‘Become the man that women desire’: gender identities and dominant discourses in email advertising language

2004 ◽  
Vol 13 (4) ◽  
pp. 291-305 ◽  
Author(s):  
Louise Mullany
Keyword(s):  
Gender Identity ◽  
Electronic Mail ◽  
Service Providers ◽  
Female Gender ◽  
Gender Identities ◽  
Binary Oppositions ◽  
Femininity And Masculinity ◽  
Male Heterosexual ◽  
Gender Neutrality ◽  
Gender Specific

Haraway (1985, 1991) presents a futuristic, utopian vision of a gender-free space as the distinction between human and machine becomes indistinct in the age of global technologization. This article explores how such an idealized perspective corresponds with the current reality of gender identity in cyberspace. The fluidity of gender identities is examined by conducting a linguistic analysis of the strategies advertisers use to address their targeted subjects via electronic mail (email). The option of gender neutrality is available within email as a user’s gender identity can be concealed by a non-gender specific user name, and data are analysed from a series of messages sent to a non-gender specific email account hosted by one of the world’s largest email service providers. While the fluidity of gender identity can be clearly observed, a quantitative analysis reveals that the targeted gender identity is one of heterosexual masculinity. Despite recent statistics that women now use the Internet just as frequently as men, disembodied advertisers can be viewed constructing fictional personae to entice male recipients to pay for heterosexual pornography or products to enhance male heterosexual performance. When female gender identity is invoked within these messages, women are viewed as passive and consumable (Mills, 1995). Therefore, instead of producing an environment where distinctions between genders are diminished as Haraway hoped, binary oppositions are intensified as the dominant gender discourses of femininity and masculinity are produced and reproduced through these messages.

Gender, Identity, and the Security State

2017 ◽  
Author(s):  
Ellie C. Schemenauer
Keyword(s):  
Gender Identity ◽  
Collective Identity ◽  
The State ◽  
Feminist Research ◽  
Early Years ◽  
The Other ◽  
Nation State ◽  
Gender Identities ◽  
Security Practices ◽  
Femininity And Masculinity

Much of what goes on in the production of a security state is the over-zealous articulation of the other, which has the effect of reinforcing the myth of an essentialized, unambiguous collective identity called the nation-state. Indeed, the focus on securing a state (or any group) often suggests the need to define more explicitly those who do not belong, suggesting, not only those who do, but where and how they belong and under what conditions. Feminists are concerned with how highly political gender identities often defined by masculinism are implicated in marking these inclusions and exclusions, but also how gender identities get produced through the very practices of the security state. Feminists in the early years critiqued the inadequacy of realist, state-centric notions of security and made arguments for more reformative security perspectives, including those of human security or other nonstate-centric approaches. At the same time, feminist research moved to examine more rigorously the processes of militarism, war, and other security practices of the state and its reliance on specific ideas about women and men, femininity and masculinity. Feminist contributions from the mid-1990s through the first decade of the millennium reveal much about the relationships between gender identities, militarism, and the state. By paying attention to gendered relationships of power, they expose the nuances in the co-constitution of gender identities and the security state.

Comparing self-categorisation approaches to measuring gender identity

2020 ◽  
Author(s):  
Elisabeth Gidengil ◽  
Dietlind Stolle
Keyword(s):  
Gender Identity ◽  
Online Survey ◽  
Sense Of Self ◽  
The Political ◽  
Gender Identities ◽  
Political Behaviour ◽  
Masculinity And Femininity ◽  
Bipolar Scale ◽  
Femininity And Masculinity ◽  
Validation Tests

This article compares two different measures of gender identity. Drawing on an online survey conducted with a representative sample of Americans that included both a single bipolar scale and separate masculinity and femininity scales, we compare how the same people respond depending on how gender identity is measured. The results of validation tests suggest that a single bipolar scale performs just as well in differentiating among those with sex-typical gender identities but separate masculinity and femininity scales are needed for studies investigating the political behaviour and preferences of those with sex-atypical identities.<br /><br />Key messages<br /><ul><li>Self-categorization is the appropriate way of capturing a gendered sense of self.</li><br /><li>Using separate femininity and masculinity scales has theoretical advantages.</li><br /><li>A single bipolar scale works as well as separate masculinity and femininity scales for differentiating those with sex typical gender identities.</li><br /><li>Separate femininity and masculinity scales are optimal for measuring sex atypical gender identities.</li></ul>

Peregrinação Acadêmica: A mulher Romeira do Bom Jesus da Lapa

2020 ◽  
Author(s):  
Sandra Célia Coelho Gomes da Silva
Keyword(s):  
Gender Identity ◽  
Social Reproduction ◽  
Participant Observation ◽  
Female Gender ◽  
Age Group ◽  
Structured Interviews ◽  
The West ◽  
Patriarchal Family ◽  
The Family ◽  
West Part

This work is the result of the doctoral thesis entitled Pilgrimage of Bom Jesus da Lapa: Social Reproduction of the Family and Female Gender Identity, specifically the second chapter that talks about women in the Pilgrimage of Bom Jesus da Lapa, emphasizing gender relations, analyzing the location of the pilgrimage as a social reproduction of the patriarchal family and female gender identity. The research scenario is the Bom Jesus da Lapa Pilgrimage, which has been held for 329 years, in that city, located in the West part of Bahia. The research participants are pilgrim women who are in the age group between 50 and 70 years old and have participated, for more than five consecutive years in the Bom Jesus da Lapa Pilgrimage, belonging to five Brazilian states (Bahia, Minas Gerais, São Paulo, Espírito Santo and Goiás) that register a higher frequency of attendance at this religious event. We used bibliographic, qualitative, field and documentary research and data collection as our methodology; we applied participant observation and semi-structured interviews as a technique. We concluded that the Bom Jesus da Lapa Pilgrimage is a location for family social reproduction and the female gender identity, observing a contrast in the resignification of the role and in the profile of the pilgrim women from Bom Jesus da Lapa, alternating between permanence and the transformation of gender identity coming from patriarchy.

Gender identity in autism and neurodiversity

2018 ◽  
Author(s):  
Leif Ekblad
Keyword(s):  
Gender Identity ◽  
Gender Identities ◽  
Biological Sex ◽  
Behavioral Preferences ◽  
Opposite Sex

Gender identities that differ from biological sex (non-cisgender identities) appear to be more common in autism and neurodiversity. The study found that part of the non-cisgender identities could be related to having behavioral preferences of the opposite sex, but this failed to explain the higher prevalence in neurodiversity. Non-cisgender identities in neurodiversity could better be explained by having neurodiverse relationship preferences or lacking typical relationship preferences. Being part of the LGBT (Lesbian Gay Bi Transgender) community biased answers to questions about gender identity. Neurodiverse non-cisgender people, just like neurodiverse asexual people, might be better off with new communities that focus on the more relevant relationship preference differences rather than on narrow and indirect gender and sexual issues.

scholarly journals HIV and STI positivity rates among transgender people attending two large STI clinics in the Netherlands

2021 ◽  
pp. sextrans-2020-054875
Author(s):  
Susanne Drückler ◽  
Ceranza Daans ◽  
Elske Hoornenborg ◽  
Henry De Vries ◽  
Martin den Heijer ◽  
...  
Keyword(s):  
The Netherlands ◽  
Gender Identity ◽  
Sex Work ◽  
Sexual Behaviour ◽  
Sex Workers ◽  
Hiv Prevalence ◽  
Hiv Positive ◽  
Gender Identities ◽  
Transgender People ◽  
Sexually Transmitted

BackgroundGlobal data show that transgender people (TGP) are disproportionally affected by HIV and sexually transmitted infections (STIs); however, data are scarce for Western European countries. We assessed gender identities, sexual behaviour, HIV prevalence and STI positivity rates, and compared these outcomes between TGP who reported sex work and those who did not.MethodsWe retrospectively retrieved data from all TGP who were tested at the STI clinics of Amsterdam and The Hague, the Netherlands in 2017–2018. To identify one’s gender identity, a ‘two-step’ methodology was used assessing, first, the assigned gender at birth (assigned male at birth (AMAB)) or assigned female at birth), and second, clients were asked to select one gender identity that currently applies: (1) transgender man/transgender woman, (2) man and woman, (3) neither man nor woman, (4) other and (5) not known yet. HIV prevalence, bacterial STI (chlamydia, gonorrhoea and/or infectious syphilis) positivity rates and sexual behaviour were studied using descriptive statistics.ResultsTGP reported all five categories of gender identities. In total 273 transgender people assigned male at birth (TGP-AMAB) (83.0%) and 56 transgender people assigned female at birth (TGP-AFAB) (17.0%) attended the STI clinics. Of TGP-AMAB, 14,6% (39/267, 95% CI 10.6% to 19.4%) were HIV-positive, including two new diagnoses and bacterial STI positivity was 15.0% (40/267, 95% CI 10.9% to 19.8%). Among TGP-AFAB, bacterial STI positivity was 5.6% (3/54, 95% CI 1.2% to 15.4%) and none were HIV-positive. Sex work in the past 6 months was reported by 53.3% (137/257, 95% CI 47.0% to 59.5%) of TGP-AMAB and 6.1% (3/49, 95% CI 1.3% to 16.9%) of TGP-AFAB. HIV prevalence did not differ between sex workers and non-sex workers.ConclusionOf all TGP, the majority were TGP-AMAB of whom more than half engaged in sex work. HIV prevalence and STI positivity rates were substantial among TGP-AMAB and much lower among TGP-AFAB. Studies should be performed to provide insight into whether the larger population of TGP-AMAB and TGP-AFAB are at risk of HIV and STI.

scholarly journals Has Bipolar Disorder become a predominantly female gender related condition? Analysis of recently published large sample studies

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Bernardo Dell’Osso ◽  
Rita Cafaro ◽  
Terence A. Ketter
Keyword(s):  
Suicide Attempts ◽  
Bipolar Disorders ◽  
Female Gender ◽  
Epidemiological Studies ◽  
Related Condition ◽  
Gender Distribution ◽  
Adequate Treatment ◽  
Large Sample ◽  
Female Patients ◽  
Gender Specific

AbstractBipolar Disorders (BD) are disabling and severe psychiatric disorders, commonly perceived as equally affecting both men and women. The prevalence of BD in the general population has been growing over the last decade, however, few epidemiological studies are available regarding BD gender distribution, leaving unanswered the question whether the often reported increment of BD diagnosis could be gender specific. In fact, BD in female patients can often be misdiagnosed as MDD, leaving such women non correctly treated for longer times than their male counterparts. From this perspective, we searched literature for large sample (> 1000 subjects) studies published in the last decade (2010 onward) on BD patients. We included ten large sample studies that reported the gender distribution of their samples, and we therefore analysed them. Our results show a higher preponderance of female patients in every sample and sub-sample of BDI and BDII, supporting our hypothesis of an increase in BD diagnosis in females. BD in women presents with higher rates of rapid cycling, depressive polarity and suicide attempts, characteristics of non inferior severity compared to males; prompt recognition and adequate treatment of BD is therefore crucial to reduce risks and improve quality of life of affected women. In this regard, our results could lead the way for national or international epidemiological studies with the aim of more accurately assessing gender-specific prevalence of BD.

scholarly journals The P600 for singular “they”: How the brain reacts when John decides to treat themselves to sushi.

2020 ◽  
Author(s):  
Grusha Prasad ◽  
Joanna Morris
Keyword(s):  
Gender Identity ◽  
Gender Identities ◽  
Processing Effort ◽  
The Brain ◽  
Binary Gender ◽  
The Way

There has been increased awareness that individuals need not have a binary gender identity (i.e., male or female), but rather, gender identities exist on a spectrum. With this increased awareness, there has also been an increase in the use of they as a singular pronoun when referring to individuals with a non-binary gender identity. Has the processing of singular they changed along with a change in its usage? Previous studies have demonstrated that sentences in which they is co-indexed with singular antecedents, are judged acceptable and are easy to process, but only if the antecedents are non-referential and/or have ambiguous gender; co-indexing they with referential antecedents with unambiguous gender (e.g., Mary) results in lower acceptability ratings and greater processing effort. We investigated whether participants who frequently interacted with individuals with a non-binary gender identity and/or identified as having a non-binary gender themselves would process sentences in which themselves was co-indexed with singular antecedents similarly. We found a significant P600 effect for sentences in which themselves was co-indexed with singular referential antecedents with unambiguous gender, but failed to find a P600 effect when the antecedents were non-referential and/or had an ambiguous gender. This pattern of results is consistent with behavioural results from previous studies, suggesting that the change in the usage of singular they has not resulted in a corresponding change in the way in which this pronoun is processed.

scholarly journals Has Bipolar Disorder become a predominantly female gender related condition? Analysis of recently published large sample studies

2020 ◽  
Author(s):  
Bernardo Dell'Osso ◽  
Rita Cafaro ◽  
Terence A. Ketter
Keyword(s):  
Suicide Attempts ◽  
Bipolar Disorders ◽  
Female Gender ◽  
Epidemiological Studies ◽  
Related Condition ◽  
Gender Distribution ◽  
Adequate Treatment ◽  
Large Sample ◽  
Female Patients ◽  
Gender Specific

Abstract Bipolar Disorders are disabling and severe psychiatric disorders, commonly perceived as equally affecting both men and women. The prevalence of BD in the general population has been growing over the last decade, however, few epidemiological studies are available regarding BD gender distribution, leaving unanswered the question whether the often reported increment of BD diagnosis could be gender specific. In fact, BD in female patients can often be misdiagnosed as MDD, leaving such women non correctly treated for longer times than their male counterparts. From this perspective, we searched literature for large sample (>1000 subjects) studies conducted in the last decade (2010 onward) on BD patients. We included ten large sample studies that reported the gender distribution of their samples, and we therefore analysed them. Our results show a higher preponderance of female patients in every sample and sub-sample of BDI and BDII, supporting our hypothesis of an increase in BD diagnosis in females. BD in women presents with higher rates of rapid cycling, depressive polarity and suicide attempts, characteristics of non inferior severity compared to males; prompt recognition and adequate treatment of BD is therefore crucial to reduce risks and improve quality of life of affected women. In this regard, our results could lead the way for national or international epidemiological studies with the aim of more accurately assessing gender-specific prevalence of BD.

scholarly journals Proving it: experiences of sexual minorities in the Canadian refugee determination system

2021 ◽  
Author(s):  
Casey Anderson
Keyword(s):  
Sexual Orientation ◽  
Gender Identity ◽  
Sexual Minority ◽  
Sexual Minorities ◽  
Decision Makers ◽  
Gender Identities ◽  
Theoretical Concepts ◽  
Canadian Immigration ◽  
Determination System ◽  
And Gender

This paper explores refugee claimant’s experiences negotiating the Canadian Immigration and Refugee Board (IRB). Focusing on claims based on sexual orientation and gender identity, this paper investigates how claimants are made to ‘prove’ their sexual orientation and gender identity. The IRB and its decision makers require that claimants prove their identity as a refugee as well as a member of a sexual minority. Through an analysis of the existing literature and by integrating queer and feminist theoretical concepts on gender, sex, performativity and representation, it is apparent that the Canadian IRB functions as a heteronormative system in which the understanding of sexual orientation and gender identities are essentialized.

scholarly journals Dynamics of Gender-Specific Behaviors in the Digital Educational Environment

2021 ◽  
Vol 15 (24) ◽  
pp. 155-166
Author(s):  
Jeļena Badjanova ◽  
Dzintra Iliško ◽  
Svetlana Ignatjeva ◽  
Margarita Nesterova
Keyword(s):  
Information And Communication Technologies ◽  
Rapid Change ◽  
Female Gender ◽  
Well Being ◽  
Educational Environment ◽  
Digital Learning ◽  
And Gender ◽  
Teachers Professional Development ◽  
The Impact ◽  
Gender Specific

During the social distancing, an increasing number of people use communication applications, various types of digital tools and programs. Various video conferencing platforms are regularly used in the educational environment. The study presents the analyses how intensive is the use of Information and Communication Technologies (ICT) in the educational environment and how it can change cognitive-behavioral gender differences. This is particularly important to pay a special attention to the analysis of gender as a dynamic category, to take into account the processes of gender socialization and transformation of gender identification in the changing social environment. The research methods also included a set of additional methods, such as a focus group on different aspects of gender-specific behavior in the digital learning environment, putting together collages, as well as the method of the unfinished sentence related to the impact of ICT on teachers' professional development and well-being. In the course of the study, it was recognised that the design of social models of male and female gender-specific behaviour includes more than the basic gender identity and gender stability: in today's society, there is a multiplicity of views on the similarities and differences of gender-specific behaviours, and a rapid change in the accepted social guidelines and behavioural patterns is in progress, socio-cultural norms that define the psychological characteristics of women and men, their patterns of behaviour.

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