A Big Data Approach to Assessing the Impact of Social Norms: Reporting One’s Exercise to a Social Media Audience

2016 ◽  
Vol 46 (2) ◽  
pp. 236-249 ◽  
Author(s):  
Christopher J. Carpenter ◽  
Chandra S. Amaravadi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Mobile App ◽  
Exercise Behavior ◽  
Potential Range ◽  
Service Users ◽  
The Social ◽  
The Impact ◽  
Individual Service

Assessing the impact of an individual’s social network on an individual is difficult without administering a large number of surveys. Online social networks with built-in data collection circumvent this problem. The data collected by an exercise-focused social media website and mobile app allowed the estimation of the effect of both the behavior of the social network and the size of that network on the behavior of individual service users (31,200 users reporting 67,699 exercise events with a potential range of 87 weeks). The results are consistent with the theory of normative social behavior in that the amount of exercise reported by the user’s social network as well as the size of the user’s on-site social network affected the user’s exercise behavior over time.

Measuring the Impact of Social Media

2011 ◽  
pp. 24-36 ◽  
Author(s):  
Kimiz Dalkir
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Evaluation Method ◽  
Real Life ◽  
Work Processes ◽  
The Social ◽  
Post Test ◽  
The Impact

This chapter focuses on a method, social network analysis (SNA) that can be used to assess the quantity and quality of connection, communication and collaboration mediated by social tools in an organization. An organization, in the Canadian public sector, is used as a real-life case study to illustrate how SNA can be used in a pre-test/post-test evaluation design to conduct a comparative assessment of methods that can be used before, during and after the implementation of organizational change in work processes. The same evaluation method can be used to assess the impact of introducing new social media such as wikis, expertise locator systems, blogs, Twitter and so on. In other words, while traditional pre-test/post-test designs can be easily applied to social media, the social media tools themselves can be added to the assessment toolkit. Social network analysis in particular is a good candidate to analyze the connections between people and content as well as people with other people.

The Alt-social Network of Natalie Bookchin’s Testament

2016 ◽  
Vol 18 (5) ◽  
pp. 459-477
Author(s):  
Sarah Whitcomb Laiola
Keyword(s):  
Data Mining ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Social Web ◽  
User Interactions ◽  
Media Criticism ◽  
Direct Translation ◽  
The Social

This article addresses issues of user precarity and vulnerability in online social networks. As social media criticism by Jose van Dijck, Felix Stalder, and Geert Lovink describes, the social web is a predatory system that exploits users’ desires for connection. Although accurate, this critical description casts the social web as a zone where users are always already disempowered, so fails to imagine possibilities for users beyond this paradigm. This article examines Natalie Bookchin’s composite video series, Testament, as it mobilizes an alt-(ernative) social network of vernacular video on YouTube. In the first place, the alt-social network works as an iteration of “tactical media” to critically reimagine empowered user-to-user interactions on the social web. In the second place, it obfuscates YouTube’s data-mining functionality, so allows users to socialize online in a way that evades their direct translation into data and the exploitation of their social labor.

scholarly journals The Online Social Network and User Innovation

2021 ◽  
Vol 33 (6) ◽  
pp. 0-0
Keyword(s):  
Social Network ◽  
Online Social Networks ◽  
Structural Characteristics ◽  
Online Social Network ◽  
User Interaction ◽  
User Innovation ◽  
Media Technology ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact

The wide use of social media technology boosts many online innovation platforms, providing effective communication channels for innovation spreading among online users. From the social network perspective, this paper investigates the impact of online interactive relations on user innovation by holistically examining online relations from relational and structural embeddedness, qualified by both the ego-centered and the entire network, respectively. User interaction data from LEGO Ideas are used to empirically test the effects of relational and structural characteristics of online social networks on users’ idea contributions. The results for relational characteristics reveal that the number of online ties has an inverted U-shaped relationship with user innovation, the strength of online ties positively affects user innovation, and neighbor characteristics cannot affect user innovation. For structural characteristics, both centrality and bridge location positively affect user innovation. The findings provide reasonable suggestions for both online users and innovation platforms.

The Dynamics of Content Popularity in Social Media

2011 ◽  
pp. 17-33
Author(s):  
Symeon Papadopoulos ◽  
Athena Vakali ◽  
Ioannis Kompatsiaris
Keyword(s):  
Social Media ◽  
Social Relations ◽  
Online Social Networks ◽  
Web Pages ◽  
Social Bookmarking ◽  
Consumption Behavior ◽  
Content Consumption ◽  
The Social ◽  
Content Popularity ◽  
The Impact

Social Bookmarking Systems (SBS) have been widely adopted in the last years, and thus they have had a significant impact on the way that online content is accessed, read and rated. Until recently, the decision on what content to display in a publisher’s web pages was made by one or at most few authorities. In contrast, modern SBS-based applications permit their users to submit their preferred content, to comment on and to rate the content of other users and establish social relations with each other. In that way, the vision of the social media is realized, i.e. the online users collectively decide upon the interestingness of the available bookmarked content. This paper attempts to provide insights into the dynamics emerging from the process of content rating by the user community. To this end, the paper proposes a framework for the study of the statistical properties of an SBS, the evolution of bookmarked content popularity and user activity in time, as well as the impact of online social networks on the content consumption behavior of individuals. The proposed analysis framework is applied to a large dataset collected from digg, a popular social media application.

scholarly journals Impact of a social media exercise service on individuals and employees

2016 ◽  
Vol 8 (1) ◽  
pp. 65-71
Author(s):  
Matti Santtila ◽  
Kalle Grönqvist ◽  
Jussi Räisänen ◽  
Heikki Kyröläinen
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Body Weight ◽  
Physical Fitness ◽  
Service Users ◽  
Fitness Level ◽  
The Social ◽  
Social Media Service ◽  
The Impact ◽  
Activity Information

SummaryStudy aim: The purpose of the present study was to investigate the impact of a social media exercise platform (HeiaHeia, Helsinki, Finland) on the level of physical activity, physical fitness, wellbeing and body weight of the service users. Material and methods: The subject group consisted of 2862 individuals who voluntarily participated in a web survey. Their age, gender, body mass index, physical fitness level and activity information were self-reported. Results: Most of the service users (78.1%) exercised more than three times a week. About 75% of the users reported that they were in good or excellent physical fitness, while about 50% were overweight. More than half (64.6%) of the service users reported that they had perceived an increase in their level of physical activity; and 46.4% of them reported that they had perceived an advance in their physical fitness after using the social media service. In addition, 54.0% of the users perceived an increase in their wellbeing. Every fifth (21.3%) user reported a decreased body weight after using the service. Those users with lower levels of physical fitness, lower physical activity and who were overweight were more likely to report that the use of the present service was beneficial. In total, about 75% of the service users reported at least one benefit after using the service. Conclusion: The present study demonstrated that the use of the social media exercise service can lead to an enhanced perceived level of physical activity, fitness and wellbeing. It also impacts positively on the users’ body weight. Thus, the present social media service can be recommended for use, especially for overweight, unfit and sedentary customers.

The Dynamics of Content Popularity in Social Media

2010 ◽  
Vol 6 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Symeon Papadopoulos ◽  
Athena Vakali ◽  
Ioannis Kompatsiaris
Keyword(s):  
Social Media ◽  
Social Relations ◽  
Online Social Networks ◽  
Web Pages ◽  
Social Bookmarking ◽  
Consumption Behavior ◽  
Content Consumption ◽  
The Social ◽  
Content Popularity ◽  
The Impact

Social Bookmarking Systems (SBS) have been widely adopted in the last years, and thus they have had a significant impact on the way that online content is accessed, read and rated. Until recently, the decision on what content to display in a publisher’s web pages was made by one or at most few authorities. In contrast, modern SBS-based applications permit their users to submit their preferred content, to comment on and to rate the content of other users and establish social relations with each other. In that way, the vision of the social media is realized, i.e. the online users collectively decide upon the interestingness of the available bookmarked content. This article attempts to provide insights into the dynamics emerging from the process of content rating by the user community. To this end, the article proposes a framework for the study of the statistical properties of an SBS, the evolution of bookmarked content popularity and user activity in time, as well as the impact of online social networks on the content consumption behavior of individuals. The proposed analysis framework is applied to a large dataset collected from digg, a popular social media application.

scholarly journals A Evaluation on the Impact of Social Media in Human Resource Management

2019 ◽  
Vol 8 (2S8) ◽  
pp. 777-789
Keyword(s):  
Social Media ◽  
Social Network ◽  
Human Resources ◽  
Human Resource Management ◽  
Social Networking ◽  
Human Resource ◽  
Social Networking Sites ◽  
Wide Spread ◽  
The Social ◽  
The Impact

Social media became the wide spread in every aspect of business and thus in the area of Management of human resources. The aim of this research is to assess the impact of social media on HR tasks. The study of social media in HR is enabled to find the ways of using the social networking sites in HR field. This study mainly concentrates on studying the usage strategy of social network in Human Resource functions.

scholarly journals Comparative study of Existing Models for Online Social Network

2021 ◽  
Vol 12 (2) ◽  
pp. 483-490
Author(s):  
Vikas Attri
Keyword(s):  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Online Social Network ◽  
Vital Role ◽  
Primary Concern ◽  
Social Actors ◽  
Marketing Social ◽  
First Choice ◽  
The Social

Today, Online Social Networks becomes the first choice for businesses to broadcast their campaigns for branding, publicity, strategies, advertising, marketing, social influence and so many other areas. Social Network is a platform for communicating with social actors and Social Media is used by companies for broadcasting information. Online Social Network  used by businesses for number of purposes but the primary concern is build new social connections that helps to target most audiences for successful campaign purposes. In OSNs sites the social objects are represented by nodes and the term edge used for connection between nodes under the graph theory. Today Social Network sites have becomes most exploded as compared to traditional sites because of impact of so many influence models over traditional models.Some of popular websites of OSN such as MySpace, Facebook, Flickr, YouTube, Google Video, Orkut, LinkedIn, Live Journal and BlogSpot have great impact on customer when targeting the sales marketing funnel for businesses. Adjacent users sometimes called engaged users tend to have more trust level as compared to random pairs users on the social media sites. Already have so much research that helps to calculate the trust factor using influence modeling. So influence models play a vital role to predict the behavior of the customer that helps to fulfill the goal of the business. The key contribution of this work is study of online social networking models.

scholarly journals The Role of Social Networks in Emergency Management

2019 ◽  
Vol 10 (4) ◽  
pp. 1346
Author(s):  
Alexey SMIRNOV ◽  
Natalia BELOZEROVA ◽  
Natalia ALANICHEVA ◽  
Irina TRUBNIKOVA ◽  
Yuriy MOTORYGIN
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Emergency Management ◽  
Information Dissemination ◽  
The Social ◽  
The Russian Federation ◽  
Definition Of ◽  
The Impact

The article is focused on the impact of social networks which are becoming increasingly important for information dissemination, user-centered response and efficient coordination between residents and governmental departments at all stages of a disaster. We intend to examine the definition of ‘social network», the most important types of emergency domain-related social media, their functions and benefits. We also propose to investigate the recent activities of the Ministry of Emergencies of the Russian Federation in the sphere of emergency prevention and risk reduction via accessing the social networks pages and assessing their effectiveness.

scholarly journals A importância do LinkedIn nas estratégias de assessoria em turismo: estudo de caso de oito marcas de cruzeiros turísticos

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 130-157
Author(s):  
Carolina Almeida Pereira ◽  
Joana Moreira Ferreira ◽  
Francini Monteiro Costa ◽  
Cristiana Guedes Oliveira
Keyword(s):  
Social Media ◽  
Social Network ◽  
Public Relations ◽  
The Social ◽  
Study Case ◽  
Cruise Line ◽  
The Impact ◽  
Press Office

This work aims to understand the role that press office have and relate it with the importance of the social network, LinkedIn in press office tourism strategies. As such, a study case that involves eight brands related to cruises has been developed: Celebrity Cruises, Royal Caribbean International, Norwegian Cruise Line, Carnival Cruises, Princess Cruises, Holland America Line, MSC Cruises e Costa Cruises. In this way, we want to understand the impact that communication has on social media, especially on LinkedIn and on his mission. With this study, we conclude that LinkedIn is used as a platform of networking, marketing and public relations of people and companies, and denotes an increasing popularity.

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