Social Media Technology and Public Health in Ontario: Findings from a Planning Meeting Exploring Current Practices and Future Research Directions

2017 ◽  
Vol 30 (2) ◽  
pp. 71-83
Author(s):  
Richard Booth ◽  
Josephine McMurray ◽  
Sandra Regan ◽  
Anita Kothari ◽  
Lorie Donelle ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Future Research ◽  
Media Technology ◽  
Research Directions ◽  
Planning Meeting ◽  
Future Research Directions ◽  
Current Practices ◽  
Social Media Technology

Social media engagement tactics in U.S. community policing: Potential privacy and security concerns

2020 ◽  
pp. 0032258X2096858
Author(s):  
Alexander E Carter ◽  
Mariea Hoy ◽  
Betsy Byrne DeSimone
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Health Information ◽  
Community Policing ◽  
Future Research ◽  
Online Relationships ◽  
Privacy And Security ◽  
Research Directions ◽  
Personally Identifiable Information ◽  
Future Research Directions

Despite law enforcement’s best efforts to use social media as a means of community policing, some engagement tactics may lead citizens to disclose personally identifiable information (PII). We coded 200 tweets with the popular #9PMRoutine that tagged @PascoSheriff (Florida) for participant PII. We found numerous postings of adults’ and children’s PII that are problematic including pictures, health information and security-related comments about their routines or vacations. Implications for law enforcement to protect their communities are discussed as well as opportunities to continue to cultivate their online relationships in a more secure forum. We also provide future research directions.

Social media and consumer engagement: a review and research agenda

2016 ◽  
Vol 10 (4) ◽  
pp. 268-287 ◽  
Author(s):  
Victor Barger ◽  
James W. Peltier ◽  
Don E. Schultz
Keyword(s):  
Social Media ◽  
Recent Literature ◽  
Future Research ◽  
Consumer Engagement ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Antecedents And Consequences ◽  
Area Of Concern ◽  
Definition Of

Purpose In “Social media’s slippery slope: challenges, opportunities and future research directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to leverage consumer engagement into highly profitable relationships for both parties”. The purpose of this article is to continue this discussion by reviewing recent literature on consumer engagement and proposing a framework for future research. Design/methodology/approach The paper reviews the marketing literature on social media, paying particular attention to consumer engagement, which was identified as a primary area of concern in Schultz and Peltier (2013). Findings A significant amount of research has been conducted on consumer engagement since 2010. Lack of consensus on the definition of the construct has led to fragmentation in the discipline, however. As a result, research related to consumer engagement is often not identified as such, making it difficult for academics and practitioners to stay abreast of developments in this area. Originality/value This critical review provides marketing academics and practitioners insights into the antecedents and consequences of consumer engagement and offers a conceptual framework for future research.

What is rogue marketing? An exploration of how hard seltzer sparked a social media phenomenon

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cortney L. Norris ◽  
D. Christopher Taylor ◽  
Scott Taylor Jr.
Keyword(s):  
Social Media ◽  
Behavioral Outcomes ◽  
Product Category ◽  
New Product ◽  
Viral Marketing ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Marketing Messages

Purpose This study aims to introduce, explicate, offer a framework and provide future research directions for a phenomenon herein named rogue marketing. Rogue marketing is explored vis-à-vis a phenomenon that occurred over the summer of 2019 with a new product category, hard seltzers. It is proposed that rogue marketing occurs when an unaffiliated individual creates and posts an informal message about a brand on social media that becomes viral. Although the post is not funded or endorsed by the company that owns the brand, reaching viral status results in free and unexpected advertising (positive or negative). Design/methodology/approach Rogue marketing is first explored through a comparative analysis with company produced advertisements. Then, the company’s response to rogue marketing is gauged through both qualitative and quantitative data. The sample of 210 respondents was recruited from students enrolled in college hospitality courses and through posts made on social media. Findings Rogue marketing is found to be somewhat more compelling than company produced advertisements and those who found the rogue marketing message more compelling had stronger sentiments regarding the company’s response. Research limitations/implications This exploratory study of rogue marketing provides a conceptualization and starting framework for future research concerning this phenomenon. Originality/value Rogue marketing is a new phenomenon and is distinct from influencer marketing and viral marketing in its characteristics. Additionally, the company’s response to rogue marketing messages may influence behavioral outcomes.

Marketing on Tumblr

2017 ◽  
pp. 59-83
Author(s):  
Kristen Smirnov
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Case Studies ◽  
Future Research ◽  
Choice Overload ◽  
Research Directions ◽  
Future Research Directions ◽  
Technical Features

Despite many demographic, behavioral, and technical features that should make it an appealing destination for social media marketers, the Tumblr platform has lagged in marketing adoption. This chapter discusses the site features that drive its potential, while also acknowledging the challenges that Tumblr presents. Contrasts are offered between the limited flexibility but easier adoption curve of other platforms such as Facebook and Twitter, with the phenomenon known as choice overload discussed as a possible explanation for non-Tumblr preferences. Three Tumblr case studies are presented in depth to illustrate best practices (Denny's diner chain and the musician Taylor Swift) and to warn against certain common pitfalls (Nordstrom). The chapter concludes with potential future research directions to pursue on this growing but underutilized platform.

Play It Like Burberry!

2019 ◽  
pp. 281-300
Author(s):  
Insaf Khelladi ◽  
Sylvaine Castellano
Keyword(s):  
Social Media ◽  
Full Advantage ◽  
Brand Image ◽  
Initial Study ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Future Research Directions ◽  
Online Strategies ◽  
Online Reputation

Some firms and industries were not willing to take full advantage of the internet and its endless opportunities, mainly because they rather focused on the inherent risks and challenges. However, when taking into consideration the specificities of the connected generation, the question is not anymore whether to go online or not, but rather to understand how, when, and where, especially in a luxury context. More specifically, the digital natives represent tomorrow's customers. This new market segment represents a main reason for luxury firms to adopt online strategies. Still, further analysis is needed to uncover the main objectives when firms decide to engage in digital activities. The authors herein investigate the concept of e-reputation. The authors expand on their initial study that focused on brand image and social media as determinants of online reputation. Recommendations and future research directions are suggested.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

scholarly journals Developing and Testing a Scale Designed to Measure Perceived Phubbing

2020 ◽  
Vol 17 (21) ◽  
pp. 8152
Author(s):  
Meredith E. David ◽  
James A. Roberts
Keyword(s):  
Social Media ◽  
Social Exchange ◽  
Social Exchange Theory ◽  
Anxiety And Depression ◽  
Future Research ◽  
Research Directions ◽  
Theoretical Support ◽  
Future Research Directions ◽  
Interesting Story ◽  
Use Of Social Media

Phubbing (phone snubbing) has become a commonplace behavior. The more we are phubbed the more likely we are to phub others. The extraordinary attention-grabbing ability of the smartphone would only be an interesting story if not for its impact on social media use and, ultimately, stress and depression. In Study 1 (n = 258, Mage = 20), we develop a parsimonious and valid measure of phubbing. Extant “phubbing” measures all lack important qualities needed to be able to assess phubbing with a brief and valid scale that can be replicated and used in a variety of research settings. In Study 2 (n = 157, Mage = 39), we test and extend the David and Roberts (2017) phubbing model, while further validating our perceived phubbing measure. We use Social Exchange Theory and Kardefelt-Winther’s (2014) model of compensatory internet use as theoretical support for our expected findings. Results find that phubbed individuals experience a sense of social exclusion that, paradoxically, is associated with an increased use of social media. This increased use of social media is associated with higher reported levels of anxiety and depression. Future research directions and study limitations are discussed.

scholarly journals New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic

2020 ◽  
Vol 12 (15) ◽  
pp. 5905 ◽  
Author(s):  
Carolina Aldao ◽  
Tanja A. Mihalic
Keyword(s):  
Social Media ◽  
Travel Behavior ◽  
High Arctic ◽  
Future Research ◽  
Research Directions ◽  
Travel Motivation ◽  
Future Research Directions ◽  
Push And Pull ◽  
The Impact ◽  
The Town

Tourism explores new frontiers by traveling around unknown geographical and technological territories that bring new tourism opportunities and hazards to satisfy visitors’ needs and sustainability and responsibility in destinations. This study introduces a composite model for measuring travel motivation and the impact of social media on travel behavior and applies it to the town of Longyearbyen in the High Arctic. Both aspects were surveyed through qualitative semi-structured visitor interviews. While the motivation to visit Longyearbyen depended on travelers’ needs, their travel experiences, and push and pull motivational factors, respondents gave examples of how social media positively or negatively affected different elements of their motivation and visitation. The study indicates the opportunities and hazards analyzed from social media as well as future research directions needed in the pursuit of a more responsible tourism approach while exploring new technological and geographical frontiers.

Sign in / Sign up

Export Citation Format

Share Document