Sport Analytics Education for Future Executives, Managers, and Nontechnical Personnel

Author(s):  
Liz A. Wanless ◽  
Michael Naraine

Successfully adopting sport business analytics to enhance organization-wide business processes necessitates a combination of business acumen, modeling expertise, personnel coordination, and organizational support. Although the development of technical skills has been well mapped in analytics curricula, informing future leadership and affiliated nontechnical personnel about the sport business analytics process, specifically, remains a gap in sport management curricula. This acknowledgment should compel sport management programs to explore strategies for sport analytics training geared toward this population. Guided by experiential learning and foundational business analytics frameworks, a seven-module approach to teaching sport business analytics in sport management is advanced with a particular focus for future executives, managers, and nontechnical users in the sport industry. Concomitantly, the approach presents learning goals and outcomes, sources for instructors to review and consider, and sample assessments designed to fit within the existing sport management curricula.

2013 ◽  
Vol 7 (1) ◽  
pp. 43-50 ◽  
Author(s):  
Robin Hardin ◽  
James Bemiller ◽  
Joshua Pate

Experiential learning is a critical component to a college education in the area of sport management as students must enter the workforce with hands-on industry experience. One experiential learning tool is a cocurricular club that offers volunteer work experience for sport management majors. The University of Tennessee’s Partners in Sports is an example of a sport management cocurricular club that prepares students for working in the sport industry through volunteer experiences. The purpose of this study was to provide a governance and organizational framework of a student-operated sport management cocurricular club and explore how it fits into the Foster Five-Step Experiential Learning Model (Foster & Dollar, 2010). This study examines the governance, student involvement, leadership, opportunities, financials, and yearly activities of Partners in Sports and offers practical applications for each area. The exploration revealed that a cocurricular club fits on the Volunteer Exploration step of the Foster Five-Step Experiential Learning Model as it introduces students to the sport industry by offering experiential learning opportunities. Providing a cocurricular club allows sport management programs to maximize initial industry exposure to students.


Author(s):  
Susan Schultz Kleine

The chapter presents the case of collaborating to create a 21st-century learning space in the College of Business at a mid-sized comprehensive university in the Midwest (U.S.). The space is an experiential learning lab, designed for collaborative, hands-on learning to develop business acumen, innovative and integrative thinking, and communication skills. The space supports key elements of a new curriculum for business students as well as a learning space for entrepreneurship classes. The combination of the learning goals, pedagogy, and physical environment give the space its distinctiveness. This case highlights guidelines applicable to other educators considering the creation or adaptation of spaces intended for creative collaboration and experiential learning. Future directions include identifying best practices for space use, improving formative and summative assessment tools, and evaluating the extent to which the unique space enhances learning.


2008 ◽  
Vol 2 (1) ◽  
pp. 19-37 ◽  
Author(s):  
Gina Pauline ◽  
Jeffrey S. Pauline

Sport management programs continue to focus on developing innovative pedagogical strategies to prepare students to enter and successfully navigate the rapidly evolving, highly competitive sport industry. One effective tactic is to integrate experiential learning projects into the classroom. This paper describes a collaborative three-year partnership involving a sport management program, athletic department, and corporate sponsor. The relationship provided scholarships for the program, internship opportunities, research funding, and an experiential learning project. Specifically, the lead author applied the metadiscrete experiential learning model developed by Southall, Nagel, LeGrande, and Han (2003) to a client based sponsorship activation project for an upper-level sport marketing course. The paper offers a blueprint and specific recommendations for faculty who wish to develop a client-based collaborative effort that can provide a hands-on learning experience for students and generate programmatic resources, research possibilities, student scholarships, and funding opportunities for an academic program. Such projects can further prepare students as well as enhance the fit between sport management programs and the sport industry.


2021 ◽  
Vol 13 (4) ◽  
pp. 2275
Author(s):  
Samuel López-Carril ◽  
Miguel Villamón ◽  
María Huertas González-Serrano

Social media are one of the most valuable management tools used by sport managers in the fulfilment of their daily tasks. However, the studies that share and analyse the impact of educational experiences that incorporate social media into sport management education for professional purposes are scarce to date. Thus, this study presents an educational innovation piloted in a sport management course where LinkedIn—the social media most associated with the professional sphere—is introduced through an experiential learning methodology, as a driver of students’ career development and as a tool to keep up to date and interact with the sport industry. To assess the learning outcomes, a new scale was developed and tested. A total of 90 Spanish undergraduate sport management students (M = 22.71; SD = 3.84) participated in the study, partaking in a pre-test and a post-test. Regarding the results linked to the testing of the scale, the statistical analysis reflects the scale’s two-dimensional nature, explaining 68.78% of the variance, presenting good psychometric properties (α = 0.95). On the other hand, significant increases in all the scale items between the two measures were obtained, with large effects size in the two dimensions (Cohen’s d ≥ 0.80). Therefore, it is concluded that LinkedIn can help to develop the professional profile of sport management students, Linked(In)g what is taught in the classroom with what the sport industry demands.


2021 ◽  
pp. 1-10
Author(s):  
Susan B. Foster ◽  
David A. Pierce

Experiential learning has played an integral role in curricular innovation since the inception of North American sport management education. However, internationally, work-integrated learning, and specifically cooperative education, have proven to be robust methods for preparing students for the workforce with little to no mention of these terms as applied to sport management curricula in the United States. This educational research review positions involving both of these structured pedagogies that combine classroom instruction with highly contextualized, authentic work experiences of at least two semesters to improve experiential learning and calls for more research to be done to demonstrate its efficacy. Recommendations are made to spur faculty to consider ways these pedagogies can be applied to their sport management curricula. In addition, this review addresses keys to successfully implement them on campus.


Author(s):  
B. T. Yessingeldinov ◽  
N. K. Ashirbaye ◽  
T. Y. Smirnova

A differentiated approach to teaching is one of the necessary conditions for humanization in education and plays a crucial role in the development of abilities, skills, and cognition of students. The teaching of Mathematics has extensive global experience of differentiated instruction. Differentiation was considered from the point of view of in- depth study of Mathematics in high school, the provision of assignments of different levels of complexity, resources, the pace of learning by students, individualization and personalization of teaching, etc. Modern pedagogy in the context of the humanization of teaching considers differentiation through orientation to the student, his needs and abilities to achieve the learning goals by all students in the classroom. There are three main principles for applying differentiation: acceleration, complication, and deepening. This article provides the literature review on differentiation in the classroom, its principles. An example of the application of the principles of differentiation in the lesson, examples of assignments in the process of formative assessment, and the results of the study are provided in the article.


2021 ◽  
Vol 44 (1) ◽  
pp. 11-27
Author(s):  
Alexandru Manafu ◽  

This article shows how the mind-body problem can be taught effectively via an experiential learning activity involving a couple of classroom props: a brick and a jar of ground coffee. By experiencing the physical properties of the brick (shape, weight, length, width) and contrasting them with the olfactory experience of coffee (seemingly dimensionless, weightless, etc.), students are introduced in a vivid way to the well-known difficulty of explaining the mental in physical terms. A brief overview of experiential learning theory and its connection to philosophy is also provided.


Author(s):  
Dennis T. Kennedy ◽  
Dennis M. Crossen ◽  
Kathryn A. Szabat

Big Data Analytics has changed the way organizations make decisions, manage business processes, and create new products and services. Business analytics is the use of data, information technology, statistical analysis, and quantitative methods and models to support organizational decision making and problem solving. The main categories of business analytics are descriptive analytics, predictive analytics, and prescriptive analytics. Big Data is data that exceeds the processing capacity of conventional database systems and is typically defined by three dimensions known as the Three V's: Volume, Variety, and Velocity. Big Data brings big challenges. Big Data not only has influenced the analytics that are utilized but also has affected technologies and the people who use them. At the same time Big Data brings challenges, it presents opportunities. Those who embrace Big Data and effective Big Data Analytics as a business imperative can gain competitive advantage.


2015 ◽  
Vol 29 (5) ◽  
pp. 570-587 ◽  
Author(s):  
Jon Welty Peachey ◽  
Yilun Zhou ◽  
Zack J. Damon ◽  
Laura J. Burton

Scholars have recognized the importance of leadership in the sport industry; early sport leadership studies emerged in the 1970s. To date, however, there has been no comprehensive review of the scholarly leadership studies in sport management. Thus, the purpose of this review is to provide a comprehensive synthesis of the sport management leadership literature from the 1970s to the present day, to outline what has been learned, and then, drawing from this synthesis, to articulate a preliminary conceptual model capturing how leadership operates in sport management. A number of clear themes in sport management leadership research and conceptual thinking have emerged, with the proposed conceptual model advancing several leadership antecedents and processes unique to sport. Intriguing directions for sport management leadership scholarship are also illuminated. Although progress has been made, many questions and gaps remain that require focused attention from sport management leadership scholars.


2009 ◽  
Vol 3 (1) ◽  
pp. 92-109 ◽  
Author(s):  
Jacquelyn Cuneen ◽  
M. Joy Sidwell

Internships permit sport management students to link classroom learning to the professional environment. Since internships provide students with opportunities to learn on-the-job and test their skills in the marketplace, the experiences should be uniformly beneficial to all students regardless of gender. This study was conducted to describe internship work conditions (i.e., opportunities to perform in essential marketplace functions) for male and female sport management interns assigned to ‘Big Four’ professional sport organizations. Participants were 74 sport industry professionals who supervised a total of 103 interns over a one-year period. A X2 Test of Independence found that male and female interns working in professional sport had comparable opportunities to perform and learn on the job. Differences in opportunity, hiring practices, and on-the-job benefits emerged primarily as a function of job specialization (e.g., operations, marketing, venue management), league/association, or gender of the internship supervisor rather than gender of the interns.


Sign in / Sign up

Export Citation Format

Share Document