Exploring destination brand disengagement in a top-down policy context

2020 ◽  
Vol 13 (3) ◽  
pp. 347-363 ◽  
Author(s):  
Narcís Bassols ◽  
Thomas Leicht
Keyword(s):  
Place Branding ◽  
Field Work ◽  
Local Context ◽  
Brand Strategy ◽  
Structured Interviews ◽  
Top Down ◽  
Online Questionnaire ◽  
Bottom Up ◽  
Content Type ◽  
Depth Study

Purpose This paper aims to analyze the case of Cartagena, Colombia, as a case of a failed destination branding. It also broadens the findings by connecting them to the extant literature about place branding, thus making this paper more explanatory. It tries to fit the fieldwork’s findings into the two main streams of branding research (bottom-up vs top-down). This paper also gives practical insights into the destination’s network of stakeholders and discusses ways to improve the destination’s management and branding. Design/methodology/approach This paper uses a mixed methodology approach. Field work consisted of online questionnaire to hospitality employees in the city plus semi-structured interviews conducted with 18 “expert” stakeholders in the destination. This paper is of empirical nature. Findings The main cause of the destination’s brand failure is found to be the top-down approach to the place brand strategy. The literature shows that cases such as this one are more common than assumed, and a possible way out of the problem is the application of bottom-up or “mixed” approaches, as these may circumvent the problems found. Research limitations/implications Cases like this one illustrate very well a local context but might be difficult to transfer to other contexts, so the generalization power of this paper is limited to similar places in the sociopolitical sense of the term. Practical implications For place branding practitioners and destination management organizations , this paper is a call for participative approaches which include all of the stakeholders of a place. Originality/value This paper offers an in-depth study of a branding case in Latin America, a part of the world relatively unexplored in the branding literature. On the basis of the presented case, this paper pitches top-down versus bottom-up approaches. Finally, it explains the findings by connecting the place to its broad geographical context.

scholarly journals Network orchestration: new role of business incubators?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Luiz Guilherme Rodrigues Antunes ◽  
Cleber Carvalho de Castro ◽  
Andrea Ap da Costa Mineiro
Keyword(s):  
Case Studies ◽  
Network Models ◽  
Business Networks ◽  
Business Incubators ◽  
Structured Interviews ◽  
Top Down ◽  
Bottom Up ◽  
Content Type ◽  
Network Orchestration

Purpose The purpose of this paper is to analyze the performance of incubators in the stages of formation and development of incubated business networks, especially in bottom-up and top-down network models. Design/methodology/approach The research is defined as qualitative and descriptive, with the application of multiple case studies, in which two networks of incubated businesses were investigated, one being top-down and the other bottom-up, which emerged within the incubation process of two business incubators (CIETEC and INCIT). To make the study operational, 11 semi-structured interviews were carried out and the thematic analysis of content was developed. Findings The results pointed out that in the top-down network the incubator performs a new assignment, the network orchestration, which corresponds to the actions of formation, coordination and governance of the group. In the bottom-up network, it was found that the role of the incubator was to expand the value offers usually practiced. Research limitations/implications As a limitation of the research, the very limitation of case studies is pointed out that is they do not allow for generalizations. Practical implications The research contributes to reflections on the effectiveness of the incubator and sheds light on the complementarity of networks in incubation processes, providing gains for incubators, incubated businesses and society. Originality/value The originality of this document is the new role of the incubator, which is orchestration, and its categorization. The results allow us to understand the effects of providing networks and relationships for incubated businesses. In addition, this study broadens the focus of traditional analyses of the incubator–incubated duo to consider the incubator–network–incubated trio.

Process dynamics of managing interdisciplinary, cross-organizational learning campus in change

Facilities ◽  
2015 ◽  
Vol 33 (11/12) ◽  
pp. 752-772 ◽  
Author(s):  
Eelis Rytkönen ◽  
Suvi Nenonen ◽  
Erica Österlund ◽  
Inka Kojo
Keyword(s):  
Learning Environments ◽  
Process Management ◽  
Added Value ◽  
Primary Data ◽  
Future Research ◽  
Main Process ◽  
Structured Interviews ◽  
Top Down ◽  
Bottom Up ◽  
Content Type

Purpose – The purpose of this paper is to characterize development processes of eight novel learning environment projects in one university campus in Finland. Design/methodology/approach – This study builds propositions on case study data in an attempt to characterize the distinguished cases. In total, 22 semi-structured interviews were conducted as the primary data collection method. Supporting data includes archives, seminars and workshops. The data were analyzed in ATLAS.ti. Findings – The cases are unique in their processes constituting socio-technical change. They represent two main process types: agile, iterative bottom-up processes and slow, linear, top-down processes. The essence of each project is in balancing in five dimensions of approach, motivation, budget, type of outcome and added value (AMB to AV) process management model: approach scaling from strategic to operational, motivation scaling from space to activity, budget scaling from fixed to seed money, type of outcome scaling from slow and standardized to quick and dirty and added value scaling from research to societal impact. Research limitations/implications – The cases are highly context-dependent and only provide a narrow understanding of a previously little studied area. The main contribution is in highlighting the complexity of the studied phenomenon. Future research could further the subject by, i.e. testing the created model in another context. Practical implications – Transformation from institutionalized learning environments toward campuses facilitating learning flows requires multiple supporting processes. The roles of the campus managers are expanded from measuring, controlling and maintaining the campuses toward identifying, empowering, supporting and enabling user communities to affect their working and learning environments. Originality/value – Managing campuses top-down based on large amounts of data can be supported by bottom-up approaches. This study outlines a systemic framework for supporting both types of processes.

scholarly journals Sustainable Development of Operations: Actors’ Involvement in the Process of Energy Efficiency Improvements

2021 ◽  
Vol 13 (11) ◽  
pp. 6121
Author(s):  
Naghmeh Taghavi
Keyword(s):  
Energy Efficiency ◽  
Sustainable Development ◽  
Structured Interviews ◽  
Top Down ◽  
Bottom Up ◽  
Operational Decisions ◽  
Integrative Framework ◽  
Strategic Goals ◽  
Secondary Information ◽  
Inside Out

This study empirically investigates the involvement of actors in the process of energy-efficiency improvements in operations to align strategic sustainability goals across and within operations. The study analyzes development efforts stemming from actors’ decisions and actions that contribute to the process of energy efficiency improvements using semi-structured interviews and secondary information. Data is analyzed using thematic coding. The study deepens the understanding of how firms undertake the transition towards integrating strategic goals for energy efficiency into operations by strategizing for energy efficiency improvements through actors’ involvement. By exploring actors at both strategic and operational levels, and their decisions and actions, the study includes examples of different approaches, namely, top-down vs. bottom-up and inside-out vs. outside-in, thereby conceptualizing the process of energy-efficiency improvements in terms of a framework that outlines the entities of this process. The study further provides an integrative framework for the development efforts by different actors and presents propositions for incorporating energy-efficiency improvements in daily strategic and operational decisions and actions instead of regarding it as a separate or an add-on process.

scholarly journals Student engagement with sustainability: understanding the value–action gap

2014 ◽  
Vol 15 (4) ◽  
pp. 404-417 ◽  
Author(s):  
Gareth Chaplin ◽  
Paul Wyton
Keyword(s):  
Design Methodology ◽  
Strong Association ◽  
Structured Interviews ◽  
Online Questionnaire ◽  
Sustainable Living ◽  
Content Type ◽  
Lack Of Information ◽  
Significant Barrier ◽  
The Uk ◽  
Insight Into

Purpose – The purpose of this paper is to present the findings of research that aimed to determine what university students living in Unite accommodation in the UK understand about the concept of sustainable living. It considers what barriers they perceive to be standing in the way of following sustainable living practices. In particular, the research aimed to explore any value–action gap for the student population with a view to informing future actions to help close any gap. Design/methodology/approach – The study was completed through an online questionnaire survey of students living in halls of residence operated by provider The Unite Group Plc. The survey informed semi-structured interviews and focus groups that explored the issues raised in greater detail. Findings – It was found that students living in Unite properties believed sustainable living to be important, yet levels of understanding were very low and there appeared to be a wide value–action gap. Reasons for this are varied; however, an unexpected theme emerged around the association of effort and importance. There was a very strong association between sustainable living and recycling, which, therefore, saw the lack of adequate recycling facilities as a significant barrier to sustainable living. There were also issues around a lack of information, cost and respondents’ flatmates as further barriers. However, the most significant barrier was the displacement of responsibility for sustainable living to other people or organisations. Originality/value – Gaining an insight into the complexity of attitude and behaviour of students with the sustainability agenda will enable understanding that can be applied to activities that promote sustainability.

Managing records and archives in a Hong Kong school: a case study

2018 ◽  
Vol 28 (2) ◽  
pp. 204-216 ◽  
Author(s):  
Eric C.K. Cheng
Keyword(s):  
Decision Making ◽  
Hong Kong ◽  
Management Practices ◽  
Management Approach ◽  
Record Management ◽  
Records Management ◽  
Top Down ◽  
Bottom Up ◽  
Content Type

Purpose This study aims to explore the principles and practices for managing records with the lens of functional analysis and knowledge management by using a case study that focuses on the experience of implementing records management at a public high school in Hong Kong. Design/methodology/approach A single case study is chosen as the research method for this paper. A series of qualitative interviews and documentary analysis were used to collect and triangulate the qualitative data. Findings The results show that the case school adopted a hybrid top-down and bottom-up approach to record management, facilitate decision-making and manage knowledge. The school adopted the taxonomy provided by the quality assurance framework as the functional classification in a digital archive in the records management system. Practical implications This study provides a set of taxonomy and a hybrid top-down and bottom-up approach to schools for ensuring that accurate information of all school activities is kept and can facilitate an effective and evidence-based, decision-making process. Social implications Identifying taxonomy and management practices for effective documentation in public schools can support planning, assist with organising the continuity of improvement plans and increase reporting and accountability to society. Originality/value This study offers a taxonomy and management approach to the literature of records management and the practices for promoting and improving records management in school.

scholarly journals Fraud in overseas aid and the challenge of measurement

2015 ◽  
Vol 22 (2) ◽  
pp. 184-198 ◽  
Author(s):  
Mark Button ◽  
Chris Lewis ◽  
David Shepherd ◽  
Graham Brooks
Keyword(s):  
High Risk ◽  
International Development ◽  
Local Context ◽  
Structured Interviews ◽  
Policy Makers ◽  
Content Type ◽  
The Public ◽  
The Uk ◽  
Practical Implications

Purpose – The purpose of this paper is to explore the challenges of measuring fraud in overseas aid. Design/methodology/approach – The research is based on 21 semi-structured interviews with key persons working in the delivery of aid in both the public and voluntary sectors. It uses the UK Department for International Development as a case study to applying more accurate measures of fraud. Findings – This paper shows there are significant challenges to using fraud loss measurement to gauge fraud in overseas aid. However, it argues that, along with other types of measures, it could be used in areas of expenditure in overseas governments and charities to measure aid. Given the high risk of such aid to fraud, it argues helping to develop capacity to reduce aid, of which measuring the size of the problem is an important part; this could be considered as aid in its own right. Research limitations/implications – The researchers were not able to visit high-risk countries for fraud to examine in the local context views on the challenges of measuring fraud. Practical implications – The paper offers insights on the challenges to accurately measuring fraud in an overseas context, which will be useful to policy-makers in this context. Social implications – Given the importance of as much aid as possible reaching recipients, it offers an important contribution to helping to reduce losses in this important area. Originality/value – There has been very little consideration of how to measure fraud in the overseas aid context, with most effort aimed at corruption, which poses some of the same challenges, as well as some very different challenges.

The needs of Muslim hotel customers: evidence from Russian guests

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Shnyrkova ◽  
Marina Predvoditeleva
Keyword(s):  
Supply And Demand ◽  
Research Field ◽  
Hospitality Management ◽  
Future Research ◽  
Clear Understanding ◽  
Structured Interviews ◽  
Online Questionnaire ◽  
Content Type ◽  
Business Context ◽  
Hotel Managers

Purpose The purpose of this study is to identify Halal hotel attributes demanded by the Russian Muslim travelers. Following this, the study aims to investigate whether gender and types of travelers influence the demand for Halal hotel attributes. Design/methodology/approach Semi-structured interviews were conducted to localize the list of Halal hotel attributes for the Russian business context. A self-administrated online questionnaire was designed, distributed and collected from 191 Russian Muslim customers, who have stayed at Halal hotels in the past 12 months. Data analysis includes a t-test and analysis of variance. Findings The study revealed a list of Halal attributes demanded by Russian Muslim customers. Also, the findings indicate that the list of the attributes demonstrated the differences in the requested attributes between gender and types of travelers. Research limitations/implications The study came across three main limitations. The first was that the respondents surveyed were leisure tourists. Second, the majority of the respondents have university degrees. Third, the research sample is limited to approximately 200 respondents. This research primarily contributes to tourism and hospitality management, and consumer behavior literature, as this is the first study yielding insights on a new demographic: Russian Muslim tourists. Practical implications The study provides a clear understanding of the Halal hotel attributes demanded by Russian Muslims that can help hotel managers to accommodate the needs of this group while, at the same time, meeting the requirements of guests of different religions. Social implications The study contributes to improving social relationships within the Russian Federation as it improves society’s understanding of the life principles of Muslims. Originality/value This is the first study investigating the demand for Halal attributes by Russian Muslim tourists. By partly covering the empty research field on this topic, the study provides meaningful direction to future research of the Russian hotels’ Halal services from both supply and demand perspectives.

The promotion of sustainable development in higher education institutions: top-down bottom-up or neither?

2020 ◽  
Vol 21 (7) ◽  
pp. 1429-1450
Author(s):  
Gisele Mazon ◽  
João Marcelo Pereira Ribeiro ◽  
Carlos Rogerio Montenegro de Lima ◽  
Brenda Caroline Geraldo Castro ◽  
José Baltazar Salgueirinho Osório de Andrade Guerra
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Higher Education Institutions ◽  
Economic Benefits ◽  
Top Down ◽  
Bottom Up ◽  
Content Type ◽  
Hands On ◽  
Strategic Role ◽  
Exploratory Factorial Analysis

Purpose This paper aims to analyze the sustainability approach within higher education institutions. Universities, as institutions of knowledge, play an important and strategic role in maximizing social and economic benefits in a hands-on way. However, some studies on sustainable development and HEIs reveal a distancing between students and the application of sustainable initiatives in universities. This fact differs from the premises of the Talloires Declaration, which points to students as a community and as global leaders and ambassadors for sustainability. Design/methodology/approach This paper mapped the approaches, present in the literature, used to develop sustainable campuses and in particular the apparent dichotomy between the changes indicated as top-down or bottom-up in HEIs. To that end, scientific articles focused on sustainable actions in HEIs were analyzed to identify implementation approaches for sustainable development and student involvement in the process. Findings Results have shown that sustainability promotion models in universities generally occur in a top-down manner, where students are receptors and not sources of development for sustainable policies in universities. Thus, the authors highlight the importance of students becoming central players in sustainable initiatives. Originality/value The article becomes original when it identifies the dichotomy between top-down and bottom-up approaches. It does so through multidimensional scaling and exploratory factorial analysis in scientific articles on the topic Sustainability Funding in Higher Education. These findings show that, unlike what is discussed in the literature, sustainability promotion in universities generally occurs in a top-down manner, where students are receptors and not active agents in promoting sustainability. In response to this, the authors discussed the importance of the bottom-up approach, where they are key players.

Sustainability of Indian management education institutions

2020 ◽  
Vol 21 (3) ◽  
pp. 613-626
Author(s):  
Ritika Mahajan
Keyword(s):  
Sustainable Management ◽  
Management Education ◽  
Business Schools ◽  
Visionary Leadership ◽  
Local Context ◽  
Structured Interviews ◽  
Content Type ◽  
Factors Affecting ◽  
Private And Public ◽  
Orientation Training

Purpose The purpose of this paper is to explore perspectives of academicians in leadership positions in Indian business schools on the sustainability of management education institutions in India. Design/methodology/approach Semi-structured interviews were conducted with 20 respondents including directors, deans and vice-chancellors of private and public sector institutions offering management programmes across India. The interviews were audio recorded and transcribed verbatim for analysis. Findings All the respondents strongly supported the need for building sustainable management education institutions. Different factors affecting sustainability of institutions that emerged from the interviews included focus on local context and inter-disciplinarity, visionary leadership and culture, country specific curriculum and pedagogy, sustained industry-academia collaboration, faculty orientation, training, retention and growth. On the basis of the factors identified, a directional proposition with the perspective of blue ocean strategy is proposed. Originality/value There is a vast scope for exploring issues, challenges and strategies for building sustainable management education institutions. Literature in this field in the Indian context is very limited. This paper is one of the few attempts to study perspectives and experiences of leaders in Indian business schools on the sustainability of their institutions.

The performance-risk indicators (PRI) in building performance rating tool for higher education buildings

2016 ◽  
Vol 14 (1) ◽  
pp. 36-49 ◽  
Author(s):  
Natasha Khalil ◽  
Syahrul Nizam Kamaruzzaman ◽  
Mohamad Rizal Baharum ◽  
Husrul Nizam Husin
Keyword(s):  
Functional Performance ◽  
Health And Safety ◽  
Risk Indicators ◽  
Local Context ◽  
Building Performance ◽  
Preliminary Survey ◽  
Structured Interviews ◽  
Safety Risk ◽  
Content Type ◽  
Performance Risk

Purpose – The purpose of this paper is to develop a building performance (BP) rating tool concerning the health and safety risk of building users in higher educational buildings (HEB). This paper presents the findings of a preliminary survey, which is the establishment of performance-risk indicators (PRIs) as an initial construct for the development of BP rating tool. The construct items consist of three criteria as the main focus, namely performance element, risk frames and the indicators. Design/methodology/approach – This paper adopts a qualitative approach to achieve the outcome for the preliminary survey. The determinants of the indicators were preliminarily compiled from literature and previous established BP evaluation (BPE) schemes. The initial construct of indicators are then further confirmed through semi-structured interviews involving 18 building operators in Malaysia’s public university buildings. Their views are needed to obtain suitability of the listed indicators for BP rating assessment to be used in the local HEB. The transcription and interpretation from the interview findings are carried out using Atlas.ti© qualitative software. Findings – The interpretation of the interview findings has supported the justification for this paper that there is no proactive action in executing BP assessment to mitigate risk towards users’ health and safety. The findings also revealed that there are 26 indicators that are rated as suitable to be used for the local context of Malaysia’s HEBs. The indicators are categorised under three performance elements, which are functional performance (FP), technical performance (TP) and indoor environmental performance (IEP). Research limitations/implications – Because the chosen building sample is HEBs, the indicators may not be generalised as the suitability of the items were determined from the respective operators. Therefore, it is recommended that further research is carried out for other types of buildings. Practical implications – The proposed PRIs have a significant role in the building maintenance and management in HEBs. The result is able to suggest methods for the management to improve and optimise the BP aspects by focusing occupants’ health and safety risk as a reactive process. Originality/value – This paper highlights the benefits of integrating two previously separate fields: BP and risk management (RM) and, thus, helps providing opportunities for improvement of BP and the relationships with risk and satisfaction of the users. It may initiate a new perspective in optimising the BP and mitigating the health, safety and environmental risk by sensitivity to changing needs of occupants in HEB.

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