scholarly journals Promotion Influence in Sales Advance and in Increasing the Image to the SMEs in Kosova

2013 ◽  
Vol 2 (4) ◽  
pp. 163
Author(s):  
Rajan Arapi
Keyword(s):  
Mass Media ◽  
Case Studies ◽  
Service Level ◽  
Marketing Mix ◽  
The Other ◽  
The Public ◽  
Advantages And Disadvantages ◽  
Research Questions ◽  
The One ◽  
The Impact

The promotion as an important element of marketing mix plays a key role in marketingmanagement regard, in every enterprise, and also for SMEs. The SMEs in Kosova aregiving more and more importance to the promotion, and this factor, beside the salesadvance for their products, is important to increase their image. What is the impact of thepromotion in SMEs longevity; respectively ëhat are the advantages and disadvantages ofpromotion application compared with the other traditional advertisement forms? Whatare the promotion models used by the advance companies to increase their sales level andimprove the service level ? These are some of the research questions that follow thispaper. On the other side the increasing promotion application in front of traditionalforms of Marketing have made SMEs to save from their budget dedicated to Marketing,always taking into consideration the advanced models that today provides thiscommunication form. The research on hand will reflect the new advanced promotionmodels which are practiced by some SMEs in Kosova, these case studies will argue thecompany’s sustainability achieved by the promotion. The budgeting as an integral part ofpromotion realization, in this research will prove the possibility to save from the budgetby avoiding the classical – traditional forms of advertisement. This aspect also will beargued by case studies of SMEs in Kosova. The mass media, in this case, thecommunication with the public, in way to transmit the promotion message, request aprofound analyze when it comes to select the mediums, rating and audiencemeasurement, etc. The research will contribute not only to SMEs but also to consumersand public in general. The research will have its conclusions and recommendations whichwill enforce each of elements that require a different treatment from the one that isapplied in reality.

Response to W. Lance Bennett's Review of Television, Power, and the Public in Russia

2009 ◽  
Vol 7 (4) ◽  
pp. 933-933
Author(s):  
Ellen Mickiewicz
Keyword(s):  
Mass Media ◽  
Economic Crisis ◽  
The Other ◽  
Soviet Period ◽  
Soviet Rule ◽  
The Public ◽  
Early Experiences ◽  
The One ◽  
Post Soviet Period

W. Lance Bennett is rightly pessimistic about a state with government-run mass media, on the one hand, and unchecked corruption, on the other. The massive and partially acknowledged corruption operates menacingly at all levels of society, a phenomenon mainly of the post-Soviet period. And the situation is bound to worsen as the economic crisis grows. However, it is unlikely that this decade of rampant corruption is the source of most heuristics that Russians use, for the derivation and content of shortcuts to navigate news tend to be drawn from early experiences under Soviet rule.

scholarly journals Attacking with Their Own Words: The Use of Censored Sources by the Party Media in China

2021 ◽  
Author(s):  
Ziyi Wu
Keyword(s):  
Social Media ◽  
Communist Party ◽  
Authoritarian Regimes ◽  
Foreign Affairs ◽  
The Other ◽  
The Public ◽  
News Sources ◽  
Research Questions ◽  
Foreign News ◽  
The One

There exists a seemingly contradictory treatment towards foreign news and social media in China. On the one hand, foreign news articles and social media are severely censored. On the other, the Communist Party frequently quotes these censored sources when addressing the public. These behaviors are puzzling. It is natural for authoritarian regimes to hide repressive behaviors, rather than to expose them. The use of foreign news contents is also not necessary for advancing party ideologies because the party’s own words work just as well. To address the puzzle, I ask the following research questions: Why does the party media in China actively quote censored sources when reporting contested foreign affairs? I argue that the party media quote from foreign sources to demonstrate professionalism and to appear credible, while government censorship has effectively framed foreign news sources as generally biased and thus prevents people from trusting them in the first place.

scholarly journals Analyzing Sentiments of German Job References

2020 ◽  
Vol 1 (1) ◽  
pp. 1-22
Keyword(s):  
Artificial Intelligence ◽  
Imbalanced Data ◽  
Machine Learning Algorithms ◽  
The Other ◽  
Training Data ◽  
Data Sets ◽  
Artificial Intelligence Technology ◽  
Research Questions ◽  
The One ◽  
The Impact

Filling a vacancy takes a lot of (costly) time. Automated preprocessing of applications using artificial intelligence technology can help to save time, e.g., by analyzing applications using machine learning algorithms. We investigate whether such systems are potentially biased in terms of gender, origin, and nobility. Using a corpus of common German reference letter sentences, we investigate two research questions. First, we test sentiment analysis systems offered by Amazon, Google, IBM and Microsoft. All tested services rate the sentiment of the same template sentences very inconsistently and biased at least with regard to gender. Second, we examine the impact of (im-)balanced training data sets on classifiers, which are trained to estimate the sentiment of sentences from our corpus. This experiment shows that imbalanced data, on the one hand, lead to biased results, but on the other hand, under certain conditions, can lead to fair results.

scholarly journals The representation of women and the irish nation in Joyce’s A Portrait of the Artist as a Young Man

2010 ◽  
Vol 2 (1-2) ◽  
pp. 101-110 ◽  
Author(s):  
Daniela Ćurko
Keyword(s):  
Early Childhood ◽  
Public Opinion ◽  
Roman Catholic ◽  
The Other ◽  
The Public ◽  
Representation Of Women ◽  
The Future ◽  
Irish Women ◽  
The One ◽  
The Impact

In Joyce’s novel A Portrait of the Artist as a Young Man the representation of the Irish nation is closely interwoven with that of Irish women. Two groups can be distinguished among the women and girl characters: the women who are a symbol of authority and those who embody desire. Stephen’s mother and Dante Riordan, a family relative and re ligious fanatic who closely surveyed and inf luenced his early childhood, symbolize those Irish who firmly supported the dogma that the Irish nation’s identity was not to be sepa rated from the nation’s necessity in being a Roman Catholic one, subdued to the domina tion of both Rome and London. Stephen, after having accepted this view as a child, refuses this standpoint as rigid and narrowminded; in one word, as a dangerous stereotype with disastrous consequences for the future of Ireland as he becomes an adolescent.As for the other group, the girl named (Stephen’s) desire, the one central and recur rent image which appears in its description is that of the “batlike soul”. The metaphor is deeply significant for the theme of this essay, as the girl characters are portrayed as unaware of themselves and only coming to consciousness, just as the Ireland of the epoch was seen and portrayed by young Stephen. The women, object of desire, are also seen as adulterous: but to betray, Stephen soon gets to understand, is the only way to be faithful – to himself and to his vision of what Ireland is yet to become.Thus the representation of the Irish nation is not only in connection with that of Irish women, but also in relation with a process of creation of Stephen’s own identity, as he slowly liberates himself from the public opinion and becomes a free minded and inde pendent adult, aware of the impact and importance his future artist vocation will have for him, as well as for his whole country.

Analisa Wacana Pemberitaan Kasus Korupsi E-KTP Pada Media Kompas.com Terhadap Pembentukan Opini Publik

2019 ◽  
Vol 4 (1) ◽  
pp. 1-19
Author(s):  
Neri Widya Ramailis ◽  
Dede Nopendri
Keyword(s):  
Mass Media ◽  
Social Control ◽  
The Other ◽  
Main Function ◽  
General Knowledge ◽  
Visual Method ◽  
The Public ◽  
The Media ◽  
Private Entrepreneurs

Discourse is a series of sentences that relate and connect one proposition with the other propositions to from a unity. The main function of the news is not to warn, instruct, and make the public stunned, the main function of the news is to inform and then it is upto the public to utilize the news. There are two ways for the news to be useful to the public, the first to effort news as general knowledge and the second to effort the news a tool of social control. E-Ktp corruption cases are one of the biggest corruption cases that occurered in Indonesia. Therefore, many mass media reported heavilly on E-Ktp corruption cases, one of which was the kompas.com. furthermore, to find out how the writer gets the source the writer gets the source of data and information the writer uses the criminology visual method and then analyzes it using criminology newsmaking theory. However, the results of this study illustrate that the aspect highlighted are those of actors suspected of being involved in E-Ktp corruption cases. Where the media only emphasizes one institution, namely the people’s representative council, even though in this case the involved parties are not only the legislature but case the involved parties are not only the legislature but also from various institutions such as the interior ministry, state-owned enterprises, and private entrepreneurs. In the aspect of media projection Kompas.com make the bulk of the news about E- Ktp corruption cases as news headline and a tranding topic.

Hybrid polymer composite materials. Part 2. Preparation technology

2020 ◽  
pp. 8-13
Keyword(s):  
Composite Materials ◽  
Impact Toughness ◽  
Polymer Composites ◽  
The Other ◽  
Polymer Materials ◽  
Hybrid Polymer ◽  
Preparation Technology ◽  
Advantages And Disadvantages ◽  
Hybrid Polymer Composite ◽  
The One

The main methods (pressing and winding) of the processing of hybrid polymer composites to obtain items were examined. Advantages and disadvantages of the methods were noted. Good combinations of different-module fibers (carbon, glass, boron, organic) in hybrid polymer materials are described, which allow one to prepare materials with high compression strength on the one hand, and to increase fracture energy of samples and impact toughness on the other hand.

State of Fashion: Searching for the New Luxury

APRIA Journal ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 11-16
Author(s):  
José Teunissen
Keyword(s):  
Twentieth Century ◽  
Daily Life ◽  
Life Cycles ◽  
The Other ◽  
Century Model ◽  
Cocktail Party ◽  
The Public ◽  
Other Hand ◽  
The One

In the last few years, it has often been said that the current fashion system is outdated, still operating by a twentieth-century model that celebrates the individualism of the 'star designer'. In I- D, Sarah Mower recently stated that for the last twenty years, fashion has been at a cocktail party and has completely lost any connection with the public and daily life. On the one hand, designers and big brands experience the enormous pressure to produce new collections at an ever higher pace, leaving less room for reflection, contemplation, and innovation. On the other hand, there is the continuous race to produce at even lower costs and implement more rapid life cycles, resulting in disastrous consequences for society and the environment.

Laughter on the Fringes

2019 ◽  
Author(s):  
Anna Peterson
Keyword(s):  
The Other ◽  
Literary Canon ◽  
Autobiographical Writing ◽  
Treasure Trove ◽  
Old Comedy ◽  
Other Hand ◽  
Aggressive Humor ◽  
The One ◽  
The Individual ◽  
The Impact

This book examines the impact that Athenian Old Comedy had on Greek writers of the Imperial era. It is generally acknowledged that Imperial-era Greeks responded to Athenian Old Comedy in one of two ways: either as a treasure trove of Atticisms, or as a genre defined by and repudiated for its aggressive humor. Worthy of further consideration, however, is how both approaches, and particularly the latter one that relegated Old Comedy to the fringes of the literary canon, led authors to engage with the ironic and self-reflexive humor of Aristophanes, Eupolis, and Cratinus. Authors ranging from serious moralizers (Plutarch and Aelius Aristides) to comic writers in their own right (Lucian, Alciphron), to other figures not often associated with Old Comedy (Libanius) adopted aspects of the genre to negotiate power struggles, facilitate literary and sophistic rivalries, and provide a model for autobiographical writing. To varying degrees, these writers wove recognizable features of the genre (e.g., the parabasis, its agonistic language, the stage biographies of the individual poets) into their writings. The image of Old Comedy that emerges from this time is that of a genre in transition. It was, on the one hand, with the exception of Aristophanes’s extant plays, on the verge of being almost completely lost; on the other hand, its reputation and several of its most characteristic elements were being renegotiated and reinvented.

The Propaganda Feedback Loop

2018 ◽  
Author(s):  
Yochai Benkler ◽  
Robert Faris ◽  
Hal Roberts
Keyword(s):  
Case Studies ◽  
Feedback Loop ◽  
The Other ◽  
Hillary Clinton ◽  
Donald Trump ◽  
The Public ◽  
False Reporting ◽  
Media Ecosystem ◽  
Crowd Out ◽  
Selection Of

This chapter presents a model of the interaction of media outlets, politicians, and the public with an emphasis on the tension between truth-seeking and narratives that confirm partisan identities. This model is used to describe the emergence and mechanics of an insular media ecosystem and how two fundamentally different media ecosystems can coexist. In one, false narratives that reinforce partisan identity not only flourish, but crowd-out true narratives even when these are presented by leading insiders. In the other, false narratives are tested, confronted, and contained by diverse outlets and actors operating in a truth-oriented norms dynamic. Two case studies are analyzed: the first focuses on false reporting on a selection of television networks; the second looks at parallel but politically divergent false rumors—an allegation that Donald Trump raped a 13-yearold and allegations tying Hillary Clinton to pedophilia—and tracks the amplification and resistance these stories faced.

Freedom of Expression versus Privacy and the Right to Reputation

2017 ◽  
Author(s):  
Dirk Voorhoof
Keyword(s):  
Public Interest ◽  
Freedom Of Expression ◽  
Media Freedom ◽  
Investigative Journalism ◽  
The Public ◽  
The Right Of Privacy ◽  
The One ◽  
Grand Chamber ◽  
The Right ◽  
The Impact

The normative perspective of this chapter is how to guarantee respect for the fundamental values of freedom of expression and journalistic reporting on matters of public interest in cases where a (public) person claims protection of his or her right to reputation. First it explains why there is an increasing number and expanding potential of conflicts between the right to freedom of expression and media freedom (Article 10 ECHR), on the one hand, and the right of privacy and the right to protection of reputation (Article 8 ECHR), on the other. In addressing and analysing the European Court’s balancing approach in this domain, the characteristics and the impact of the seminal 2012 Grand Chamber judgment in Axel Springer AG v. Germany (no. 1) are identified and explained. On the basis of the analysis of the Court’s subsequent jurisprudence in defamation cases it evaluates whether this case law preserves the public watchdog-function of media, investigative journalism and NGOs reporting on matters of public interest, but tarnishing the reputation of public figures.

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