Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110566
Author(s):  
Bárbara Castillo-Abdul ◽  
Luis M. Romero-Rodríguez ◽  
Johana Balseca

The objective of this article is to analyze the contents and unconventional advertising narratives of the eight most important women in the world of fashion in Spain and Ecuador in relation to the number of followers and points of view, in order to identify the discursive and esthetic strategies and narratives that may reflect the keys to their experience as prescribers, through a content analysis based on the interpretation of the five most viewed videos between 2018 and 2019 from four Spanish to four Ecuadorian YouTube channels ( ME = 40) based on a three-round Delphi analysis sheet with a validity of W = 0.828 and α = .947. The content is analyzed from a qualitative perspective, which allows an in-depth exploration of the dimensions and indicators of impact and influence on YouTube channels. The research presents the findings that the influencers reviewed use crutches, idioms, and set phrases to identify with their audience. The audiovisual narrative is simple, maintaining its amateur style. Advertising positioning in the channels analyzed is given by identifying the brand in the spoken discourse, the presence of brand logos, advertisements and promotions, and the presence of products of the sponsoring brands.

Econometrics ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 28
Author(s):  
Vincenzo Candila

Recently, the world of cryptocurrencies has experienced an undoubted increase in interest. Since the first cryptocurrency appeared in 2009 in the aftermath of the Great Recession, the popularity of digital currencies has, year by year, risen continuously. As of February 2021, there are more than 8525 cryptocurrencies with a market value of approximately USD 1676 billion. These particular assets can be used to diversify the portfolio as well as for speculative actions. For this reason, investigating the daily volatility and co-volatility of cryptocurrencies is crucial for investors and portfolio managers. In this work, the interdependencies among a panel of the most traded digital currencies are explored and evaluated from statistical and economic points of view. Taking advantage of the monthly Google queries (which appear to be the factors driving the price dynamics) on cryptocurrencies, we adopted a mixed-frequency approach within the Dynamic Conditional Correlation (DCC) model. In particular, we introduced the Double Asymmetric GARCH–MIDAS model in the DCC framework.


2019 ◽  
Vol 22 (1) ◽  
pp. 5-15
Author(s):  
Robert T. Cserni ◽  
Lee W. Essig

In this article we begin to map the field of Men and Masculinities Studies by examining 20 years of publications in the journal of Men and Masculinities. We conduct a content analysis of 458 articles and 2115 keywords from 1998 to 2017. Our findings indicate similar numbers of women and men published sole-authored articles. The most prevalent themes among published articles were related to theory, sexualities, and family. Furthermore, non-English speaking regions in the world are under-represented compared to English speaking regions. We hope that our discussion of these, and other findings, will help (re)shape the field and the journal of Men and Masculinities into a more diverse and inclusive academic space.


1984 ◽  
Vol 20 (1) ◽  
pp. 145-161 ◽  
Author(s):  
J. J. Lipner

In this essay I propose to offer some observations in due course on how Christian thought and practice in general (though some reference will be made to the Indian context) might profit from a central theme in the theology of Rāmānuja, a Tamil Vaisnava Brahmin whose traditional date straddles the eleventh and twelfth centuries of the Christian era. The central theme I have in mind is expressed in Rāmānuja's view that the ‘world’ is the ‘body’ of Brahman or God. We shall go on to explain what this means, but let me state first that my overall aim is to further inter-religious understanding, especially between Christian and Hindu points of view. In professing a concern for inter-religious dialogue I know that I reflect a longstanding interest of Professor H. D. Lewis. I shall seek to show that the Christian religion can profit both from the content and the method of Rāmānuja's body-of-God theology. To this end this essay is divided into two sections. Section I is the longer: it contains an analysis of what Rāmānuja did (and did not) mean by his body-of-God theme – doubtless unfamiliar ground for most of the readers of this essay – and serves as a propaedeutic for what follows in section 2. In section 2 I shall attempt to ‘extrapolate’ Rāmānuja's thinking into a Christian context, with dialogue in mind. Section 2 cannot be appreciated for the promise I hope it holds out without the (sometimes involved) detail of the first section.


2018 ◽  
Vol 11 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Hans C. Schmidt

While there is a longstanding connection between sports and politics, this past year has seen a surge of social activism in the world of sport, and numerous high-profile athletes have used their positions of prominence to raise awareness of social or political issues. Sport media, in turn, have faced questions regarding how best to cover such activism. Given the popularity of sport media, such decisions can have real implications on the views held by the public. This scholarly commentary discusses how sport media cover the social activism of athletes and presents the results of a content analysis of popular news and sports television programs, newspapers, and magazines. Overall, results indicate that sport media are giving significant and respectful coverage to athletes who advocate for social or political issues.


2021 ◽  
Vol 2021 ii (15) ◽  
pp. 146-182
Author(s):  
Haroula Hatzimihail ◽  
Ioannis Pantelidis

In this announcement, the various –linguistic and non-linguistic- symbols used in the literary work 'Around the world in 80 days', written by Jules Verne, are examined from an intertemporal and contemporary point of view. The references through these points of view, in matters of multiculturalism and multilingualism, are becoming classical in nature: they concern the necessity of the applied ability to communicate between individuals who belong to different social classes and age groups, speak the same or different languages, come from different cultures, with rights and obligations in their various areas of life, etc. Key-words: linguistics, multilingualism, multiculturalism, semiotics, semiotic systems, symbols


2019 ◽  
Vol 44 (2) ◽  
pp. 36-44
Author(s):  
Shahd Adnan M. Qzeih ◽  
Rafooneh Mokhtarshahi Sani

Wars and conflicts have caused millions of people to seek asylum outside their homelands and the issue of refugee camps has become a pressing subject in international policy discussions. Conflicts continue to escalate in different parts of the world, especially in Middle Eastern countries. In 1948, the Palestinian-Israeli conflict forced displacement of many Palestinian people. The resulting camps have developed into cluster camp shelters of three to four stories in the West Bank, Gaza, and other regions around historical Palestine; some are perceived to be like gated communities. Being self-sufficient environments, refugee camps have rarely been approached from the perspective of urban psychology. This research deals with sensory perceptual analysis of Balata, the largest refugee camp in the West Bank of Palestinian Territories. Balata is situated in Nablus and has raised four generations of refugees since its establishment. In order to explore the spatial characteristics of such specific environmental experiences, the research adopted a mixed-method approach – systematically evaluating the related literature on sensory perceptual spaces and applying content analysis methods. The study modified the sensory slider tool of Malnar and Vodvarka according to the framework matrix based on the content analysis. Moreover, the case study analysis consisted of observation of the chosen area and 30 in-depth interviews with refugees who were forced out of their homes and settled in the camp as well as some who were born in the camp. The research results show that investigating what camp residents perceive of the five senses can capture meaningful sensory perceptual experiences and can generate a holistic mental image of the refugee camp. Particularly, perceptions of the built environment reflect the difficulty of life experiences. The study concludes that the characteristics of camps in this seventy-year-old conflict environment may not be found in other parts of the world.


2021 ◽  
Vol 15 (3) ◽  
pp. 386-410
Author(s):  
Andrew Lapworth

The recent ‘nonhuman turn’ in the theoretical humanities and social sciences has highlighted the need to develop more ontological modes of theorising the ethical ‘responsibility’ of the human in its relational encounters with nonhuman bodies and materialities. However, there is a lingering sense in this literature that such an ethics remains centred on a transcendent subject that would pre-exist the encounters on which it is called to respond. In this essay, I explore how Gilles Deleuze's philosophy offers potential opening for a more ontogenetic thinking of a ‘nonhuman ethics’. Specifically, I focus on how his theory of ‘individuation’ – conceived as a creative event of emergence in response to immanent ontological problems – informs his rethinking of ethics beyond the subject, opening thought to nonhuman forces and relations. I argue that if cinema becomes a focus of Deleuze's ethical discussions in his later work it is because the images and signs it produces are expressive of these nonhuman forces and processes of individuation, generating modes of perception and duration without ontological mooring in the human subject. Through a discussion of Verena Paravel and Lucien Castaing-Taylor's experimental film –  Leviathan (2012)  – I explore how the cinematic encounter dramatises different ethical worlds in which a multiplicity of nonhuman ‘points of view’ coexist without being reduced to a hierarchical or orienting centre that would unify and identify them. To conclude, I suggest that it is through the lens of an ethics of individuation that we can grasp the different sense of ‘responsibility’ alive in Deleuze's philosophy, one oriented not to the terms of the already-existing but rather to the nonhuman potential of what might yet come into being.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Natália Peroni Pellin ◽  
Alex Weymer ◽  
Leila Andressa Dissenha ◽  
Márcio André Leal Bauer

PurposeThe aim of this article was to analyze how the presence of the elements that constitute organizational links are related to sensemaking in a cooperative system of medical work.Design/methodology/approachA content analysis was conducted following interviews with the managers of the cooperative, which is a member of the Brazilian cooperative system and one of the largest in the world. This analysis enabled the systematization of the categories that were identified through the coding of responses, aided by Atlas.ti 8.0 software.FindingsAfter the analysis, it was possible to resize the constitutive elements identified in the specialized literature into three categories: identification, cooperation and recognition. The proposed resizing does not preclude the presence of the constitutive elements identified in the analysis, but it evidences the presence of these elements in a contextualized manner, suggesting a model of an organic organizational link that is dependent on the relationship between subject–object (organization), in which the different perceptions of meanings affect identification, and this can strengthen or weaken the link in a constant process of resignification.Originality/valueWith regard to its theoretical relevance, the work helps to bring concepts related to organizational links and sensemaking closer together as a process in the realm of intersubjectivity. This provides evidence of the presence of constituent elements of ties in a contextualized manner, demonstrating that the interpretation of managers aids sensemaking in a process of circularity and resignification.


2016 ◽  
Vol 8 (2) ◽  
pp. 44
Author(s):  
Dazmin Daud CMILT

<p class="1Body">The purpose of this paper is to provide a perspective view pertaining to Malaya Patriotic Fund Poster Stamp which had been used in Malaya during the World War II period. It focuses on the developing a pool of information concerning the denomination, illustration, dimension, color, perforation and design details of the stamps from two main newspapers between the periods of 1939 and 1940. The objective of this study is to arrange and group information about the stamps using content analysis. This study deals with the qualitative approach to this poster stamp in developing a literature review. The findings show that 11 articles from the two newspapers matched with objective of the study. The findings are considered to create a roadmap to design a detail study for exploring Malaya Patriotic Fund Poster in the context of British Colony and World War II.</p>


Al-Albab ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 55-68
Author(s):  
Suraya Sintang ◽  
Rosdiana Onga ◽  
Siti Aidah Hj Lukin ◽  
Asmady Idris

Borneo Island is the third largest island in the world, rich in natural resources, biodiversity and cultural diversity. The uniqueness of Borneo is that it is home to three countries; Malaysia, Indonesia and Brunei Darussalam, each with their own valuable cultural heritage. One of the unique aspects of the Borneo archipelago is the shared wealth of civilizations derived from the dissemination of Islam. Treasures known as the “Borneo Islamic Heritage" are not only valuable as cultural artefacts that need to be preserved, but they can also be elevated and commercialised as regional economic drivers. This paper discusses the Idahan manuscript written in Jawi script as one of the treasures of Islamic intellectual legacy in Borneo. The method of study is based on content analysis which depicts the descriptive history of the discovery of the Idahan Jawi manuscript. This manuscript not only serves as evidence of the early embrace of Islam in Sabah, but also as a reference to matters pertaining to religion and the laws of Islamic jurisprudence. This factor leads the Idahan community be considered as the first native people embracing Islam at the east coast of Sabah. The contribution of this study is to enhance understanding of the development of Islamic heritage in Borneo Island and to inculcate the spirit of solidarity among the people living in the region.


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