Signaling, Verification, and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

2020 ◽  
pp. 232948842090712
Author(s):  
Keonyoung Park ◽  
Hua Jiang
Keyword(s):  
Brand Loyalty ◽  
Online Survey ◽  
Amazon Mechanical Turk ◽  
Public Attention ◽  
Bottom Line ◽  
Social Advocacy ◽  
Positive Effects ◽  
Verification Process ◽  
Company Identification ◽  
Corporate Social

Scholars have become increasingly interested in the importance of corporate social advocacy to an organization’s bottom line. However, few researchers have investigated the subliminal mechanism with which corporations’ political engagement attracts public attention and creates positive corporate-public relationships. This study examines corporations’ identification with sociopolitical issues as an identity signaling practice. Rooted in the signaling and social identity theories, this study proposes a model that demonstrates the positive effects of corporate social advocacy activities on brand loyalty. This study sheds light on the role of brand community engagement as a signal verification process. Public-company identification leads to brand loyalty, which indicates the public’s acceptance of a corporation’s signal. We tested our proposed model through an online survey with participants recruited from Amazon Mechanical Turk ( N = 960). Theoretical and practical contributions of this study were discussed.

scholarly journals The impact of Corporate Social Responsibility on brand loyalty in the process of globalization

2020 ◽  
Vol 74 ◽  
pp. 04017
Author(s):  
Margareta Nadanyiova ◽  
Lubica Gajanova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Loyalty ◽  
Questionnaire Survey ◽  
Triple Bottom Line ◽  
Sustainable Growth ◽  
Customer Relationships ◽  
Bottom Line ◽  
Corporate Social ◽  
The Impact

In the process of globalization, the topic of sustainable development is among the most up-to-date and discussed issues. Companies applying the principles of social responsibility are focused not only on profit, but above all on sustainable growth and development. And just the triple bottom line concept represents a tool that enables CSR put into practice and points out that economic interests may not be in conflict with social and environmental issues. The aim of this article includes providing a literature review on the issue from the perspective of several foreign and domestic authors. By using methods of description, comparison, deduction, induction, it discusses the essence of corporate social responsibility, the concept of triple bottom line and also analyses its practical use in the case of the particular company. The secondary data for the analysis were obtained from annual company reports, statistical tables and published professional publications. In order to determine the impact of corporate social responsibility on brand loyalty in the process of globalization, a questionnaire survey was conducted among Slovak consumers. General scientific methods were applied for the processing of the data, as well as mathematical methods to evaluate the data collated from the results of the questionnaire survey. Based on this, benefits of using CSR principles are highlighted, that includes, in particular, building customer relationships, increasing the brand value and gaining brand loyalty. Finally, proposals are put forward for the effective implementation of corporate social responsibility principles in the process of globalization.

The Role of Public Skepticism and Distrust in the Process of CSR Communication

2019 ◽  
pp. 232948841986688
Author(s):  
Sora Kim ◽  
Hyejoon Rim
Keyword(s):  
Online Survey ◽  
Personal Relevance ◽  
Mediation Model ◽  
Cross Sectional ◽  
Csr Communication ◽  
Positive Effects ◽  
Moderated Mediation Model ◽  
Corporate Social ◽  
Moderating Role

Through a cross-sectional online survey, this study examines the moderated mediation model of public skepticism toward organizational altruism and public distrust of CSR messages in the process of corporate social responsibility (CSR) communication. Focusing solely on CSR communication elements rather than CSR practice, this study sheds light on the significant role that effective CSR communication elements play in attenuating public skepticism and further inducing positive public evaluations of an organization. Our results suggest that skepticism toward altruism is significantly reduced by the six effective CSR communication elements—CSR informativeness, transparency, objectivity, consistency, personal relevance, and a less promotional tone. In turn, an organization is able to restore the publics’ positive evaluation of it. Although this study confirms the moderating role of public distrust in the process, it also reveals this moderating role to move in an unexpected direction. That is, the positive effects of effective CSR communication elements are much greater for people who have stronger distrust of CSR messages than those with less distrust. This indicates that public distrust of CSR messages (developed over time) may be overcome with quality CSR communication.

scholarly journals Fashion brand CSR : fashion consumers' environmental belief, expectations on CSR communication, and purchase intention

2021 ◽  
Author(s):  
◽  
Mahima Naznin
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Mediating Effect ◽  
Amazon Mechanical Turk ◽  
Future Research ◽  
Measurement Scales ◽  
Socially Responsible ◽  
Csr Communication ◽  
Fashion Products ◽  
Corporate Social

Corporate Social Responsibility (CSR) plays an important role in fashion brands nowadays. Thus, the number of socially responsible fashion brands are increasing day by day. Statistics show that consumers' now demand more eco-friendly products. However, literature also suggests that consumers' purchasing behavior show dissimilarity while buying products from socially responsible brands. This study was designed to examine consumers' belief from an environmental perspective and to identify the mediating effect of consumers' expectation of CSR communication in the effect of consumers' environmental belief on purchase intention. From previous literatures, an online survey was developed. Consumers ages over 18 and living in the US participated in the survey in Amazon Mechanical Turk. An exploratory factor analysis was conducted on all items of measurement scales for all variables to check the factor loadings. Scale reliability was also checked. Mediation analysis was conducted to test the hypothesis. Corralysis was also used. Based on the result of this research, companies may get rid of the promotional tone from their marketing policy. Also, as the result showed that factual tone has the biggest impact on the environmental belief of consumers towards purchasing fashion products, the marketers may focus more on factual tone in their marketing or ad creating policy. Future research is mainly suggested to explore all other CSR communication factors. Contributions, implications, limitations and other future scopes are also discussed.

The Effects of Social Media-Based Brand Communities on Brand Loyalty and Brand Equity

2015 ◽  
pp. 216-243
Author(s):  
Amir Khanlari ◽  
Faezeh Rezaei ◽  
Seyed Abolghasem Mira
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Online Survey ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Future Research ◽  
Brand Trust ◽  
Brand Community ◽  
Positive Effects

Nowadays, the concept of brand community is tied with media. So, the new concept of social media based brand community without constraint of geography is built. In this chapter, we investigate the effects of social media based brand community on elements of the customer centric model, brand loyalty and brand equity through its antecedents (i.e., brand loyalty, brand trust, perceived quality, brand awareness/ association). An online survey with 170 users of brand community of Cinere Company on Facebook was conducted and path analysis technique was applied for data analysis. The results show that brand community of Cinere on social media has positive effects on all elements of the customer centric model. customer/ other customer and customer/ brand relationships have positive effects on brand loyalty with mediating role of brand trust; and loyalty, perceived quality, brand awareness/association have positive effects on brand equity. Interestingly, brand trust contributes only indirectly to brand equity. Finally, implications for practice and future research opportunities are discussed.

Corporate Social Responsibility (CSR) & Education for Sustainable Development

2016 ◽  
Vol 2 (3) ◽  
pp. 112
Author(s):  
R.S.S. Nehru
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Human Life ◽  
Knowledge Generation ◽  
Bottom Line ◽  
Sustainable Solutions ◽  
Strategic Csr ◽  
Corporate Social

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” According to World Business Council for Sustainable Development, In globalization era education plays a crucial role in building the society and Nation. India is the highest country in a number of universities which constitute more than seven hundred universities, including private, public and semi sectors. Despite India have more institutions and strategies for education still Indian education is not competitive and performing infancy stage as compared to world class level. Education has pivotal role in nation building and molding superb wings of human recourse. In globalized economy and the privatization the education have been transformed into rural or root level of sustainable development in all sorts of human life. Adopting a businesslike approach which emphasizes a strategic CSR is important to survival in this increasingly competitive arena. It does not appear as a surprise to see universities and colleges discover the opportunity to move the focus beyond the classrooms into their own institutional operations. Universities, colleges and schools are the centers of knowledge generation and sharing perform a very important role in addressing the Triple Bottom Line of the world’ socioeconomic and environmental issues by promoting sustainable solutions. This paper discusses the good CSR practices and some suggestions that can boost up the CSR management and make invites on education sector.

scholarly journals The effect of risk communication on preventive and protective Behaviours during the COVID-19 outbreak: mediating role of risk perception

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Seyed Taghi Heydari ◽  
Leila Zarei ◽  
Ahmad Kalateh Sadati ◽  
Najmeh Moradi ◽  
Maryam Akbari ◽  
...  
Keyword(s):  
Risk Perception ◽  
Risk Communication ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Mediating Role ◽  
Positive Effects ◽  
Global Pandemic ◽  
And Control ◽  
New Evidence

Abstract Background The COVID-19 outbreak is a global pandemic, during which the community preventive and protective behaviors play a crucial role in the containment and control of infection. This study was designed to contribute to the existing knowledge on how risk communication (RC) and risk perception (RP) affect protective and preventive behaviors (PPB) during the COVID-19 outbreak. Methods The required data were extracted from a national online survey of Iranian adults aged 15 and older during March 15–19, 2020 (n=3213). Data analysis was performed using structural equation modeling. Results The study findings reveal that RC has direct and indirect positive effects on PB. Furthermore, this study also provides new evidence indicating that RP mediates the relationship between RC and PB and there is a two-way relationship between RC and RP. These interactions may have impact on risk communication strategies which should be adopted during this pandemic. Conclusion The study findings have remarkable implications for informing future communications as well as interventions during this ongoing outbreak and subsequent national risk events.

scholarly journals A Systematic Literature Review on Sustainability in Family Firms

2021 ◽  
Vol 13 (7) ◽  
pp. 3824
Author(s):  
Carla Curado ◽  
António Mota
Keyword(s):  
Construction Industry ◽  
Social Inclusion ◽  
Family Firms ◽  
Small And Medium Enterprises ◽  
Futures Studies ◽  
Sustainable Business ◽  
Bottom Line ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Market Pressures

In this study, we explore the research published from 2015 to 2020 on the importance of family firms (FFs) to sustainability. Our results come from a content analysis of 28 studies on this topic. Further, they deal with small and medium enterprises (SMEs) in the construction industry in Italy and Spain. These studies mainly follow a quantitative approach with data from a survey. This study’s main contribution regards the identification of three sorts of aspects associated to sustainability in FFs which match the three pillars of the triple bottom line approach that supports sustainable business development: social inclusion, economic development, and environmental protection. Our findings show that the family’s religiosity, reputation, and image play relevant roles in the FFs’ adoption of sustainable practices. Moreover, the CEO and their successor’s choices also have consequences for sustainability. These studies demonstrate how the family’s control, its values, and the industry influence the adoption of corporate social responsibility (CSR) practices. FFs go green by adopting eco-innovation to adapt to the constantly changing environment and market pressures. We acknowledge the limitations of the study. We offer advice to colleagues when developing future futures studies to address the influence of cultural differences between FFs and non-FFs and suggest they perform comparative analyses. This research could lead to further investigation of the effects of other variables that may influence sustainability in the context of FFs.

scholarly journals IQ and digital inequality: An empirical investigation

2021 ◽  
pp. 146144482110240
Author(s):  
Alexander JAM van Deursen ◽  
Jan AGM van Dijk
Keyword(s):  
Intelligence Quotient ◽  
Online Survey ◽  
Empirical Investigation ◽  
Internet Access ◽  
Normative Reasons ◽  
Cultural Resources ◽  
Digital Inequality ◽  
Cognitive Intelligence ◽  
Positive Effects ◽  
Current Contribution

Cognitive intelligence is rarely discussed in the context of digital inequality for practical and normative reasons: substantial difficulties around measurements and the fact that it cannot (easily) be changed. In the current contribution, cognitive intelligence is studied in relation to resources and appropriation theory which explains digital inequality as a process of four successive phases of Internet access: motivational, material, skills, and usage. For the measurement of cognitive intelligence, we build on considerable efforts devoted to developing alternatives to cumbersome intelligence quotient (IQ) tests of intelligence. We conducted a two-wave online survey in the Netherlands, resulting in a sample of 1733 respondents. The importance of IQ was confirmed with direct positive effects on education, economic, social, and cultural resources, and on Internet attitude and skills. The results reveal several details that can enhance our understanding of the specific mechanisms through which IQ and education operate in digital inequalities.

scholarly journals Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development

Agriculture ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 281
Author(s):  
Cristina Bianca Pocol ◽  
Peter Šedík ◽  
Ioan Sebastian Brumă ◽  
Antonio Amuza ◽  
Aurica Chirsanova
Keyword(s):  
Online Survey ◽  
Primary Data ◽  
Organic System ◽  
Environmental Aspect ◽  
Positive Effects ◽  
Travel Restrictions ◽  
Health Related ◽  
Social Components ◽  
Demand For Health ◽  
Organic Principles

Romanian beekeeping faces a lot of challenges nowadays due to the problems related to climate change, the use of pesticides in agriculture, but also to the pandemic crisis. In this context, organic beekeeping represents an important alternative to traditional apicultural practices. The purpose of the study was to present the current situation of organic beekeeping in Romania, but also to identify some aspects related to sustainability. The research methodology was based on secondary and primary data. An online survey was conducted in 2020 on a sample of 433 Romanian beekeepers. The main findings showed that the majority of participants were aware of organic principles and were familiar with the concept of sustainability in beekeeping. However, only a small percentage of beekeepers were certified in the organic system. The evaluation of the concept of sustainability showed that the most important factor for the surveyed beekeepers was the environmental aspect, followed by the economic and social components. The pandemic crisis has negatively impacted the beekeepers’ activities due to travel restrictions and the limited access to the apiaries. If, in economic terms, they were affected by the sales drop in the first months of the crisis, there were also some positive effects such as the increase in demand for health-related products.

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