scholarly journals Volunteer Tourism as a Transformative Experience: A Mixed Methods Empirical Study

2020 ◽  
pp. 004728752091363
Author(s):  
Solon Magrizos ◽  
Ioannis Kostopoulos ◽  
Laura Powers
Keyword(s):  
Mixed Methods ◽  
Empirical Study ◽  
Personal Development ◽  
Transformation Process ◽  
Volunteer Tourism ◽  
Transformative Experience ◽  
Mixed Methods Approach ◽  
Three Stages ◽  
Depth Interviews ◽  
Structured Questionnaire

In an effort to combine tourism with pro-social giving and personal development, more and more people choose to go abroad on volunteer tourism trips. We explore the potential transformational influence such trips have on travelers, aiming to map the transformation process stages and examine their boundary conditions. In doing so, we follow a mixed methods approach using a qualitative study comprising ethnographically informed in-depth interviews and a quantitative one, by means of a structured questionnaire. Findings indicate that the transformation process volunteer tourists undergo involves three stages related to liminality. We conceptualize the degree of liminality as immersiveness and show how the transformation process is significantly influenced by the degree of authenticity and the immersiveness of volunteer tourists’ experiences, as well as their own perceptions on how societally meaningful their actions were during their trips. Based on our conclusions, we present important implications for academics, managers, and tour operators.

scholarly journals Brand Coolness

2019 ◽  
Vol 83 (5) ◽  
pp. 36-56 ◽  
Author(s):  
Caleb Warren ◽  
Rajeev Batra ◽  
Sandra Maria Correia Loureiro ◽  
Richard P. Bagozzi
Keyword(s):  
Mixed Methods ◽  
Willingness To Pay ◽  
Focus Groups ◽  
High Status ◽  
Change Over Time ◽  
Mixed Methods Approach ◽  
Quantitative Studies ◽  
The Masses ◽  
Depth Interviews ◽  
Over Time

Marketers strive to create cool brands, but the literature does not offer a blueprint for what “brand coolness” means or what features characterize cool brands. This research uses a mixed-methods approach to conceptualize brand coolness and identify a set of characteristics typically associated with cool brands. Focus groups, depth interviews, and an essay study indicate that cool brands are perceived to be extraordinary, aesthetically appealing, energetic, high status, rebellious, original, authentic, subcultural, iconic, and popular. In nine quantitative studies (surveys and experiments), the authors develop scale items to reliably measure the component characteristics of brand coolness; show that brand coolness influences important outcome variables, including consumers’ attitudes toward, satisfaction with, intentions to talk about, and willingness to pay for the brand; and demonstrate how cool brands change over time. At first, most brands become cool to a small niche, at which point they are perceived to be more subcultural, rebellious, authentic, and original. Over time, some cool brands become adopted by the masses, at which point they are perceived to be more popular and iconic.

Diffusion of disinformation: How social media users respond to fake news and why

Journalism ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 381-398 ◽  
Author(s):  
Edson C Tandoc ◽  
Darren Lim ◽  
Rich Ling
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
National Survey ◽  
Exploratory Study ◽  
Interpersonal Relationship ◽  
Sequential Design ◽  
Fake News ◽  
Mixed Methods Approach ◽  
Explanatory Sequential Design ◽  
Depth Interviews

This exploratory study seeks to understand the diffusion of disinformation by examining how social media users respond to fake news and why. Using a mixed-methods approach in an explanatory-sequential design, this study combines results from a national survey involving 2501 respondents with a series of in-depth interviews with 20 participants from the small but economically and technologically advanced nation of Singapore. This study finds that most social media users in Singapore just ignore the fake news posts they come across on social media. They would only offer corrections when the issue is strongly relevant to them and to people with whom they share a strong and close interpersonal relationship.

The Extended Project Qualification

2013 ◽  
Vol 3 (1) ◽  
pp. 66-77 ◽  
Author(s):  
David William Stoten
Keyword(s):  
Mixed Methods ◽  
Final Stage ◽  
Design Methodology ◽  
Independent Learning ◽  
Content Type ◽  
Mixed Methods Approach ◽  
Academic Literature ◽  
Statistical Reliability ◽  
The Future ◽  
Three Stages

Purpose – The purpose of this paper is to investigate how the Extended Project Qualification (EPQ) is viewed by students and teachers and its value as a vehicle to promote self-directed independent learning. Design/methodology/approach – A mixed methods approach was adopted in three stages. Stages 1 and 2 structured questionnaires were issued to students and teachers were interviewed in a third and final stage. The second questionnaire relating to students’ views were analysed for statistical reliability using the χ2-test. Findings – The research suggests that EPQ is a possible vehicle to promote independent learning and negates some of the more negative aspects associated with classroom-based learning. Research limitations/implications – This research was based on research undertaken at two Sixth Form Colleges (SFCs). Although insightful and a useful description, it cannot claim to reflect the experience of EPQ at every institution in the SFC sector. Originality/value – The SFC sector is rarely reported on in the academic literature. This paper also reports on a relatively new and important initiative within the sector and offers a possible view of the future in the classroom.

scholarly journals From the Analysis of Argumentation to the Generation of Typologies: A Model of Qualitative Data Analysis

2014 ◽  
Author(s):  
Aldo Merlino
Keyword(s):  
Data Analysis ◽  
Empirical Study ◽  
Mental Models ◽  
Qualitative Data ◽  
Research Question ◽  
Qualitative Data Analysis ◽  
Second Stage ◽  
Three Stages ◽  
Depth Interviews ◽  
Traffic Rules

In this paper we present a model of qualitative data analysis developed through an example from an empirical study that focused on analyzing the causes of why people obey or disobey traffic rules. Specifically, we focus on the study of the arguments that people use to justify their behaviors regarding such rules. The study was developed from in-depth interviews with men and women between the ages of 18 and60, who drive cars or motorcycles. The model is organized into three stages that are applied to the empirical study. In the first stage we form the research question and objectives. In the second stage argumentative statements are studied for later access to the systems of beliefs that support those statements and to the mental models which form the basis of the systems of beliefs. Finally, we build typologies of individuals based on how arguments, systems of beliefs, and mental models are combined in such individuals.

scholarly journals #MeToo, Sexual Harassment and Coping Strategies in Norwegian Newsrooms

2020 ◽  
Vol 8 (1) ◽  
pp. 57-67 ◽  
Author(s):  
Trond Idås ◽  
Kristin Skare Orgeret ◽  
Klas Backholm
Keyword(s):  
Mixed Methods ◽  
Sexual Harassment ◽  
Coping Strategies ◽  
Research Question ◽  
Editorial Staff ◽  
Professional Lives ◽  
Mixed Methods Approach ◽  
And Coping ◽  
Depth Interviews

This article, through conducting a study of the sexual harassment (SH) of media workers, investigates the extent and types of SH experienced by the editorial staff of Norwegian newsrooms at the time the #MeToo campaign arrived in Norway, and what effects such experiences have on journalists’ professional lives. We are also interested in what Norwegian media houses are doing to address these challenges. The leading research question consists of three interrelated parts: To what extent are journalists exposed to SH? What coping strategies do they use? How can newsrooms be better prepared to fight SH, from the perspective of the safety of journalists? A mixed methods approach, which combines findings from a quantitative questionnaire with qualitative in-depth interviews, was used to answer these questions. The findings show that female, young, and temporary media workers are significantly more frequently targeted than others and that those who had experienced SH handled the situation using avoiding strategies to a significantly greater extent than those who had only been exposed to unwanted attention experiences. The findings feed into a discussion of what strategies media houses can use to be better prepared in the fight against SH.

scholarly journals College Students and Yik Yak: An Exploratory Mixed-Methods Study

2017 ◽  
Vol 3 (2) ◽  
pp. 205630511771569 ◽  
Author(s):  
Cathlin V. Clark-Gordon ◽  
Kimberly E. Workman ◽  
Darren L. Linvill
Keyword(s):  
College Students ◽  
Mixed Methods ◽  
Future Directions ◽  
Mixed Methods Approach ◽  
Yik Yak ◽  
Media Platform ◽  
Complex Phenomena ◽  
Depth Interviews ◽  
University Setting ◽  
Insight Into

This study, employing an exploratory mixed-methods approach, explores college students’ use of Yik Yak, a pseudo-anonymous social media platform that allows users to post short messages and engage primarily with other nearby users. Study 1 qualitatively examined student uses and perceptions of the app through 12 in-depth interviews with Yik Yak users. Study 2 conducted a content analysis of yaks ( N = 3,905) from 24 colleges and universities to gain a better understanding of the content that students post and engage with inside the app. The combination of qualitative and quantitative findings offers insight into the complex phenomena of Yik Yak in a university setting. Limitations and future directions of research are discussed.

The Marketisation of the Business Event Industry in China: Change the Roles of Industry Associations

2021 ◽  
Author(s):  
Hongxia QI
Keyword(s):  
Transformation Process ◽  
Constructivist Grounded Theory ◽  
Future Research ◽  
Key Stakeholders ◽  
Three Stages ◽  
The Government ◽  
Key Events ◽  
Depth Interviews ◽  
Industry Associations ◽  
Practical Implications

To further develop the booming business event industry, China is seeking to dismantle centralised bureaucracies and leading the sector to an increasing marketisation. Emphasis on market and competition is increased. To enhance the understanding of this transformation process, a constructivist grounded theory is adopted by drawing data from documents and in-depth interviews with 18 key stakeholders in the business event industry in China. The findings show that industry associations, who have strong relationships with authorities and are usually the organiser of key events in their field, are key stakeholders in the process. Based on the identified three stages of transformation, peeling off industry associations from the government emerges as a key step for changing the traditional government-led model in the business event sector. Government transferring functions to and purchasing services from associations, as well as changing the administrative approval system are three prominent strategies. A framework of the marketisation of the business event industry in China is proposed, laying a basis for future research in this area. This research provides valuable insights into the under-investigated phenomenon of the marketisation of the business event industry in China. Practical implications for practitioners in the sector are identified.

Transitory Voices: The Journey From Urban High Schools to an Early College Academy Program

2019 ◽  
pp. 004208591987369 ◽  
Author(s):  
Loyce Caruthers ◽  
Bradley Poos ◽  
Jennifer Friend
Keyword(s):  
High School ◽  
High Schools ◽  
Mixed Methods ◽  
Early College ◽  
Urban High Schools ◽  
School Environments ◽  
Didactic Teaching ◽  
Mixed Methods Approach ◽  
Sequential Explanatory ◽  
Depth Interviews

A mixed-methods approach of sequential explanatory strategy was used to explore experiences of 37 students related to an Early College Academy (ECA) program and their high schools. Data consisted of mixed survey with scaled and open-ended questions followed by in-depth interviews with 12 students. Findings suggested students benefited from the meritocracy of the ECA program leaving many of their peers behind. Several expressed concerns about chaotic high school environments and neoliberal practices of didactic teaching in both settings. The challenge is to provide access to college for more students and transform neoliberal practices at all levels of schooling.

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