Developing Entrepreneurial Intensity among Women Entrepreneurs of Jammu & Kashmir: Model Building through Confirmatory Factor Analysis
In developing nations like India, entrepreneurship can be a solution of many economy-related problems; to achieve this, high level of entrepreneurial intensity (EI) is to be ensured. EI measures the focus and commitment of an entrepreneur towards his/her venture. It can influence performance of firms, provide sustainable advantage to individuals, societies etc. The state of Jammu and Kashmir (J&K) is facing issues like low GDP and high unemployment. High level of EI, especially among women, can provide solution to many of its problems. So, the present endeavour assesses the level of intensity among the women entrepreneurs and then suggests some measures to enhance the same. The results of the study show that innovativeness, pro-activeness, risk-taking, competitive aggressiveness and autonomy, which are taken as the basic postulates of EI in study, show significant loading. Although women entrepreneurs tend to show pro-activeness and competitive aggressiveness strongly, it is innovativeness, risk-taking and autonomy are not good fit. This study proposes a model for training for the women entrepreneurs to improve their level of EI to accelerate the growth of entrepreneurship in the state. This will in turn enhance the overall economic growth of the state.