Understanding Tablet Consumers

2016 ◽  
Vol 93 (4) ◽  
pp. 857-883 ◽  
Author(s):  
Sylvia Chan-Olmsted ◽  
Ronen Shay
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Mobile Device ◽  
Exploratory Study ◽  
Current Status ◽  
Media Usage ◽  
The Future

This exploratory study surveyed 379 undergraduate students at a southeastern university to investigate the factors that contribute to the consumer ownership of tablets, iPads, and dual adoption of both a tablet and smartphone. It also examines the factors that may predict a consumer’s likelihood to own a tablet in the future, given their current status as a non-owner. The findings consistently demonstrate the importance of perceived tablet usefulness, microblogging social media usage, and computer commerce in affecting tablet, iPad, and dual mobile device ownership.

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

Impact of Social Media Usage on Information Retrieval Among Undergraduate Students in Faculty of Management Sciences, University of Ilorin

2020 ◽  
pp. 406-436
Author(s):  
Evelyn Olakitan Akinboro ◽  
Taylor Morenikeji Olayinka
Keyword(s):  
Social Media ◽  
Information Retrieval ◽  
Undergraduate Students ◽  
Sources Of Information ◽  
Media Usage ◽  
Social Media Networks ◽  
Gender And Age ◽  
Use Of Social Media ◽  
Types Of Information ◽  
Social Media Network

The chapter examined the impact of social media on information retrieval among undergraduate students in Faculty of Management Science, University of Ilorin. It determined the social media network that undergraduate students are more exposed to for retrieving information, identifying the differences in undergraduate students' usage of social media network for information retrieval based on gender and age brackets, exploring preference for social media compared to other sources of information retrieval system available for students, exploring the types of information retrieved from social media network, and identifying the challenges faced by undergraduates in the use of social media networks. The population of the study was comprised of 3,634 students out of which a sample of 360 was chosen through stratified random technique. A self-designed questionnaire was used to collect data. Five research questions were developed and answered by the study. The findings revealed that undergraduate students' exposure to social media is very high.

scholarly journals An Exploratory Study: Mobile Device Use For Academics

2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Malia Hoffmann
Keyword(s):  
Higher Education ◽  
Mobile Devices ◽  
Undergraduate Students ◽  
Mobile Device ◽  
Exploratory Study ◽  
Southern California ◽  
Faith Based ◽  
Multiple Devices ◽  
Device Use ◽  
Formal Class

This exploratory study surveyed how undergraduate students and higher education instructors at two small faith-based universities in Southern California used mobile devices in and outside of the class for academic purposes. The researcher cross-referenced the results from the two groups to make correlations. The results of this study showed that nearly all instructor participants had multiple devices and almost half of the student participants had two or more devices as well. Those devices are being used in and outside of formal class for academics in very basic and emerging way that are just touching the surface of their capabilities. This study found that students use their devices in class to read, reference, or search materials. Faculty reported using their devices as presentation devices most often.

The Tipping Point

2020 ◽  
Vol 12 (1) ◽  
pp. 23-39
Author(s):  
Soo Kwang Oh ◽  
Seoyeon Hong ◽  
Hee Sun Park
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Cultural Differences ◽  
Exploratory Study ◽  
Cross Cultural ◽  
Cultural Perspective ◽  
Theoretical Frameworks ◽  
Media Usage ◽  
Current Shift ◽  
Perceived Relationships

While previous researchers have addressed motivations to join and continue using social media, this paper focuses on why users quit certain social media and change their favorite platforms, such as the current shift from Facebook to Twitter to Instagram and Snapchat. Furthermore, this exploratory study seeks to build an understanding of social media usage and motivations for switching from a cross-cultural perspective by comparing findings from Korean and U.S. users. Findings from 19 focus group sessions (n = 118) highlight influences regarding modes of usage, user control, commitment, addiction, privacy, perceived relationships, self-construals, and social/cultural trends. Findings are further analyzed and compared in light of relevant theoretical frameworks and cultural differences.

HUBUNGAN ANTARA INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DENGAN HARGA DIRI

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Firda Dalila ◽  
Asri Mutiara Putri ◽  
Prida Harkina
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Virtual World ◽  
Positive Relationship ◽  
Self Esteem ◽  
Media Usage ◽  
Correlational Design ◽  
Spearman's Rho ◽  
Spearman’S Rho ◽  
The Relationship

ABSTRACT: RELATIONSHIP BETWEEN THE INTENSITY OF INSTAGRAM SOCIAL MEDIA USAGE WITH SELF ESTEEM  Self-esteem is formed by interactions with other people. At present, social interaction can not only be done in the real world but can also be done in the virtual world, through social media such as Instagram. This study aimed to determine the relationship between the intensity of Instagram social media usage and self-esteem. This research is a quantitative study with a correlational design. The sample in this study were 205 undergraduate students of Malahayati University, aged between 17 to 25 years. The data in this study were obtained using an Instagram social media intensity usage questionnaire and a self-esteem scale. The results of data analysis using Spearman's rho show that there is a significant positive relationship between intensity of Instagram social media usage and self-esteem. Keywords: Intensity of Social Media Usage, Instagram, Self Esteem Harga diri terbentuk dari interaksi dengan orang lain. Saat ini untuk melakukan interaksi sosial tidak hanya dapat dilakukan didunia nyata namun juga dapat dilakukan didunia maya, melalui media sosial seperti instagram. Penelitian ini bertujuan untuk mengetahui hubungan antara intensitas penggunaan media sosial instagram dengan harga diri. Penelitian ini merupakan penelitian kuantitatif dengan desain korelasional. Sampel dalam penelitian ini adalah 205 mahasiswa S1 Universitas Malahayati, berusia antara 17 sampai 25 tahun. Data dalam penelitian ini diperoleh menggunakan kuesioner intensitas penggunaan media sosial instagram dan skala harga diri. Hasil analisis data menggunakan Spearman’s rho menunjukkan bahwa terdapat hubungan positif yang signifikan antara intensitas penggunaan media sosial instagram dengan harga diri. Kata Kunci: Intensitas Penggunaan Media Sosial, Instagram, Harga Diri

scholarly journals 0197 Chronotype is Influenced by Behavioral Choices and Can Fluctuate Across the Semester in STEM Students

SLEEP ◽  
2020 ◽  
Vol 43 (Supplement_1) ◽  
pp. A77-A78
Author(s):  
A Porro ◽  
T Luster ◽  
C Gao ◽  
C George ◽  
M Parizi-Robinson ◽  
...  
Keyword(s):  
Social Media ◽  
Sleep Quality ◽  
Undergraduate Students ◽  
Media Use ◽  
Sleep Hygiene ◽  
Subjective Health ◽  
Caffeine Consumption ◽  
Social Media Use ◽  
Media Usage ◽  
Behavioral Choices

Abstract Introduction A delay in endogenous biological rhythms is assumed to cause undergraduate students to be “night owls,” but neurodevelopmental effects may only partially explain chronotype (circadian preference). Instead, perceived chronotype in students may result from poor sleep hygiene practices including bedtime social media use, afternoon caffeine consumption, and daytime napping. If so, then chronotype should be malleable in students to the extent that behavioral choices change. Methods We surveyed 1,120 undergraduate students who were enrolled in STEM courses across up to 3 time points during the semester. The survey assessed perceived chronotype (morning/evening type), global sleep quality, and daily habits that impact alertness and sleep hygiene (e.g., social media usage and timing, caffeine consumption and timing, and napping behavior). Results Relative to Morning Types, students who perceived themselves as being Evening Types showed 23.1% greater bedtime social media usage (t=3.14, p=.002), 35.1% greater daytime napping duration (t=4.44, p<.001), and a 44 minute later average time of caffeine consumption (even though total caffeine consumption was reduced; t=2.30, p=.022). Evening Types also reported lower subjective health (t=3.55, p<.001), with 14.2% of the association between chronotype and subjective health being mediated by bedtime social media use (direct effect: b=0.050, p=.002; indirect effect: b=0.009, p<.05). Ninety-one students reported switching from being Evening Types at baseline to Morning Types at a later survey; those who switched to Morning Types used less social media and consumed less caffeine after 5pm and they showed significant improvements across the semester in sleep duration, sleep quality, and exam scores (ps<.05). Conclusion Perceived chronotype is related to social media and caffeine consumption behaviors and is modifiable. Students who perceive themselves as night owls may find better health and academic success if they behave like morning larks. Support National Science Foundation (DRL 1920730)

scholarly journals Social Media Usage among Dental Undergraduate Students—A Comparative Study

Healthcare ◽  
2021 ◽  
Vol 9 (11) ◽  
pp. 1408
Author(s):  
Eswara Uma ◽  
Pentti Nieminen ◽  
Shani Ann Mani ◽  
Jacob John ◽  
Emilia Haapanen ◽  
...  
Keyword(s):  
Social Media ◽  
Comparative Study ◽  
Undergraduate Students ◽  
Media Use ◽  
Dental Students ◽  
Online Questionnaire ◽  
Media Usage ◽  
Social Media Platforms ◽  
Malaysian Students ◽  
Lack Of Knowledge

Social media use among students has infiltrated into dental education and offers benefits but may also cause problems. The aim of this study was to explore and compare current social media usage among dental undergraduate students from two countries—Malaysia and Finland. A self-administered structured online questionnaire was used. WhatsApp, YouTube, Instagram, Facebook and Snapchat were the services that were most familiar to the respondents from both countries. There were differences between the students from the two countries among the most preferred platforms. The most frequently used applications were WhatsApp (91.1% of students in Malaysia and 96.1% in Finland used it very frequently) and Instagram (74.3% of students in Malaysia and 70.0% in Finland used it very frequently). Students in Malaysia spent significantly more hours per week using the platforms as study tools than students in Finland. Over 80% of the Finnish dental students reported that lack of knowledge was not an issue in social media usage, while 85% of Malaysian students felt that lack of knowledge prevented them from using social media platforms frequently. The findings offer evidence that dental students used social media extensively.

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