Factors responsible behind political brand preference: an empirical study on Indian voters

2016 ◽  
Vol 34 (4) ◽  
pp. 559-582 ◽  
Author(s):  
Saikat Banerjee ◽  
Bibek Ray Chaudhuri

Purpose – Political parties are continuously interested to gain knowledge about the factors that influence the voter to select political candidate of his/her choice. The purpose of this paper is to examine cumulative impact of sources of associations on voters’ preference of the political party and to investigate the type of causal relationship that exists among those sources. Design/methodology/approach – The authors have proposed five key sources of associations of the overall political party, namely, campaign effectiveness, image of its leaders, intensity of anti-incumbency effect, meaning and trust attached with the party. Here the authors have considered four important political parties relevant to the voters of West Bengal. Those are Congress, Bharatiya Janata Party, Communist Party of India (Marxist) and All India Trinamool Congress. The authors have used SEM method for estimating the model as the same is widely used for estimating a system of equations with latent variables. Findings – Out of the eight path coefficients six are found to be statistically significant. Political campaign impacts brand trust positively and brand trust in turn impacts party preference positively. Again political campaign’s direct impact on political party preference is found to be positive. However, the impact of political campaign on party preference also runs through brand meaning. Both the path coefficients are significantly negative showing that more the voters develop understanding about political parties through different independent sources lesser are the impact of political campaigns as they highlight positive aspects of the party and the candidate only, ignoring facts. Interestingly leadership is impacting party preference negatively. Thus individual leadership traits have negatively impacted party preference in the sample. Originality/value – In the paper, the authors have identified factors impacting political brand choice in an emerging country like India. This research explores the factors that need to be considered by the political parties to influence preference of voters for political brand. As far as the authors’ knowledge goes no such studies have been carried out in the Indian context and certainly not in the context of a regime change after three decades. Additionally, the theoretical model proposed is firmly grounded in theory and its estimation is based on well-developed scales. The approach is thus unique in this area of enquiry. Finally, application of SEM in political branding context is a significant contribution of this work.

2008 ◽  
Vol 47 (2) ◽  
pp. 129-151 ◽  
Author(s):  
Zahid Hasnan

This paper examines the impact of the political party structure on the incentives for politicians to focus on patronage versus service delivery improvements in Pakistan. By analysing inter-provincial variations in the quality of service delivery in Pakistan, the paper argues that the more fragmented, factionalised, and polarised the party systems, the greater are the incentives for patronage, weakening service delivery improvements. Fragmentation and factionalism both exacerbate the information problems that voters have in assigning credit (blame) for service delivery improvements (deterioration), thereby creating the incentives for politicians to focus on targeted benefits. Polarisation, particularly ethnic polarisation, reduces the ability of groups to agree on the provision of public goods, again causing politicians to favour the delivery of targeted benefits.


Author(s):  
Piero Ignazi

Abstract Political parties share a very bad reputation in most European countries. This paper provides an interpretation of this sentiment, reconstructing the downfall of the esteem in which parties were held and their fall since the post-war years up to present. In particular, the paper focuses on the abandonment of the parties' founding ‘logic of appropriateness’ based, on the one hand, on the ethics for collective engagement in collective environments for collective aims and, on the other hand, on the full commitment of party officials. The abandonment of these two aspects has led to a crisis of legitimacy that mainstream parties have tried to counteract in ways that have proven ineffective, as membership still declines and confidence still languishes. Finally, the paper investigates whether the new challenger parties in France, Italy and Spain have introduced organizational and behavioural changes that could eventually reverse disaffection with the political party per se.


2016 ◽  
Vol 13 (4) ◽  
pp. 868
Author(s):  
Suryo Gilang Romadlon

Coalition can be the effective way to collect the power for struggle in the competitive politics. In Indonesia, after the reform era, the coalition system being the most popular system that granted by the constitution. Phrase ”coalition of political parties” in the article number 6A point (2) UUD 1945 shows us that the coalition system is the constitutional and the fix way. From all the historical story about the coalition of political parties in Indonesia, we can make a conclusion that the coalition system wich is exist in Indonesia is just coalition made by interest, not ideology. Coalition only to reach the “threshold”. Political parties only thinking about how to complete the mission to propose the candidate. Surely, That’s all the problem. We can see that the coalition system in Indonesia just make some paradox. For example, in presidential election 2014, in one hand we can see the batle between “KMP” and “KIH”, but in the other hand, we cand find a different situation in local politic competition. On 9 December 2015, The simultaneous regional election was completed held, and I saw that the battle between KMP and KIH wasn’t happened in that moment. Based on the fact from KPU, we can find in some region, the inconsistence coalition was built by the political parties which is member of KMP join with member of KIH. That condition shows us that the coalition system in Indonesia is just based on interest. There is no linear/consistence coalition between central and local, so automatically we can find a question, “where is the platform, vision and mission of political party in Indonesia? And How about the impact to the bureaucratic system between central and local government?. Finally, The Author is trying to answer the questions in this paper.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Patrick Mapulanga ◽  
Dorothy Doreen Eneya ◽  
Diston Store Chiweza

Purpose The purpose of this paper was to assess the similarities and differences between the Political Parties and the Access to Information Acts in Malawi. While political parties are largely funded by donations that are frequently kept as a secret, the Access to Information Act does not include political party funding among the categories of non-disclosed information. Design/methodology/approach This paper is based on the qualitative content analysis of the legislation in Malawi. Content analysis of the two pieces of legislation was adopted. This paper is a review of the literature and an examination of Malawi's Political Parties and Access to Information Acts. The document study was supplemented by a review of related literature on the two legislations. Findings The Political Parties Act prohibits the government, ministries and departments from directly or indirectly funding political parties. The Access to Information Act to ensure information generated by Malawi government ministries, departments and agencies is readily made available by the citizens when needed or requested. The Access to Information Act does not exempt political parties from disclosing their funding sources. The two acts work in tandem to promote accountability and transparency in political party funding and sources. Research limitations/implications This study is limited to Malawi's Political Parties and Access to Information Acts. Only the South African related acts have informed the paper. However, several acts within developing countries would have greatly aided the paper. Practical implications The implementation of the two pieces of legislation has implications for the balance between disclosure and non-disclosure of political party funding. Oversight functions and credible human resource capacity are needed in both political parties and government enforcement institutions. Social implications Oversight functions by the Administrator-General through the Registrar of Political Parties and the Malawi Human Rights Commission are key to the implementation of Malawi's Political Parties and Access to Information Acts, respectively. Proper enforcement of the oversight functions is expected to result in an open, transparent and accountable Malawian society. Originality/value Various players are needed in the accountability chain to protect disclosure and non-disclosure of information. Very little information is known on the powers, functions and duties of office bearers capable of enforcing legislation to keep political parties' funding clean. Little is known on how the citizens can access information regarding political parties funding.


Author(s):  
Juedir Viana Teixeira ◽  
Matheus Costa Correa ◽  
Artur Angelo Ramos Lamenha ◽  
João Vinicius Santos Correia de Melo

This article aims to present the importance of the accounting evidence in responsibility and transparency of the political parties accounts, especially in relation to the accountability of the use of the resources of the party fund. As a research question we have: Do accounts and candidates with irregular status and groups of political parties through the financial statements have a relationship with the distribution of the party fund and would require greater accountability? For this problem, it was established as a general objective to verify the need for the elaboration of more accurate and reliable accounting statements for the promotion of transparency, and as specific objectives, to discuss the legislation from the accounting point of view, as well as to understand the impact of the partial elaboration of the states with regard to the accounts judged as irregular and to groups of political parties according to the diffusion of their statements. For this, bibliographic, documentary and statistical research was used for the analysis and interpretation of the data extracted from the Court of Auditors, the Electoral Courts and the Legislation about this issue. It is concluded that there is a positive correlation between the number of irregular accounts, the number of people with irregular accountability and political party groups with the distribution of the party fund and that the specific legislation about election accountability, as well as the rules of the Federal Accounting Council, can allow better transparency and social control with Accountability practices through the Accounting Statements.


2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  

Abstract In light of the 2019 European Parliament elections, signs of a deteriorating public health and the rise of populist radical parties elected in office in some Western countries, this urgent workshop focuses on making sense of the impact of politics on public health. There is a clear need for in-depth understanding and more effectively engaging with political processes that affect health. Political science articulates the understanding and improvement of the conditions under which politics is able to produce effective and legitimate solutions to policy problems. It involves a systematic inquiry into basic features of the political economy such as institutions, partisanship and the organization of labour markets. Understanding this political landscape of public health helps to define the political options for organizing effective influence on healthy policies and outcomes. One component in this health political landscape is that of political parties and partisanship. Political parties structure modern politics because they are the teams on which politicians compete for power. They mattered enormously in the post-war years of stable party systems, and their more recent crises and reconstitutions also matter enormously (as a quick look around Western Europe should show). Politicians, and parties, are motivated by the electoral imperative to seek and stay in office. Once elected, politicians on any issue will be looking to claim credit for good outcomes and avoid blame for bad outcomes. If the issue is one that lacks ‘traceability’ such that it produces no obvious credit or blame, politicians will take positions that please their followers and target voters. This workshop presents five studies on political parties and health, asking the questions ‘Do political parties matter to health? What do political parties talk about when they talk about health? And what do they actually do to health?’ In three studies a health screening was performed on political party manifestos and electoral programmes with additional explorative interviews. Two other studies dive into the academic literature on political parties and partisanship and their presumed effect on health and welfare policies. After these five presentations the panel, consisting of dr. Natasha Azzopardi Muscat, dr. Holly Jarman and prof Scott Greer, will briefly reflect upon the findings and implications for public health policy and politics. The participants of the workshop will be engaged in an interactive discussion with the panel and presenters focusing on the questions of (a) whether and how, in participants’ home countries, (radical and other) political parties address and affect health and welfare policies; (b) how participants can analyse this themselves; and (c) how they can act upon this evidence. We end the workshop with five key messages for follow up research and strategy. Key messages The 2019 European Parliament elections, signs of a deteriorating public health and the rise of populist radical parties provide opportunity and necessity to understand and influence health politics. Political party manifesto screening detects possible public health opportunities and threats, but party influence on policies is mediated by party system requirements varying across countries.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nkholedzeni Sidney Netshakhuma

Purpose This paper aims to assess the Section 12 of the Political Party Funding Act No. 6 of 2018 of South Africa with a view of recommending good records management practice. Design/methodology/approach This paper is based on a literature review and an analysis of political funding access to information and records management literatures. Findings The study found that a lack of good records management practice is hindering transparency in government practice in South Africa. Furthermore, the enactment of the Political Party Funding Act No. 6 of 2018 has created the potential for South Africa political parties to start applying good records management practices. Research limitations/implications This research is limited to Section 12 of the political parties funding Act No 6 of 2018 to promote accountability transparency. Practical implications The effective implementation of the Political Party Funding Act, 2018 will contribute to the preservation of records with financial, historical and cultural values. Social implications The implementation of the Political Party Funding Act No. 6 of 2018 Section 12 is expected to lead an open, transparent and accountable South African society through the establishment of a a records management programme. Originality/value This paper raises important considerations around ensuring compliance and accountability in government recordkeeping within the context of recent legislation. While discussion around the importance and use of records management is not new, the legislation brings an opportunity for fresh discussion within a national political context.


Author(s):  
Susan E. Scarrow ◽  
Paul D. Webb

Political parties in democratic countries use very different procedures to make their most important decisions, and they follow different approaches to mobilizing their supporters. What, if any, are the political consequences of these differences? This chapter argues that we should answer this question by systematically testing causal links in mid-level theories. To this end, the authors present a framework that divides parties’ organizations into three key dimensions: structures, resources, and representational strategies. They further divide these dimensions into sub-dimensions that have been identified as politically relevant by previous research, and show how they relate to specific hypotheses about the impact of parties’ organizational differences. These hypotheses are the basis of key research questions examined in the other chapters of this book. This chapter also introduces the new data source that will be used for all the analyses in this volume, the Political Party Database.


2019 ◽  
Vol 2 (4) ◽  
pp. 570-597
Author(s):  
Diastama Anggita Ramadhan

AbstractThe diversity of Indonesian people will affect the social condition, including political life and decision. About the general election, Indonesian people who consist of various tribes, culture, and religion, highly depend on the political party to transfer their aspirations. Indonesian political party has a vital role in Indonesian political culture.  Hence, there are so many political parties in Indonesia because of the number of its citizens. The multi-party mechanism becomes much more important, considering Indonesia's social and geographical conditions. In the context of simplifies the number of the political party in Indonesia, this process will damage the diversity of the people. This article is using normative research method. Later on the discussion, this article will discuss the simplifying process of the political party in Indonesia. Furthermore, it will also examine the impact of the political party simplification on the Unity of the nation. Keywords: General Election; Simplification; Political Party; Unity  AbstrakKeberagaman masyarakat Indonesia merupakan salah satu kelebihan bangsa. Keberagaman masyarakat tersebut kemudian akan mempengaruhi kondisi sosial masyarakat termasuk juga dalam hal politik. Terkait dengan pelaksanaan pemilihan umum, masyarakat yang terdiri dari berbagai suku budaya dan agama ini membawa konsekuensi banyaknya aspirasi masyarakat yang antara satu dengan yang lain membawa kepentingan yang berbeda. Partai politik sebagai salah satu kanal aspirasi masyarakat mempunyai peran yang sangat vital. Mekanisme multipartai di Indonesia menjadi suatu keharusan dengan melihan kondisi sosial dan geografis Indonesia. Dalam konteks penyederhanaan partai politik, proses penyederhanaan kemudian akan merusak tatanan keberagaman tersebut. Penulisan hukum ini menggunakan metode penelitian yuridis normatif. Pada bagian pembahasan penulis akan melakukan kajian terhadap proses penyederhaan partai politik yang pernah terjadi serta mengkaji bagaimana penyederhanaan jumlah partai politik ini dapat menyebabkan terjadinya disintegrasi bangsa. Kata Kunci: Pemilu, Penyederhanaan, Partai Politik, Persatuan


Author(s):  
Piero Ignazi

Chapter 3 investigates the process of party formation in France, Germany, Great Britain, and Italy, and demonstrates the important role of cultural and societal premises for the development of political parties in the nineteenth century. Particular attention is paid in this context to the conditions in which the two mass parties, socialists and Christian democrats, were established. A larger set of Western European countries included in this analysis is thoroughly scrutinized. Despite discontent among traditional liberal-conservative elites, full endorsement of the political party was achieved at the beginning of the twentieth century. Particular attention is paid to the emergence of the interwar totalitarian party, especially under the guise of Italian and German fascism, when ‘the party’ attained its most dominant influence as the sole source and locus of power. The chapter concludes by suggesting hidden and unaccounted heritages of that experience in post-war politics.


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