The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education
2020 ◽
pp. 027347532091231
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Keyword(s):
Recent calls to the academy challenge marketing educators to prepare new graduates for a complex, high-stakes marketing environment driven by technology. We explore the value of utilizing readily available marketing technology (martech) learning platforms as a means to stimulate preparedness for new careers or career advancement. Specifically, we explore the potential of using Salesforce Trailhead digital badges as a learning platform. We discuss how faculty can develop a Trailmix for their classes based on their specific learning outcomes. Next, we test the efficacy and student outcomes of using a marketing technology–focused digital badge learning platform.
2021 ◽
Vol 1
(4)
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pp. 502-511
2021 ◽
Vol 18
(1)
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2017 ◽
Vol 12
(10)
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pp. 212
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Keyword(s):
2017 ◽
Vol 6
(1)
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pp. 453