scholarly journals Reimagining the terrain of liquid times: Reflexive marketing and the sociological imagination

2020 ◽  
pp. 146954052095520
Author(s):  
Paul Hewer

This paper has three objectives. The first is to deliver a critical review of the work of Zygmunt Bauman on Liquid Modernity and Liquid Times. I argue that Bauman’s work can provide a useful starting point for analysing the ‘unruly’ forces of contemporary society. Bauman’s work, as I have sought to reveal, takes us to the heart of liquid modern darkness. It forces us to take seriously the import of the sociological imagination and the insight that personal troubles are best understood as emerging public issues stemming from structural processes. The second objective, is to explore how consumer culture theorists have taken and in dialogue with these ideas sought to expand upon his initial ideas. Here I review the value of the concept of ‘liquid consumption’ and the ‘fresh start mindset’. The third and final objective, is to demonstrate how reflexive marketing practitioners are responding to such liquid times through rethinking their practice and thereby extending the terrain of marketing. Here I detail how the promise marketing imagination starts not with the darkness of liquid modern times but rather with a far more hope inspired tale to enchant new markets and new audiences on the possibilities and ‘solutions’ of being future oriented and technologically savvy. Finally, it argues that the task of reimagining appears essential given the current zeitgeist, where the climate of anxiety, fear and uncertainty whether it be political, economic, environmental or social threatens to engulf us.

Author(s):  
Alexandra Chavarría Arnau

This chapter traces the material evidence for the spread of Christianity in the Iberian peninsula (including Spain and Portugal) between the third and seventh centuries, focusing on a critical review of traditional interpretations and identifications frequently based on inconsistent chronological references, fragile and poorly surviving materials, and often contradictory textual and archaeological evidence. The result is a new perspective on the subject that is much more comparable to that seen in other areas of the Mediterranean. The chapter will analyze the development of Christianization in cities and the countryside, taking into account when churches were built, who built them, and the political, economic, and social context in which Christian topography was created.


2018 ◽  
Vol 7 (13-14) ◽  
Author(s):  
Valida Repovac Nikšić ◽  
Amila Ždralović

The theoretical legacy of Zygmunt Bauman is an inexhaustible sourceof inspiration for sociological analysis, particularly bearing in mindthe scope of his work and the diverse range of modern day problemsthat this British-Polish author dealt with. The first part of this articleexamines the question of personal identity in liquid modernity, whichis the starting point of Bauman’s work. Similar to some other authors,Bauman discusses the paradox of the individual who is not free inan individualized society. Bauman’s diagnosis carries pessimistic featureswhich in some places correspond to insights developed in classicalsociology. Bauman makes occasional and sporadic incursionsinto the pitfalls of conservative thought, particularly in relation tothe dichotomies of individual versus community, individualism versustogetherness, and egoism versus solidarity. However, it seems thatthe author manages to skilfully avoid the inherent theoretical traps ofsociology, turning towards cosmopolitan theory. The second part ofthis article presents the thesis that Bauman’s thought is in fact cosmopolitan,especially bearing in mind his final public appearances andwritings. This argument is based in his description of global societythat is simultaneously integrating and developing, and dramaticallydisintegrating and regressing. Bauman writes about violent killingsand expulsions of people in the 21st century and their inability to findrefuge in the Western and democratic world that promotes humanrights. Recalling the crucial cosmopolitan principles of solidarity andhospitality, Bauman makes an appeal to progressive forces to consolidateand work on opening and reaffirming the “cosmopolitan condition”of contemporary society.


Author(s):  
Oksana Gaiduchok ◽  
◽  
Oleksiy Stupnytskyi ◽  

In modern times, it is believed that by reducing the risk of military intervention, military security has lost its relevance, and economic security has become a priority of national interests. The principle of economic security is as follows: national interests are supported through an economic system that supports free exchange and ensures the upward mobility of the nation. The analysis of economic security is based on the concept of national interests. It is well known that the problem of national security and its components cannot be considered only from the standpoint of current interests; it is closely related to the possibilities of their implementation over a significant, long-term period. Each stage of realization of national interests of the country is characterized by its assessment of its geopolitical, geostrategic and geoeconomic conditions, security threats and the main carriers of these threats, the mechanism of realization of national interests (each of the stages has its own assessment of the main definitions and categories of security, the main vectors of geoeconomic policy). Economic security is the foundation and material basis of national security. A state is in a state of security if it protects its own national interests and is able to defend them through political, economic, socio-psychological, military and other actions. There is a close connection between economic security and the system of national and state interests, and it is through this category that the problems of economic potential and economic power of the state, geopolitical and geoeconomic positions of the country in the modern world are intertwined. At a time when regional forces are trying to expand markets, provide access to finance and the latest technology, economic security has become a necessary component of the ability of regional forces to expand their influence. The article is devoted to the study of economic security of Ukraine and its components using the model of quantitative assessment of economic security of Ukraine. Using the Fishburne method, a model is built that allows to obtain an integrated assessment of the level of economic security based on the synthesis of nine partial indicators.


2018 ◽  
Vol 31 (4) ◽  
pp. 146-165
Author(s):  
Giacomo Calore
Keyword(s):  

Council of Chalcedon is an actual closing point for Christology and a starting point for anthropology. Behind the teachings of the Council of Chalcedon,together with later clarifications added by the Second and the Third Councils of Constantinople, there were centuries of dispute between the School of Alexandria and the School of Antioch about the person and natures of Christ (4th/5th – 7th centuries). Therefore the light shed on the man by patristic Christology concerns understanding of his being a person and his nature. The analysis of the Council’s teachings of faith shows that these two concepts belong to two different areas which means that every man, following the man Jesus, is a person whose dignity is on a different level than his natural features (mind, will, consciousness, etc.) – in other words, it originates from transcendence. Simultaneously, person is a relational reality because it puts a man in a relation with God in which the nature can be improved, the nature whose essence – since it was adopted by Logos – is to be capax Dei, or ability to grow in following Christ.


2019 ◽  
Vol 29 (2) ◽  
pp. 104-125

Three phases in Foucault’s examination of authorship and free speech were essential to him throughout his life. They can be linked to such texts as the three lectures “What is an Author?” (first phase), “What is Critique?,” and “What is Revolution?” (second phase), and the two lecture courses, “Fearless Speech,” and “The Courage of Truth” (third phase). Initially, Foucault merely describes the founders of discursivity (hence, “superauthors”), among whom he reckoned only Marx and Freud, as the sole alternative to his own conceptualization of the author function, which is exhibited en masse in contemporary society. He then modifies his views on superauthorship by making Kant the paradigm and by linking his own concept of free speech to a Kan-tian critical attitude. However, Foucault claims only the half of Kant’s philosophical legacy that is related to the study of the ontology of the self.The article advances the hypothesis that the sovereign power of speech, which can be found in Marx and Heidegger and in generally in the concept of “superauthorship,” becomes unacceptable for Foucault. During the third phase, the danger of a tyrannical use of free speech compels Foucault to make a number of fruitful but questionable choices in his work. He focuses on a single aspect of free speech in which a speaker is in a weaker position and therefore has to overcome his fear in order to tell the truth. Foucault associates this kind of free speech with the ancient Greek notion of parrhesia, which according to his interpretation means “fearless speech”; however, this reading is not always supported by the ancient Greek sources. Foucault’s deliberations bring him to the radical conclusion that free speech transforms into performative “aesthetics of existence.” Foucault’s main motivation for pursuing this line of thought all through his life was to investigate his own abilities and powers as an author


Author(s):  
Jens Meierhenrich

Few issues in the historiography of the “Third Reich” have provoked as much acrimony in the academy as the debate over the nature of the Nazi state. To enable readers to appreciate Fraenkel’s contribution to this debate, this chapter provides a critical review of contending theories of the Nazi state, with particular reference to Franz Neumann’s Behemoth, first published in 1942, and in an enlarged edition in 1944, which has inspired much scholarship on the racial state. The rise of Behemoth corresponded directly with the decline of The Dual State in the final war and early postwar years. Neumann’s Behemoth, which has never gone out of print, exemplifies major shortcomings—theoretical, empirical, methodological—in early studies of Nazi rule. I argue that it gave rise in the 1950s and 1960s to an intellectual trajectory in scholarship on the Third Reich that has done a fair amount to obscure—rather than illuminate—the logic of Nazi dictatorship, including law’s role in it.


Author(s):  
Daniel B. Kelly

This chapter analyzes how law and economics influences private law and how (new) private law is influencing law and economics. It focuses on three generation or “waves” within law and economics and how they approach private law. In the first generation, many scholars took the law as a starting point and attempted to use economic insights to explain, justify, or reform legal doctrines, institutions, and structures. In the second generation, the “law” at times became secondary, with more focus on theory and less focus on doctrines, institutions, and structures. But this generation also relied increasingly on empirical analysis. In the third generation, which includes scholars in the New Private Law (NPL), there has been a resurgence of interest in the law and legal institutions. To be sure, NPL scholars analyze the law using various approaches, with some more and some less predisposed to economic analysis. However, economic analysis will continue to be a major force on private law, including the New Private Law, for the foreseeable future. The chapter considers three foundational private law areas: property, contracts, and torts. For each area, it discusses the major ideas that economic analysis has contributed to private law, and surveys contributions of the NPL. The chapter also looks at the impact of law and economics on advanced private law areas, such as business associations, trusts and estates, and intellectual property.


1990 ◽  
Vol 80 ◽  
pp. 74-96 ◽  
Author(s):  
Elizabeth A. Meyer

It is now notorious that the production of inscriptions in the Roman Empire was not constant over time, but rose over the first and second centuries A.D. and fell in the third. Ramsay MacMullen pointed this out more than five years ago, with conclusions more cautionary than explanatory: ‘history is not being written in the right way’, he said, for historians have deduced Rome's decline from evidence that–since it appears only epigraphically–has merely disappeared for its own reasons, or have sought general explanations of decline in theories political, economic, or even demographic in nature, none of which can, in turn, explain the disappearance of epigraphy itself. Why this epigraphic habit rose and fell MacMullen left open to question, although he did postulate control by a ‘sense of audience’. The purpose of this paper is to propose that this ‘sense of audience’ was not generalized or generic, but depended on a belief in the value of romanization, of which (as noted but not explained by MacMullen's article) the epigraphic habit is also a rough indicator. Epitaphs constitute the bulk of all provincial inscriptions and in form and number are (generally speaking) the consequence of a provincial imitation of characteristically Roman practices, an imitation that depended on the belief that Roman legal status and style were important, and that may indeed have ultimately depended, at least in North Africa, on the acquisition or prior possession of that status. Such status-based motivations for erecting an epitaph help to explain not only the chronological distribution of epitaphs but also the differences in the type and distribution of epitaphs in the western and eastern halves of the empire. They will be used here moreover to suggest an explanation for the epigraphic habit as a whole.


Author(s):  
Johann Boos ◽  
Toivo Leiger

The paper aims to develop for sequence spacesEa general concept for reconciling certain results, for example inclusion theorems, concerning generalizations of the Köthe-Toeplitz dualsE×(×∈{α,β})combined with dualities(E,G),G⊂E×, and theSAK-property (weak sectional convergence). TakingEβ:={(yk)∈ω:=𝕜ℕ|(ykxk)∈cs}=:Ecs, wherecsdenotes the set of all summable sequences, as a starting point, then we get a general substitute ofEcsby replacingcsby any locally convex sequence spaceSwith sums∈S′(in particular, a sum space) as defined by Ruckle (1970). This idea provides a dual pair(E,ES)of sequence spaces and gives rise for a generalization of the solid topology and for the investigation of the continuity of quasi-matrix maps relative to topologies of the duality(E,Eβ). That research is the basis for general versions of three types of inclusion theorems: two of them are originally due to Bennett and Kalton (1973) and generalized by the authors (see Boos and Leiger (1993 and 1997)), and the third was done by Große-Erdmann (1992). Finally, the generalizations, carried out in this paper, are justified by four applications with results around different kinds of Köthe-Toeplitz duals and related section properties.


1989 ◽  
Vol 39 (1) ◽  
pp. 83-93 ◽  
Author(s):  
Gabriel Herman

Our starting point is a somewhat obscure incident which has lately attracted some attention. The year is 429 B.C., and the place is Athens in the third year of the Peloponnesian war. The plague, which had broken out only a year before, was still claiming its victims. Yet military operations were in full swing, and the general Phormio operating in the Corinthian gulf against a Peloponnesian fleet was able to score an impressive victory. The Lacedaemonians were deeply dissatisfied. This was the first sea-fight they had been engaged in, and they found it hard to believe that their fleet was so much inferior to that of the Athenians. They dispatched three advisers to Knemos, the admiral in charge, instructing them to make better preparations for another sea-fight. Additional ships were solicited from the allies, and those already at hand were prepared for battle. It is at this point that the incident in question occurred. Not to prejudge the issue, I quote the text in full leaving the controversial phrases untranslated:4. And Phormio on his part sent messengers to Athens to give information of the enemy's preparations and to tell about the battle which they had won, urging them also to send to him speedily (δι⋯ τ⋯χους) as many ships as possible, since there was always a prospect that a battle might be fought any day.5. So they sent him twenty ships, but gave τῷ δ⋯ κυμ⋯ξοντι special orders to sail first to Crete. Nικ⋯ας γ⋯ρ Kρ⋯ς Γορτ⋯νιος πρ⋯ξενος ⋯ν persuaded them (αὺτο⋯ς) to sail against Cydonia, a hostile town, promising to bring it over to the Athenians; but he was really asking them to intervene to gratify the people of Polichne, who are neighbours of the Cydonians.6. So ⋯ μ⋯ν λαβὼν τ⋯ς να⋯ς. went to Crete, and helped the Polichnitans to ravage the lands of the Cydonians, and by reason of winds and stress of weather wasted not a little time.


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