scholarly journals Bringing Field Theory to Social Media, and Vice-Versa: Network-Crawling an Economy of Recognition on Facebook

2017 ◽  
Vol 3 (4) ◽  
pp. 205630511773575 ◽  
Author(s):  
Johan Lindell
Keyword(s):  
Field Theory ◽  
Social Media ◽  
Network Analysis ◽  
Social Theory ◽  
Field Research ◽  
Institutional Interaction ◽  
Study Objective ◽  
The Social ◽  
Digital Methods ◽  
Empirical Field

Social media research needs social theory in order to historicize and contextualize findings. At the same time, (analogue) social theory may benefit from the affordances of digital methods. This article explores this Janus-faced argument by way of a Facebook crawl of the Swedish field of culture. First, it is argued that field theory helps understand inter-institutional interaction on social media, and that it places activities on social media in a broader social context. Findings of the Facebook crawl illustrate the persistence of the structure and autonomy of the field of culture as depicted by Bourdieu. Second, despite Bourdieu’s rejection of network analysis, it is argued that it supplements empirical field research on two counts. Bourdieu argued for a relational understanding of the social world and for the study of “objective relations” between agents in a field. Following this, the network analysis provides a focus on actual practices—crystallized acts of recognition in the form of “likes” between institutions. This contrasts the somewhat oxymoronic use of self-reports to study “objective relations” that to date characterize Bourdieusian sociology. Additionally, the network analysis of a crawl of institutions on social media has the capacity to begin to uncover the amplitude, or reach, of a social field—which to date is rare in empirical field research. The article concludes by arguing for the mutual benefit of social theory and digital methods.

scholarly journals Analisis Akun Twitter Berpengaruh terkait Covid-19 menggunakan Social Network Analysis

2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Dissemination ◽  
Interaction Network ◽  
Analysis Method ◽  
The Social ◽  
The World ◽  
High Degree

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

scholarly journals Peran Media Sosial Instagram dalam Membangun Kesadaran berdonasi di Lazis Darul Hikam

2021 ◽  
Vol 15 (1) ◽  
pp. 22-41
Author(s):  
Ditha Nurul Fazrin ◽  
Iwan Sukoco
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Qualitative Method ◽  
Symbolic Interaction ◽  
Interaction Theory ◽  
Institutional Interaction ◽  
Active User ◽  
The Social ◽  
Symbolic Interaction Theory

This study aims to determine the social interaction of Lazis Darul Hikam and the community through Instagram social media and to find out the role of social media Instagram in building awareness of donation in Lazis Darul Hikam. The research uses symbolic interaction theory to photograph how people interact using social media, define the meaning of the symbols conveyed and ultimately lead to actions in this case giving donations. The method used is a qualitative method, the donor Lazis Darul Hikam, an active user of Instagram, is an informant in this study. The results showed that social media has the following roles: (1) Instagram is a medium for inter-institutional interaction with the community to introduce programs and reporting media, (2) Instagram social media is also able to build awareness of donations by collecting funds obtained through social media.AbstrakPenelitian ini bertujuan untuk mengetahui interaksi sosial Lazis Darul Hikam dan masyarakat melalui media sosial Instagram serta untuk mengetahui peran media sosial Instagram membangun kesadaran berdonasi di Lazis Darul Hikam.  Penelitian menggunakan teori interaksi simbolik untuk memotret bagaimana masyarakat berinteraksi menggunakan media sosial, mendefinisikan makna dari simbol-simbol yang disampaikan dan akhirnya bermuara pada perbuatan dalam hal ini memberikan donasi. Metode yang digunakan adalah metode kualitatif, donatur Lazis Darul Hikam pengguna aktif Instagram menjadi informan dalam penelitian ini. Hasil penelitian didapatkan bahwa media sosial memiliki peran sebagai berikut: (1) Instagram menjadi media untuk berinteraksi antar lembaga dengan masyarakat untuk memperkenalkan program dan media pelaporan, (2) Media sosial Instagram juga mampu membangun kesadaran berdonasi dengan terkumpulnya dana yang didapatkan melalui media sosial

Measuring the Impact of Social Media

2011 ◽  
pp. 24-36 ◽  
Author(s):  
Kimiz Dalkir
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Evaluation Method ◽  
Real Life ◽  
Work Processes ◽  
The Social ◽  
Post Test ◽  
The Impact

This chapter focuses on a method, social network analysis (SNA) that can be used to assess the quantity and quality of connection, communication and collaboration mediated by social tools in an organization. An organization, in the Canadian public sector, is used as a real-life case study to illustrate how SNA can be used in a pre-test/post-test evaluation design to conduct a comparative assessment of methods that can be used before, during and after the implementation of organizational change in work processes. The same evaluation method can be used to assess the impact of introducing new social media such as wikis, expertise locator systems, blogs, Twitter and so on. In other words, while traditional pre-test/post-test designs can be easily applied to social media, the social media tools themselves can be added to the assessment toolkit. Social network analysis in particular is a good candidate to analyze the connections between people and content as well as people with other people.

scholarly journals From Disruption to Dialog: Days of Judaism on Polish Twitter

Religions ◽  
2021 ◽  
Vol 12 (10) ◽  
pp. 828
Author(s):  
Mariusz Pisarski ◽  
Aleksandra Gralczyk
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Power Laws ◽  
Linguistic Analysis ◽  
Classical Rhetoric ◽  
Constructive Dialogue ◽  
The Social ◽  
Social Media Platforms

While social media platforms afford visibility to marginalized voices and enable dissemination of alternative narratives, their own “power laws” can make few users responsible for most of the attention. New power users can redirect discussion away from those who initiate a conversation. The aim of this study is to examine relations between the network “gatekeepers” and “gatewatchers” following the announcement of the Days of Judaism celebrated by the Polish Episcopate every January. Two methodological approaches were taken over two consecutive years: social network analysis (SNA), and linguistic analysis of social media discourse. The linguistic analysis confirmed importance of classical rhetoric effects on Twitter. The social network analysis revealed that a balanced, personal statement given by users with high network standing outside of the Twittersphere can ignite constructive dialogue in the spirit of the inter-religious exchange that the idea behind Days of Judaism stands for. Our conclusion is that a careful social media policy of the Church, a controlled engagement in the public conversation, possibly by lay sympathizers of high standing in the real public life, have the potential for dispensing with the infamous toxicity of Twitter, and for turning conversation on any topic, even the most controversial, into positive exchange within the community of believers.

Social Media and the Knowledge Gap

2022 ◽  
pp. 344-361
Author(s):  
Çiçek Topçu
Keyword(s):  
Social Media ◽  
Field Research ◽  
Knowledge Gap ◽  
Communication Tool ◽  
Media Environment ◽  
Large Sample ◽  
Level Of Knowledge ◽  
Use Of Social Media ◽  
The Relationship ◽  
Empirical Field

This study aims to test the relationship between the use of social media and the knowledge gap regarding COVID-19 in the Turkish environment. For this purpose of this empirical field, research was carried out throughout Turkey involving a large sample (N= 1033) in an effort to reveal how level of knowledge of social media users in Turkey regarding an issue in a particular question is shaped. The study discusses the data obtained in the field research. The conclusion, contrary to what is expected, emphasizes that social media environment has a particular presence as a communication tool, which closes the knowledge gap and fosters knowledge acquisition.

scholarly journals Pentecostal cultures in urban peripheries: a socio-anthropological analysis of Pentecostalism in arts, grammars, crime and morality

2018 ◽  
Vol 15 (1) ◽  
Author(s):  
Christina Vital da Cunha
Keyword(s):  
Popular Culture ◽  
Social Life ◽  
Field Research ◽  
Science Literature ◽  
The Public ◽  
The Social ◽  
Pentecostal Churches ◽  
The Public Sphere ◽  
The City ◽  
Empirical Field

Abstract In past decades, Catholicism in Brazil has emerged as a privileged theme in the Social Sciences literature, coming to be recognised as a key element in the formation of a "national culture". For the less affluent residents of the city, Catholicism constituted what Sanchis (1997) called “traditional urban popular culture”. Despite the abstraction contained in the notion of a "popular culture", Sanchis’ perspective has had wide academic repercussion. With the growing presence of Pentecostal Evangelicals in the public sphere, and the percentage of people who claimed to be “Evangelical” in the IBGE censuses since 1990, part of the social science literature began to reflect on the possible establishment of a "Pentecostal culture" in Brazil. In this article, I analyse the formation of a Pentecostal culture in urban peripheries. To this end, I consider that the increase in the number of Pentecostal churches and their devotees in these localities provoked changes in different spheres of social life. This article is based on empirical field research carried out intermittently between the years of 1996 and 2015 in the Acari shantytown (Rio de Janeiro).

Tweeting #Ferguson: Mediatized fields and the new activist journalist

2017 ◽  
Vol 20 (7) ◽  
pp. 2252-2271 ◽  
Author(s):  
Stephen R Barnard
Keyword(s):  
Field Theory ◽  
Social Media ◽  
Content Analysis ◽  
Social Network ◽  
Network Analysis ◽  
Mixed Methods Approach ◽  
Twitter Users ◽  
Journalistic Field

As a hybrid, journo-activist space, tweeting #Ferguson quickly emerged as a way for activists and journalists to network and spread information. Using a mixed-methods approach combining digital ethnographic content analysis with social network analysis and link analysis, this study examines journalistic and activist uses of Twitter to identify changes in field relations and practices. Employing the lenses of field theory and mediatization, this study finds parity and divergence in the themes, frames, format, and discourse of journalist and activist Twitter practices. While the traditions of objective journalism and affective activism persist, notable exceptions occurred, especially following acts of police suppression. The networked communities of professional and activist Twitter users were overlapping and interactive, suggesting hybridity at the margins of the journalistic field. Given the hybridizing of journalistic and journo-activist practices, this case study examines the role of social media in efforts to report on and bolster social change.

scholarly journals Social network analysis of climate change discussion on Twitter during COP21

2021 ◽  
Author(s):  
Brittany E. Harris
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Social Network ◽  
Network Analysis ◽  
Social Media Platform ◽  
The Public ◽  
Climate Change Information ◽  
The Social ◽  
Media Platform ◽  
Twitter Users

The public is increasingly relying on Twitter for climate change information; however, to date, this social media platform is poorly understood in terms of how climate change information is shared. This study evaluates discussions on Twitter during the 2015 United Nations Conference on Climate Change (COP21) to elucidate the social media platform’s role in communicating climate change information. For a five-day period, links embedded in a sample of tweets containing “#climatechange” were characterized, Twitter users were classified by the types of links they typically shared, and their degree centralities (the number of connections for each user) were measured. There was little skeptical content across all user categories; however, news links were more likely than non-news to contain content that is skeptical of climate change. Users who typically shared skeptical news links and users who typically shared non-skeptical non-news links exhibited a relatively high number of connections with other users.

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