Replication of Goolsbee, Lovenheim, and Slemrod’s “Playing with Fire: Cigarettes, Taxes, and Competition from the Internet” (American Economic Journal: Economic Policy, 2010)

This study replicates the empirical findings of Goolsbee, Lovenheim and Slemrod, henceforth GLS, and performs a variety of robustness checks. Using taxable cigarette consumption, real cigarette excise tax rates, wholesale cigarette prices, per capita income, and other state-level data for the period 1980–2005, GLS report that rising Internet penetration in the presence of cigarette taxes has a significant causal effect on the elasticity of demand for taxable cigarettes. I am able to exactly replicate GLS’s findings, and explore their robustness in three ways. First, I examine sensitivity to the removal of outlier cohorts of states from the data. Second, I use population-unweighted state-year observations in place of GLS’s population-weighted state-year observations. Third, I probe the robustness of GLS’s key interaction term (real state cigarette taxes * Internet penetration) by (i) adding Internet penetration interaction terms to all main effects in the model and (ii) performing an orthogonalization procedure (Balli and Sørensen, 2013) to purge from GLS’s estimate of the key interaction term any spurious correlation that might exist between Internet penetration and the included variables, which would then be loaded on to the interaction between Internet penetration and cigarette taxes. GLS’s results were robust to all but the orthogonalization procedure. This raises the possibility that the effect identified by GLS is an artifact of spurious correlation between Internet penetration and cigarette taxes over time. In sum, GLS’s data may have insufficient power to identify the stand-alone effect of Internet penetration on cigarette tax-sales elasticities in a fully-interacted model.