scholarly journals Why consumers drink natural wine? Consumer perception and information about natural wine

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Riccardo Vecchio ◽  
Eva Parga-Dans ◽  
Pablo Alonso González ◽  
Azzurra Annunziata
Keyword(s):  
Information Asymmetry ◽  
Natural Product ◽  
Consumer Perception ◽  
Consumption Behavior ◽  
Wine Consumption ◽  
Frequency Information ◽  
Consumption Frequency ◽  
Key Drivers

AbstractSimilar to other foods, the concept of natural wine is much debated due to the lack of a clear and regulated definition, leading to a proliferation of heterogeneous norms and standards proposed from different natural wine associations at national levels. The current study explored the aspects which mediate individuals’ information and perception of natural wine, and the rationale behind natural wine consumption behavior among Italian (n = 501) and Spanish (n = 527) regular wine consumers. The results reveal a quite low self-reported degree of perceived information by Italian respondents and slightly higher levels among Spanish ones. The key drivers of natural wine consumption in both countries are wine consumption frequency, information, and natural product interest. In contrast, higher wine involvement levels decrease natural wine consumption frequency in both Italy and Spain. The findings also show that different perceptions lead to diverse motivations, suggesting the need for more homogeneous standards to mitigate the level of information asymmetry currently on the market.

scholarly journals Low-Alcohol Wine: A Narrative Review on Consumer Perception and Behaviour

Beverages ◽  
2018 ◽  
Vol 4 (4) ◽  
pp. 82 ◽  
Author(s):  
Tamara Bucher ◽  
Kristine Deroover ◽  
Creina Stockley
Keyword(s):  
Alcohol Consumption ◽  
Narrative Review ◽  
Consumer Perception ◽  
Alcohol Content ◽  
Wine Consumption ◽  
Reduce Alcohol Consumption ◽  
Alcohol Related Harm ◽  
Low Alcohol ◽  
Related Harm

Low- and reduced-alcohol beverages become increasingly popular in many countries with different factors driving a change in the beverage market. The aim of the current narrative review is (a) to provide an introduction on low-alcohol wine, and (b) to provide an overview of the literature on research that investigated perception and behaviour related to low-alcohol wine consumption. Wines with reduced alcohol content can be an interesting product for a variety of stakeholders and may offer benefits for consumers while having the potential to reduce alcohol consumption and therefore contribute to the reduction of alcohol-related harm. Additional research and marketing efforts are needed to further increase awareness of the availability and quality of these products.

scholarly journals The Influence of Students’ Knowledge and Attitude toward Functional Foods Consumption Behavior

2018 ◽  
Vol 3 (1) ◽  
pp. 1 ◽  
Author(s):  
Siti Afina ◽  
Retnaningsih Retnaningsih
Keyword(s):  
Functional Foods ◽  
Pearson Correlation ◽  
Simple Random Sampling ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Consumption Behavior ◽  
Consumption Frequency ◽  
Pearson Correlation Test ◽  
Knowledge And Attitude ◽  
Correlated Factors

<p class="Default"><em>This research was to analyze the influence of students’ knowledge and attitude toward functional foods consumption behavior. This research used cross sectional study design and was conducted at Institut Pertanian Bogor, Dramaga. Samples in this research were 204 students of Institut Pertanian Bogor chosen using simple random sampling method. Data were collected by self-administered technique using questionnaires. The results showed that the average of functional foods consumption frequency was 47 times a month and the number of types consumed was seven. The results of Pearson correlation test showed that students’ allowance, attitudes, and frequency of functional foods consumption was significantly positively correlated. Factors that have significant positive effect toward consumption frequency are allowance and students’ attitude. The number of functional foods types consumed was influenced by students’ attitude. </em></p><p class="Default"><strong> </strong></p>

scholarly journals Wine Consumption in Norway: An Age-Period-Cohort Analysis

2018 ◽  
Vol 13 (1) ◽  
pp. 41-56 ◽  
Author(s):  
Geir Wæhler Gustavsen ◽  
Kyrre Rickertsen
Keyword(s):  
Cohort Analysis ◽  
Birth Cohorts ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Wine Consumption ◽  
The Past ◽  
Attitudinal Factors ◽  
Consumption Frequency ◽  
Per Capita ◽  
Using Data

AbstractThe Norwegian per capita sales of wine have more than doubled over the past 20 years, while the sales of sprits and beer have declined. These changes are likely to be the effect of changes in economic, demographic, and attitudinal factors as well as the availability of wine. We estimated age-period-cohort (APC) logit models using data from a large repeated cross-sectional survey over the period 1991–2015. The estimation results indicate substantial effects of the APC variables as well as income, availability, and attitudes. The model was used to simulate wine consumption over the life cycle in different birth cohorts. The simulation results indicate that wine consumption frequency increases by age, and younger cohorts are expected to increase their consumption frequencies more than older cohorts, which suggests an increased wine consumption over time. (JEL Classifications: D12, J10, Q13)

scholarly journals Covid-19 lockdown and wine consumption frequency in Portugal and Spain

2021 ◽  
Vol 19 (2) ◽  
pp. e0105R
Author(s):  
João Rebelo ◽  
Raúl Compés ◽  
Samuel Faria ◽  
Tânia Gonçalves ◽  
Vicente Pinilla ◽  
...  
Keyword(s):  
Psychological Factors ◽  
Online Survey ◽  
Probit Model ◽  
Consumer Loyalty ◽  
Health Concerns ◽  
Explanatory Variables ◽  
Wine Consumption ◽  
Consumption Frequency ◽  
Negative Feelings ◽  
The Impact

Aim of study: This study aims to analyse how psychological factors related to the Covid-19 lockdown affected the frequency of wine consumption among Iberian consumers.Area of study: To achieve this goal, we used data collected from an online survey in Europe comprising 4489 observations from Portuguese and Spanish samples.Material and methods: Using an ordered probit model, we analysed the wine consumption frequency as a function of a set of explanatory variables related to psychological factors, sociodemographic variables, consumption characterisation and channels of trade variables.Main results: The identification of the hedonic nature of wine consumption explains the increase in frequency, while the negative feelings associated with the lockdown and health concerns are not relevant, which implies a different effect on consumption than in the case of other disasters. Consumer loyalty before the lockdown and the role that technology has played in explaining the frequency of consumption in the form of apps, online purchasing and digital drinks opens up a new horizon in the study of consumer behaviour.Research highlights: Although econometrically different, the impact of the Covid-19 crisis tend to be felt similarly among the Iberian countries. The effects of psychological impacts related to feelings of Covid-19 of the lockdown does not show impact in wine consumption behaviour. The consumer background and behavioural attitude towards wine explain most changes in consumption patterns

Influence of the Information Asymmetry on the College Students' Network Green-Consumption Behavior in Yangtze Delta Region

2014 ◽  
Vol 962-965 ◽  
pp. 2972-2979
Author(s):  
Wen Li ◽  
Yu Shuang Lou
Keyword(s):  
College Students ◽  
Information Asymmetry ◽  
Influence Factor ◽  
Information Communication ◽  
Yangtze Delta ◽  
Delta Region ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Hypothesis Model ◽  
Yangtze Delta Region

The network provides a convenient platform for the information communication, but to some extent, increases the information asymmetric of the network green-consumption. Based on the theory of information asymmetric and the behavior of the network green-consumption, the characteristics of college students' network green-consumption behavior in the Yangtze delta region are researched, and the hypothesis model is put forward of the influence factor of the information asymmetry. The on-the-spot investigation is carried on based on the Yangtze delta region of college students' network green-consumption. Based on the data collection, sorting and analysis, the assumed conclusions of the model are verified. A series of measures are put forward such as establishing a college student consumers union, raising herd consumer behavior consciousness and following the consumption behavior of the brand.

scholarly journals Analysis Of Milk Consumption Behavior and Processed Products on IPB Students with AIDA and CRI Methods

2018 ◽  
Vol 3 (1) ◽  
pp. 50
Author(s):  
Widya Bella Widaryanti ◽  
Retnaningsih Retnaningsih
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Occupation Number ◽  
Simple Random Sampling ◽  
Milk Consumption ◽  
Consumption Behavior ◽  
Pocket Money ◽  
Consumption Frequency ◽  
Processed Products ◽  
Action Variables

<em>This study aimed to analyze consumption behavior of Fapet’s milk and processed products using the AIDA and CRI models. Samples in this study were 209 active students of IPB in 2nd, 4th, and 6th semester used simple random sampling method. The results showed that there was a correlation between awareness and interest, interest and desire, while desire has no correlation with action. The results also showed that sex, pocket money, father’s occupation, number of family member, awareness, interest, and action have a correlation with consumption frequency of Fapet’s milk and processed products. Awarenes, interest, and action variables also have a correlation with consumption quantity of Fapet’s milk and processed products. The enhancement of awareness and action will increase consumption frequency and consumption quantity of Fapet’s milk and processed products. Results of Customer Response Index (CRI) analysis showed that students response to dairy Fapet milk and processed products were 78.9 percent indicating that marketing strategy have been effective.</em>

Motivation and personal involvement leading to wine consumption

2018 ◽  
Vol 30 (2) ◽  
pp. 702-719 ◽  
Author(s):  
James Joseph Taylor ◽  
Mark Bing ◽  
Dennis Reynolds ◽  
Kristl Davison ◽  
Tanya Ruetzler
Keyword(s):  
Marketing Strategies ◽  
Motivational Factors ◽  
Personal Attributes ◽  
Content Type ◽  
Mediated Moderation ◽  
Consumption Behavior ◽  
Wine Consumption ◽  
Personal Involvement ◽  
Extrinsic Motivators ◽  
Moderation Model

Purpose Wine sales are at the highest volumes ever and warrant a robust understanding of consumption behavior. Consequently, this study aims to examine intrinsic motivational factors (e.g. personal attributes) – those that push the consumer toward wine products – and the extrinsic motivational product attributes (e.g. situational attributes) those that draw – or pull – the consumer toward wine products. Design/methodology/approach A model has been tested in which intrinsic and extrinsic motivations interacted to predict personal involvement (PI) with wine, which in turn predicted wine consumption, forming a mediated moderation model. Findings Support has been found for a mediated moderation model of wine consumption. Thus, this study improves the understanding of how interactive motivations are mediated by PI in their influence on wine consumption. Research limitations/implications The sample is limited to participants in the National Restaurant Show, and thus the results may be limited to the sample investigated. Practical implications The findings suggest using intrinsic and extrinsic motivational factors and PI with wine to influence marketing strategies. Social implications This study has helped to expand the understanding of interactive and mediating forces that drive wine consumption. Originality/value Although previous research proposed that motivational factors interact to predict wine consumption, this interaction has not been tested empirically prior to the current study. Therefore, this study adds new insights into wine consumption by demonstrating that intrinsic and extrinsic motivators interact to predict PI with wine, which subsequently predicts wine consumption in a holistic, mediated moderation model.

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