Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

2020 ◽  
Vol 31 (2) ◽  
pp. 449-472
Author(s):  
Haris Krijestorac ◽  
Rajiv Garg ◽  
Vijay Mahajan
Keyword(s):  
Spillover Effects ◽  
Foreign Market ◽  
Synthetic Control ◽  
New Product Adoption ◽  
Quasi Experimental ◽  
Cross Platform ◽  
Using Data ◽  
Synthetic Controls ◽  
Insight Into ◽  
Subsequent Introduction

To inform product release and distribution strategies, research has analyzed cross-market spillovers in new product adoption. However, models that examine these effects for digital and viral media are still evolving. Given resistance to advertising, firms often seek to promote their own viral content to boost brand awareness. However, a key shortcoming of virality is its ephemeral nature. To gain insight into sustaining virality, we develop a quasi-experimental approach that estimates the backward spillover onto a focal platform by introducing a piece of content onto a new platform. We posit that introducing content to the audience of a new platform can generate word of mouth, which may affect its consumption within an earlier platform. We estimate these spillovers using data on 381 viral videos on 26 platforms (e.g., YouTube, Vimeo) and observe how consumption of videos on an initial “lead” platform is affected by their subsequent introduction onto “lag” platforms. This spillover is estimated as follows: for each multiplatform video, we compare its view growth after being introduced onto a new platform to that of a synthetic control based on similar single-platform videos. Analysis of 275 such spillover scenarios reveals that introducing a video onto a lag platform roughly doubles its subsequent view growth in the lead platform. This positive cross-platform spillover is persistent, bursty, and strongest in the first 42 days. We find that spillover is boosted when the video is consumed more in the lag platform, when the consumption rate peaks earlier in the lag platform, and when the lag platform targets a foreign market. Our findings suggest that firms can sustain the popularity of their viral content by introducing it onto additional platforms (e.g., Vimeo) after posting it on a focal platform (e.g., YouTube). As a result of their posting on the latter platforms, firms can expect subsequent view growth on the focal platform to roughly double. The aforementioned benefits persists for up to five lag platforms. Platforms should also consider that a positive cross-platform spillover may help platforms reinforce each other’s usage, rather than cannibalize each other.

scholarly journals Estimation of the Actual Incidence of Coronavirus Disease (COVID-19) in Emergent Hotspots: The Example of Hokkaido, Japan during February–March 2020

2021 ◽  
Vol 10 (11) ◽  
pp. 2392
Author(s):  
Andrei R. Akhmetzhanov ◽  
Kenji Mizumoto ◽  
Sung-Mok Jung ◽  
Natalie M. Linton ◽  
Ryosuke Omori ◽  
...  
Keyword(s):  
Cumulative Incidence ◽  
Surveillance System ◽  
Negative Binomial ◽  
Actual Number ◽  
Public Health Response ◽  
The Public ◽  
Health Response ◽  
Using Data ◽  
Insight Into ◽  
Actual Incidence

Following the first report of the coronavirus disease 2019 (COVID-19) in Sapporo city, Hokkaido Prefecture, Japan, on 14 February 2020, a surge of cases was observed in Hokkaido during February and March. As of 6 March, 90 cases were diagnosed in Hokkaido. Unfortunately, many infected persons may not have been recognized due to having mild or no symptoms during the initial months of the outbreak. We therefore aimed to predict the actual number of COVID-19 cases in (i) Hokkaido Prefecture and (ii) Sapporo city using data on cases diagnosed outside these areas. Two statistical frameworks involving a balance equation and an extrapolated linear regression model with a negative binomial link were used for deriving both estimates, respectively. The estimated cumulative incidence in Hokkaido as of 27 February was 2,297 cases (95% confidence interval (CI): 382–7091) based on data on travelers outbound from Hokkaido. The cumulative incidence in Sapporo city as of 28 February was estimated at 2233 cases (95% CI: 0–4893) based on the count of confirmed cases within Hokkaido. Both approaches resulted in similar estimates, indicating a higher incidence of infections in Hokkaido than were detected by the surveillance system. This quantification of the gap between detected and estimated cases helped to inform the public health response at the beginning of the pandemic and provided insight into the possible scope of undetected transmission for future assessments.

scholarly journals The effects of physical restructuring on the socioeconomic status of neighbourhoods: Selective migration and upgrading

Urban Studies ◽  
2018 ◽  
Vol 56 (8) ◽  
pp. 1647-1663
Author(s):  
Merle Zwiers ◽  
Maarten van Ham ◽  
Reinout Kleinhans
Keyword(s):  
Large Scale ◽  
Spillover Effects ◽  
High Income ◽  
Direct Effects ◽  
Urban Restructuring ◽  
Deprived Neighbourhoods ◽  
New Construction ◽  
Using Data ◽  
Main Instrument ◽  
Dutch Cities

In the last few decades, many governments have implemented urban restructuring programmes with the main goal of combating a variety of socioeconomic problems in deprived neighbourhoods. The main instrument of restructuring has been housing diversification and tenure mixing. The demolition of low-quality (social) housing and the construction of owner-occupied or private rented dwellings was expected to change the population composition of deprived neighbourhoods through the in-migration of middle- and high-income households. Many studies have been critical with regard to the success of such policies in actually upgrading neighbourhoods. Using data from the 31 largest Dutch cities for the 1999 to 2013 period, this study contributes to the literature by investigating the effects of large-scale demolition and new construction on neighbourhood income developments on a low spatial scale. We use propensity score matching to isolate the direct effects of policy by comparing restructured neighbourhoods with a set of control neighbourhoods with low demolition rates, but with similar socioeconomic characteristics. The results indicate that large-scale demolition leads to socioeconomic upgrading of deprived neighbourhoods as a result of attracting and maintaining middle- and high-income households. We find no evidence of spillover effects to nearby neighbourhoods, suggesting that physical restructuring only has very local effects.

scholarly journals The Costs of Economic Nationalism: Evidence from the Brexit Experiment*

2019 ◽  
Vol 129 (623) ◽  
pp. 2722-2744 ◽  
Author(s):  
Benjamin Born ◽  
Gernot J Müller ◽  
Moritz Schularick ◽  
Petr Sedláček
Keyword(s):  
Synthetic Control ◽  
Control Methods ◽  
Economic Nationalism ◽  
Output Loss ◽  
Structural Time Series ◽  
Time Series Estimation ◽  
Series Estimation ◽  
Synthetic Control Methods ◽  
Quasi Experimental ◽  
Unexpected Outcome

Abstract Economic nationalism is on the rise, but at what cost? We study this question using the unexpected outcome of the Brexit referendum vote as a natural macroeconomic experiment. Employing synthetic control methods, we first show that the Brexit vote has caused a UK output loss of 1.7% to 2.5% by year-end 2018. An expectations-augmented VAR suggests that these costs are, to a large extent, driven by a downward revision of growth expectations in response to the vote. Linking quasi-experimental identification to structural time-series estimation allows us not only to quantify the aggregate costs but also to understand the channels through which expected economic disintegration impacts the macroeconomy.

scholarly journals Zoombombing During a Global Pandemic

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110353
Author(s):  
Greg Elmer ◽  
Stephen J. Neville ◽  
Anthony Burton ◽  
Sabrina Ward-Kimola
Keyword(s):  
Empirical Study ◽  
Public Life ◽  
Cultural Practice ◽  
Online Harassment ◽  
Media Frames ◽  
Global Pandemic ◽  
Cross Platform ◽  
Digital Methods ◽  
Insight Into

Using a digital methods analysis, the following article conducts a cross-platform study of the emergent “Zoombombing” phenomenon alongside COVID-19 and the concomitant on-lining of professional and public life. This empirical study seeks to provide further insight to media frames characterizing Zoombombing at the outbreak of the pandemic, providing further insight into Zoombombing as a practice, how related actions act as an extension of longer histories and practices of online harassment, and the role that various platforms play in the phenomenon’s unfolding. By interrogating these points of departure, our study sheds light not only on Zoombombing as a cultural practice, but also how these acts manifest within and across a range of Internet platforms.

scholarly journals Gender Attitudes in Religious Schools: A Comparative Study of Religious and Secular Private Schools in Guatemala

Religions ◽  
2018 ◽  
Vol 9 (7) ◽  
pp. 219 ◽  
Author(s):  
Darin Mather
Keyword(s):  
Private Schools ◽  
Religious Beliefs ◽  
Latent Class ◽  
Catholic School ◽  
Gender Attitudes ◽  
Religious Schools ◽  
School Students ◽  
And Gender ◽  
Using Data ◽  
Insight Into

This study assesses the effect that private religious schools have on gender attitudes in students. Using data collected from twenty-one private schools in Guatemala, gender attitudes are assessed using latent class analysis. The results indicate that students’ gender attitudes can be categorized into three distinct profiles. These are non-egalitarian, publicly egalitarian, and generally egalitarian. Subsequent analysis reveals that religious schools and specific religious beliefs are correlated with different gender attitude profiles. For instance, Catholic school students are more likely to be generally egalitarian than students in evangelical or secular schools, and biblical literalists are most likely to be publicly egalitarian. Overall, this research highlights the need to develop new conceptual models to provide more accurate and nuanced descriptions of gender attitudes. It also provides new insight into correlations between religious schools and religious beliefs and gender attitudes formation.

scholarly journals Carbon Productivity and Mitigation: Evidence from Industrial Development and Urbanization in the Central and Western Regions of China

2021 ◽  
Vol 13 (16) ◽  
pp. 9014
Author(s):  
Yongjiao Wu ◽  
Huazhu Zheng ◽  
Yu Li ◽  
Claudio O. Delang ◽  
Jiao Qian
Keyword(s):  
Carbon Emissions ◽  
Industrial Development ◽  
Industrial Structure ◽  
Spillover Effects ◽  
Spatial Lag Model ◽  
Workforce Allocation ◽  
Lag Model ◽  
Using Data ◽  
Shape Curve ◽  
Carbon Productivity

This paper investigates carbon productivity (CP) from the perspectives of industrial development and urbanization to mitigate carbon emissions. We propose a hybrid model that includes a spatial lag model (SLM) and a fixed regional panel model using data from the 17 provinces in the central and western regions of China from 2000 to 2018. The results show that the slowly increasing CP has significant spatial spillover effects, with High–High (H–H) and Low–Low (L–L) spatial distributions in the central and western regions of China. In addition, industrial development and urbanization in the study area play different roles in CP, while economic urbanization and industrial fixed investment negatively affect CP, and population urbanization affects CP along a U-shape curve. Importantly, the results show that the patterns of industrial development and urbanization that influence CP are homogenous and mutually imitated in the 17 studied provinces. Furthermore, disparities in CP between regions are due to industrial workforce allocation (TL), but TL has been inefficient; industrial structure upgrades are slowly improving conditions. Therefore, the findings suggest that, in the short term, policymakers in China should implement industrial development policies that reduce carbon emissions in the western and central regions by focusing on improving industrial workforce allocation.

scholarly journals Investigation of the genetic variation in ACE2 on the structural recognition by the novel coronavirus (SARS-CoV-2)

2020 ◽  
Author(s):  
Xingyi Guo ◽  
Zhishan Chen ◽  
Yumin Xia ◽  
Weiqiang Lin ◽  
Hongzhi Li
Keyword(s):  
Genetic Variation ◽  
The Novel ◽  
S Protein ◽  
Angiotensin Converting Enzyme 2 ◽  
Missense Variants ◽  
Catalytic Metal ◽  
Using Data ◽  
Novel Coronavirus ◽  
Insight Into

Abstract Background: The outbreak of coronavirus disease (COVID-19) was caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), through its surface spike glycoprotein (S-protein) recognition on the receptor Angiotensin-converting enzyme 2 (ACE2) in humans. However, it remains unclear how genetic variations in ACE2 may affect its function and structure, and consequently alter the recognition by SARS-CoV-2. Methods: We have systemically characterized missense variants in the gene ACE2 using data from the Genome Aggregation Database (gnomAD; N = 141,456). To investigate the putative deleterious role of missense variants, six existing functional prediction tools were applied to evaluate their impact. We further analyzed the structural flexibility of ACE2 and its protein-protein interface with the S-protein of SARS-CoV-2 using our developed Legion Interfaces Analysis (LiAn) program.Results: Here, we characterized a total of 12 ACE2 putative deleterious missense variants. Of those 12 variants, we further showed that p.His378Arg could directly weaken the binding of catalytic metal atom to decrease ACE2 activity and p.Ser19Pro could distort the most important helix to the S-protein. Another seven missense variants may affect secondary structures (i.e. p.Gly211Arg; p.Asp206Gly; p.Arg219Cys; p.Arg219His, p.Lys341Arg, p.Ile468Val, and p.Ser547Cys), whereas p.Ile468Val with AF = 0.01 is only present in Asian.Conclusions: We provide strong evidence of putative deleterious missense variants in ACE2 that are present in specific populations, which could disrupt the function and structure of ACE2. These findings provide novel insight into the genetic variation in ACE2 which may affect the SARS-CoV-2 recognition and infection, and COVID-19 susceptibility and treatment.

scholarly journals The Effect of the Use of Canva Application Learning Media on the Creativity of Students in Language Studio Extracurricular Activities at SMPN 1 Tanjung Emas

2021 ◽  
Vol 9 (4) ◽  
pp. 506
Author(s):  
Deni Putri Sartika ◽  
Vevi Sunarti
Keyword(s):  
Data Analysis ◽  
Data Processing ◽  
Experimental Method ◽  
Extracurricular Activities ◽  
School Principals ◽  
Paired Sample ◽  
Significant Difference ◽  
Quasi Experimental ◽  
Using Data ◽  
Efficient Learning

This research is motivated by the low creativity of students in language studio extracurricular activities at SMPN 1 Tanjung Emas. This condition is thought to be due to factors that influence the low creativity of students, one of the factors that is thought to greatly influence is the use of learning media that is less effective and efficient. This study aims to see the creativity of students through the use of Canva application learning media in language studio extracurricular activities at SMPN 1 Tanjung Emas. This type of research is using a quantitative approach to the quasi-experimental method (Quasi Experiment). The population in this study were students in the language studio extracurricular activities at SMPN 1 Tanjung Emas as many as 25 students, all of whom became the research sample. By using data analysis using the test formula paired sample t-test. From the data processing, it can be concluded that there is a significant difference between the creativity of students before being given an action (pretest) and after being given an action (posttest) using the Canva application learning media in the language studio extracurricular activities at SMPN 1 Tanjung Emas. Suggestions and results of this research are for educators to be able to further increase the creativity of students in using the Canva application learning media and for school principals at SMPN 1 Tanjung Emas as leaders at the school so that they can further increase the availability of facilities and infrastructure, especially effective and efficient learning media. as well as to support the creativity of students

scholarly journals Complementary roles of mechanotransduction and inflammation in vascular homeostasis

2021 ◽  
Vol 477 (2245) ◽  
pp. 20200622
Author(s):  
Marcos Latorre ◽  
Bart Spronck ◽  
Jay D. Humphrey
Keyword(s):  
Theoretical Model ◽  
Vascular Health ◽  
Induced Hypertension ◽  
Health And Disease ◽  
Vascular Geometry ◽  
Mechanical Homeostasis ◽  
Using Data ◽  
And Function ◽  
Insight Into ◽  
Structure Properties

Arteries are exposed to relentless pulsatile haemodynamic loads, but via mechanical homeostasis they tend to maintain near optimal structure, properties and function over long periods in maturity in health. Numerous insults can compromise such homeostatic tendencies, however, resulting in maladaptations or disease. Chronic inflammation can be counted among the detrimental insults experienced by arteries, yet inflammation can also play important homeostatic roles. In this paper, we present a new theoretical model of complementary mechanobiological and immunobiological control of vascular geometry and composition, and thus properties and function. We motivate and illustrate the model using data for aortic remodelling in a common mouse model of induced hypertension. Predictions match the available data well, noting a need for increased data for further parameter refinement. The overall approach and conclusions are general, however, and help to unify two previously disparate literatures, thus leading to deeper insight into the separate and overlapping roles of mechanobiology and immunobiology in vascular health and disease.

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