scholarly journals Tourism Education at the Tertiary Level and Competitive Advantage: A Comparison between Thailand and Malaysia

2011 ◽  
Vol 1 (1) ◽  
pp. 26-35 ◽  
Author(s):  
Thavorn Thitthongkam
Keyword(s):  
Service Providers ◽  
Mother Tongue ◽  
Tourism Industry ◽  
Educational Institutions ◽  
Tertiary Level ◽  
Service Support ◽  
Level Of Satisfaction ◽  
Tourism Education ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Language plays an imperative role in business as a means and a source of power. It is particularly important in the tourism industry when international customers may be unable to communicate directly with service providers in the receiving country, and this has a direct effect on the level of satisfaction that they enjoy during their experience. To address this issue, countries attempt to various degrees to manage their labour markets so as to produce a number of graduates from secondary and tertiary level educational institutions commensurate with the demand from the sector. However, this is quite a young industry at the global level, and it is not clear to what extent the number and quality of such graduates with international language ability will be required. This paper studies the comparative extent of such education at the tertiary level of individuals in both Thailand and Malaysia. It aims to compare the number and variety of people being trained in the tourism and hospitality industry and the extent to which languages are being taught. Results show that there is something of a disconnection between the languages provided and the languages that tourists desire in terms of their mother tongue. Those tourists who can speak English or Chinese may receive service support in those languages, while those who cannot may be disappointed.

Activities in the context of social partnership in professional tourism education: relevance and content

2015 ◽  
Vol 9 (3) ◽  
pp. 44-53 ◽  
Author(s):  
Татьяна Ананьева ◽  
Tatyana Ananeva ◽  
Галина Илюхина ◽  
Galina Ilyukhina ◽  
Елена Сахарчук ◽  
...  
Keyword(s):  
Labour Market ◽  
Negative Impact ◽  
Tourism Industry ◽  
Educational Institutions ◽  
Social Partnership ◽  
Existing Problems ◽  
Level Of Satisfaction ◽  
Tourism Education ◽  
Social Partnerships ◽  
Market Needs

The present article presents the complex issues associated with social-partnerships in the field of specialized tourism education. In particular, the conclusion which is based on the analysis of educational programs of different levels and the opinions of experts and specialists in the field of tourism, showed the insufficient level of development of social partnership, which is reflected in the existing problems in specialized tourism education: lack of practical orientation of education, the correspondence between the competence characteristics of graduates of educational institutions of tourism profile and the needs of the labour market, the mismatch between the quantitative indicators of the labour market needs and graduates of educational institutions in terms of levels of education. The study also identified the problem of incomplete educational continuity in some areas of tourism education, which definitely has a negative impact on opportunities for social and academic mobility of students. As a result of identified problems we developed the content of the various activities in the context of social partnership, which is regarded as one of the most promising approaches for solving the existing problems of specialist education. The proposed interpretation of the activities in the context of social partnership in professional tourism education will be conductive to the level of satisfaction of employers with the results of the educational activities of the institutions; balanced professional qualification recruitment in the tourism industry, as well as the achievement of the best indicators of the quality of education and competitiveness of Russian education in the field of tourism.

Unlocking the Employment Opportunities in Tourism Industry at Hadoti Region With the Help of Tourism Education

2019 ◽  
pp. 304-321
Author(s):  
Anukrati Sharma
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Event Management ◽  
Transport Services ◽  
Job Opportunities ◽  
Tourism Education ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Education Courses ◽  
Poor Infrastructure

The tourism and hospitality industry is a major source of employment. This chapter identifies the possible sources of employment through tourism and tourism education. Additionally, the chapter outlines immense tourism opportunities in the region in order to enhance the employment and business ventures. The chapter highlighted the relevance of tourism education to generating and availing job opportunities. The chapter also highlights the factors and challenges which diminish the success of tourism industry at the region likewise – lack of tourism education courses, poor infrastructure, and lack of proper transport services, event management companies, seasonality, and lack of marketing of tourism attraction/tourism products. The region compromises great potential for employability in tourism and hospitality industry despite of it the region is suffering a lot due to unemployment. The major cause is non-availability of professional courses in tourism, travel, and hospitality.

Emerging Technologies and their Impact on the Future of Tourism and Hospitality Industry

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Structural Equation ◽  
New Technologies ◽  
Service Providers ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Usable Information ◽  
The Future ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The evolution in technology has become now a strategic choice to develop every organization and its existence in the future. The tourism industry is not an exception. This study highlights the development of technologies and the impact of their integration in the field of tourism. Furthermore, it discusses their influence on the quality of the touristic products. This study focuses on how does the emerging technology can improve the tourism industry, and the most usable information systems that are used in this domain. The purposed model has been designed to investigate the effect of adopting the technology among tourism agencies. A sample of 72 tourism agencies in Jordan has been surveyed and discussed by using structural equation modeling. The results reveal that efficiency, productivity, profitability, effectiveness, and marketing are improved after employing new technologies. Therefore, it can be concluded that the integration of technology in tourism is unavoidable for the continued existence of service providers in the market.

scholarly journals Transport Choices and Tourism Destination Competitiveness: The Case of Zimbabwe

2017 ◽  
Vol 7 (2) ◽  
pp. 332 ◽  
Author(s):  
Shepherd Nyaruwata ◽  
Douglas Runyowa
Keyword(s):  
Road Transport ◽  
Policy Formulation ◽  
Tourism Industry ◽  
Tourist Destination ◽  
The Road ◽  
Visitor Perceptions ◽  
The Government ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
International Airlines

The tourism industry in Zimbabwe has experienced fluctuating trends in its growth since the dawn of the new millennium. The Ministry of Tourism and Hospitality Industry undertook a visitor exit survey in 2015/2016 period. The purpose of the study was to gather visitors’ views on Zimbabwe as a tourist destination in order to guide policy formulation on the sector. One of the objectives of the survey was to assess the visitor perceptions of Zimbabwe as a competitive tourist destination. Questionnaires were administered to departing visitors at the country’s three international airports and seven border posts during the period July 2015 until June 2016. The results of the survey indicated that 77% of visitors use road transport to enter into the country. The survey also showed that 18% of visitors to the country travelled by air. It is recommended that that the government accelerates the implementation of the open skies policy so as to attract more direct international airlines to fly into the country. It is also recommended that the government undertakes massive improvement of the road infrastructure in the country so as to encourage the geographical distribution of tourists within the country. It is finally recommended that the private sector and the national tourist organization, Zimbabwe Tourist Authority (ZTA) engage international tour operators and persuade them to develop and promote fly-drive tour packages to the country.

scholarly journals Global Perspective in Tourism Development

2015 ◽  
pp. 406-439 ◽  
Author(s):  
Quee-Ling Leong ◽  
Shahrim Karim
Keyword(s):  
Multivariate Statistics ◽  
Hospitality Industry ◽  
Tourism Development ◽  
Demographic Factors ◽  
Tourism Industry ◽  
Global Perspective ◽  
Effect Of Food ◽  
Tourism And Hospitality Industry ◽  
Socio Demographic Factors ◽  
Tourism And Hospitality

Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter, the image dimensions of Malaysian food and the effect of food images on tourists' satisfaction are discussed. Additionally, the influence of socio-demographic factors on tourists' perceived image is deliberated. Univariate and multivariate statistics are used to describe the obtained findings. The results of the study will significantly fill in the gap in the literature about Malaysian food's image and the potential of Malaysia being promoted as a food destination. Additionally, the results would indisputably provide better insight to the tourism and hospitality industry on the perceptions of international tourists towards Malaysian food and Malaysia as a food tourism destination.

scholarly journals Soft Skills for Sustainable Development in Tourism: The Bulgarian Experience

2019 ◽  
Vol 8 (2) ◽  
pp. 57 ◽  
Author(s):  
Teodora Kiryakova-Dineva ◽  
Vyara Kyurova ◽  
Yana Chankova
Keyword(s):  
Sustainable Development ◽  
Quantitative Research ◽  
Soft Skills ◽  
Education For Sustainable Development ◽  
Tourism Industry ◽  
Research Approach ◽  
Skills Acquisition ◽  
Hospitality Education ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The aim of this paper is to discuss the soft skills acquisition in the tourism industry as a means of education for sustainable development. A quantitative research approach has been applied in order to investigate the soft skills needed for tourism. The analysis is based on interviews carried out with representatives of the Bulgarian regional Chamber of Commerce and representatives of the Bulgarian hotel and restaurant industry. Additionally, a case study involving three groups of respondents, i.e. Learners, Educators and Representatives of business and Employers in the tourism and hospitality industry in Bulgaria was conducted based on a combined list of soft skills. Whereas some hard skills are traditionally taught at the educational institutions, soft skills, here identified as Core soft skills, Specific soft skills and Managerial soft skills, often remain beyond the educators’ aims. Thus, the study provides some useful insights into the contemporary practice of tourism and hospitality education, on the one hand, and into the paradigm of education for sustainable development, on the other. Keywords: Soft Skills, Tourism, Business, Hospitality, Education, Sustainability, Bulgaria

scholarly journals Innovations in Educational Technologies in the Training of Personnel for the Tourism and Hospitality Industry

2021 ◽  
Vol 20 (2) ◽  
pp. 97-104
Author(s):  
Vladimir V. Zelenov ◽  
◽  
Vladislav V. Galstyan ◽  
Anastasia V. Gorbachevskaya ◽  
◽  
...  
Keyword(s):  
Hospitality Industry ◽  
New Technologies ◽  
Educational Environment ◽  
Tourism Industry ◽  
Educational Technologies ◽  
Literary Sources ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Training Of Personnel ◽  
Descriptive Method

The article discusses and summarizes the features of the application of innovative technologies and methods in the educational environment for the training of specialists for the tourism and hospitality industry. The methodology of the study of this issue was the analysis of literary sources of domestic authors, the synthesis of the acquired knowledge and the use of the descriptive method. Results: the tourism industry is one of the priority sectors of development, it is necessary to use new technologies in the educational environment.

scholarly journals Relief, Recovery, and Revitalization Measures for Tourism and Hospitality Industry During Covid-19 Pandemic: Case Study From Taiwan

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110408
Author(s):  
Li-Fan Wu ◽  
Jennet Achyldurdyyeva ◽  
Wei-Ping Jou ◽  
Wei-Ting Foung ◽  
Bih-Shiaw Jaw
Keyword(s):  
Value Chain ◽  
Hospitality Industry ◽  
Business Owners ◽  
Tourism Industry ◽  
Border Control ◽  
Government Response ◽  
Business Operations ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The Covid-19 pandemic has severely disrupted lives and economies around the world. Every part of tourism and hospitality value chain has been affected by the unprecedented travel and mobility restrictions (border control, lockdowns, quarantines, curfews, social distancing) undertaken by governments to contain the spread of the virus. This case study is an in-depth investigation on the Taiwan’s government response to support tourism industry stakeholders during Covid-19 pandemic. Data are gathered from a variety of sources, including government policy, procedures, and interviews with business owners and observations of day-to-day business operations. This study presents novel effective government practices and cooperation with tourism and hospitality business during Covid-19 pandemic crisis.

Impact of the coronavirus pandemic on the development of tourism and hospitality industry: global and national aspects

2021 ◽  
pp. 98-113
Author(s):  
Natalia Aleksandrovna Zaitseva
Keyword(s):  
Consumer Behavior ◽  
Hospitality Industry ◽  
Monitoring And Evaluation ◽  
Tourism Industry ◽  
Theory And Practice ◽  
Government Support ◽  
Enterprise Management ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article presents the results of a study of the impact of the coronavirus pandemic on the development of the tourism and hospitality industry in the global and national aspects. The purpose of this article is to summarize and systematize the main changes and trends in tourism and hospitality as a result of the impact of the coronavirus pandemic. During the research, general scientific methods of the theory and practice of researching socio-economic phenomena and processes were used: logical, dialectical, systemic, process and situational approaches, and methods of analysis, synthesis, abstraction, and others. According to the results of the study, several main trends in changes in consumer behavior were summarized and formulated, as well as in what began to be offered by the enterprises of the tourism and hospitality industry in response to changes in consumer behavior. Examples of how the coronavirus pandemic affected the organization of the very process of providing services by hotels to ensure the safety of guests in hotels and other accommodation facilities, including in terms of increasing costs for all types of resources of these enterprises. Particular attention in the article is paid to assessing the effectiveness of government support measures and stimulating demand for tourist and hotel services in the Russian Federation. Also, based on the results of the study, the prospects for adapting the enterprise management system of the hospitality and tourism industry to work in the conditions of the coronavirus pandemic and after its completion were substantiated — the change in the forms of organization of work of personnel, monitoring and evaluation of the results of their activities was described, and the importance of forming and maintaining consumer confidence in enterprises was substantiated. tourism and hospitality industry.

scholarly journals Employees’ evaluative repertoires of tourism and hospitality jobs

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Schneider ◽  
Corinna Treisch
Keyword(s):  
Cultural Context ◽  
Working Hours ◽  
Tourism Industry ◽  
Content Type ◽  
Job Attributes ◽  
Hierarchical Bayesian Analysis ◽  
Job Preferences ◽  
Flexible Working Hours ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Purpose This paper aims to examine employees’ evaluative repertoires of tourism and hospitality jobs and segments them based on a set of job attribute preferences. Understanding the social–cultural underpinnings of employees’ job preferences is vital if employers are to overcome the challenging task of finding and retaining talented employees in the tourism and hospitality industry. Design/methodology/approach A discrete-choice experiment with waiters, barkeepers, cooks and front-desk employees working in the Tyrolean tourism industry was conducted. Employees were categorized into distinct segments using a hierarchical Bayesian analysis and a cluster analysis. Findings Results show that flexible working hours and the ability to balance professional and private aspirations are the most important job attributes for employees. Overall, the evaluative repertoires of the “green” and “domestic (family)” conventions are most prevalent. Research limitations/implications This study contributes to literature on talent management by providing insights into employees’ evaluations of jobs and their evaluative repertoires embedded in the broader social–cultural context. Practical implications Industry representatives and employers can adapt their recruiting and retention strategies based on employees’ job preferences. Social implications Adapting job attributes according to employees’ evaluative repertoires helps to ensure the long-term sustainability of the industry workforce. Originality/value Applying the Economics of Convention (EC) perspective, combining organizational job attributes and socially embedded evaluative repertoires provides a new approach to analysing and understanding employees’ job preferences.

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