Natura Siberica: Challenging Entry in OrganicCosmetics Business

2019 ◽  
Vol 2 (2) ◽  
pp. 163-177
Author(s):  
Jashim Uddin Ahmed ◽  
Hafiza Sultana ◽  
Asma Ahmed ◽  
Ritu Chhikara
Keyword(s):  
New Product ◽  
Special Focus ◽  
Sustainable Business ◽  
Product Lines ◽  
Global Brand ◽  
Foreign Countries ◽  
The Usa ◽  
Internationalization Strategies ◽  
Certified Organic

The case study analyzes the organic cosmetics and toiletries industry, along with its major players, and opportunities and challenges, with special focus on Natura Siberica. To investigate how the brand has been successful at home and abroad, the study also analyzes its marketing mix and internationalization strategies. Natura Siberica is not only natural and herb-based cosmetics but also the first Russian certified organic cosmetics. It uses Siberian herbs and plants in production, with the objective to offer youth and beauty to consumers’ skin and hair. The organization has 70 brand stores in Russia and six foreign countries, while its products are available in more than 40 countries. With the predicted growth of the global organic cosmetics market, the brand has significant opportunities to expand into new product lines and geographic markets in future. In addition, it needs to promote its sustainable business model to the customers. On the other hand, the organization needs to confront the competitive pressure from existing players and potential new entrants offering organic beauty products. It also needs to emphasize its image as a global brand instead of the Russian origin in order to successfully enter in markets like the USA.

The Military-Industrial Divide

1991 ◽  
Vol 9 (4) ◽  
pp. 391-416 ◽  
Author(s):  
A Markusen
Keyword(s):  
Los Angeles ◽  
New Product ◽  
High Tech ◽  
Product Lines ◽  
Corporate Managers ◽  
Locational Choice ◽  
Industrial Complexes ◽  
The Usa ◽  
Route 128 ◽  
The Military

In the debate on the incidence and dynamics of new industrial complexes, technological innovation has been treated as exogenous, and endogenous entrepreneurial growth forces have been stressed at the expense of state actions, interregional interactions, and geographical transfers of capital and labor. In this paper it is argued that technological paths are deliberately chosen and that the state, through its commitment to cold-war armament, has been a major source of demand for and underwriter of the new flexible technologies and new product lines so central to the new industrial districts phenomenon in the USA. The emergence of specific agglomerations, such as Los Angeles, Orange County, Silicon Valley, and the Boston area's Route 128, and the parallel failure of the industrial heartland cities to host military-related high-tech development, are the products of concerted locational choice and developmental efforts by military personnel, politicians, boosters, and military-industrial corporate managers, Military-led innovation has furthermore contributed to the rise of accelerated and institutionalized innovation and to the emergence of new macroeconomic pathologies, such as state debt, accelerated deindustrialization, and a worsening income distribution.

A Conjoint Analysis of Consumer Preferences for Chilli Products in Thailand: A Case Study on Chilli Sauce

2020 ◽  
Vol 11 (1) ◽  
pp. 17-17
Author(s):  
Premruedee Jitkuekul ◽  
Sirinna Khamtanet
Keyword(s):  
Conjoint Analysis ◽  
New Product Development ◽  
Consumer Preferences ◽  
New Product ◽  
Processed Food ◽  
Land Area ◽  
Foreign Countries ◽  
Economic Perspectives ◽  
Northeastern Thailand

Chili is a spice typically grown globally, including in Thailand, for either domestic consumption or commercial purposes. If considered in terms of economic perspectives, growing chili can help farmers earn some income as well as becoming a prosperous business for retailers. Moreover, chili is a major ingredient for the processed food and medicine industries, with profits gained by exporting it overseas. Thailand has a 5.44 per cent market share of chili worldwide with its chili products exported overseas, namely, green and red chili, dried chili and ground chili, as well as chili dips for chicken, chili paste and curry paste. These exports are expected to keep increasing to those who favor Thai food in foreign countries (Senadee, Pomrit, & Chaiyaporn, 2018). In Thailand, growing and cultivating chili ranks fifth in the world, as the plant is grown in a total land area of 575,787.5 Rai (FAO, 2016), which yields 332,888 tons of fresh chili. Northeastern Thailand is an area where most chili is grown, accounting for about 37 per cent. There, a total land area of 128,932 Rai yields 117,150 tons of fresh chili (DOAE, 2019) . Keywords: Chilli sauce, Conjoint analysis, Consumer preferences, Customer satisfaction, New product development

scholarly journals Internationalization Strategies of Family Business: A Case Study of Saruhan Co.

2016 ◽  
Vol 5 (5) ◽  
pp. 19-33
Author(s):  
Esin Can ◽  
Nihat Alayoğlu ◽  
Elif Alayoglu
Keyword(s):  
Family Business ◽  
Current Situation ◽  
Family Businesses ◽  
Internationalization Process ◽  
Secondary Resources ◽  
Face To Face ◽  
Global Brand ◽  
Turkish Family ◽  
Internationalization Strategies

The aim of this study is to reveal causes and grounds which drive family businesses into internationalization process and divulge implemented strategies benefiting from the literature through a case study. In this context, “Saruhan Cooperation” which is a globally operating Turkish family business has been examined as a case study by means of primary and secondary resources. In the case study, besides presenting the current situation of Saruhan Coop., the reasons triggered internationalization process, works done for this purpose, goals of the firm, and implemented strategies in this milieu and circumstances have been tried to be defined by using a series of structured face-to-face interviews. Moreover, our findings display a process that a locally operating family business ends up in a situation to buy a firm which operates internationally under a global brand. Although it is conducted with one business; the study is important as being a pioneer analysis and contributes to the literature well; also, it is valuable because it provides a model for those who are planning to operate internationally. The research opens a door to further researches as well.

Theoretizing A New Sustainable Business Event: Extension of Mair and Jago Model

2015 ◽  
Vol 3 (2) ◽  
pp. 55
Author(s):  
Norol Hamiza Zamzuri ◽  
Khairil Wahidin Awang ◽  
Yuhanis Abdul Aziz ◽  
Zaiton Samdin
Keyword(s):  
Social Impact ◽  
Geographical Area ◽  
Infrastructure Development ◽  
Structured Interviews ◽  
Sustainable Business ◽  
Knowledge Resources ◽  
Business Events ◽  
And Performance ◽  
Event Based

The growth of the event sector is underpinned by the demand of organizing a business event.  Thus, it leads to an increase in economic and social impact. However, the problems from the growth of this sector potentially results from the use of several event materials, transportation and infrastructure development.  Organizing a green event is seen as one of the strategies to reduce the environmental impact.  Therefore, the aim of this paper is to explore the issues involved throughout the process of greening an event by applying Mair and Jago Model.  Semi-structured interviews were conducted with event managers from six Malaysia business event companies that encourage green practices during their event.  Findings suggest that impact, initiative, support and performance motivates event organizers in organizing a green event.  It has also been found that knowledge, resources and behaviour are the barriers faced by event organizers throughout the process of organizing a green event.  Based on the findings it appears that two important factors have emerged from the data collection and analysis that showed a deviation from the Mair and Jago Model, namely “impact” for the motivation element and “support” for the barrier element.  The main limitation of this study was the scope of the study; as it only focuses on business events.  However, as the main purpose of this study is to explore the issues of organizing a green event, it has been found that there are other issues need to be explored in other contexts and geographical area.  Apart from this, as this is a case study, it can only replicate according to the circumstances of this case study. However, this study can be generalized in terms of the theory that has emerged from it.  It is suggested that further research should explore more issues in other contexts and geographical areas. 

EPIZOOTOLOGICAL FEATURES OF MODERN CATTLE LEUKEMIA

1970 ◽  
pp. 53-58
Author(s):  
V. V. Makarov ◽  
D. A. Lozovoy
Keyword(s):  
Dairy Cattle ◽  
Western Europe ◽  
Control Programs ◽  
Foreign Countries ◽  
Negative Order ◽  
Dairy Cattle Breeding ◽  
The Usa ◽  
Epizootic Process ◽  
National Programs

  Enzootic bovine leucosis (EBL) has been known for more than a century and a half. Its occurrence and registration may have historically been associated with intensive breeding of dairy cattle in Western Europe to increase target productivity. It is known that any limiting intervention in the nature of the animal organism is always accompanied by an uncontrolled and unpredictable change in the genotype of a wider range than the required, particularly negative order. In particular, a decrease in the resistance to macroorganisms and the possibility of the new diseases emergence, including infectious ones (for example, immunodeficiencies such as BLAD syndrome of black-motley cattle and stress syndrome in pigs, the occurrence of scrapie and other slow sheep infections). In the last two decades of the last century, in many disadvantaged countries, primarily Western European, national programs for the eradication of EBL have been developed and subsequently successfully implemented. First of all the motivation was the economy of dairy cattle breeding (mainly the extension of productive age, as well as the tightening of requirements in international trade in cattle and bull products, breeding, pricing, etc.). In an analytical article are reviewed the elements of epizootology of EBL in the foreign countries with special attention to the situation in the USA, scenarios of various control programs, and promising methods for assessing the role of infected animals in the epizootic process. A critical assessment of the problem of EBL in the Russian Federation is given, the reasons for the ineffectiveness of against leucosis measures are discussed.

Logistics management in China: A case study of Haier

2004 ◽  
Vol 23 (1) ◽  
pp. 15-27
Author(s):  
Jason C.H. Chen ◽  
Binshan Lin ◽  
Lingli Li ◽  
Patty S. Chen
Keyword(s):  
Communication Networks ◽  
Global Economy ◽  
Collaborative Advantage ◽  
Logistics Systems ◽  
Business Partners ◽  
Business Operations ◽  
Global Brand ◽  
The Many ◽  
Foreign Competitors

Chinese businesses began with a weak foundation in the intense world trade environment, similar to the many other companies that grew from developing countries. How were these Chinese businesses able to compete with foreign competitors armed with strong capital structures and efficient communication networks? Haier is an excellent example of how Chinese companies have successfully adapted to and prospered in the global economy, using information technology as a strategic weapon to improve its competitive advantage and further to create collaborative advantage. Haier's growth is miraculous: in less than two decades, it grew from a state-owned refrigerator factory into an innovative international giant. The company has become China's first global brand and the fifth largest appliance seller in the world. What are the secrets of Haier's success? Many researchers have conducted extensive studies on Haier's management and found the key is Management Information Systems such as e-Commerce and logistics systems that improve business operations between its suppliers, customers, and business partners. This article recounts the journey of Haier's achievements to excellence through its MIS, and provides analyses of the company's business model, the market chain management model.

scholarly journals Using Enterprise Architecture to Integrate Lean Manufacturing, Digitalization, and Sustainability: A Lean Enterprise Case Study in the Chemical Industry

2021 ◽  
Vol 13 (9) ◽  
pp. 4851
Author(s):  
Ming-Hui Liao ◽  
Chi-Tai Wang
Keyword(s):  
Chemical Industry ◽  
Lean Manufacturing ◽  
Enterprise Architecture ◽  
Raw Materials ◽  
Core Competencies ◽  
Sustainable Business ◽  
Business Transformation ◽  
Lean Enterprise ◽  
Architecture Framework

The chemical industry has sustained the development of global economies by providing an astonishing variety of products and services, while also consuming massive amounts of raw materials and energy. Chemical firms are currently under tremendous pressure to become lean enterprises capable of executing not only traditional lean manufacturing practices but also emerging competing strategies of digitalization and sustainability. All of these are core competencies required for chemical firms to compete and thrive in future markets. Unfortunately, reports of successful transformation are so rare among chemical firms that acquiring the details of these cases would seem an almost impossible mission. The severe lack of knowledge about these business transformations thus provided a strong motivation for this research. Using The Open Group Architecture Framework, we performed an in-depth study on a real business transformation occurring at a major international chemical corporation, extracting the architecture framework possibly adopted by this firm to become a lean enterprise. This comprehensive case study resulted in two major contributions to the field of sustainable business transformation: (1) a custom lean enterprise architecture framework applicable to common chemical firms making a similar transformation, and (2) a lean enterprise model developed to assist chemical firms in comprehending the intricate and complicated dynamics between lean manufacturing, digitalization, and sustainability.

scholarly journals The reasons women choose and stay in a geology major: a qualitative multi-case analysis

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Ron E. Gray ◽  
Alexis T. Riche ◽  
Isabel J. Shinnick-Gordon ◽  
James C. Sample
Keyword(s):  
Role Models ◽  
Critical Incident ◽  
Earth Science ◽  
Time Period ◽  
The Usa ◽  
Data Source ◽  
Introductory Classes ◽  
Iterative Coding ◽  
As Relationship

AbstractDespite earning half of all science and engineering undergraduate degrees between 2007 and 2016 in the USA, women were awarded only 39% of earth science degrees in the same time period. In order to better understand why women are both choosing and staying in geology programs, we conducted a multi-case study of nine current female undergraduate geology majors at a large public university in the USA within a department that is at gender parity among its undergraduate majors. The main data source was audio-recorded critical incident interviews of each participant. Data from the interviews were analyzed through an iterative coding process using codes adapted from previous studies that focused on factors both internal and external to the department. The students said that personal interests, influence by others outside of the department, and introductory classes attracted them to the geology program, but once declared, departmental factors such as relationship with faculty caused them to stay. We also found an emphasis on female role models, especially those teaching introductory courses. We believe this study offers important insights into the ways in which factors leading to recruitment and retention play out in the lived experiences of female geology majors.

scholarly journals A Regenerative Business Model with Flexible, Modular and Scalable Processes in A Post-Covid Era: The Case of The Spinning Mesh Disc Reactor (SMDR)

2021 ◽  
Vol 13 (12) ◽  
pp. 6944
Author(s):  
Emma Anna Carolina Emanuelsson ◽  
Aurelie Charles ◽  
Parimala Shivaprasad
Keyword(s):  
Business Model ◽  
Low Cost ◽  
Sustainable Manufacturing ◽  
Sustainable Business ◽  
Capital Costs ◽  
Implementing Change ◽  
Chemical Manufacturing ◽  
Manufacturing Techniques ◽  
Flexible Operation

With stringent environmental regulations and a new drive for sustainable manufacturing, there is an unprecedented opportunity to incorporate novel manufacturing techniques. Recent political and pandemic events have shown the vulnerability to supply chains, highlighting the need for localised manufacturing capabilities to better respond flexibly to national demand. In this paper, we have used the spinning mesh disc reactor (SMDR) as a case study to demonstrate the path forward for manufacturing in the post-Covid world. The SMDR uses centrifugal force to allow the spread of thin film across the spinning disc which has a cloth with immobilised catalyst. The modularity of the design combined with the flexibility to perform a range of chemical reactions in a single equipment is an opportunity towards sustainable manufacturing. A global approach to market research allowed us to identify sectors within the chemical industry interested in novel reactor designs. The drivers for implementing change were identified as low capital cost, flexible operation and consistent product quality. Barriers include cost of change (regulatory and capital costs), limited technical awareness, safety concerns and lack of motivation towards change. Finally, applying the key features of a Sustainable Business Model (SBM) to SMDR, we show the strengths and opportunities for SMDR to align with an SBM allowing for a low-cost, sustainable and regenerative system of chemical manufacturing.

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