scholarly journals The Influence of Attitude (ATTD), Subjective Norm (SN), Perceived Behavioral Control (PBC), And Self-Efficacy (SE) on Purchase Intentions (INT) And Behavior (BHV) Using E-Commerce

2021 ◽  
Vol 8 (12) ◽  
pp. 123
Author(s):  
Amalia Shufiana ◽  
Sulhaini Sulhaini ◽  
Akhmad Saufi
Keyword(s):  
Significant Influence ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Purchase Intentions ◽  
Online Marketing ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Independent Variable ◽  
And Behavior

This research aims to determine the influence of ATTD, SN, PBC, and SE on INT. This research also aims to determine the effect of INT on BHV. This study model-based on the Theory of Planned Behavior (TPB) with the addition of SE as an independent variable indicated influencing INT and BHV. The population of this study is people who will make purchases using e-commerce, who live in 10 districts/cities in West Nusa Tenggara Province. This research recruits one hundred respondents using the purposive sampling technique. Due to the limited number of samples, this study considered analysis using SEM Analysis with the help of the Smart-PLS Program. The results showed a positive and significant influence of ATTD, PBC, and SE on INT. It also showed a positive and significant influence of INT towards BHVin the Province of West Nusa Tenggara. However, the SN variable does not have a significant effect on the INT. This study contributes to the TPB in the context of purchasing behavior using e-commerce and the managerial issues of online marketing.

scholarly journals Generativity and Green Purchasing Behavior: Moderating Role of Man-Nature Orientation and Perceived Behavioral Control

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110544
Author(s):  
Sajjad Ahmad Afridi ◽  
Wajid Khan ◽  
Maqsood Haider ◽  
Asad Shahjehan ◽  
Bilal Afsar
Keyword(s):  
Behavioral Control ◽  
Sampling Technique ◽  
Future Generations ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Activation Theory ◽  
Green Purchasing ◽  
The Impact

Environment has become a major social problem for a greater number of people than ever before in recent years. As a consequence, in-depth research on green marketing and green purchasing has increased significantly. Although academic researchers have examined antecedents of green purchasing behavior, there still is room for further progress. One such area that needs further investigation is the role of generativity on green purchasing behavior because sustainability requires a long-term perspective that is embedded in the concept of generativity. This study examines the impact of generativity on consumer green purchasing behavior. Generativity refers to individuals’ beliefs that their current behaviors have consequences that extend into future generations. Moreover, the moderating roles of man-nature orientation and perceived behavioral control on generativity-green purchasing behavior link are also examined. Based on moral norm-activation theory, value-belief-norm theory, and theory of planned behavior, hypotheses were developed. Data were collected from a homogenous sample of 416 university students of four faculties through the non-probability sampling technique. Hierarchical regression analysis was used to test the hypotheses. Results show that generative consumers are more likely to show green purchasing behavior. Man-nature orientation and perceived behavioral control positively moderate the relationship between generativity and green purchasing behavior. Findings revealed that consumers who possess a greater concern for future generations, and high on man-nature orientation and perceived behavioral control constitute a segment that will be more likely to engage in green purchasing behavior, enabling effective targeting of marketing communications.

scholarly journals The Intention to Pay Zakat Commercial: An Application of Revised Theory of Planned Behavior

2014 ◽  
Vol 6 (9) ◽  
pp. 727-734 ◽  
Author(s):  
Mohd Heikal ◽  
Falahuddin .
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Significant Influence ◽  
Regression Models ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Linear Regression Models ◽  
Past Behavior

Several researches have been carried out to predict the intention to pay zakat using the factors introduced by the Theory of Planned Behavior – developed by Ajzen & Fishbein (1980). Meanwhile, an addition of predicting past behavior factor on the intention to pay zakat has not been found in previous researches. The purpose of this research is to analyze the influence of attitude, subjective norms, perceived behavioral control and past behavior towards the intention of traders in the Lhokseumawe city to pay zakat commercial. The revised Theory of Planned Behavior was used in the research. This study aims to predict the intention of zakat payers. A total of 2,432 traders as the population of the research was identified and 150 of them were chosen as respondents determined using the purposive sampling technique. Using multiple linear regression models, it has found that the subjective norms, perceived behavioral control and past behavior partially have positive and significant influence towards the intention to pay zakat commercial. It also finds that past behavior variable has the most dominant impact towards the intention of zakat payers, while attitude has the least impact towards the intention. Finally, there is a simultaneously positive and significant influence towards the intention to pay zakat commercial.

scholarly journals The effectiveness of exclusive breastfeeding counseling in expectants in Kutai Kartanegara

2016 ◽  
Vol 32 (4) ◽  
pp. 133
Author(s):  
Ismi Mufiddah ◽  
Ira Paramastri ◽  
Trisno Agung Wibowo
Keyword(s):  
Pregnant Women ◽  
Exclusive Breastfeeding ◽  
Behavioral Control ◽  
Control Group ◽  
Perceived Behavioral Control ◽  
Dependent Variables ◽  
Independent Variable ◽  
Breastfeeding Counseling ◽  
And Behavior ◽  
Quasi Experiment Study

Effectiveness of counseling to increase exclusive breastfeeding practice among pregnant women in Tenggarong, Kutai KartanegaraPurposeThis research aimed to examine the effectiveness of breastfeeding counseling, to increase knowledge, attitudes, perception for behavioral control, intention and behavior of mothers in exclusive breastfeeding (EBF).MethodsA quasi-experiment study was conducted by comparing an experimental group (29 participants) and a control group (29 participants). The research was conducted in two public health center at different districts at Kutai Kartanegara. Respondents were pregnant women attending antenatal care. The independent variable was breastfeeding counseling, while dependent variables included knowledge, attitudes, perceived behavioral control, intention and behavior of mother on exclusive breastfeeding.ResultsBreastfeeding counseling during pregnancy increased knowledge about EBF. Counselling increased intentions to EBF as well. However, statistical analyses showed that counseling did not make changes to pregnant women’s attitude, perceived behavioral control, and intention to provide EBF. Similarly, there was no difference regarding the behavioral control and attitude towards EBF.ConclusionCounseling increased knowledge and intention to EBF. However, knowledge and intention were not necessarily improved with behavior in terms of EBF. Further research is needed to improve educational techniques. 

scholarly journals PENGARUH TRUST TERHADAP NIAT ULANG BERWAKAF UANG PADA BADAN WAKAF AL QUR’AN SURABAYA MELALUI BELIEF

2020 ◽  
Vol 6 (11) ◽  
pp. 2185
Author(s):  
Hesti Dwi Fandini ◽  
Ririn Tri Ratnasari
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Subjective Norms ◽  
Endogenous Variable ◽  
Perceived Behavioral Control ◽  
Analysis Techniques

This study aims to determine the effect of trust on the repeat intention to give cash waqf at BWA Surabaya through beliefs which include aspects of attitude, subjective norms, and perceived behavioral control. Retrieval of data in this study using a questionnaire with a total sample obtained by 35 waqif, who had already given money endowment at BWA Surabaya in one past year. The sampling technique are both non probability and simple random sampling. This research uses a quantitative approach with path analysis techniques. The endogenous variable in this study is the repeat intention to give cash waqf, while the exogenous variable used is trust and the intervening endogenous variable is beliefs. The results of this study showed that trust has a positive and significant influence on beliefs. Nevertheless, trusts does not affect the repeat intention to give cash waqf. However, trusts indirectly affects to the repeat intention to give cash waqf through beliefs variables that have a positive and significant effect on the repeat intention to give cash waqf at BWA Surabaya. Suggestions for BWA Surabaya should be maintaining and increasing trusts and beliefs of waqif which can increase the repeat intention of waqif to give cash waqf at BWA Surabaya.Keywords: Trust, Wakaf, Belief

scholarly journals EXPLORING THE LOW RATE OF BPR CUSTOMER GROWTH IN JAKARTA

2017 ◽  
Vol 8 (2) ◽  
pp. 355
Author(s):  
Andi Muhammad Sadat
Keyword(s):  
Behavioral Control ◽  
Group Discussion ◽  
Sampling Technique ◽  
Perceived Behavioral Control ◽  
Market Participants ◽  
Five Factors ◽  
Analysis Technique ◽  
Quota Sampling ◽  
And Behavior ◽  
Low Rate

Since mid of 2015, the number of BPR customer has declined (Joko Suyanto in Linangkung, 2016). This study intends to describe what factors that influence the low rate of BPR customer growth in Jakarta. The explorative approach was done by employing samples in two steps. First, interviews were conducted on 10 market participants followed by FGD (focus group discussion) to 32 respondents in one of the largest “pasar induk” in Jakarta. Second, FGD results become the guideline for arranging the questionnaires and distributed to 200 respondents in five locations of “pasar induk” in Jakarta by applying quota sampling technique. The collected data were analyzed using factor analysis technique by involving practitioners and academics in the process of identifying and naming the variables. The result proves that the factors that affect the customers reluctant to become BPR customers caused by five factors, namely: attitude (consumer rating for not to choose BPR); subjective norms (the pressure of the relatives); perceived behavioral control (customers control to decide not to choose BPR); intention (the intention not to choose BPR; and behavior (action not to choose BPR).

scholarly journals PENGARUH SUBJECTIVE NORM DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENTION TO COMMIT DIGITAL PIRACY

2017 ◽  
Vol 22 (3) ◽  
Author(s):  
Tommy Setiawan Ruslim ◽  
Mukti Rahardjo ◽  
Hannes Widjaya
Keyword(s):  
Significant Influence ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Digital Piracy ◽  
Independent Variable ◽  
High Level ◽  
Number Of Parties

In the era of computerization today, almost every company big and small usecomputers in running its business activities. Even not only within the scope of the company, both of the students, other businessmen are also many who use computers to help business activities. The high level of demand for the needs of the software to create a number of parties to create pirated software with a much cheaper price, so it is allegedly can make software makers experience losses of course. By doing a similar research as conducted by Yoon (2011), the authors conducted research on the intention to perform digital piracy in S1 Management Faculty of Economics Tarumanagara University. By using questionnaires, data is processed with PASW 18.00 software, there is also result of this research is subjective norm as independent variable (X1) and perceived behavioral control (X2) have significant influence to intention to commit digital piracy (Y).

The Influence of Attitudes, Subjective, Norms, and Behavior Controls on Intention to Choose Islamic Banks With Islamic Religiosity as a Moderating Variable (Case Study at Bri Syariah Purwokerto Customers)

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Akhmad Khoyrun Najakh ◽  
Dwiwiyati Astogini ◽  
Sri Martini
Keyword(s):  
Behavioral Control ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Islamic Banks ◽  
Control Behavior ◽  
Before And After ◽  
And Behavior ◽  
Number Of Customers

The purpose of this study was to analyze the influence of attitudes on the intention to choose Islamic banks, to analyze the effect of subjective norm on the intention to choose Islamic banks. to analyze the effect of the control behavior of the intention to choose the Islamic banks, to analyze the moderating influence of religiosity on the relationship attitudes, subjective norms and behavioral control of the intention to choose the Islamic banks . The method used is a survey with a sampling technique used purposive sampling with a sample size of this study was 100 respondents . Further analysis tools used in this study is multiple regression analysis using SPSS 16.0 software . Based on this study it can be concluded that the attitude does not affect to the intention of choose Bank BRISyariah. Subjective norm positive effect on intention choose Bank BRISyariah. Control behavior does not affect to the intention choose Bank BRISyariah. Relationship between Attitudes, Subjective Norms and Behavior Control with the intention to select Bank BRISyariah not moderated by religiosity.Based on these conclusions can be said that the Bank BRISyariah should improve understanding related to the subjective norm in order to increase the number of customers who use the services of Islamic Banking . Further research is recommended in order to follow up and develop this research to further explore the independent and dependent variables continued before and after behavioral intention or intention to perform a specific action .

Faktor Yang Mempengaruhi Intensi Masyarakat Menjadi Nasabah Bank Syariah Ditinjau Dari Planned Behaviour Theory (Survei Pada Masyarakat Kota Bekasi)

2021 ◽  
Vol 12 (1) ◽  
pp. 49-59
Author(s):  
Asep Sumaryo ◽  
Purnama Putra
Keyword(s):  
Behavioral Control ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norms ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Islamic Banks ◽  
The People ◽  
Planned Behavior Theory

Indonesia is a country with the largest Muslim population in the world of its 240 million people,88.2% are Muslims. Islamic banks exist because of the public's need for alternative transactions thatare interest-free. However, the growth of Islamic banks in Indonesia is still not optimal, one of thefactors is that people are still not enthusiastic about Islamic banks and the lack of intention of thepeople to become customers of Islamic banks. There are several factors that affect the intention interms of planned behavior theory, namely attitudes, subjective norms and perceptions of behaviorcontrol. So the research aims to determine the effect of attitudes, subjective norms and perceptionsof behavioral control on the intention of the people of Bekasi city to become customers in Islamicbanks. The research method uses multiple linear regression analysis. The data used are the results ofquestionnaires distributed to 12 districts in the city of Bekasi. The sample consisted of 132 people inBekasi city who were taken by using purposive sampling technique. Data were tested partially andsimultaneously. The data is processed using SPSS (Statistical Product and Service Solution) version22. The results of this study show partially that attitude variables have a positive and significant effect,subjective norm variables have a positive and significant effect, behavioral control perceptions have apositive but insignificant effect on intention to become a customer. Islamic Bank. Meanwhile, attitudes,subjective norms and perceived behavioral control simultaneously have a significant positive effect onthe intention to become a customer of Islamic banks. Future research is expected to expand the scopeof research, add variables and other factors and extend the research period.

What Drives Electronic Word of Mouth and Purchase in Social Commerce?

2020 ◽  
Vol 12 (4) ◽  
pp. 71-84
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Electronic Word Of Mouth ◽  
Research Model ◽  
Social Commerce ◽  
Consumer Purchase Intention

The purpose of this study is to develop and verify the research model to examine the antecedents of electronic word of mouth on social commerce, which influences consumer purchase intentions. In the results, first, the attitude toward the electronic word of mouth, subjective norm, and perceived behavioral control increases the electronic word of the consumer. Second, a consumer's electronic word of mouth increases his or her purchase intention. Finally, attitude toward the electronic word of mouth and perceived behavioral control among the pioneers of the electronic word of mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to contribute to the study of social commerce by giving scholarly attention to electronic word of mouth. This study provides new ways to stimulate consumer purchase intention.

Understanding consumers’ intentions to purchase green products in the social media marketing context

2019 ◽  
Vol 32 (4) ◽  
pp. 860-878 ◽  
Author(s):  
Ying Sun ◽  
Shanyong Wang
Keyword(s):  
Social Media ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Social Media Marketing ◽  
Perceived Behavioral Control ◽  
Product Knowledge ◽  
Green Products ◽  
Content Type ◽  
Price Consciousness

Purpose The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media marketing, perceived consumer effectiveness (PCE), product knowledge, subjective norms, perceived behavioral control, price consciousness and attitudes toward and intentions to purchase green products. In addition, this research attempts to further understand these relationships in different consumer groups. Design/methodology/approach A questionnaire survey method was used to collect data from consumers in China. The Amos 22.0 software package was used to conduct the data analysis. Findings The empirical results suggest that attitude, subjective norms and perceived behavioral control positively affect purchase intentions, while price consciousness negatively affects purchase intentions. Product knowledge positively affects consumers’ attitudes and purchase intentions, and PCE positively affects consumers’ attitudes. As expected, social media marketing positively affects subjective norms, product knowledge and PCE and negatively affects price consciousness. However, there is no significant relationship between PCE and purchase intentions. According to the results of multigroup structural equation modeling analysis, the effects differ significantly among different consumer groups. Originality/value This study enriches the research about the factors that influence consumers’ purchases of green products in emerging countries in the social media marketing context.

Sign in / Sign up

Export Citation Format

Share Document