scholarly journals Tourists’ interpretations toward tourism destinations: viewpoint to apply locus of control theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahmoud Ibraheam Saleh
Keyword(s):  
Locus Of Control ◽  
Control Theory ◽  
Content Type ◽  
Tourist Behavior ◽  
Tourism Destinations ◽  
Brand Satisfaction

Purpose Studying tourist behavior provides the privilege of diverging in the competition between destinations to attract tourists. Previous studies have explored the effects of tourist behavior on brand satisfaction, attachment and loyalty. However, there is a lack of studies that investigated the intuition behind shaping tourist behavior. To address this issue, this study aims to contribute to providing a viewpoint to apply locus of control (LOC) theory in the tourism context. LOC studies how individuals believe in controlling their feelings and judgment toward events.

Sing Hosanna for the brands: the process of substituting religion with brand

2017 ◽  
Vol 12 (1) ◽  
pp. 33-45 ◽  
Author(s):  
Abhigyan Sarkar ◽  
Juhi Gahlot Sarkar
Keyword(s):  
Interpersonal Relationships ◽  
Consumer Research ◽  
Process Model ◽  
Interpersonal Relationship ◽  
Psychological Processes ◽  
Content Type ◽  
Brand Relationship ◽  
Managerial Implications ◽  
First Time ◽  
Brand Satisfaction

Purpose Extant research shows that individual’s relationship with brand can be structurally similar to both interpersonal love relationship and religious relationship. A stream of consumer research states that individual can love a brand like a person loves another person. Another stream of consumer research postulates that individual can perceive brand equivalent to religion, and even substitute religion with brand. Research is scarce connecting these two different paradigms of brand relationship, given that interpersonal relationship is not necessarily as devotional as religious relationship. The purpose of this paper is to conceptualize the psychological process through which an individual can substitute his/her religion with brand. The basic theoretical premise of this substitution behaviour is the proposition that brand meanings can be perceived as equivalent to religious meanings. Design/methodology/approach This paper has conducted an integrative review of selected extant research related to individual-brand relationships, interpersonal relationships and religiosity. Findings This paper develops a consumer response hierarchy model showing the inter-related psychological processes through which an individual can substitute his/her religion with brand. The model forms the basis for the discussion of theoretical contributions and managerial implications. Originality/value The value of this conceptual paper lies in developing a process model for the first time in the area of consumer-brand relationship domain explaining the stage-wise psychological processes through which individual can move from mere cognitive brand satisfaction towards perceiving brand as substitute of religion.

Exploring the motivations of tourism social entrepreneurs

2016 ◽  
Vol 28 (6) ◽  
pp. 1137-1154 ◽  
Author(s):  
Ziene Mottiar
Keyword(s):  
Social Entrepreneurship ◽  
Design Methodology ◽  
Local Community ◽  
Positive Impact ◽  
National Strategy ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Key Informant ◽  
Research Questions ◽  
Tourism Destinations

Purpose The purpose of this paper is to examine the motivations of social entrepreneurs. It explores the case of the Gathering in Ireland in 2013, when against a backdrop of recession, the national Government encouraged individuals and communities to organize events and invite the Diaspora to visit Ireland as a way of helping the country to revitalize. Some 5,000 events took place across the country during the year, and this paper examines this in the context of social entrepreneurship. Three research questions are posed: Who were these tourism and social entrepreneurs who organized events as a result of the Gathering? What motivated them to engage in these activities? Will this social entrepreneurship activity be maintained beyond 2013 and how has it been impacted by the Gathering? Design/methodology/approach The empirical research was conducted in two counties in Ireland, Co. Kerry and Co. Westmeath. The research tools used were key informant interviews, a survey of event organizers and focus groups. Findings Key findings show that the Gathering has resulted in the emergence of new social entrepreneurs, but it has also had a positive impact on those who had run their events before, as it made them be more strategic in the way they planned and ran their event and also resulted in them thinking about these events in terms of tourists rather than just the local community. They also developed new skills which will aid their future development. It is clear that social entrepreneurs can play a fundamental role in the development of tourism destinations, and this is an important topic for researchers in tourism to be concerned about. Originality/value The originality of this paper lies in the fact that it addresses the issue of motivation of social entrepreneurs and challenges us to think more about how these types of entrepreneurs identify the problem that they will address. Furthermore, this case shows that the motivation for such action can be prompted by a national strategy, rather than as the literature heretofore represented it as an innate motivation that materialized and developed within particular individuals.

scholarly journals Psychological characteristics and entrepreneurial intention

2017 ◽  
Vol 59 (7/8) ◽  
pp. 825-840 ◽  
Author(s):  
Sorayah Nasip ◽  
Sharifah Rahama Amirul ◽  
Stephen Laison Sondoh Jr ◽  
Geoffrey Harvey Tanakinjal
Keyword(s):  
Locus Of Control ◽  
Undergraduate Students ◽  
Role Models ◽  
Entrepreneurial Intention ◽  
Partial Least Square ◽  
Psychological Characteristics ◽  
Need For Achievement ◽  
Content Type ◽  
Self Confidence ◽  
Tolerance For Ambiguity

Purpose The purpose of this paper is to investigate the relationship between individual psychological characteristics (i.e. innovativeness, locus of control, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity) and entrepreneurial intention. Design/methodology/approach A total of 676 undergraduate students from Universiti Malaysia Sabah (UMS) have participated in the survey. The data were analysed using partial least square technique version 2.0. Findings The results have shown that innovativeness, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity are positively related to entrepreneurial intention among undergraduate students. However, locus of control is not significantly related to entrepreneurial intention. Research limitations/implications Although samples of the research are quite large, this research only involves undergraduates in UMS. Therefore, findings obtained are not generalized because the results do not include other educational institutions in Malaysia. On the implication aspect, this research might give some views among undergraduates to embark in business after graduating. Practical implications In spite of that, students should be encouraged and equipped with innovativeness, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity to interpret successful entrepreneurial role models and identification of business prospects for their future career. Originality/value The findings of the research may extend existing knowledge in the entrepreneurial field as well as to provide valuable information to policy maker in strengthening and redesigning suitable curriculum not only at the university level, but also in pre-school by giving entrepreneurial awareness on how this knowledge will transform us into an entrepreneurial society that can create wonders for human kind.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

Smart tourism destinations: a systematic review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanaz Shafiee ◽  
Ali Rajabzadeh Ghatari ◽  
Alireza Hasanzadeh ◽  
Saeed Jahanyan
Keyword(s):  
Systematic Review ◽  
Synthesis Method ◽  
Research Field ◽  
Tourism Industry ◽  
Content Type ◽  
Online Databases ◽  
Review Protocol ◽  
Tourism Destinations ◽  
Qualitative Methodologies ◽  
Smart Tourism

Purpose This study aims to present a systematic review of smart tourism articles using a meta-synthesis method. Effective systematic reviews are essential for assisting stakeholders in implementing smart destinations. A systematic comprehension of studies on smart tourism is needed regarding the various components of smart tourism destinations, the metrics to map these components and their expected results. This study creates a framework for understanding how smart tourism destinations are theorized and developed. Design/methodology/approach Based on the meta-synthesis approach, this study collects, analyzes and synthesizes relevant research in smart tourism published in online databases by following a predetermined review protocol. Findings This study contributes to the discourse on smart tourism destinations by increasing the knowledge on the subject of smart destinations in regard to different categories. The selected articles were analyzed according to the proposed research questions and classified into three main categories: components, measurement and outputs. This study presents a new archetype for developing smart destinations and addresses efforts to bridge the gap in this research field. Practical implications This paper is noteworthy for stakeholders because it provides a comprehensive vision into the components that influence the growth of smart destinations. The advantage of the proposed methodology is that it creates a framework for understanding how smart destinations are theorized. Furthermore, it is helpful to use qualitative methodologies that efficiently allow the analysis of related literature and that also offer conceptual insights. Originality/value The findings provide information that can be used to help shape a fully conceptualized understanding of the smart destinations concept and can also prove important in providing a guide for policymakers and stakeholders in the tourism industry who seek to intelligently develop tourism destinations.

Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alshaimaa Bahgat Alanadoly ◽  
Suha Fouad Salem
Keyword(s):  
Willingness To Pay ◽  
Product Design ◽  
Consumer Satisfaction ◽  
Willingness To Accept ◽  
Fashion Industry ◽  
Content Type ◽  
Self Identity ◽  
Fashion Products ◽  
Practical Implications ◽  
Brand Satisfaction

Purpose This paper aims to study the predictors influencing hijabista satisfaction towards Hijab fashion brands and their willingness to pay premium pricing as fashion consumers. The effects of product design, product quality, social and self-identity have been studied in relation to product, and brand satisfaction is believed to have led to acceptance of premium pricing. Various factors have been studied and analysed to provide a better understanding of Hijab fashion consumer behaviour. Design/methodology/approach Data were collected by using online structured surveys distributed within the area of Shah Alam City in Malaysia. Convenience sampling was used in defining the 223 target respondents, and the collected data was analysed using Smart-PLS Software. Findings The results highlighted that product design has the largest influence on the willingness of hijabistas in paying premium prices, followed by products that reflect their social-identity while communicating their religious obligations and commitments. Communicating one’s self-identity was also found not to have a significant impact which relates to the importance of the religious and social commitments on hijabista purchasing choices rather than their own self-conceptual image. Practical implications This paper provides insights on the factors that affect hijabista satisfaction towards Hijab fashion products and brands. Conclusions provided are very relevant to the practices of the fashion industry, and in particular, for designers to understand the needs of this large and significant segment of the fashion market. Originality/value Hijab fashion is a growing segment in the fashion industry, and it has been gaining recent global attention. Designers need to be more aware of the requirements of this segment of the fashion market. This research focusses on Hijab consumer satisfaction and how this reflects their willingness to pay premium prices for chosen products and brands. Factors such as product design and quality, along with social and self-identity, were studied in connection with hijabista willingness to accept premium pricing. Such connections and terms have not been covered in previous literature.

The influence of homeschooling on entrepreneurial activities: a collective case study

2017 ◽  
Vol 59 (7/8) ◽  
pp. 706-719 ◽  
Author(s):  
Sarah Jeanne Pannone
Keyword(s):  
Locus Of Control ◽  
Small Sample Size ◽  
Research Literature ◽  
Small Sample ◽  
Content Type ◽  
Collective Case Study ◽  
Internal Locus Of Control ◽  
Entrepreneurial Characteristics ◽  
Entrepreneurial Activities

Purpose The purpose of this paper is to investigate how a homeschool education influences entrepreneurial characteristics and activity. Design/methodology/approach A collective case study design was used to investigate how a homeschool education influences entrepreneurial characteristics and activity. Findings From the participant interviews, surveys, and document analysis, three salient themes emerged. First, participants noted that their home education, at least in later years, was largely self-directed and that this independent, self-motivated type of learning impacted their subsequent entrepreneurial activities. Next, participants also related that they believed the alternative nature of their homeschooling education and its emphasis on being comfortable with being different influenced their entrepreneurial pathway. Finally, the third theme to surface was the idea that homeschooling helped develop an internal locus of control, a belief that is helpful in entrepreneurial undertakings. Research limitations/implications Research limitations included a lack of generalizability due to a small sample size and possible selection bias. Practical implications Despite these shortcomings, however, several implications exist. For example, the findings from this study show that homeschooling may be a viable alternative education method for parents looking to encourage entrepreneurial traits and activities in their children. Social implications Future areas of research were also identified, including a call to research the role locus of control plays in homeschooled students. Originality/value This study addresses an area that, to the knowledge of this researcher, is completely lacking from the research literature.

Generic medicine brand knowledge structure, relationships and purchase

2020 ◽  
Vol 14 (4) ◽  
pp. 493-512
Author(s):  
Helen Inseng Duh ◽  
Chuma Diniso
Keyword(s):  
Young Adults ◽  
South African ◽  
Knowledge Structure ◽  
Generic Medicine ◽  
Brand Awareness ◽  
Generic Medicines ◽  
Content Type ◽  
Brand Knowledge ◽  
Brand Satisfaction ◽  
Brand Knowledge Structure

Purpose Cheaper generic anti-retroviral medicines are encouraged and often prescribed in South Africa for HIV/AIDS treatment. However, the medicines’ acceptance rate is relatively low. This has been attributed to inadequate brand knowledge of the bioequivalence of generic medicines. Studies have examined how brand knowledge structure lead to purchase. The contributions of brand relationship builders (i.e. trust and satisfaction), which are indicators of sustainable purchase, are rarely considered. This study aims to adapt Esch, Langner, Schmitt and Geus’ (2006) brand knowledge structure and relationship model to examine the impact of South African young adults’ brand knowledge structure (brand awareness, brand image and brand beliefs) and trust on brand satisfaction and purchase. Design/methodology/approach Cross-sectional data was quantitatively collected from 207 young adults through self-administered, paper-based questionnaires. Data was analysed with structural equation modelling. Findings Brand awareness, image, trust and belief in efficacy positively influenced purchase. All these factors, except brand awareness, positively led to satisfaction. The tested adapted model explained 53.0 and 58.5% variances of purchase and brand satisfaction, respectively. Practical implications Considering how much brand knowledge structure and trust explained purchase and satisfaction from the tested model, South African government, pharmaceutical marketers and consumer interest groups should educate young adults about the bioequivalence, safety and efficacy of generic medicines. With greater knowledge of these qualities, satisfaction is gained from purchase decision. Originality/value Instead of the usual examination of demographic differences in generic medicine beliefs and perception, this study contributes by revealing brand-related drivers of purchase and satisfaction.

Personality characteristics of the self-employed

2015 ◽  
Vol 34 (9) ◽  
pp. 1094-1112 ◽  
Author(s):  
Darren Lee-Ross
Keyword(s):  
Locus Of Control ◽  
Risk Taking ◽  
Policy Formation ◽  
The Self ◽  
Personality Characteristics ◽  
Need For Achievement ◽  
Data Set ◽  
Content Type ◽  
Comparison Groups ◽  
European Values

Purpose – The purpose of this paper is to permit further understanding of entrepreneurial personality characteristics of need for achievement, locus of control, innovation, risk-taking and competitive aggression by comparing the self-employed with waged and salaried workers and the general population. Design/methodology/approach – A logistic regression equation was used on the “World Values Survey (WVS)” data set to test the relationship between entrepreneurship and personality characteristics by estimating the probability of an event occurring directly. Findings – This research replicated and extended the earlier work of Beugelsdijk and Noorderhaven (2005). Using two reference groups for comparison, entrepreneurs are different in terms of their psychological characteristics. Specifically, these are need for achievement and locus of control; these were the strongest characteristics. Competitive aggression and risk-taking were moderate in this respect with innovation finding least support. Research limitations/implications – In terms of limitations, the present study does not account for environmental enablers or mitigation of starting and sustaining businesses. Also how do the national media, society and culture regard entrepreneurship? Moreover, is there only one model of entrepreneurship or several? For example, amongst indigenous societies, entrepreneurship is more of a collective rather than an individual pursuit where culture and heritage preservation are more important than purely profit generation. Similarly, no account is taken of the differences (nuanced or otherwise) between entrepreneurial personality characteristics in factor vs opportunity/innovation-driven economies. Practical implications – The self-employed in this study were different to both comparison groups which is important information for government policy formation at all levels in terms of targeted business/career education, infrastructure, funding, opportunity creation and incubator programmes. Furthermore, rudimentary community and university diagnostics could be formulated around these entrepreneurial characteristics to identify potential entrepreneurs for a “career” of self-employment or placement within large firms as “intrapreneurs” to improve productivity and economic growth. Originality/value – This study is the first to use the WVS for scrutiny of entrepreneurial personality traits. It expands and augments earlier work in the field which used the smaller “European Values Survey” by including many more questions pertaining to entrepreneurial personality characteristics adding additional robustness to the outcomes.

Sign in / Sign up

Export Citation Format

Share Document