of consumption, which consists of several traits, such as “completion”, “perfection”, “caring” and “cooperation”. The purpose of this study is to shed light on this complex consumption behaviour, by effectively developing an empirical typology of collectors and explaining their motivation to engage in collecting. Design/methodology/approach In total, 208 questionnaires were collected among Thai collectors. A set-theoretic comparative approach was implemented – namely, fuzzy-set qualitative comparative analysis. The value of the proposed approach over conventional correlational methods, is illustrated through an examination of a set of relevant research propositions. Findings The study develops an empirical typology of collectors, on the basis of the various collecting behaviour traits. It has been suggested that different combinations of motives are sufficient for identifying collector types accurately, and the proposed typology is stable and generalizable across collectors of different demographic characteristics. Specifically, “expert professionals” are mainly driven by adventure and social motives, while the role of idea motive is crucial for “introvert focusers”. Adventure and social motives are necessary conditions for “extrovert altruists”, while gratification has a deleterious role. The presence of social motive is necessary for “hobbyists”, while the absence of value motive is also required. Practical implications The brand collectible market is booming, and the collectibles can be a strategy for brands to maintain existing users and reinforce loyalty levels. Global brands, such as Swatch and Coca-Cola, have been acquired for collection rather than typical consumption purposes. Marketers and brand managers should therefore monitor the motivation behind this complex consumption behaviour. The mosaic of motives to engage in collecting behaviour varies across different types of collectors, and therefore specifically tailored strategies are proposed. Originality/value The study tackles the lack of literature specifically focussing on collecting behaviour in relation to motivation. This is the first attempt to empirically derive a collectors’ typology and provide a nuanced coverage of how financial and nonfinancial (hedonic) motives and their combinations affect different collector types.

Brand skill: linking brand functionality with consumer-based brand equity

2017 ◽  
Vol 26 (5) ◽  
pp. 477-491 ◽  
Author(s):  
Mayoor Mohan ◽  
Fernando R. Jiménez ◽  
Brian P. Brown ◽  
Caley Cantrell
Keyword(s):  
Brand Equity ◽  
Self Determination Theory ◽  
Simultaneous Estimation ◽  
Content Type ◽  
Mixed Methods Approach ◽  
Three Stage Least Squares ◽  
Post Hoc ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to explore the relationship between brand functionality and consumer-based brand equity. Design/methodology/approach A mixed-methods approach was adopted including a qualitative study and multiple survey-based studies. Mediation and moderated-mediation paths were tested using PROCESS and three-stage least squares simultaneous estimation models. Findings Study 1 finds that consumers perceive highly functional brands can enhance their self-competence to perform a task. This phenomenon is labelled brand skill and defined as the extent to which consumers perceive their own performance as emanating from their use of a particular brand. Study 2 finds that brand skill mediates the relationship between brand functionality, brand connection and consumer-based brand equity, while a post hoc study showed that these relationships are robust among private meaning brands. Study 3 demonstrates that these mediated relationships are moderated by the type of dominant benefit the brand provides (i.e. hedonic-versus utilitarian-dominant benefits). Research limitations/implications Based on self-determination theory, brand skill is posited as the link between brand functionality, brand connection and consumer-based brand equity. Practical implications Brand managers are urged to not overlook the role of brand functionality in favor of other non-functional brand dimensions. Brand functionality enhances consumers’ perceived self-competence and fosters brand connection, especially for brands that offer superior utilitarian benefits. Originality/value This is the first study that empirically examines the process by which brand functionality leads to consumer-based brand equity and the role brand skill plays in making that connection.

The moderating role of gender inequality and age among emotional intelligence, homesickness and development of mood swings in university students

2018 ◽  
Vol 11 (5) ◽  
pp. 356-367 ◽  
Author(s):  
Jaffar Abbas ◽  
Muhammad Aqeel ◽  
Zhang Wenhong ◽  
Jaffar Aman ◽  
Farough Zahra
Keyword(s):  
Emotional Intelligence ◽  
University Students ◽  
Negative Mood ◽  
Demographic Variables ◽  
Female Students ◽  
Male Students ◽  
Older Students ◽  
Content Type ◽  
Moderating Role

Purpose The purpose of this paper is to examine the moderating role of the demographic variables in emotional intelligence, homesickness and the development of mood swings in university students. Additionally, the paper investigates the relationship among emotional intelligence, homesickness and mood swings in university students. Design/methodology/approach Purposive sampling technique was employed based on a cross-sectional design. The sample comprised 304 university students (male students, n=210, female students, n=94). Three scales were used to measure the homesickness, emotional intelligence and positive and negative mood swings in university students. Findings The results revealed that homesickness was positively and significantly correlated with mood swings (r=0.34, p<0.001) and negative mood swings (r=0.49, p<0.001). The result also displayed that emotional intelligence was correlated with homesickness (r=−0.15, p<0.05), positive mood swings (r=0.33, p<0.05) and negative mood swings (r=−0.24, p<0.05). The results of the analysis revealed that demographic variables such as age and gender were the moderator between homesickness and development of mood swings. The results also revealed that demographic variable such as gender was the moderator between emotional intelligence and mood swings. This study recommended that those younger students who had experienced homesickness were more likely to develop negative mood swings as compared to older students. Social implications The study also recommended that those young students who had emotional intelligence were less likely to develop negative mood swings as compared to older students. Originality/value The study further recommended that those female students who had experienced homesickness were more likely to develop positive mood swings as compared to male students. Recommendations of the currents study are that university students can benefit equally but female students can benefit more from an intervention addressing homesickness. This study would be helpful in pedagogical and clinical settings to raise the awareness to effectively deal with their children.

Aggression in Iranian adolescent girls: role of depressive mood, dysphoric disorder and premenstrual syndrome

2019 ◽  
Vol 11 (4) ◽  
pp. 281-291
Author(s):  
Sajjad Rezaei
Keyword(s):  
High Schools ◽  
Adolescent Girls ◽  
Premenstrual Syndrome ◽  
Depressive Mood ◽  
Analysis Of Covariance ◽  
Depression Symptoms ◽  
Content Type ◽  
Cut Points ◽  
Post Hoc

Purpose Aggression is a destructive experience in terms of social and public health. The purpose of this paper is to determine the role of depressive mood, premenstrual dysphoric disorder (PMDD) and premenstrual syndrome (PMS) in adolescent girls’ aggression. Design/methodology/approach In a cross-sectional study, 510 girl students were selected by multistage cluster sampling from Lahijan and Sangar high schools (Northern Iran) in the 2017–2018 academic year, and each of them responded to the short version of Beck Depression Inventory (BDI-13), Premenstrual Symptoms Screening Tool and Ahvaz Aggression Inventory. Data were analyzed by point-biserial and Pearson’s correlation coefficients, univariate analysis of covariance in the form of 2 × 3 factorial design and Hochberg’s GT2 post hoc test. Findings The questionnaires of 475 students were returned correctly (survey validity=93 percent). The results of ANCOVA after adjustment for confounding variables such as age and physical illness history revealed that the existence of main effect for depressive mood (F=31.50, df=1, p<0.0001) and PMS and PMDD diagnoses (F=11.39, df=2, p<0.0001) were associated with increased aggression. However, there was no significant interaction effect on aggression levels (p>0.05). Additionally, post hoc tests revealed no significant differences between the diagnosis of PMS and PMDD in terms of aggression (p>0.05). Research limitations/implications The present study has some limitations. Depressive mood and diagnoses of PMS and PMDD were defined through relying on the self-report data and cut points suggested by the questionnaires. Obviously, change of measurement tools or even cut points reduces the results reliability and repeatability. Furthermore, the research plan does not allow us to infer causal relations and does not provide information about the direction of the relationship between depression symptoms, PMS and PMDD diagnoses, and aggression. Finally, the present study is relied on high schools’ data, and the results cannot be generalized to other adolescent girls. Originality/value Despite the limitations of this study, its findings offer new insights into the factors influencing the perpetration of aggression in Iranian adolescent girls. Depressed adolescent girls and those receiving a PMS or PMDD diagnosis are more likely to develop aggression. These findings can be used in high schools to design educational and health-based interventions in order to reduce and prevent anger and resentment in adolescent girls.

Intelligent sensor-based services success: the role of consumer characteristics and information

2014 ◽  
Vol 48 (3/4) ◽  
pp. 406-431 ◽  
Author(s):  
Jiyoung Hwang ◽  
Linda Good
Keyword(s):  
Radio Frequency Identification ◽  
Empirical Studies ◽  
Innovative Technology ◽  
Content Type ◽  
Intelligent Sensor ◽  
Innovative Technologies ◽  
Consumer Perspectives ◽  
Frequency Identification ◽  
Post Hoc

Purpose – The aim of this paper is to investigate the role of consumer characteristics and information in explaining their shopping intention regarding intelligent sensor-based services. Design/methodology/approach – This study uses scenario-based experiments with the US consumers, in the context of retailers offering radio frequency identification (RFID)-based services. A post-hoc focus group interview was conducted to gain indepth insights into the study findings. Findings – Consumers' optimistic attitude toward innovative technologies was highly influential to their shopping intention regardless of the information message valence. The role of discomfort toward innovative technologies is mixed. Contrary to the prediction, when consumers received negative information about RFID-based services, their prior knowledge of innovative technologies increased their shopping intention. Sub-dimensions of privacy concerns had differential impacts depending on the information content. Also, the negativity effect of information about RFID-based services was supported. Research limitations/implications – The results showed the important role of consumer characteristics and information together, in regard to consumers' intention to shop. The specific context, RFID-based services, has been rarely studied with consumer perspectives despite the prediction of increasing item-level adoption by retailers. Practical implications – Companies should understand their target consumers particularly regarding optimistic attitude toward and knowledge of innovative technology for improved consumers' reactions to intelligent sensor-based services like RFID. Originality/value – As one of the few empirical studies on intelligent sensor-based services, this study provides important insights into the roles of consumer traits and communication about intelligent sensor-based services with consumers, in order for companies to fully harness innovative service offerings.

Use of e-government services: the role of trust

2015 ◽  
Vol 10 (4) ◽  
pp. 622-633 ◽  
Author(s):  
Mercy Mpinganjira
Keyword(s):  
African Countries ◽  
Content Type ◽  
The Public ◽  
Government Services ◽  
Two Factors ◽  
Online Channel ◽  
Depth Interviews ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to investigate the role of trust in understanding usage of e-government services in South Africa. Of interest are services that involve two way interactions between citizens and government. Design/methodology/approach – Qualitative and quantitative data were collected from members of the public using in-depth interviews and a structured questionnaire, respectively. Findings – The findings show that trust in internet and in government as a provider of e-services are important factors that differentiates users and non-users of e-government services. The two factors are also significantly related to willingness to start using e-government services. Trust in e-service provider unlike trust in internet was however found to be a stronger differentiator of users and non-users and to have a stronger relationship with willingness to start using e-government services. Practical implications – Efforts aimed at promoting use of e-government services need to be based on a good understanding of factors that impact on citizens’ decisions in this regard. Such efforts need to include activities targeted at improving people’s trust in government’s ability to provide reliable and secure e-services. Originality/value – While provision of government services using the online channel is a growing phenomenon in most African countries, not much research has been done into what governments should focus on in order to entice more citizens to take up this channel. This study contributes to addressing this gap.

Electronic commerce adoption, entrepreneurial orientation and small- and medium-sized enterprise (SME) performance

2014 ◽  
Vol 21 (1) ◽  
pp. 100-116 ◽  
Author(s):  
Michael Abebe
Keyword(s):  
Growth Rate ◽  
Entrepreneurial Orientation ◽  
Positive Influence ◽  
Sales Growth ◽  
Content Type ◽  
And Performance ◽  
The Relationship ◽  
Significant Positive Influence ◽  
Structured Questionnaire

Purpose – This study aims to contribute to the literature by addressing two research questions: is there a relationship between e-commerce adoption and performance of SMEs? And, more importantly, does the degree of entrepreneurial orientation moderate the relationship between e-commerce adoption and SME performance? Design/methodology/approach – Data were collected from a sample of 55 manufacturing and service SMEs located in the state of Texas, USA, between 2008 and 2009 using a structured questionnaire. Customized questionnaires were mailed out to the owner-managers of 55 SMEs. A moderated regression analysis was conducted to test the two hypotheses. Findings – The results suggest that e-commerce adoption has a significant, positive influence on SMEs' average sales growth rate and that adopters of e-commerce technology have significantly higher average sales growth rate than non-adopters. The results also indicate that e-commerce adoption positively affects SMEs' annual sales growth rate even more when the sample firms have higher level of entrepreneurial orientation. Overall, the results of this analysis indicate the importance of e-commerce adoption as well as SMEs' entrepreneurial orientation on the performance of SMEs. Research limitations/implications – The findings of this study can be useful for SMEs in general as a means of understanding how e-commerce adoption positively affects the firm's performance. Such a relationship suggests that e-commerce adoption is an important factor that can enhance firm's internal processes and ultimately performance. Therefore, e-commerce adopters should continue to utilize this technology while non-adopters should consider harnessing the potential of this technology to further streamline their operations and effectiveness. Originality/value – This study contributes to the literature by providing empirical evidence on the role of e-commerce adoption and entrepreneurial orientation in small firm performance.

The effect of knowledge type and culture on arts audiences’ propensity for experience-sharing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Verdiana Chieffi ◽  
Marco Pichierri ◽  
Alessandro M. Peluso ◽  
Cristiana Collu ◽  
Gianluigi Guido
Keyword(s):  
Art Museum ◽  
Cultural Dimensions ◽  
Objective Knowledge ◽  
Art Gallery ◽  
Content Type ◽  
Subjective Knowledge ◽  
Individualism And Collectivism ◽  
Knowledge Type ◽  
Structured Questionnaire

PurposeThis study examines the effect of both objective knowledge (i.e., what arts audience members actually know about art) and subjective knowledge (i.e., what arts audiences members think they know about art) on their propensity for experience-sharing (i.e., the tendency to share art-related experiences with other individuals). In addition, the study examines the role of culture (i.e., whether arts audiences belong to an individualistic or collectivistic culture) on the above-mentioned relationship.Design/methodology/approachData were gathered through a field survey at a large contemporary art museum in Italy, conducted via a structured questionnaire and analyzed using multiple regression analysis.FindingsResults indicate that both subjective and objective knowledge positively affect arts audiences’ propensity for experience-sharing, such as talking to others about a visit to an art gallery. Moreover, such effects appear to vary depending on culture: objective knowledge seems to positively influence experience-sharing when audiences belong to collectivistic cultures, whereas subjective knowledge seems to positively influence experience-sharing when they belong to individualistic cultures.Practical implicationsThe study’s findings could motivate arts managers to emphasize the implementation of international communication strategies aimed at reinforcing arts audiences’ subjective and objective knowledge since these variables are positively associated with their propensity for experience-sharing with others.Originality/valueThis is the first study to assess the effects of objective and subjective knowledge, alongside the cultural dimensions of individualism and collectivism, on arts audiences’ propensity for experience-sharing.

Role of religiosity in purchase of green products by Muslim students

2018 ◽  
Vol 9 (3) ◽  
pp. 504-526 ◽  
Author(s):  
Mohammed Naved Khan ◽  
Mohd Danish Kirmani
Keyword(s):  
Structural Equation ◽  
Environmental Concern ◽  
Environmental Conservation ◽  
Consumer Attitude ◽  
New Delhi ◽  
Green Products ◽  
Muslim Students ◽  
Content Type ◽  
National Capital

Purpose This paper aims to investigate the role of religiosity in Indian Muslim students with the objective of mapping their attitude towards green products. Design/methodology/approach Data were generated from 306 Muslim students enrolled in educational institutes located in the national capital of India (i.e. New Delhi). The study sample was identified through purposive sampling, and then the questionnaire was personally administered. The data were analysed using SPSS and AMOS, and research hypotheses were validated using structural equation modelling. Findings The findings of the present study suggest that environmental concern is a precursor of consumer attitude towards green products, and antecedents of environmental concern are collectivism and eco-literacy. Further, the findings also suggest that religiosity significantly and positively affects collectivism values of consumers. However, religiosity was not found to be significantly associated with the level of eco-literacy of consumers. Practical implications Religiosity emerged as one of the main factors that needs to be considered while promoting green products in India. In their promotion messages, green marketers attempting to target Muslim students ought to emphasize that Islamic tenets enjoin upon them to collectively take the responsibility of preserving the environment. The natural resources and the environment may be presented as a gift of Almighty Allah, and steps towards environmental conservation may be projected as a mode of pleasing Allah. Originality/value This study is pioneering in the sense that it proposes a comprehensive and practical model for mapping attitude towards green products for young Indian Muslim consumers. In fact, the study takes a lead in examining the role of religiosity as antecedent in mapping of attitude towards green products and the role of collectivism and eco-literacy in influencing environmental concern.

The role of customer education: a repeated cross-sectional study

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hasrini Sari ◽  
Firmanzah Firmanzah ◽  
Asyifa Aprilia Harahap ◽  
Bona Christanto Siahaan
Keyword(s):  
Cross Sectional Study ◽  
Equation Modeling ◽  
Research Model ◽  
Sectional Study ◽  
Green Products ◽  
Cross Sectional ◽  
Content Type ◽  
Customer Education ◽  
Green Behavior

Purpose Customer education is considered as an appropriate communication strategy for promoting green products. This paper aims to elaborate on the characteristics of customer education that are suitable for green products by identifying what messages must be delivered, sources and channels that must be used to achieve the greatest effect. Moreover, this study uses a repeated cross-sectional approach by using the same research model in 2008 and 2019. Design/methodology/approach A questionnaire was arranged based on the research model. In 2008, the data were collected at 12 shopping malls in Jakarta. The 2019 data were collected online, using Google forms, from citizens of Jakarta and five nearby cities. Then, the data were processed using structural equation modeling. Findings Data analysis of both years shows that education containing messages that are both informational and transformational can increase customers’ perceptions of the benefits and economic accessibility of green products, as well as environmental concerns. This study’s results also indicate that customers’ intentions to buy green products are influenced by their attitudes toward buying. However, the impact of customers’ perceptions of benefit and economic accessibility on their attitudes toward green purchasing varied between 2008 and 2019. Practical implications Sustainable consumption can be pursued through customer education once a community’s economic conditions have reached a certain level. This study shows how changes have unfolded in Indonesia in several areas, therefore it should also be necessary to pursue green behavior via policies that are tailored to changes in the community. Social implications This study shows how changes have unfolded in Indonesia in several areas, therefore it should also be necessary to pursue green behavior via policies that are tailored to changes in the community. Originality/value Investigation of the role of customer education in green products using a repeated cross-sectional study.

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