Strategic planning to implement e-commerce in handmade carpet: A SWOT matrix approach

Author(s):  
Hossein Panahi ◽  
Ahmad Assadzadeh ◽  
Khadijeh Taheri
2019 ◽  
Vol 18 (4) ◽  
pp. 651-664
Author(s):  
Gilmar Sarmento Da Silva Junior ◽  
Paulo Da Cruz Freire Dos Santos

Objective: The present study had the purpose of analyzing variables that directly influence the strategic planning of the Pro-Rectory Student (PROEST) of the Federal University of Alagoas (UFAL) using scenario building management tools.  Methodology: The research is exploratory and applied with the use of survey, documentary, bibliographic, questionnaires and interviews with the civil servants, managers and students in a quali-quanti cross-sectional analysis with scenario focusing on the scenario from the SWOT matrix and survey of priority actions from the perspective of the target audience  Originality: The application of scenario analysis tools, using the SWOT matrix as a guide and delimiter of the planning of actions to be developed by the UFAL, enables a new perception of the academic unit in relation to problem situations and management focus.Main results: Students in a situation of socioeconomic vulnerability glimpse a greater amount of actions aimed at direct transfer of resources, which is justified due to the difficulties faced daily by these students who use these resources to maintain their activities at the University and in self and family support; on the other hand, the SWOT matrix presents a scenario of offensive weakness where the unit does not have internal organizational capacity related to the totality of PNAES actions.  Theoretical Contributions: The adoption of scenario analysis tools enables the integrationbetween planning and operation of the strategic process in the construction of multiannual planning with the use of configurations and awareness of characteristics for effective deliberation, including the best paths after organizational diagnosis analysis.


Author(s):  
Chega Putri Pratiwi ◽  
Muji Gunarto

PT Saba Indomedika Jaya obtained results that indicate an indication of strategic initiatives that are still ineffective to be implemented in supporting the success of the process and requirements of the ISO 9001: 2015 clause in the 2018 and 2019 audits. Therefore, it is necessary to identify alternative strategies and determine priority strategies to optimize ISO 9001: 2015 at PT Saba Indomedika Jaya. The research method used is the descriptive qualitative method using SWOT analysis tools (Strengths, Weaknesses, Opportunities, and Threats) and QSPM (Quantitative Strategic Planning Matrix). There were 12 alternative strategies to optimize the ISO 9001: 2015 quality management system using the SWOT matrix (Strengths, Weaknesses, Opportunities, Threats). After going through three stages of strategic management planning that uses QSPM (Quantitative Strategic Planning Matrix) as a tool for selecting the main alternative strategy, the main strategy is obtained, which has the highest attractiveness value of 5.6619, namely creating a competency matrix and conducting training to reduce competency gaps. between employees.


Spatium ◽  
2015 ◽  
pp. 47-54 ◽  
Author(s):  
Uros Kramar ◽  
Tina Cvahte ◽  
Marjan Sternad ◽  
Darja Topolsek

Urban mobility is one of the crucial factors of quality of life in cities. Therefore, an effective mobility system and its holistic planning are of utmost importance for sustainable and quality development of urban centres. This paper focuses on holistic and integrated strategic planning of a mobility system. The used multi - step methodology was tested on a case of a city of Celje, Slovenia. With the first round of focus groups, information about the specific urban mobility system was gathered which was used to develop a SWOT matrix. This was the foundation for the execution of a second round of focus groups, where the output was a proposition for a strategic plan for mobility development in small and medium sized cities.


2018 ◽  
Vol 118 (4) ◽  
pp. 745-764 ◽  
Author(s):  
Claudia Vásquez Rojas ◽  
Eduardo Roldán Reyes ◽  
Fernando Aguirre y Hernández ◽  
Guillermo Cortés Robles

Purpose Strategic planning (SP) enables enterprises to plan management and operations activities efficiently in the medium and large term. During its implementation, many processes and methods are manually applied and may be time consuming. The purpose of this paper is to introduce an automatic method to define strategic plans by using text mining (TM) algorithms within a generic SP model especially suited for small- and medium-sized enterprises (SMEs). Design/methodology/approach Textual feedbacks were collected through a SWOT matrix during the implementation of a SP model in a company dedicated to the local distribution of food. A four-step TM process (performing acquisition, pre-processing, processing, and validation tasks) is applied via a framework developed under the cloud computer paradigm in order to determine the strategic plans. Findings The use of categorization and clustering algorithms show that unstructured textual information produced during the SP can be efficiently processed and capitalized. Collected evidence reveals the potential to enhance the strategic plans creation with less effort and time, improving the relevance, and producing new technological resources accessible to SMEs. Originality/value An innovative framework especially suited for the SMEs based on the synergy assumption of the coupling between TM and a generic SP model.


Author(s):  
I Made Jiwa Astika ◽  
Okol Sri Suharyo

The aim of the research to develop Internal and External Enviromental Strategies that can be applied for Primary Naval Cooperative Institutions company (PNCI). By using the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM), alternative strategies in getting that maintains the image of PNCI company, facilities PNCI, maintaining the quality and service of products to attract consumers, increase the ability of management and cooperation for the purpose PNCI, service delivery order for consumers, utilizing technological advances to Enviromental, serving the lower middle market segment by providing a package and a special portion, and maintaining good relationships with suppliers or the surrounding area.


2021 ◽  
Vol 5 (5) ◽  
pp. 540
Author(s):  
Nataria Nataria ◽  
Haris Maupa

This research was conducted to find what marketing strategies are appropriate for the Yohanes Accounting Services Office in 2020. This research used data collection techniques by using interviews and observations. The data analysis technique uses the concept of Fred R. David's theory through 3 stages of strategic formulation, namely the input stage, matching stage, and decision stage. The input stage uses the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix. The next stage used the SWOT Matrix and Internal-External (IE) Matrix. In the final stage using the Quantitative Strategic Planning Matrix (QSPM). The results showed that the total value for IFE is 2.7081 while the total value for EFE is 3.0850. In the Internal-External (IE) matrix, it is known that Yohanes's Accounting Services Office is in a position of growth and development. Strategies that are suitable for this position are market penetration strategy, market development strategy, and product development strategy. At the decision stage, from the QSPM results, the main strategy alternative to be applied is the market development strategy with a total value of attractiveness (TAS) of 6.7568. This strategy seeks to increase the market share of a product through efforts to make improvements, enhancements, and developments. Penelitian ini dilakukan dengan tujuan untuk mengetahui strategi pemasaran apa yang sesuai diterapkan bagi Kantor Jasa Akuntan Yohanes pada tahun 2020. Pada tahap akhir menggunakan Quantitative Strategic Planning Matrix (QSPM). Berdasarkan hasil dari matriks IFE dan EFE yang dikumpulkan, dapat diketahui total nilai untuk IFE adalah sebesar 2,7081 sedangkan total nilai untuk EFE adalah sebesar 3,0850. Pada matching stage pada matrik SWOT didapatkan beberapa kemungkinan alternatif strategi dengan cara menggunakan kekuatan yang dimiliki untuk memanfaatkan peluang, memanfaatkan peluang untuk mengatasi kelemahan, menggunakan kekuatan yang dimiliki untuk menghindari ancaman dan meminimalisasikan kelemahan dan menghindari ancaman. Pada matrik Internal-Eksternal (IE) diketahui bahwa Kantor Jasa Akuntan Yohanes berada pada posisi tumbuh dan bina, strategi yang cocok pada posisi ini adalah strategi penetrasi penetrasi pasar, startegi pengembangan pasar dan strategi pengembangan produk. Pada decision stage dari hasil QSPM dapat diperoleh alternatif strategi utama yang diterapkan yaitu strategi pengembangan pasar dengan Total Nilai Daya Tarik (TAS) sebesar 6,7568. Strategi ini berusaha untuk meningkatkan pangsa pasar suatu produk melalui usaha melakukan perbaikan, peningkatan dan pengembangan.


2019 ◽  
Vol 6 (1) ◽  
pp. 83-95
Author(s):  
Hanung Adittya Aristyatama

This paper aims to provide some evidence for current practice in strategic planning for public sector organizations developed by Rumelt’s Criteria, in this case the Department of Education & Culture in Kendal Regency and propose a strategy for this Department. The data was collected from the Strategic Plan of the Department of  Education & Culture in Kendal Regency from 2016-2021, Performance Reports 0f 2017, and the interviews from data collector in the Department of Education & Culture of Kendal Regency. The data analysis procedure used in this paper is a SWOT analysis based on data collected and developed into IFEM, EFEM, IE-Matrix, SWOT Matrix, and QSPM as the last step.


1988 ◽  
Vol 9 (2) ◽  
pp. 87-99
Author(s):  
Bernard A. Niemeier

The article develops a framework for market evaluation and strategic planning by newspaper circulation departments with emphasis on identifying opportunities for circulation growth, allocation of resources and market targeting based on priority. The matrix approach has the advantage of using terms and questions familiar to managers without being overly mathematical; its weakness is relying on subjective judgments.


2017 ◽  
Vol 9 (3) ◽  
pp. 1132-1139
Author(s):  
Rohollah Salahshouri ◽  
Ezzatollah Asgharizadeh ◽  
Khosro Safari ◽  
Mozhgan Noori

The aim of this study is present a framework for strategic planning. On this basis, the oil industry was selected as the spatial domain. In this study, in order to implement the strategic planning, since IT is an inevitable part of today's businesses, we focused on aligning business strategic planning in the oil industry and strategic IT planning. First, to analyze the data, strengths and weaknesses, opportunities and threats in the oil industry were analyzed using the SWOT model. Then, appropriate strategies in the oil industry were identified by using the combination of the Balanced Scorecard method and strategic alignment model, according to the SWOT matrix and causal relationships were drawn and finally, the strategies were rated using TOPSIS technique in order to improve resource allocation and reduce the complexity of decision-making for managers.


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