Measuring the Bottom-Line Impact of Corporate Public Relations

2000 ◽  
Vol 77 (2) ◽  
pp. 273-291 ◽  
Author(s):  
Yungwook Kim
Keyword(s):  
Regression Analysis ◽  
Public Relations ◽  
Positive Relationship ◽  
Linear Models ◽  
Evaluation Research ◽  
Econometric Models ◽  
Bottom Line ◽  
Corporate Public Relations ◽  
Non Linear ◽  
The Relationship

This study uses econometric models to test a methodology for establishing a relationship between public relations goals and bottom-line contribution to the organization. Regression analysis showed that non-linear models tested in this study were appropriate for measuring the relationship between reputation and revenues. Results demonstrated a positive relationship between these two variables. These models indicate a meaningful landmark in evaluation research that attempts to document the bottom-line impact of public relations activities.

scholarly journals The Psychological and Demographic Factors of Quality of Life in Older Adults

2020 ◽  
Vol 2 (1) ◽  
pp. 45-59
Author(s):  
Indra Yohanes Kiling ◽  
Johana Endang Prawitasari
Keyword(s):  
Quality Of Life ◽  
Older Adults ◽  
Regression Analysis ◽  
Older Adult ◽  
Psychological Factors ◽  
Positive Relationship ◽  
Demographic Factors ◽  
The Relationship ◽  
Major Hypothesis

This research aims to determine the relationship between psychological and demographic factors, which are dispositional optimism, and self-efficacy are the psychological factors, meanwhile home, sex and ethnicity as the demographic factors of quality of life in the older adults. The major hypothesis of this research proposed that there are positive relationship from both psychological factors and demographic factors to the quality of life in older adults. This study involved 53 older adult peoples. The result of multiple regression analysis shows that there is a positive relationship from all five variables to the quality of life in older adults as big as 76,5% (Adjusted R2= 0,765). This result means that both the psychological and demographic factors do have effective contributions to the quality of life in older adult people. The results of t-tests are also discussed.

scholarly journals Kinerja Dan Kompensasi Masa Depan Di Bank Syariah Dan Konvensional

2019 ◽  
Vol 5 (1) ◽  
pp. 83-96
Author(s):  
Evy Rahman Utami
Keyword(s):  
Regression Analysis ◽  
Agency Theory ◽  
Board Of Directors ◽  
Positive Relationship ◽  
Financial Statements ◽  
Islamic Banking ◽  
Stewardship Theory ◽  
Research Questions ◽  
Relationship Of ◽  
The Relationship

The objective of this study is to examine the relationship between changes of    performance and changes of compensation of board commissioners and board of directors. In contrast to previous research, this study compare the relationship on conventional banking  and Islamic banking in Indonesia. The samples of this research are conventional and Islamic banking between periode 2011-2015. Data in this study were obtained from financial statements. Regression analysis will be employed to answer the research questions. The result showed that there is a positive relationship between changes of performance and compensation. However, there is no difference the relationship of performance and compensation on the conventional and Islamic banking. This study supported the agency theory, but it does not support the stewardship theory.

What makes peer review helpfulness evaluation in online review communities? An empirical research based on persuasion effect

2020 ◽  
Vol 44 (6) ◽  
pp. 1267-1286
Author(s):  
Yani Wang ◽  
Jun Wang ◽  
Tang Yao ◽  
Ming Li
Keyword(s):  
Peer Review ◽  
Design Methodology ◽  
Evaluation Research ◽  
Econometric Models ◽  
Online Review ◽  
Content Type ◽  
Review Helpfulness ◽  
New Perspective ◽  
The Relationship

PurposeThe purpose of this paper is to examine the mechanism of how peer review helpfulness evaluation in online review communities is established, drawing upon the internalization and identification routes of persuasion effect.Design/methodology/approachBased on book reviews selected from Douban.com (a prestigious review community in China), this study used econometric models to investigate the effects of both reviews and reviewers’ characteristics on peer review helpfulness evaluation in review communities.FindingsReview internalization is more persuasive than reviewers’ identification in peer evaluations, in terms of both short and long reviews. Reviews with extreme negative ratings tend to obtain higher level of helpfulness evaluation than those with positive or moderate ratings. The influence of reviewers’ characteristics is a significant cue in helping consumers to establish the trust perception in the context of short reviews, while its function diminishes in the context of long reviews, thus suggesting the importance of reviewers’ identification for short reviews in review communities.Social implicationsThe findings will enhance current understanding of peer review review helpfulness evaluation in online review communities and help practitioners administrate community reviews intelligently, help members write better reviews and customers in their product browsing experience.Originality/valueFirst, this study enriches review evaluation research in review communities by demonstrating the importance of internalization and identification lens of persuasion effect when explaining review helpfulness; second, this study helps to confirm the existing findings that reviews with extreme negative ratings are more helpful than those with moderate or positive ratings in review communities; third, this study proposes a new perspective pertaining to the relationship between reviewers’ identification and helpfulness evaluation.

Employee learning motives, perceived learning opportunities and employability activities

2018 ◽  
Vol 30 (5) ◽  
pp. 335-350 ◽  
Author(s):  
Chantal Boomaars ◽  
Lyle Yorks ◽  
Rajna Shetty
Keyword(s):  
Regression Analysis ◽  
Personal Development ◽  
Design Methodology ◽  
Positive Relationship ◽  
Learning Opportunities ◽  
Perceived Learning ◽  
Hierarchical Multiple Regression ◽  
Content Type ◽  
Employee Learning ◽  
The Relationship

Purpose This paper aims to examine whether employability activities are driven by employee learning motives and their perception of learning opportunities. Design/methodology/approach Data were collected using a closed questionnaire survey from three different profit organizations (N = 405). Hypotheses were tested through hierarchical multiple regression analysis. Findings Hierarchical regressions showed that the learning motive “personal development” had a positive relationship with “perceived learning opportunities” and “employability activities,” as hypothesized. “Perceived learning opportunities” did not mediate the relationship between the learning motive “personal development” and “employability activities.” No relationships were found among the learning motives “social pressure,” “perceived learning opportunities” and “employability activities”. Originality Value This study is among the first to investigate the motives that employees must engage in individual learning paths. It attempts to predict their self-reported employability activities based on these motives and on the learning opportunities that employees perceive.

scholarly journals ANALISIS KORELASI DAN REGRESI ANTARA UKURAN-UKURAN TUBUH DENGAN BOBOT BADAN SAPI BRAHMAN CROSS (BX) BETINA DI KPT MAJU SEJAHTERA DESA TRIMULYO, KECAMATAN TANJUNG BINTANG, KABUPATEN LAMPUNG SELATAN

2021 ◽  
Vol 5 (2) ◽  
pp. 99-104
Author(s):  
Obet Yanto ◽  
Muhammad Dima Iqbal Hamdani ◽  
Dian Kurniawati ◽  
Sulastri Sulastri
Keyword(s):  
Body Weight ◽  
Regression Analysis ◽  
Body Size ◽  
Multiple Regression Analysis ◽  
Body Length ◽  
Positive Relationship ◽  
Regression Equation ◽  
Body Measurements ◽  
Body Measurement ◽  
The Relationship

This study aimed to determine the Correlation and the regression equation between body measurements and body weight of Brahman Cross (BX) Cow in KPT Maju Sejahtera Trimulyo village, Tanjung Bintang District, Lampung Selatan Regency. This research was conducted in July 2020. The data obtained were analyzed using simple and multiple regression analysis using the help of the Excel program. The material used in this study were 32 Brahman Cross (BX) Cow aged 2-3 years. The results of this study indicated that the average of Body Weight (BW), Chest Circumference (CC), Body Length (BL), and Shoulder height (SH) were 472.66 � 53.59 kg, 179.95 � 7, 95 cm, 132.49 � 6.39 cm, 127.95 � 3.08 cm, respectively. The correlation value between CC, BL, SH with BB were 0.764, 0.448, and 0.551, respectively. These results indicated that CC, BL, SH, have a positive relationship with BW. The regression equation resulting from the relationship between body weight and body size CC, BL, SH to BW with the value of determination (R2) and significance (P?0.05) was 0.607 (60.7%) with the regression equation BW = -674.003 + 4.314 CC + 1.247 BL + 1.602 SH. Keywords: Brahman Cross, Body Measurement, Correlation and Regression

scholarly journals ANALISA VARIABEL-VARIABEL YANG MEMPENGARUHI PROFITABILITY NET MARGIN

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Dra. Rr. Sri Diniarti, S.E.
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Multiple Regression Analysis ◽  
Positive Relationship ◽  
Negative Relationship ◽  
Field Research ◽  
The Other ◽  
Coefficient Of Determination ◽  
Net Margin ◽  
The Relationship

This research is an explanatory research, because it explaining about the relationship among the hypnotized variables. This research aims to knowing about the relationship and the influence between the accounts, location to the other bank, and loans to the net margin in Bank Jatim Madiun. The results are between accounts to net margin has positive relationship, between location to another bank to net margin has negative relationship, and between loans to net margin has positive relationship. Together, the variables have strong enough relationship to net margin, it showing by coefficient of determination value is 0,956, it means that the value close to 1. So, 4,4% of Profitability Net Margin influenced by the others variables.The method of research was by using field research that including observation, interview and library research.The analyzing data method was by using Multiple Regression Analysis, Correlation Analysis, and Coefficient of Determination Analysis.

scholarly journals Fostering Knowledge Transfer through High- Performance HRM Practices: The Mediating Role of Affective Commitment

2017 ◽  
Vol 13 (13) ◽  
pp. 374
Author(s):  
Darius N. Ikyanyon ◽  
Egena Ode
Keyword(s):  
Regression Analysis ◽  
Knowledge Transfer ◽  
High Performance ◽  
Affective Commitment ◽  
Positive Relationship ◽  
Mediating Effect ◽  
Mediating Role ◽  
Hrm Practices ◽  
The Relationship

Due to the importance of knowledge transfer in enhancing competitive advantage of firms, organizations are increasingly developing strategies for effective knowledge transfer. This study examined the relationship between high-performance HRM and knowledge transfer as well as the mediating effect of affective commitment on this relationship. The study is based on data from 136 mangers drawn from six banks in Nigeria. Through the use of regression analysis and mediation analysis using PROCESS macros, we report a positive relationship between highperformance HRM and knowledge transfer. We also found a positive relationship between affective commitment and knowledge transfer. In turn, affective commitment mediated the relationship between high-performance HRM and knowledge transfer. The study therefore concluded that highperformance HRM contributes to knowledge transfer directly and indirectly through affective commitment.

scholarly journals Political Public Relations: origins, challenges and applications

2014 ◽  
Vol 26 ◽  
pp. 99-107 ◽  
Author(s):  
Gisela Gonçalves
Keyword(s):  
New Media ◽  
Public Relations ◽  
Applied Research ◽  
Management Theory ◽  
Corporate Public Relations ◽  
Relationship Management Theory ◽  
Political Public Relations ◽  
The Relationship ◽  
Great Development ◽  
The Ideal

When compared to corporate public relations, political public relations are still a new field of study, which nonetheless has a great development potential. This article presents a reflec- tion on public relations in the political sphere, by remembering its conceptual grassroots and studying the challenges imposed on its practice by the new media. Grounded in the relationship management theory and in the ideal of symmetrical and dialogic communication, this article, presents possible paths for applied research in the field of political public relations.

scholarly journals The Effect of Teachers’ Spirituality and Ethical Ideology on Their Preference of Reporting Wrongdoings at Schools

2016 ◽  
Vol 9 (5) ◽  
pp. 85
Author(s):  
Asiye TOKER GOKCE
Keyword(s):  
Regression Analysis ◽  
Correlation Matrix ◽  
Positive Relationship ◽  
Descriptive Statistics ◽  
The Other ◽  
Ethical Ideology ◽  
Negatively Associated ◽  
Individual Level ◽  
Internal Whistleblowing ◽  
The Relationship

<p class="apa">This paper aimed to examine whistleblowing in point of individual level. Three sets of hypotheses were developed concerning the relationships between (1) religiosity and ethical ideology, (2) ethical ideology and intentions to different modes of whistleblowing, and (3) religiosity and intentions to different modes of whistleblowing. Descriptive statistics, Correlation matrix, and regression analysis were used to analyze the data. The sample includes 323 teachers in Turkey. The results confirmed that religiosity was negatively associated with relativism, and positively associated with idealism while they rejected any relation between the ethical ideology and intention to whistleblowing modes. The results confirmed only the positive relationship between religiosity and internal whistleblowing, while rejecting the other hypotheses. Few studies have investigated the relationship between whistleblowing modes and ethical ideology. Therefore, examining religiosity, ethical ideology, and whistleblowing in an education context in Turkey, this paper believed to contribute the literature with regard to Islamic perspective.</p>

scholarly journals Survey of ketolactia, determining the main predisposing management factors and consequences in Hungarian dairy herds by using a cow-side milk test

2018 ◽  
Vol 5 (1) ◽  
pp. e000253 ◽  
Author(s):  
Péter Hejel ◽  
Gerhard Zechner ◽  
Csaba Csorba ◽  
László Könyves
Keyword(s):  
Risk Factors ◽  
Milk Yield ◽  
Positive Relationship ◽  
Dairy Herds ◽  
Retained Placenta ◽  
Related Risk ◽  
High Prevalence ◽  
Non Linear ◽  
Beta Hydroxybutyrate ◽  
The Relationship

The aims of the survey were to determine the prevalence of ketosis in dairy herds by measuring the concentration of beta-hydroxybutyrate (BHBA) in milk by Keto-Test (Sanwa Kagaku Kenkyusho, Nagoya, Japan); risk factors and the relationship with postpartum diseases were investigated.1667 early lactating (days in milk 0–75) cows were tested in 52 dairy herds in 2013 and 2014 years. In total, 29.3 per cent of samples were positive (BHBAMILK ≥100 µmol/l), including 3.7 per cent high positives (BHBAMILK ≥500 µmol/l). The prevalence was similar in herds with less than or more than 9000 kg milk yield (0.34 and 0.38, respectively, P=0.4); however, it was higher in the herds with more than 1000 cows than in smaller herds (<500 and 500–1000 cows) (0.46, P=0.03).The BHBA level in milk was in a non-linear positive relationship with parity (P=0.01), associated with retained placenta (P=0.0006), mastitis (P=0.02) and clinical ketosis (P<0.001).The results confirm the high prevalence of ketolactia in Hungarian dairy herds and its links to herd-related and cow-related risk factors and diseases occurring commonly in fresh cows.

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