Emotional Appeals in Tourism TV Commercials: A Psycho-Physiological Study

2019 ◽  
Vol 43 (6) ◽  
pp. 783-806 ◽  
Author(s):  
Shanshi Li
Keyword(s):  
Emotional Responses ◽  
Self Report ◽  
Tourism Advertising ◽  
Emotional Appeal ◽  
Emotional Appeals ◽  
Different Types ◽  
Report Data ◽  
Self Report Data ◽  
Tv Commercials ◽  
Practical Implications

This study adopts psycho-physiological techniques to examine the impacts of different types of emotional appeals (used in tourism TV commercials) on consumers’ emotional and evaluative responses. A total of 101 participants were exposed to 18 existing tourism TVCs while their psycho-physiological and self-report data were collected. Findings suggest that emotional appeals in tourism advertising should not be considered as homogeneous. Specifically, different types of emotional appeals in tourism TVCs can be discriminated based on their ability to evoke emotional responses. More important, the results of this article have advanced the general theories addressing the effects of ad-evoked emotions on advertising effects and concluded that the role ad-evoked emotion plays in generating consumers’ emotional and evaluative responses depended on the type of emotional appeal used. Methodological, theoretical, and practical implications of this study are discussed.

A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

2017 ◽  
Vol 57 (8) ◽  
pp. 1078-1092 ◽  
Author(s):  
Shanshi Li ◽  
Gabby Walters ◽  
Jan Packer ◽  
Noel Scott
Keyword(s):  
Measurement Techniques ◽  
Emotional Responses ◽  
Self Report ◽  
Advertising Effectiveness ◽  
Reliable Measurement ◽  
Psychophysiological Measures ◽  
Tourism Advertising ◽  
Report Data ◽  
Self Report Data ◽  
The Relationship

This study investigates the influence of emotional responses evoked by destination television advertisements on three common variables of interest when assessing tourism advertising effectiveness: attitude toward the advertisement, postexposure destination attitude and visit intention. In particular, this study used a combination of self-report and psychophysiological measures of emotion and explored the consistency between these two measurement techniques. A total of 101 participants were exposed to 18 existing destination commercials while their real-time psychophysiological responses and self-report data were collected. The results show that the influence of ad-evoked emotions on tourism advertising effectiveness varied according to the way emotion was measured. The effects of pleasure on tourism advertising effectiveness were much weaker when pleasure was measured physiologically than when self-report measures were used. Physiological arousal, however, was not found to be a significant indicator of advertising effectiveness. The results highlight the importance of valid and reliable measurement of emotion and raise concern over the possible overestimation of the relationship between self-reported emotional responses and advertising effectiveness.

Using self-report and skin conductance measures to evaluate theme park experiences

2020 ◽  
pp. 135676672096973
Author(s):  
Shanshi Li
Keyword(s):  
Skin Conductance ◽  
Self Report ◽  
Future Research ◽  
Theme Park ◽  
Retrospective Evaluation ◽  
Report Data ◽  
Self Report Data ◽  
Affective Intensity ◽  
The Impact ◽  
Practical Implications

This study examines the impact of the key affective moments of a theme park experience on visitors’ post-trip evaluations measured immediately after their visits. One hundred and twenty-three participants visited a theme park while their real-time skin conductance and self-report data were collected. Results indicate that visitors’ pleasure levels (i.e. average, beginning, peak, and end) consistently correlate with satisfaction, which in turn, positively influences behavioural intention. In particular, visitors’ satisfaction levels are better aligned with the affective intensity at the end moment and the average emotion intensity of a theme park experience. Arousal, however, was not found to be a significant indicator of post-trip evaluation. The study extends literature on key moments and retrospective evaluation by illustrating how visitors rely on affective moments of a theme park experience to construct overall evaluations. The study concludes with practical implications and scope for future research.

The Relationship between Spouse abuse and Subjective Job-related Variables in a Sample of Employed Women

1993 ◽  
Vol 23 (3) ◽  
pp. 145-148 ◽  
Author(s):  
Karen Ortlepp ◽  
Nokuphila Doreen Nkosi
Keyword(s):  
Spouse Abuse ◽  
Self Report ◽  
Cross Sectional ◽  
Work Related ◽  
Correlational Design ◽  
Employed Women ◽  
Report Data ◽  
Self Report Data ◽  
The Relationship ◽  
Practical Implications

The aim of the present study was to investigate the relationship between spouse abuse, both physical and nonphysical, and the subjective work-related variables of job satisfaction and job involvement in employed women. Given the exploratory nature of the study, a cross-sectional, correlational design was adopted. Self-report data was collected from 65 African nurses working in a private nursing consultancy in the Johannesburg area. Pearson product-moment correlations were computed. The results indicated that there is a significant inverse relationship between spouse abuse and the subjective job-related variables focused on in this study. Theoretical and practical implications are discussed in terms of these findings.

The structure of negative emotion scales: generalization over contexts and comprehensiveness

2002 ◽  
Vol 16 (2) ◽  
pp. 127-141 ◽  
Author(s):  
Dirk J. M. Smits ◽  
Paul De Boeck ◽  
Peter Kuppens ◽  
Iven Van Mechelen
Keyword(s):  
Negative Emotion ◽  
Negative Emotions ◽  
Emotional Responses ◽  
Self Report ◽  
Dimensional Structure ◽  
Two Dimensional ◽  
Report Data ◽  
Separate Factor ◽  
Self Report Data ◽  
Moderate Positive Correlation

In this article, we tested whether a four‐dimensional individual‐difference structure of negative emotions (Sadness, Fear, Anger, Shame) as described e.g. by Diener, Smith and Fujita can be found in self‐report data when the emotions are explicitly linked to three different specific contexts. In addition, we check the comprehensiveness of the structure by adding terms people spontaneously use to directly express negative affect. A situational questionnaire was constructed, based on the emotion terms from Diener et al., and it was administered to 161 participants. The structure we obtained was five dimensional instead of four dimensional: the Shame scale turned out to be two dimensional, with guilt and regret defining one factor, and shame and embarrassment defining another factor. Between these two, there is a moderate positive correlation. The structure is shown to be nearly identical for all three situations. The minor differences we found do contextualize the meaning of the emotional responses. The newly added terms could be captured quite well by the factor Anger. No separate factor was needed, meaning that the obtained five‐dimensional structure may be considered comprehensive enough for the field of negative emotions. Copyright © 2002 John Wiley & Sons, Ltd.

scholarly journals Are researchers getting the terms used to denote different types of recreational cannabis right?—a user perspective

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Ava Mason ◽  
Musa Sami ◽  
Caitlin Notley ◽  
Sagnik Bhattacharyya
Keyword(s):  
Chemical Constituents ◽  
Self Report ◽  
Cannabis User ◽  
Free Text ◽  
Convenience Sample ◽  
Preparation Methods ◽  
Different Types ◽  
Specific Strain ◽  
Report Data ◽  
Self Report Data

Abstract Background While current cannabis research has advanced our understanding into the effects of its individual components, there is a pressing need to identify simple terminology that is understood in the same way by researchers and users of cannabis. Current categorisation in research focuses on the two main cannabinoids: delta-9-tetrahydrocannabinol (THC) and cannabidiol (CBD); and two different species of cannabis: indica and sativa. Recreational cannabis has also been categorised by researchers as ‘skunk’ or ‘hash’. Focusing on individuals who use cannabis frequently, this study aimed to identify views on current terms used to denote different types of cannabis and to identify terms validated by participants. These views were extracted from responses of the Cannabis Experiences Questionnaire (CEQ), a widely used instrument in the literature. Methods We qualitatively analysed 236 free-text responses from Question 23 of the CEQ survey (using Iterative Categorisation) relating to categorization and consumption methods. Data was used from a previous study (Sami et al., Psychol Med 49:103–12, 2019), which recruited a convenience sample of 1231 participants aged 18 years and above who had previously used cannabis. Results Regarding type of cannabis used, specific strain names (n = 130), concentrates (n = 37), indica/sativa (n = 22) and THC/CBD terms (n = 22) were mentioned. Other terms used were hybrids (n = 10), origins of specific strains (n = 17), edibles (n = 8), and herbal cannabis (n = 7). Regarding problems with specific terms, participants were skeptical about terms such as skunk and super skunk (n = 78) preferring terms like THC/CBD, indica/sativa, specific marketed strains and references to preparation methods. Conclusions The results suggest a disparity between the common terms used by researchers in academia and those used by cannabis consumers. While there are advantages and limitations of using these terms to bridge views of researchers and individuals who use cannabis, this study underscores the importance of formally assessing chemical constituents rather than relying on self-report data and of incorporating cannabis user views on current terms used in research, potentially also incorporating descriptors of preparation and consumption methods.

Correlating Personality and Actual Phone Usage

2014 ◽  
Vol 35 (3) ◽  
pp. 158-165 ◽  
Author(s):  
Christian Montag ◽  
Konrad Błaszkiewicz ◽  
Bernd Lachmann ◽  
Ionut Andone ◽  
Rayna Sariyska ◽  
...  
Keyword(s):  
Big Data ◽  
Social Network ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Self Report ◽  
Psychological Variables ◽  
New Approach ◽  
Report Data ◽  
Self Report Data ◽  
Voice Calls

In the present study we link self-report-data on personality to behavior recorded on the mobile phone. This new approach from Psychoinformatics collects data from humans in everyday life. It demonstrates the fruitful collaboration between psychology and computer science, combining Big Data with psychological variables. Given the large number of variables, which can be tracked on a smartphone, the present study focuses on the traditional features of mobile phones – namely incoming and outgoing calls and SMS. We observed N = 49 participants with respect to the telephone/SMS usage via our custom developed mobile phone app for 5 weeks. Extraversion was positively associated with nearly all related telephone call variables. In particular, Extraverts directly reach out to their social network via voice calls.

Articles Published in EJPA 2009–2010

2011 ◽  
Vol 27 (4) ◽  
pp. 290-298 ◽  
Author(s):  
Tuulia M. Ortner ◽  
Isabella Vormittag
Keyword(s):  
Psychological Assessment ◽  
Rating Scales ◽  
Self Report ◽  
Related Field ◽  
Broad Scope ◽  
Future Challenges ◽  
Health Related ◽  
Report Data ◽  
Self Report Data

With reference to EJPA’s unique and broad scope, the current study analyzed the characteristics of the authors as well as the topics and research aims of the 69 empirical articles published in the years 2009–2010. Results revealed that more than one third of the articles were written by authors affiliated with more than one country. With reference to their research aims, an almost comparable number of articles (1) presented a new measure, (2) dealt with adaptations of measures, or (3) dealt with further research on existing measures. Analyses also revealed that most articles did not address any particular field of application. The second largest group was comprised of articles related to the clinical field, followed by the health-related field of application. The majority of all articles put their focus on investigating questionnaires or rating scales, and only a small number of articles investigated procedures classified as tests or properties of interviews. As to further characteristics of the method(s) used, a majority of EJPA contributions addressed self-report data. Results are discussed with reference to publication demands as well as the current and future challenges and demands of psychological assessment.

Does Dispositional Mindfulness Predict the Development of Grit?

2018 ◽  
Vol 39 (2) ◽  
pp. 76-87 ◽  
Author(s):  
Buaphrao Raphiphatthana ◽  
Paul Jose ◽  
Karen Salmon
Keyword(s):  
Undergraduate Students ◽  
Online Survey ◽  
Cross Sectional Study ◽  
Self Report ◽  
Dispositional Mindfulness ◽  
Cross Sectional ◽  
Report Data ◽  
Self Report Data ◽  
Acting With Awareness ◽  
Mindfulness Facets

Abstract. Grit, that is, perseverance and passion for long-term goals, is a novel construct that has gained attention in recent years ( Duckworth, Peterson, Matthews, & Kelly, 2007 ). To date, little research has been performed with the goal of identifying the antecedents of grit. Thus, in order to fill this gap in the literature, self-report data were collected to examine whether mindfulness, a mindset of being-in-the-present in a nonjudgmental way, plays a role in fostering grittiness. Three hundred and forty-three undergraduate students completed an online survey once in a cross-sectional study, and of these, 74 students completed the survey again 4.5 months later. Although the cross-sectional analyses identified a number of positive associations between mindfulness and grit, the longitudinal analysis revealed that the mindfulness facets of acting with awareness and non-judging were the most important positive predictors of grit 4.5 months later. This set of findings offers implications for future grit interventions.

The Effects of Questionnaire Length and Behavioral Consequences on Careless Responding

2020 ◽  
Vol 36 (2) ◽  
pp. 410-420 ◽  
Author(s):  
Anthony M. Gibson ◽  
Nathan A. Bowling
Keyword(s):  
Self Report ◽  
Randomized Experiments ◽  
High Quality ◽  
Buffering Effect ◽  
Careless Responding ◽  
Main Effect ◽  
Limited Support ◽  
Report Data ◽  
Self Report Data ◽  
Consistent Support

Abstract. The current paper reports the results of two randomized experiments designed to test the effects of questionnaire length on careless responding (CR). Both experiments also examined whether the presence of a behavioral consequence (i.e., a reward or a punishment) designed to encourage careful responding buffers the effects of questionnaire length on CR. Collectively, our two studies found (a) some support for the main effect of questionnaire length, (b) consistent support for the main effect of the consequence manipulations, and (c) very limited support for the buffering effect of the consequence manipulations. Because the advancement of many subfields of psychology rests on the availability of high-quality self-report data, further research should examine the causes and prevention of CR.

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