scholarly journals Seeing the street through Instagram. Digital platforms and the amplification of gentrification

Urban Studies ◽  
2021 ◽  
pp. 004209802110465
Author(s):  
Irene Bronsvoort ◽  
Justus L Uitermark
Keyword(s):  
Social Media ◽  
Identity Status ◽  
Urban Life ◽  
Urban Change ◽  
Urban Experience ◽  
Digital Platforms ◽  
High Class

As digital platforms are woven into urban life, they become an intrinsic part of the urban experience. Here we examine how representations on digital platforms reflect and shape urban change. Which groups produce and share these representations? What places do they picture? What are their aesthetic registers and norms? And what are the material consequences of these representations? Elaborating on the concept of ‘discursive investing’ introduced by Zukin et al., we address these questions in a case study of Javastraat, a shopping street in a gentrifying neighbourhood in Amsterdam East. On the basis of an analysis of Instagram posts, street observations and interviews, we show that gentrifiers use social media to express their identity status, often creating posts that serve as advertisements for hip and high-class establishments. Meanwhile, other establishments are largely absent from digital platforms, with the notable exception of a number of shops that changed their aesthetics to appeal to gentrifiers. We further show that these uneven representations have material consequences, changing the aesthetics and composition of the shopping street.

scholarly journals A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers

2019 ◽  
Vol 5 (3) ◽  
pp. 205630511984751 ◽  
Author(s):  
Itai Himelboim ◽  
Guy J. Golan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Online Advertising ◽  
Peer To Peer ◽  
Digital Platforms ◽  
Advertising Content ◽  
Viral Advertising

The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the network, this study identifies three groups of influencers, based on their connectivity in their networks: Hubs, or highly retweeted users, are Primary Influencers; Bridges, or highly mentioned users who associate connect users who would otherwise be disconnected, are Contextual Influencers, and Isolates are the Low Influence users. Each of these users’ roles in viral advertising is discussed and illustrated through the Heineken’s Worlds Apart campaign as a case study. Providing a unique examination of viral advertising from a network paradigm, our study advances scholarship on social media influencers and their contribution to content virality on digital platforms.

scholarly journals The Wedding Music Industry: An Adaptation of Andy Irawan Music during the Covid-19 Pandemic

Catharsis ◽  
2020 ◽  
Vol 9 (3) ◽  
pp. 210-219
Author(s):  
Violinna Wynsa Natalia ◽  
Wadiyo Wadiyo ◽  
Udi Utomo
Keyword(s):  
Social Media ◽  
Research Design ◽  
Music Industry ◽  
Interdisciplinary Approach ◽  
Digital Platforms ◽  
Interpretive Case Study ◽  
The Subject ◽  
Use Of Social Media ◽  
Wedding Music

 This study aims to identify, reveal, analyze and describe adaptation of Andy Irawan Music's efforts to deal with the Covid-19 pandemic in the wedding music industry. The author uses an interdisciplinary approach, by borrowing theories and concepts from the disciplines of musicology, sociology, and economics. The object in this study is industry and adaptation, with the subject Andy Irawan Music. The research design uses an interpretive case study located in Semarang. The data were collected through observation, interviews, and documentation. The results show that Andy Irawan Music could adapt during the Covid-19 pandemic. Adaptation efforts made by Andy Irawan Music include appearing with new formations, optimizing the use of social media/ digital platforms, applying virtual music, following recommended health protocols, participating in wedding showcases, and creating Andy Irawan Disciples.   

scholarly journals Platforms and Institutions in the Post-Pandemic University: a Case Study of Social Media and the Impact Agenda

2021 ◽  
Author(s):  
Mark Carrigan ◽  
Katy Jordan
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Best Practice ◽  
Research Evaluation ◽  
Empirical Work ◽  
Digital Platforms ◽  
Research Excellence Framework ◽  
Alternative Approach ◽  
The Impact

AbstractIn this paper, we argue that digital platforms play an important role within higher education, not least of all when Covid-19 has made remote working the norm. An increasingly rich field of theoretical and empirical work has helped us understand platforms as socio-technical infrastructures which shape the activity of their users. Their insertion into higher education raises urgent institutional questions which necessitate dispensing with the individualised mode of analysis and instrumentalised conception of technology which often accompany these topics. We outline an alternative approach through a case study of social media in the 2014 Research Excellence Framework, exploring the incorporation of platforms into research evaluation. Our findings suggest social media is invoked differently across disciplinary groupings, as well as platform metrics being cited in a naive and problematic matter. We offer a neo-institutionalist analysis which identifies a tendency towards isomorphism, with perceived ‘best practice’ being seized upon in response to uncertainty. We suggest such an approach is urgently needed given the role which digital platforms will play in building the post-Pandemic university.

scholarly journals Misogyny, solidarity and postfeminism on social media: The work of being Diana Shurygina, survivor-celebrity

2019 ◽  
Vol 22 (5-6) ◽  
pp. 739-762
Author(s):  
Sudha Rajagopalan
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Support Groups ◽  
Self Esteem ◽  
Social Networking Site ◽  
Radical Politics ◽  
Individual Choice ◽  
Digital Platforms ◽  
Soviet Russia

In a disclosure on Russian talk television in January 2017, 16-year-old Diana Shurygina shared with a national audience the traumatic details of her rape by Sergei Semenov. Using Shurygina’s performances on television and her subsequent participation on social media as a case study, this article analyses the emergence of empathic publics and the construction of celebrity at the intersection of digital media, popular misogyny and postfeminism in Russia. By setting up a vlog, support groups, fan and personal pages on VKontakte (a popular Russian social networking site), Shurygina is able to counter vicious pillorizing by creating a network of empathy and support. The celebrity that Shurygina sculpts in these spaces, however, is postfeminist in its emphasis on individual choice and self-esteem as strategies to overcome all societal ills, in its celebration of hyperfemininity and in its eschewal of radical politics. This article thus considers how digital platforms shape voice, public affect and solidarity on digital platforms but also how complicit that emergent voice is in the neoliberal ‘retraditionalisation’ of gender roles in post-Soviet Russia.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

come_NET

2018 ◽  
Author(s):  
Konstantin Aal ◽  
Anne Weibert ◽  
Kai Schubert ◽  
Mary-Ann Sprenger ◽  
Thomas Von Rekowski
Keyword(s):  
Social Media ◽  
Design Process ◽  
Participatory Design ◽  
Controlled Environment ◽  
Design And Implementation ◽  
Neighborhood Contexts ◽  
Study Results ◽  
Computer Club ◽  
Close Cooperation

The case study presented in this chapter discusses the design and implementation of an online platform, “come_NET,” in the context of intercultural computer clubs in Germany. This tool was built in close cooperation with the children and adult computer club participants. It was designed to foster the sharing of ideas and experiences across distances, support collaboration, and make skills and expertise accessible to others in the local neighborhood contexts. In particular, the participatory-design process involving the children in the computer clubs fostered a profound understanding of the platform structure and functionalities. The study results show how younger children in particular were able to benefit, as the closed nature of the platform enabled them to gather experience as users of social media, but in a safe and controlled environment.

Reports From the Field: “Vini Ansanm” Come Together for Inclusive Community Music Development in Port-au-Prince, Haiti

2020 ◽  
pp. 273-289
Author(s):  
Donald DeVito ◽  
Gertrude Bien-Aime ◽  
Hannah Ehrli ◽  
Jamie Schumacher
Keyword(s):  
Social Media ◽  
Inclusive Education ◽  
Children With Disabilities ◽  
Small Population ◽  
Significant Loss ◽  
Community Music ◽  
Music Learning ◽  
Loss Of Life

Haiti has experienced a series of catastrophic natural disasters in recent decades, resulting in significant loss of life and long-term damage to infrastructure. One critical outcome of these disasters is that there are approximately 400,000 orphans in the small population of just over 10 million. Throughout Haiti, children with disabilities are often considered cursed, and thus are rejected by the community in which they live. Haitian children with disabilities need creative and educational activities that will help them grow, develop, enjoy their lives, and become accepted members of the community. This chapter on the Haitian Center for Inclusive Education presents a case study of social media engagement and music learning, with an emphasis on social justice that has contributed to sustainable efforts.

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