Brands, love and family

2016 ◽  
Vol 25 (1) ◽  
pp. 69-83 ◽  
Author(s):  
Pramod P. Iyer ◽  
Audhesh K Paswan ◽  
Arezoo Davari
Keyword(s):  
Content Analysis ◽  
Family Members ◽  
Empirical Work ◽  
Decision Makers ◽  
Content Type ◽  
Product Categories ◽  
Multiple Decision Makers ◽  
Functional Product ◽  
Mother And Child ◽  
Decision Making Behavior

Purpose – The purpose of this study is to explore the extent to which love cues are used by brands targeted at multiple decision-makers in a family, specifically the mother and child. Design/methodology/approach – First, secondary database (SmartyPants, 2013) is used to identify clusters of brands with similar benefit groups (i.e. health and nutrition food, indulgence food, entertainment and technology for entertainment and learning) that are most loved by mothers and/or children. Next, a content analysis of the ads for brands in these clusters is used to identify the common positioning cues across these clusters. The data from the content analysis are used to explore the extent to which love cues (along with functional and hedonic) are used by these brands loved by mothers and children. Findings – The results of this study indicate that functional cues dominate the ads for the brands in functional product categories, as well as hedonic product categories. Love cues dominate the ads for functional brands preferred by only either moms or kids, whereas for hedonic brands, love cues dominate the ads targeted at both moms and kids. Research limitations/implications – The authors hope that this study provides an impetus for more empirical work toward understanding the role of love in positioning brands aimed at multiple family members. Practical implications – Love, the underlying thread that connects a family, can be used by brand managers to appeal to multiple family members. Social implications – Families are fundamental to the society. The authors hope that this study helps marketers appreciate that and do a better job of marketing to the families, as families also form the fundamental units of purchase and consumption. Originality/value – This study uses value congruency framework to look at the notion of love as a positioning theme for brands targeted at multiple decision-makers. Hence, the study contributes to the development of family decision-making behavior.

Proximate Mechanisms of Individual Decision-Making Behavior

2016 ◽  
Author(s):  
Paul W. Glimcher
Keyword(s):  
Twentieth Century ◽  
Large Scale ◽  
Resource Constraints ◽  
Empirical Work ◽  
Decision Makers ◽  
Decision Variable ◽  
Computational Resource ◽  
Human Decision ◽  
Holistic Theory ◽  
Decision Making Behavior

In the early twentieth century, neoclassical economic theorists began to explore mathematical models of maximization. The theories of human behavior that they produced explored how optimal human agents, who were subject to no internal computational resource constraints of any kind, should make choices. During the second half of the twentieth century, empirical work laid bare the limitations of this approach. Human decision makers were often observed to fail to achieve maximization in domains ranging from health to happiness to wealth. Psychologists responded to these failures by largely abandoning holistic theory in favor of large-scale multi-parameter models that retained many of the key features of the earlier models. Over the last two decades, scholars combining neurobiology, psychology, economics, and evolutionary approaches have begun to examine alternative theoretical approaches. Their data suggest explanations for some of the failures of neoclassical approaches and revealed new theoretical avenues for exploration. While neurobiologists have largely validated the economic and psychological assumption that decision makers compute and represent a single-decision variable for every option considered during choice, their data also make clear that the human brain faces severe computational resource constraints which force it to rely on very specific modular approaches to the processes of valuation and choice.

scholarly journals A content analysis of organic product package designs

2019 ◽  
Vol 36 (4) ◽  
pp. 441-448 ◽  
Author(s):  
Polymeros Chrysochou ◽  
Alexandra Festila
Keyword(s):  
Content Analysis ◽  
Environmental Friendliness ◽  
Content Type ◽  
Package Design ◽  
Design Elements ◽  
Product Categories ◽  
Managerial Decisions ◽  
Organic Products ◽  
Product Launches ◽  
Product Package

Purpose Do the package designs of organic products differ from those of conventional products and which package design elements are used more systematically in organic products? This paper aims to address this question by exploring the package design elements of organic products. The proposition is that in addition to package design elements that explicitly communicate and position a product as organic (i.e. organic labels and claims), other package design elements that implicitly convey an organic image are used. Design/methodology/approach The authors conduct a content analysis of the package designs from new product launches in four product categories (butter, cereals, fruit juice and milk) and across four markets (Austria, Denmark, Sweden and Switzerland). Findings The results show that the package designs of organic products differ from those of conventional products based on the presence of more paper material, white and green colours and images displaying nature. Research limitations/implications The findings support the notion that in addition to organic labels and claims, package design elements that implicitly communicate values associated with organic products, such as environmental friendliness and sustainability are used. Originality/value This study is among the few to explore package design elements for organic products. Understanding how the package designs of organic products are constructed can support managerial decisions on the use of the package as a means to better communicate and position organic products.

What makes a nursing home a home? Insights from family members and friends

2017 ◽  
Vol 20 (4) ◽  
pp. 152-163 ◽  
Author(s):  
Lori Weeks ◽  
Stephanie Chamberlain ◽  
Janice Keefe
Keyword(s):  
Nursing Home ◽  
Nursing Homes ◽  
Survey Data ◽  
Family Members ◽  
Nursing Home Residents ◽  
Models Of Care ◽  
Decision Makers ◽  
Public And Private ◽  
Content Type ◽  
Physical Spaces

Purpose The purpose of this paper is to explore the concept of homelikeness from the perspective of family members and friends of nursing home residents across different models of nursing homes. Design/methodology/approach This mixed-methods study examined survey data collected from 397 family members and friends of residents living in 23 nursing homes representing three models of care (traditional, new augmented, and full scope). Participants completed a homelikeness scale and a measure of the importance of nursing home spaces to family members and friends. This study also involved conducting three focus groups with 20 family members and friends to provide further insights into the findings. Findings Analysis of survey data indicated quite high levels of homelikeness overall. Significant differences did emerge between traditional model nursing homes compared to new full-scope and new augmented models for all items in the homelikeness scale and for many items about nursing home spaces. Qualitative results provided insights into how homelikeness can be fostered through public and private spaces and through care and relationships. Research limitations/implications As this study was conducted in one Canadian province, the results may not be applicable to other geographic areas. In addition, there are limitations in survey response rate. Practical implications Homelikeness can be supported across models of care by fostering relationships between residents and staff, ensuring that that family and friends feel welcome, and creating public and private physical spaces that are conducive to new and ongoing relationships. Originality/value The results provide evidence to nursing home decision makers about how to foster a homelike environment in various models of nursing homes.

scholarly journals How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nina Michaelidou ◽  
Milena Micevski ◽  
Georgios Halkias
Keyword(s):  
Content Analysis ◽  
Consumer Culture ◽  
Theory And Practice ◽  
Brand Names ◽  
Content Type ◽  
Print Advertisements ◽  
Product Categories ◽  
Practical Implications ◽  
Different Levels ◽  
Cross National

PurposeThe present paper explores how advertisers use consumer culture positioning (CCP) strategies in advertising across countries and product categories.Design/methodology/approachThe study employs a content analysis approach to investigate usage of CCP strategies and symbols across different CCP strategies, countries and product categories. The authors focussed on country of origin (COO) cues as symbols of CCP. The authors collected printed advertisements from countries at different levels of economic development and communication orientation for the content analysis, namely, Austria (n = 182), Hungary (n = 199) and Turkey (n = 120) and products with high- vs low-involvement levels.FindingsFindings of this study indicated that global consumer culture positioning (GCCP) and local consumer culture positioning (LCCP) advertisements relied more on implicit symbols, while foreign consumer culture positioning (FCCP) advertisements predominantly employed explicit ones. Types of symbols and their utilisation varied across countries and product categories, with language, tag lines/logos and brand names being key components across different advertisements.Practical implicationsThe results document the practices of CCP-based advertising, offering important insights on whether and how symbolism can be effectively used for communicating different CCPs across markets.Originality/valueLittle is known in terms of how specific symbols are used to communicate consumers’ culture. In this study, the authors analysed the content of 501 real-print advertisements across multiple countries and product categories. This study contributes to the theory and practice by revealing how consumers’ culture manifests through diverse COO symbols in advertising imagery and by facilitating the application of such manifestations across market contexts.

“Honor thy father and thy mother”: the contribution of verbal concerns to the understanding of elderly patients’ satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Keren Semyonov-Tal
Keyword(s):  
Content Analysis ◽  
Elderly Patients ◽  
Interpersonal Relations ◽  
Physical Violence ◽  
Family Members ◽  
Content Type ◽  
Level Of Satisfaction ◽  
Satisfaction With Treatment ◽  
Verbal Violence ◽  
The Impact

Purpose This study aims first, to provide a typology of complaints concerning the treatment of elderly patients in geriatric wards; second, to estimate reported satisfaction with treatment; and third, to assess the link between verbal concerns and satisfaction. Design/methodology/approach Using the “Survey of Geriatric Wards, 2019” a sample of 4,725 family members of patients, hospitalized in 99 geriatric wards in Israel were asked to rate their overall satisfaction with treatment; they also were asked to provide verbal information on the hospitalization experience through an open-ended question. A content analysis was applied to the verbal answers, to classify them into distinct qualitative categories; a regression analysis was applied to examine the impact of the concerns on the level of patient satisfaction, net of patient’s characteristics. Findings Level of satisfaction among family members is very high (8.16 on a scale from 1–10), with only very few expressing verbal concerns (2.3%). Content analysis reveals five reoccurring themes: physical violence (33.3%), verbal violence (19.2%), discrimination (21.2%), lack of dignified hospitalization conditions (8.1%) and communication (18.2%). Further analysis reveals that satisfaction among those who complained, especially about interpersonal relations, is considerably and significantly lower than others. Originality/value Despite high levels of satisfaction with medical care in geriatric wards, the findings underscore voiced complaints as major source for explaining dis-satisfaction with hospitalization. Complaints in the realm of interpersonal relations, especially regarding verbal violence, discrimination and communication, seem to be most consequential for lowering levels of satisfaction with treatment.

scholarly journals Multi-unit price promotions and their impact on purchase decisions and sales

2017 ◽  
Vol 51 (5/6) ◽  
pp. 1049-1074 ◽  
Author(s):  
Salome Drechsler ◽  
Peter S.H. Leeflang ◽  
Tammo H.A. Bijmolt ◽  
Martin Natter
Keyword(s):  
Empirical Studies ◽  
Relative Effectiveness ◽  
Product Category ◽  
Unit Price ◽  
Purchase Decisions ◽  
Content Type ◽  
Sales Data ◽  
Product Categories ◽  
Functional Product ◽  
The Impact

Purpose The purpose of this paper is to compare the impact of different multi-unit promotions (MUPs) and a single-unit promotion (SUP) on store-level sales and consumer-level purchase probability and quantity decision. Design/methodology/approach The paper combines two empirical studies. Study 1 applies a hierarchical multiplicative model to store-level sales data for four product categories provided by a large Dutch retail chain. Study 2 presents a laboratory experiment in which the quantity requirements of the two focal MUP frames are manipulated to assess their impact on consumer purchase decisions. Findings The paper provides empirical evidence for the superiority of the “X for $Y” above “X + N free”, which confirms the hypotheses based on prospect theory, mental accounting and theory about gift-giving. Quantity requirements of four to five units show the largest effects. In addition, the superiority of the “X for $Y” frame holds for functional product categories, but not for the hedonic categories. Practical implications The paper provides managerial insights into the relative effectiveness of alternative MUPs and an SUP and how this promotional effectiveness depends on the type of product category and quantity requirements. Originality/value This paper combines actual sales data and experimental data. This “mixed approach” extends existing knowledge by comprehensively evaluating two MUP frames, namely, “X + N free” and “X for $Y” promotions, and an SUP.

scholarly journals Breastfeeding challenges among Thai adolescent mothers: hidden breastfeeding discontinuation experiences

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sasitara Nuampa ◽  
Pharuhas Chanprapaph ◽  
Fongcum Tilokskulchai ◽  
Metpapha Sudphet
Keyword(s):  
Content Analysis ◽  
Adolescent Mothers ◽  
Positive Emotions ◽  
Family Members ◽  
Vital Role ◽  
University Hospital ◽  
Breastfeeding Duration ◽  
Primary Study ◽  
Content Type ◽  
Healthcare Professions

PurposeThe purpose of this study was to explore the experiences of adolescent mothers who wean their babies from breastfeeding before the first six months from the perspective of a psychosocial aspect in the Thai context.Design/methodology/approachA descriptive qualitative design was applied to this study to obtain meaningful data. The adolescent mothers for the primary study and nine supplementary participants were recruited from the largest university hospital in Bangkok, Thailand. Semi-structured in-depth interviews were conducted with 20 adolescent mothers. Descriptive statistics and content analysis were used for data analysis.FindingsThe average breastfeeding duration was 3.1 months while breastfeeding exclusively lasted 1.3 months. More than half of the adolescent mothers encountered breastfeeding problems at hospitalization including sore/cracked nipples (63.6%), one side breastfeeding (27.3%) and exhaustion (9.1%). According to the content analysis, (1) breastfeeding obstacles concealed by the adolescents' dependence and (2) repetitive emotional mistakes encountered were the two main themes that emerged.Originality/valueThe influence of key family members plays a vital role in breastfeeding and psychological outcomes. Therefore, family-adolescent support programs including support from the adolescents' mothers and grandmothers may improve breastfeeding outcomes, yield positive emotions and enhance maternal attachment. Moreover, healthcare professions are important mediators to convince adolescent mothers' key family members to reach an agreement and provide suitable support.

A multi-actor multi-objective optimization approach for locating temporary logistics hubs during disaster response

2018 ◽  
Vol 8 (1) ◽  
pp. 2-21 ◽  
Author(s):  
Rajali Maharjan ◽  
Shinya Hanaoka
Keyword(s):  
Mathematical Model ◽  
Disaster Response ◽  
Decision Makers ◽  
New Method ◽  
Optimization Approach ◽  
Multi Objective Optimization ◽  
Content Type ◽  
Multi Objective ◽  
Multiple Decision Makers ◽  
Relief Distribution

Purpose The purpose of this paper is to develop a mathematical model that determines the location of temporary logistics hubs (TLHs) for disaster response and proposes a new method to determine weights of the objectives in a multi-objective optimization problem. The research is motivated by the importance of TLHs and the complexity that surrounds the determination of their location. Design/methodology/approach A multi-period multi-objective model with multi-sourcing is developed to determine the location of the TLHs. A fuzzy factor rating system (FFRS) under the group decision-making (GDM) condition is then proposed to determine the weights of the objectives when multiple decision makers exist. Findings The interview with decision makers shows the heterogeneity of decision opinions, thus substantiating the importance of GDM. The optimization results provide useful managerial insights for decision makers by considering the trade-off between two non-commensurable objectives. Research limitations/implications In this study, decision makers are considered to be homogeneous, which might not be the case in reality. This study does not consider the stochastic nature of relief demand. Practical implications The outcomes of this study are valuable to decision makers for relief distribution planning. The proposed FFRS approach reveals the importance of involving multiple decision makers to enhance sense of ownership of established TLHs. Originality/value A mathematical model highlighting the importance of multi-sourcing and short operational horizon of TLHs is developed. A new method is proposed and implemented to determine the weights of the objectives. To the best of the authors’ knowledge, the multi-actor and multi-objective aspects of the TLH location problem have not thus far been considered simultaneously for one particular problem in humanitarian logistics.

Metadata-based data quality assessment

2016 ◽  
Vol 46 (2) ◽  
pp. 232-250 ◽  
Author(s):  
Mustafa Aljumaili ◽  
Ramin Karim ◽  
Phillip Tretten
Keyword(s):  
Content Analysis ◽  
Data Quality ◽  
Design Methodology ◽  
Decision Makers ◽  
Assessment Model ◽  
Content Type ◽  
Data Quality Assessment ◽  
Proposed Model ◽  
Metadata Analysis

Purpose The purpose of this paper is to develop data quality (DQ) assessment model based on content analysis and metadata analysis. Design/methodology/approach A literature review of DQ assessment models has been conducted. A study of DQ key performances (KPIs) has been done. Finally, the proposed model has been developed and applied in a case study. Findings The results of this study shows that the metadata data have important information about DQ in a database and can be used to assess DQ to provide decision support for decision makers. Originality/value There is a lot of DQ assessment in the literature; however, metadata are not considered in these models. The model developed in this study is based on metadata in addition to the content analysis, to find a quantitative DQ assessment.

What do marketers post on brands’ Facebook pages in Islamic countries?

2019 ◽  
Vol 10 (4) ◽  
pp. 1272-1287
Author(s):  
Mohammad Hatim Abuljadail ◽  
Louisa Ha
Keyword(s):  
Saudi Arabia ◽  
Content Analysis ◽  
Design Methodology ◽  
Arabic Language ◽  
Content Type ◽  
Global Brands ◽  
Product Categories ◽  
Informative Content ◽  
Facebook Pages ◽  
Practical Implications

Purpose This paper aims to investigate the “posting” behavior of marketers on brands’ Facebook pages and whether these “posting” behaviors differ between local and global brands in Saudi Arabia. Design/methodology/approach The study randomly selected a total of 400 Facebook brand page posts from a matching sample of top 20 global and 20 local brands in Saudi Arabia using content analysis. Findings One of the notable findings show that global brands are more likely to post content that consists of prizes/giveaways, games/competitions and socializing than local brands, while local brands are more likely to post informative content than global brands. The findings also show that local brands are more likely to use content that includes Islamic messages, women in modest clothing, Arabic language and Saudi dialect than global brands. Research limitations/implications This study is limited to 20 global and 20 local brands. More product categories are needed. Practical implications The findings of this study have implications for marketers in regards to what types of communication content is more likely to be posted on brands’ Facebook fan pages in Saudi Arabia – especially for those global brands that are interested in having a localized brand Facebook fan page for Saudi Arabia. Originality/value The first study to compare Facebook strategies used by global brands and local brands in the same market.

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