scholarly journals Strategic Planning for Grapes Product Development in Takestan City Through using SWOT Matrix

2013 ◽  
Vol 5 (8) ◽  
pp. 466-472
Author(s):  
Masoud Rahmani
Keyword(s):  
Strategic Planning ◽  
Product Development ◽  
Swot Matrix

scholarly journals Strategic Planning in the Student Assistance Public Policy: A Scenario Analysis at the Federal University of Alagoas (UFAL) as Support for the Implementation of the National Plan for Student Assistance (PNAES)

2019 ◽  
Vol 18 (4) ◽  
pp. 651-664
Author(s):  
Gilmar Sarmento Da Silva Junior ◽  
Paulo Da Cruz Freire Dos Santos
Keyword(s):  
Strategic Planning ◽  
Scenario Analysis ◽  
Organizational Capacity ◽  
Management Tools ◽  
Cross Sectional ◽  
Socioeconomic Vulnerability ◽  
Problem Situations ◽  
Analysis Tools ◽  
Swot Matrix ◽  
Student Assistance

Objective: The present study had the purpose of analyzing variables that directly influence the strategic planning of the Pro-Rectory Student (PROEST) of the Federal University of Alagoas (UFAL) using scenario building management tools.  Methodology: The research is exploratory and applied with the use of survey, documentary, bibliographic, questionnaires and interviews with the civil servants, managers and students in a quali-quanti cross-sectional analysis with scenario focusing on the scenario from the SWOT matrix and survey of priority actions from the perspective of the target audience  Originality: The application of scenario analysis tools, using the SWOT matrix as a guide and delimiter of the planning of actions to be developed by the UFAL, enables a new perception of the academic unit in relation to problem situations and management focus.Main results: Students in a situation of socioeconomic vulnerability glimpse a greater amount of actions aimed at direct transfer of resources, which is justified due to the difficulties faced daily by these students who use these resources to maintain their activities at the University and in self and family support; on the other hand, the SWOT matrix presents a scenario of offensive weakness where the unit does not have internal organizational capacity related to the totality of PNAES actions.  Theoretical Contributions: The adoption of scenario analysis tools enables the integrationbetween planning and operation of the strategic process in the construction of multiannual planning with the use of configurations and awareness of characteristics for effective deliberation, including the best paths after organizational diagnosis analysis.

scholarly journals Predicting activity results of the specialized tour operator

2019 ◽  
Vol 65 ◽  
pp. 05002
Author(s):  
Marina Drobotova ◽  
Viktoriia Krasnomovets ◽  
Olga Radchenko ◽  
Artur Romanov
Keyword(s):  
Strategic Planning ◽  
Product Development ◽  
Forecasting Methods ◽  
Number Of Factors ◽  
Opinion Polls ◽  
Tour Operator

Hospitality provides wide opportunities for entrepreneurship. Feasibility and forecasting of results have always been relevant for implementation of entrepreneurial ideas. Aim of the study is to clarify specifics of forecasting of specialized tour operators’ activities. Forecasting methods in tourism, as a rule, are based on opinion polls and extrapolation techniques. Difficulties with forecasting of results are related to indefinite part of specialized tours in overall volume of tours. And for every specialized tour this part depends from character and number of factors, which define demand for tourist product. Result of the study is the proposed algorithm for finding of planned sales of specialized tours for ensuring of profitable activities. With the example of gastronomical tours, which have good perspectives in Ukraine, it is proved that planning of more than 25-30% of specialized tours in overall sales of tours is not feasible. Finding of this research can be applied to product development, as well as marketing and strategic planning.

scholarly journals Optimizing ISO 9001: 2015 Implementation with Swot and QSPM Method

2021 ◽  
Author(s):  
Chega Putri Pratiwi ◽  
Muji Gunarto
Keyword(s):  
Strategic Planning ◽  
Swot Analysis ◽  
Quality Management System ◽  
Iso 9001 ◽  
Alternative Strategies ◽  
Management Planning ◽  
Strategic Initiatives ◽  
Swot Matrix ◽  
Three Stages ◽  
Main Strategy

PT Saba Indomedika Jaya obtained results that indicate an indication of strategic initiatives that are still ineffective to be implemented in supporting the success of the process and requirements of the ISO 9001: 2015 clause in the 2018 and 2019 audits. Therefore, it is necessary to identify alternative strategies and determine priority strategies to optimize ISO 9001: 2015 at PT Saba Indomedika Jaya. The research method used is the descriptive qualitative method using SWOT analysis tools (Strengths, Weaknesses, Opportunities, and Threats) and QSPM (Quantitative Strategic Planning Matrix). There were 12 alternative strategies to optimize the ISO 9001: 2015 quality management system using the SWOT matrix (Strengths, Weaknesses, Opportunities, Threats). After going through three stages of strategic management planning that uses QSPM (Quantitative Strategic Planning Matrix) as a tool for selecting the main alternative strategy, the main strategy is obtained, which has the highest attractiveness value of 5.6619, namely creating a competency matrix and conducting training to reduce competency gaps. between employees.

scholarly journals Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah

2019 ◽  
Vol 15 (2) ◽  
pp. 337-354
Author(s):  
Feti Fatimah ◽  
Mega Wahyu Rhamadanita ◽  
Mohammad Sofianto
Keyword(s):  
Product Development ◽  
Environmental Change ◽  
Marketing Strategy ◽  
Product Quality ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Enterprise Development ◽  
Swot Matrix

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market

scholarly journals Perencanaan Strategi Pemasaran Dalam Upaya Peningkatan Kunjungan Pasien Poliklinik Gigi Rumah Sakit Satya Negara

2021 ◽  
Vol 8 (1) ◽  
pp. 34
Author(s):  
Risely Sutarsa Limirang ◽  
Adang Bachtiar
Keyword(s):  
Focus Group ◽  
Strategic Planning ◽  
Product Development ◽  
Medical Record ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Market Penetration ◽  
Qspm Matrix

Layanan kesehatan gigi dan mulut adalah salah satu jenis pelayanan yang disediakan oleh rumah sakit. Pemanfaatan poliklinik gigi di Rumah Sakit Satya Negara masih cukup kurang, yang terlihat pada laporan 3 tahun terakhir terjadi penurunan jumlah kunjungan pasien poliklinik gigi. Tujuan penelitian ini adalah untuk menyusun strategi pemasaran yang tepat berdasarkan faktor –faktor internal dan eksternal serta teori Marketing 4.0 (Co-creation, Currency, Communal activation, Conversation). Penelitian ini adalah riset operasional dengan metode pengambilan data kuantitatif dan kualitatif pada bulan November 2020. Metode kuantitatif dilakukan dengan menyebarkan kuesioner kepada pasien poliklinik gigi sesuai dengan kriteria inklusi dengan tujuan melihat perspektif konsumen mengenai 4C. Sedangkan metode kualitatif dilakukan dengan wawancara mendalam dan Focus Group Discussion (FGD). Hasil dari penelitian kuantitatif menunjukkan diketahui bahwa pasien setuju dengan adanya faktor 4C akan membuat mereka lebih tertarik untuk terus melakukan kunjungan dan perawatan ke poliklinik gigi. Sedangkan dari hasil penelitian kualitatif, rumah sakit ini terletak pada sel V dari Internal External Matrix (IE Matrix) dengan strategi yang tepat adalah product development dan market penetration. Kemudian melalui Threats Opportunities Weakness Strengths Matrix (TOWS Matrix) didapatkan beberapa strategi altenatif, dan setelah dilakukan skoring dengan Quantitative Strategic Planning Matrix (QSPM Matrix), strategi yang paling tepat adalah pengoptimalan kepuasan pelanggan dengan meningkatkan fasilitas sistem informasi layanan poliklinik gigi, seperti e-medical record, pendaftaran online, dan media promosi online seperti website dan media sosial.

scholarly journals Strategies for Marketing Djuanda Forest Park in the Effort to Increase the Number of Visitors

2021 ◽  
Vol 7 (1) ◽  
pp. 145
Author(s):  
Ratu Ratna Mulyati Karsiwi ◽  
Nurlena Nurlena
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Strategies ◽  
Market Penetration ◽  
Tourist Destination ◽  
Forest Park ◽  
Swot Matrix ◽  
Strategic Position ◽  
Internal And External Factors

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development

scholarly journals Strategy Development of Regional Credit Guarantee Company

2021 ◽  
Vol 8 (4) ◽  
pp. 326-335
Author(s):  
Jodi Septiadi Akbar ◽  
Arif Imam Suroso ◽  
Rokhani Hasbullah
Keyword(s):  
Product Development ◽  
Business Strategy ◽  
Small And Medium Enterprises ◽  
Strategy Development ◽  
Credit Guarantee ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
The Government ◽  
Medium Enterprises ◽  
Evaluation Matrix

Micro, small and medium enterprises (MSME) have difficulty obtaining access to bank financing. One of these difficulties is due to the limited collateral as a credit requirement. The government overcomes the problem by forming a credit guarantee company to replace the collateral requirements. One company that runs a credit guarantee business is PT. Jamkrida Riau (Jamkrida Riau). This research aims to: 1) identifying environmental factors that affect the management of internal and external in Jamkrida Riau; 2) analyze alternatives in developing Jamkrida Riau business strategy; 3) priority strategy formulated exact in business development Jamkrida Riau in the future. This study using analysis tools an internal factor evaluation matrix (IFE), external factor evaluation matrix (EFE), Internal-External matrix (IE), SWOT matrix and QSPM matrix. The results showed that an alternative strategy lead in developing its business in sequence was 1) internal risk control in the process of credit guarantee; 2) capacity building capital participation of regional governments or other investors; 3) improve cooperation with other institutions related to credit guarantee; 4) an increase in information technology adaptation; 5) giving assistance to MSME; 6) product development of ensuring that corresponds to focus effort; 7) marketing product development. Keywords: bank, credit guarantee, micro and small enterprises (MSMEs), MSMEs credit, strategy.

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