Civic activism for community access television in the US state of Maine
For almost five decades Public, Educational and Governmental (PEG) TV has been a staple of US community media, providing a forum for the cablecast of locally made content and the expression of viewpoints unheard and unseen on commercial television. But PEG TV faces existential and other threats in the face of a neo-liberal attrition of non-commercial public arenas, policy deregulation and changes to the media marketplace. In this article, the volunteer-driven advocacy campaign on behalf of PEG TV launched in Maine after one of the cable corporations operating in this state sought to disenfranchise community access television by ‘slamming’ its channels is explored. How the campaign was able to mobilize and win support for its cause, leading to an eventual victory in Maine’s state legislature, is examined. This instance served as an important illustration of a media policy advocacy effort that targeted a US state’s law, rather than federal or local law, as is more commonly the case.