scholarly journals Understanding millennials’ tourism experience: values and meaning to travel as a key for identifying target clusters for youth (sustainable) tourism

2018 ◽  
Vol 4 (1) ◽  
pp. 31-42 ◽  
Author(s):  
Elena Cavagnaro ◽  
Simona Staffieri ◽  
Albert Postma

Purpose The purpose of this paper is to better understand the tourism experience of millennials by connecting their value orientations to the meaning that they give to travel. In doing so, it also aims at discovering profiles of young tourists that can be targeted both now and in the future by tourism organisations. Design/methodology/approach A survey based on validated scales reached 423 Dutch millennials. An integrated multidimensional research strategy has been applied where models that reduce the gathered data to fewer components (principal component analyses) were followed by a cluster analysis. Findings Ten value orientations (Schwartz, 1994) and four travel meanings have been identified. By combining these ten value orientations and four meanings, nine clusters have been identified representing groups of millennial tourists with different needs. For example, while two clusters fit into the popular description of young travellers seeking only unpretentious enjoyment, millennials represented in two other clusters are strongly motivated by self-transcending values, distance themselves from the travel meaning escapism and relaxation and will therefore not positively respond to a merely hedonic travel offer. Research limitations/implications Replication of this research is recommended in other national contexts, possibly using a longitudinal approach. Practical implications The nine clusters should be approached with a dedicated travel offer. In particular, at least two clusters of millennials may be successfully approached with a sustainable tourism offer. Originality/value The combination of value orientations and travel meanings portrays a detailed and realistic picture of the tourism experience looked for by millennials.

2019 ◽  
Vol 121 (9) ◽  
pp. 1969-1981 ◽  
Author(s):  
Taísa Rezende Teixeira Farias ◽  
Maria Cecília Evangelista Vasconcelos Schiassi ◽  
Patrícia Aparecida Pimenta Pereira ◽  
Vanessa Rios de Souza ◽  
Amanda Maria Teixeira Lago ◽  
...  

Purpose The purpose of this paper is to evaluate the effect of the bodying agents (erythritol, sorbitol, xylitol and polydextrose) and their mixtures on the preparation of mixed Brazilian Cerrado fruit preserves (marolo, soursop and sweet passion fruit). Design/methodology/approach The simplex mixture design was used for product optimization and the preserves evaluated by physical, physicochemical and sensory properties. The research data were analyzed using regression equations on SAS University and exploratory analysis by principal component analysis and parallel factors techniques on Sensomaker software. Findings The results show that erythritol and polydextrose bodying agents should not be used as pure components because they provoked changes in the properties of the final product and negatively influenced the sensory attributes. While the high concentrations of xylitol and sorbitol provided better sensorial acceptance, being considered, therefore, good substitutes for sucrose. Practical implications This research has shown it is feasible to use bodying agents in the preparation of mixed Brazilian Cerrado fruit preserves without added sugar. Social implications The development of mixed preserves could increase population access to the Brazilian Cerrado fruits. In addition, sugar-free preserves are a viable alternative for adding value to the product and satisfy all the consumers. Originality/value The combination of properties of two or more fruits and use of bodying agents can improve sensory, physical and physicochemical characteristics of the final product. However, there are technological challenges to evaluate in the preparation of mixed Brazilian Cerrado fruit preserves without added sugar.


2018 ◽  
Vol 56 (5) ◽  
pp. 1108-1121 ◽  
Author(s):  
Carlos M. Jardón

Purpose Subsistence small businesses (SSBs) do not seek the maximum benefit; they only seek a benefit that enough satisfies their basic needs. In consequence, a dual behaviour of companies is expected and possibly the competitiveness of these companies is different. The purpose of this paper is to study the dual behaviour of SSBs and the differences about their competitive advantages. Design/methodology/approach Data were obtained by conducting surveys with owners and managers of wood processing companies located in a region of Misiones (Argentina). The results were checked by interviews in 2012 and 2015. The research uses principal component analysis and K-means to classify the different behaviour and MANOVA analysis to study the relationships. Findings The findings suggest two types of SSBs and show that competitive advantages are different into two groups of companies. Research limitations/implications The data used refer to a certain period of time, with interviews in next periods. Sample is in a particular region and sector and generalisations should be done carefully. The variables are measured with subjective questions. Practical implications The findings suggest instruments to change the strategy of unsatisfied SSBs to grow. Social implications The growth of SSBs is very important in poorest areas. The paper suggest governments’ politics that facilitate a stable environment for improving competitiveness of SSBs. Originality/value SSBs are very important in developing countries, but they are not sufficiently studied. The research shows the importance of satisfying principle in the competitiveness of subsistence entrepreneurs.


2018 ◽  
Vol 25 (6) ◽  
pp. 1956-1976 ◽  
Author(s):  
Nidhi Yadav ◽  
Naresh Chandra Sahu ◽  
Dukhabandhu Sahoo ◽  
Devendra K. Yadav

PurposeThe purpose of this paper is to explore the barriers to sustainable tourism management (STM) implementation in a protected area (PA) of a developing country, India, by taking a case study of National Chambal Sanctuary (NCS).Design/methodology/approachThis study develops a framework to analyse the interaction among a set of barriers of STM using the interpretive structural modelling approach.FindingsIn this study, 16 relevant barriers responsible for the failure of STM in Indian scenario have been selected. The lack of coordination among various stakeholders and the lack of government incentives are found as the most significant barriers among the selected barriers of STM implementation in the sanctuary.Research limitations/implicationsThis study provides most influencing barriers and how these barriers hinder the sustainability efforts in NCS. The study’s main limitation is its generalisation. The problems in implementing sustainable practices may differ with the region.Practical implicationsThis study provides strong practical inferences to both practitioners as well as academicians. The practitioners are suggested to focus on identified barriers and formulating strategies to achieve sustainability in the tourism sector. Academicians may propose the solutions and necessary interventions for identified barriers.Originality/valueIdentification and presentation of barriers to STM implementation in the context of a PA are rare to find in literature.


2014 ◽  
Vol 36 (4) ◽  
pp. 415-431 ◽  
Author(s):  
Andreas Eckhardt ◽  
Sven Laumer ◽  
Christian Maier ◽  
Tim Weitzel

Purpose – There is only scarce research about the transformation of e-HRM in general, and of the e-recruiting function in particular. Further, there is not much known of the transformational implications for the related people, process, and information technology (IT). The paper aims to discuss these issues. Design/methodology/approach – To analyze the transformation of e-recruiting caused by external influences outside of the organization, the authors report the results of an eight-year case with a media corporation in order to derive and describe five consecutive steps of an e-recruiting transformation model. Findings – The paper comes up with five stages (transformation of tools, transformation of systems, transformation of workflows, transformation of tasks, and transformation of communication), each influenced by external developments and market tendencies (War for Talent, increasing number of applications, job market switch, globalization of job market, changing communication behavior). Research limitations/implications – This research contributes to literature by explaining the drivers of an e-HRM transformation and the different stages of this transformation process differentiated by the affected people, processes, and IT. However, it only observes the transformation in one company, hence the transformation of further e-HRM functions in other companies might differ. Practical implications – The paper highlights both the transformation of e-recruiting and for the related people, processes, and IT, so companies could observe their current status of e-recruiting transformation. Originality/value – This paper represents the first longitudinal approach observing the transformation of e-recruiting by describing different stages and external influences.


2018 ◽  
Vol 73 (3) ◽  
pp. 344-358 ◽  
Author(s):  
Daniela Soldić Frleta ◽  
Dora Smolčić Jurdana

Purpose The purpose of this study is to detect the differences in satisfaction levels with regard to different elements of the city tourism offering during the season and off-season. Furthermore, the aim is to find out what factors determine the satisfaction of season and off-season tourists. Design/methodology/approach This paper is based on the results of a survey conducted during 2016 in Opatija and Rijeka (Croatia). The analyses were conducted on a sample of 1,249 respondents. Data analysis included principal component analyses, ANOVA and series of regression analyses. Findings Results confirmed that there is a significant difference in overall satisfaction, as well as in all five satisfaction dimensions, between tourists visiting the cities during the season and those visiting in the pre- and post-season. In addition, simple regression analyses revealed that tourists staying in those cities during the peak season expressed a statistically significant higher level of satisfaction than those visiting in the pre- and post-season. However, no statistically significant difference was found in overall satisfaction and in four out of five satisfaction dimensions, between pre- and post-season tourists. Practical implications The findings have relevant implications for destination managers in their further decisions aimed at developing a more satisfactory tourism offering in the season and off-season. Originality/value The main contribution of this paper lies in the connection between tourist satisfaction and the season of their visit, as previous studies have rarely considered the season when analysing tourist satisfaction with the destination offering.


2019 ◽  
Vol 18 (2) ◽  
pp. 296-320 ◽  
Author(s):  
Marianna Succurro ◽  
Giuseppe Arcuri ◽  
Giuseppina Damiana Costanzo

Purpose Starting from a series of financial ratios analysis, this paper aims to build up two indices which take into account both the firm’s debt level and its sustainability to investigate if and to what extent the proposed indices are able to correctly predict firms’ financial bankruptcy probabilities. Design/methodology/approach The research implements a statistical approach (tandem analysis) based on both an original use of principal component analysis (PCA) and logit model. Findings The econometric results are compared with those of the popular Altman Z-score for different lengths of the reference period and with more recent classifiers. The empirical evidence would suggest a good performance of the proposed indices which, therefore, could be used as early warning signals of bankruptcy. Practical implications The potential application of the model is in the spirit of predicting bankruptcy and aiding companies’ evaluation with respect to going-concern considerations, among others, as the early detection of financial distress facilitates the use of rehabilitation measures. Originality/value The construction of the indebtedness indices is based on an original use of Robust PCA for skewed data.


2019 ◽  
Vol 57 (8) ◽  
pp. 1784-1817 ◽  
Author(s):  
Shubhangini Rajput ◽  
Surya Prakash Singh

Purpose The purpose of this paper is to identify, analyze and model Internet of Things (IoT) enablers essential for the success of Industry 4.0. Design/methodology/approach IoT enablers for Industry 4.0 are identified from literature and inferable discussions with industry experts. Three different techniques namely, principal component analysis (PCA), interpretive structural modeling (ISM) and decision making trial and evaluation laboratory (DEMATEL) are applied to model IoT enablers. In addition to this, DEMATEL is also applied under two different situations representing the behavioral characteristic of experts involved. These are termed as optimistic (maximum) and pessimistic (minimum). Findings The integrated approach of PCA-ISM-DEMATEL shows that IoT ecosystem and IoT Big Data are the most influential or driving IoT enablers. These two enablers have been identified as the pillars for Industry 4.0. On the other side, IoT interchangeability, consumer IoT, IoT robustness and IoT interface and network capability have also been identified as the most dependent enablers for Industry 4.0. Practical implications The findings enable the industry practitioners to select the most appropriate driving enablers for an effective implementation of Industry 4.0. Originality/value The integrated approach-based hierarchical model and cause-effect relationship among IoT enablers are proposed which is a novel initiative for Industry 4.0. Moreover, two different variants of DEMATEL namely, pessimistic and optimistic are applied first time.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Thi Truc Huong Nguyen

PurposeThe purpose of this paper is to focus on measuring financial inclusion (FI) level for the developing countries.Design/methodology/approachBy using a two-stage principal component analysis method, we construct a composite FI index to measure the degree of FI. Data are collected through secondary sources including World Bank and IMF reports for the period 2012–2018.FindingsWe have built an overall FI index which is considered as a comprehensive measure of FI, a useful tool for policymaking and policy evaluation. Comparison with other studies shows that our FI index corroborates with them.Practical implicationsBuilding a good FI measurement method is important for developing countries. It helps to assess and compare the level of FI of each country and between countries together, made easily and accurately.Originality/valueThis study emphasizes the important role of FI in the economy. From there, an FI solution is integrated into the construction and calculation of its impact on other factors. This will help policymakers to take effective measures to increase FI levels to achieve sustainable economic growth.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fangfang Shi ◽  
Shaojun Ji ◽  
David Weaver ◽  
Ming-Feng Huang

Purpose This study aims to examine the components and evolution of the Chinese wine festival market using the Dalian International Wine and Dine Festival (DIWDF) as a case study. Design/methodology/approach Adopting a longitudinal approach, survey data were collected from attendees of the first, fifth and seventh DIWDF in 2012, 2016 and 2018, respectively. Cluster analysis segmented attendees by wine and festival experience and consumption features. Comparative analysis was conducted to examine segment differences by demography, festival motivation, satisfaction and intention. Changes in segments over time were examined across the three times. Findings The following three clusters were identified: “wine-novice fest-newbies,” “occasional drinker fest-goers” and “wine-lover fest-enthusiasts.” Over the study period, the proportion of “wine-lover fest-enthusiasts” increased significantly while the percentages of the other two segments decreased, demonstrating the evolution of the Chinese wine festival market and their consumer impacts. Practical implications This study offers straightforward indicators of market value via consumption features for both wine businesses and festival organizers. The characteristics of the segments and their inter-linkage have important implications for developing product mix, targeting strategies, festival service design and market development. Originality/value This is the first known empirical research globally to investigate relationships among market segments both horizontally (differences between segments) and vertically (development over time) and to incorporate both wine- and festival-related consumption features.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Laura Hernández ◽  
Silverio Alarcón ◽  
Lino Meraz Ruiz

Purpose This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool. Design/methodology/approach The netnography methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) from their visits to 20 wineries in four Mexican wine regions. Second, organizing of the data by classifying the various experiences. Third, by the application of multiple correspondence and cluster analysis to consolidate four segments taking as reference the 4Es Model. Findings The results show that of the four Mexican wine regions, Baja California is divided between the aesthetic and wine focus segments, Coahuila is more associated to the educational segment, while tourist who visit Queretaro tend to relate to the activities of the entertainment segment. Research limitations/implications The scarce literature that exists regarding wine tourism in Mexico made certain comparisons and relationships to the results difficult to establish. Practical implications The results provide stakeholders (wineries, state tourism departments, wine tourism marketers and wine tourism researchers) a segmentation proposal focused on tourist experiences to improve marketing programs and wine tourism offerings. Originality/value The use of netnography as a tool for wine tourism research in Mexico is one that has not been previously explored. In addition, this study considers different Mexican wine regions, which allows for comparisons and relationships between them that can contribute to greater market differentiation.


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