Rethinking of Tourism and Hospitality Education When Nothing Is Normal: Restart, Recover, or Rebuild

Delivery Methods ◽

Hospitality Education ◽

Living Lab ◽

Tourism And Hospitality ◽

Delivery Models ◽

Current Reality

COVID-19 has intensified and magnified the need of the overdue change in the tourism and hospitality education. COVID-19 has also been a grand global living-lab experiment of accelerated (technology) educational change. However, to respond to the current reality and get ready for the next normal, tourism and hospitality education should perceive and implement change that goes beyond the simple digitisation of educational offerings. It is the aim of this paper to re-imagine how tourism and hospitality education should re-imagine and re-set its ‘business model’ for the next normal. To achieve that, the paper first outlines the transformations happening in the major actors of the educational landscape (i.e. students, educational providers, industry and labour markets). Educational change should respond both re-actively and pro-actively to such changes. Hence, the paper continues by advocating how the educational institutions should change in order to not only overcome the crisis but also to lead the re-form of the tourism and hospitality industry to build back better. Changes are proposed in relation to educational offerings, curricula design and content, delivery methods, learning aims and competencies, types and management models of educational instructors, all of them affecting the ‘business model’ of educational providers including their value proposition, revenue and delivery models.

Soft Skills for Sustainable Development in Tourism: The Bulgarian Experience

European Journal of Sustainable Development ◽

10.14207/ejsd.2019.v8n2p57 ◽

2019 ◽

Vol 8 (2) ◽

pp. 57 ◽

Cited By ~ 1

Author(s):

Teodora Kiryakova-Dineva ◽

Vyara Kyurova ◽

Yana Chankova

Keyword(s):

Sustainable Development ◽

Quantitative Research ◽

Soft Skills ◽

Education For Sustainable Development ◽

Tourism Industry ◽

Research Approach ◽

Skills Acquisition ◽

Hospitality Education ◽

The aim of this paper is to discuss the soft skills acquisition in the tourism industry as a means of education for sustainable development. A quantitative research approach has been applied in order to investigate the soft skills needed for tourism. The analysis is based on interviews carried out with representatives of the Bulgarian regional Chamber of Commerce and representatives of the Bulgarian hotel and restaurant industry. Additionally, a case study involving three groups of respondents, i.e. Learners, Educators and Representatives of business and Employers in the tourism and hospitality industry in Bulgaria was conducted based on a combined list of soft skills. Whereas some hard skills are traditionally taught at the educational institutions, soft skills, here identified as Core soft skills, Specific soft skills and Managerial soft skills, often remain beyond the educators’ aims. Thus, the study provides some useful insights into the contemporary practice of tourism and hospitality education, on the one hand, and into the paradigm of education for sustainable development, on the other. Keywords: Soft Skills, Tourism, Business, Hospitality, Education, Sustainability, Bulgaria

Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry

Sustainability ◽

10.3390/su11010212 ◽

2019 ◽

Vol 11 (1) ◽

pp. 212 ◽

Cited By ~ 10

Author(s):

Angelo Presenza ◽

Antonio Messeni Petruzzelli ◽

Angelo Natalicchio

Keyword(s):

Business Model ◽

Business Model Innovation ◽

Tourism Industry ◽

Special Issue ◽

Multiple Perspectives ◽

Hospitality Sector ◽

Hospitality And Tourism Industry ◽

Tourism And Hospitality ◽

The Relationship

In this paper, we introduce the themes addressed and the approaches used in this Special Issue to investigate the relationship between business model innovation and sustainability in the hospitality and tourism industry. After presenting the topics under investigation, we briefly discuss how the articles in the collection allow to unveil firms’ approaches used to innovate their business model focusing upon sustainable practices and goals. Therefore, by offering multiple perspectives of analysis, this Issue increases our comprehension and understanding of which sustainable strategies companies may adopt to compete in the tourism and hospitality sector.

Trends and Issues in Tourism and Hospitality Higher Education: Visioning the Future

Tourism and Hospitality Research ◽

10.1177/146735840300400409 ◽

2003 ◽

Vol 4 (4) ◽

pp. 367-376 ◽

Cited By ~ 54

Author(s):

Marianna Sigala ◽

Tom Baum

Keyword(s):

Teaching Methods ◽

Management Skills ◽

Technological Environment ◽

Hospitality Education ◽

The Future ◽

Tourism And Hospitality ◽

Tremendous Impact ◽

Modern Technologies ◽

Education Process

Changes in the higher educational environment are having a tremendous impact on the education process, curricula, learning outcomes and instructional practices. This paper aims to identify the challenges facing established universities in tourism and hospitality education and to provide insight of how these could be managed in the future. Five sources of change are identified: the socio-economic and technological environment; global competition; the student market; educators and teaching methods; and the tourism and hospitality industry. The exploitation of modern technologies and the development of information literacy and knowledge management skills are the two major issues that universities need to consider in the future.

The role of tourism and hospitality companies in ensuring an effective internship process

Journal of Education Culture and Society ◽

10.15503/jecs20151.281.290 ◽

2020 ◽

Vol 6 (1) ◽

pp. 281-290 ◽

Cited By ~ 1

Author(s):

Agita Doniņa

Keyword(s):

Hospitality Industry ◽

The State ◽

Employability Skills ◽

Job Assignment ◽

Hospitality Education ◽

Higher Educational ◽

Tourism And Hospitality ◽

And Control

Tourism and hospitality education has only been provided in Latvia as a separate curriculum relatively recently. According to legislation, the curriculum should consist of study courses, internships and the state exam. Cooperation between all stakeholders is crucial in order to achieve the goal of internship – to increase students’ knowledge and to develop skills in the study area chosen. The purpose of this study is to explore cooperation between higher educational establishments and companies targeted at enhancing students’ employability skills. The survey was conducted in Latvia by addressing managers of 154 tourism and hospitality industry companies in 2014. The findings showed that only 51.30% of the companies plan interns’ job assignment during internship on the basis of an internship programme and in 35.06% of the cases higher educational establishments do not contact internship companies for feedback at all. This means that, despite the importance of internships in developing students’ skills, cooperation among all stakeholders does not proceed in the best possible manner. It is suggested to improve cooperation at all stages of internship – at the planning, organisational and control stages.

Tourism Education at the Tertiary Level and Competitive Advantage: A Comparison between Thailand and Malaysia

Journal of Education and Vocational Research ◽

10.22610/jevr.v1i1.5 ◽

2011 ◽

Vol 1 (1) ◽

pp. 26-35 ◽

Cited By ~ 4

Author(s):

Thavorn Thitthongkam

Keyword(s):

Service Providers ◽

Mother Tongue ◽

Tourism Industry ◽

Tertiary Level ◽

Service Support ◽

Level Of Satisfaction ◽

Tourism Education ◽

Language plays an imperative role in business as a means and a source of power. It is particularly important in the tourism industry when international customers may be unable to communicate directly with service providers in the receiving country, and this has a direct effect on the level of satisfaction that they enjoy during their experience. To address this issue, countries attempt to various degrees to manage their labour markets so as to produce a number of graduates from secondary and tertiary level educational institutions commensurate with the demand from the sector. However, this is quite a young industry at the global level, and it is not clear to what extent the number and quality of such graduates with international language ability will be required. This paper studies the comparative extent of such education at the tertiary level of individuals in both Thailand and Malaysia. It aims to compare the number and variety of people being trained in the tourism and hospitality industry and the extent to which languages are being taught. Results show that there is something of a disconnection between the languages provided and the languages that tourists desire in terms of their mother tongue. Those tourists who can speak English or Chinese may receive service support in those languages, while those who cannot may be disappointed.

Prospects of Creating Memorable Experience in Nepalese Tourism and Hospitality Industry

Journal of Tourism and Hospitality Education ◽

10.3126/jthe.v6i0.14767 ◽

2016 ◽

Vol 6 ◽

pp. 40-66 ◽

Cited By ~ 2

Author(s):

Chanakya P Rijal ◽

Sudip Ghimire

Keyword(s):

Hospitality Industry ◽

Structured Interview ◽

Ethnographic Study ◽

Experience Economy ◽

Hospitality Education ◽

Experiential Consumption ◽

Stage Of Development ◽

Core Elements ◽

This paper contributes to explore the concept of experience economy theory of Pine and Gilmore (1998) as a basis for measuring the prospects of creating memorable experience in Nepalese tourism and hospitality industry identifying the key elements of Nepalese tourism and hospitality industry and its dimension based on the four realms of experience as proposed by the author of experience economy theory. For assessing this result, an ethnographic study based on semi-structured interview were conducted with leading professional of Nepalese tourism and hospitality field and also with a visitor. The result of the study has clearly depicted and further elaborated the Nepalese key elements of tourism and hospitality experience, present status, major attributes, underlying anticipation of the industry, illustrating the implication while focused on the various core elements and the indigenous attributes of Nepalese tourism and hospitality industry. However, the results are confined only with the prospects based on the confirmation of the scope in experience economy for this industry with very little focus on the prospects for designing further experience or staging the experience. It has also served as a basis for understanding the emergent theory in experiential consumption of tourism and hospitality services in Nepalese sector that can be applied to the varying stage of development in the promotion and marketing of tourism and hospitality service offering. Consequently, it has also offered a new theoretical direction for tourism and hospitality policy makers, planners as well as a practical insight for the contemporary application of the findings for marketers and decision makers.Journal of Tourism and Hospitality Education (Vol. 6) Page: 40-66

The modes of cooperation between educational institutions and enterprises in training tourism students to meet the demand of integration

Science and Technology Development Journal ◽

10.32508/stdj.v19i4.764 ◽

2016 ◽

Vol 19 (4) ◽

pp. 120-126

Author(s):

Phuong Thi Thu Pham

Keyword(s):

Hospitality Industry ◽

Quality Of Education ◽

Asian Countries ◽

Economic Community ◽

Tourism Enterprises ◽

Asean Economic Community ◽

Nowadays, educational institutions with tourism and hospitality majors are a place providing high-quality human resources to society. The official establishment of ASEAN Economic Community in December 2015 allows a free movement of labor within different areas including tourism among ten Southeast Asian countries and creates a competition with domestic labor. Moreover, the trend of integration also means higher requirements for employees from enterprises, which demands educational institutions to continuously improve curriculum to enhance educational quality. However, training programs must be practical in order to improve quality of education. Educational institutions must be closely coordinated with enterprises through various modes of cooperation. Collaborating between enterprises and educational institutions with majors in tourism and hospitality industry not only benefits each party tremendously but also benefits students practically. Through understanding different cooperating modes between universities in Ha Noi with tourism enterprises as well as learning experiences from many prestigious universities in the world, the paper summarizes collaborating modes between educational institutions with tourism enterprises in training students to satisfy requirements in the current situation.

Undergraduate Students’ Perceptions of Tourism and Hospitality Career Education in Ghana

Advances in Social Sciences Research Journal ◽

10.14738/assrj.810.10745 ◽

2021 ◽

Vol 8 (10) ◽

pp. 175-188

Author(s):

Evelyn K. Yirbekyaa ◽

Conrad-J. Wuleka Kuuder ◽

Issah Mohammed

Keyword(s):

Undergraduate Students ◽

Hospitality Industry ◽

Career Education ◽

Career Counselling ◽

Cape Coast ◽

Hospitality Education ◽

Education In Ghana ◽

Tourism And Hospitality ◽

The University

The purpose of this study was to explore students’ perceptions of tourism and hospitality career education in three universities that run undergraduate programmes in Ghana, namely: the University of Cape Coast (UCC), University of Energy and Natural Resources (UENR) and the University for Development Studies (UDS). Final year students totaling 128 students were contacted through questionnaire and results analyzed employing SPSS. The study revealed that 45% respondents from the UCC did not want to work in the industry after graduation. A greater number of respondents, 85% in UCC, 90% in UENR and 92% in UDS believed a decision to invest in tourism and hospitality education career was worthwhile. Contrary to the above 50% of all respondents surveyed in the three institutions did not believe one could make good income whilst working in the industry. It is suggested that career counselling sessions be organized by tourism and hospitality industry players in the universities to woo students’ interest in the sector.

Features of training in the industry of tourism and hospitality in Russia: traditional and modern approaches

Services in Russia and abroad ◽

10.12737/11894 ◽

2015 ◽

Vol 9 (2) ◽

pp. 0-0 ◽

Cited By ~ 1

Author(s):

Владимир Морозов ◽

Vladimir Morozov ◽

Анастасия Поправкина ◽

Anastasiya Popravkina

Keyword(s):

Professional Education ◽

Traditional Approach ◽

Personnel Training ◽

Continuous Training ◽

Modern Approach ◽

Joint Activities ◽

Geographically Distributed ◽

The article considers issues relating to existing system of personnel training for tourism and hospitality. In connection with the active development of this sector of the economy has appeared the need for clear interaction between the system of professional education and the labor market. The authors highlight perspectives joint activities of sectoral employer and of profile educational institutions, and define the factors influencing on the personnel training in field of tourism and hospitality. The problems in the traditional and modern approach personnel training and possible solutions are considered. In the traditional approach in personnel training have been identified such basic methods of training as training in the workplace and outside the workplace. With the modern approach to personnel training were considered the methods of outsourcing and outstaffing and the competency approach. Tourism and hospitality industry is a special sphere of business activity, which is differs by integrated character of functioning of various enterprises. The modern model of professional tourism education suggests in its basis multilevel, geographically distributed system of continuous training, retraining and advanced training of tourism personnel. Currently, however, had not solved the problems connected with the quality of personnel training. The specific of tourist education lies in its multifaceted, because personnel training carried out in different directions of technical and technological, economic, administrative and scientific profiles.

An Important Relationship between Tourism and Hospitality: A Questionnaire Based Survey on Local People, Kolkata, India

International Journal of Emerging Research in Management and Technology ◽

10.23956/ijermt.v6i9.108 ◽

2018 ◽

Vol 6 (9) ◽

pp. 189

Author(s):

Shriya Das Mahapatra ◽

R. K. Patra

Keyword(s):

Hospitality Management ◽

Local People ◽

Recent Past ◽

Urban City ◽

Important Relationship ◽

Close Relationship ◽

Employment Generation ◽

Tourism And Hospitality ◽

Industry Relationship

It has already been known that recent past tourism depends consistently on hospitality. The present study was aiming to identify the tourism and hospitality industry relationship on the basis of annual income, duration and stay types, tenure of tour, an analysis based survey among local people of Kolkata, India. The survey was done through a questionnaire, which was assessed through random sampling of 200 residents of urban city. The results indicated that lower the income groups but highest duration of stay but tenure of tour may be more than twice per year. In conclusion, people of Kolkata fond of tour because of suitable hospitality management in the tourist spots. Therefore, tourism and hospitality has a close relationship to enhance growth for revenue generation, employment generation, etc.