The Influence of Social Media: Twitter Usage Pattern during the 2014 Super Bowl Game

2015 ◽  
Vol 10 (3) ◽  
pp. 109-118 ◽  
Author(s):  
Hyeonjeong Shin ◽  
Changhyun Byun ◽  
Hyeoncheol Lee
Keyword(s):  
Social Media ◽  
Usage Pattern ◽  
Super Bowl

scholarly journals The usage pattern and willingness of undergraduate medical students for including social media platforms as a learning tool in medical education- an online survey

2020 ◽  
Vol 8 (1) ◽  
pp. 11-17
Author(s):  
Momin Kashif ◽  
Mirza Nisar Baig
Keyword(s):  
Social Media ◽  
Medical Education ◽  
Medical Students ◽  
Online Survey ◽  
Active Participation ◽  
First Year ◽  
Usage Pattern ◽  
Undergraduate Medical Students ◽  
Learning Tool ◽  
Social Media Platforms

Background: The rapid growth and availability of smartphones and social media platforms (SMP) have changed the medical students' approach to learn and manage the information about their academic, personal and professional lives. Methods: An online survey was done in undergraduate medical students of PIMS, Karimnagar to collect information about usage pattern and perception of SMP, and willingness to participate for using SMP as a learning tool in medical education. Results: Total 433 (Females – 275) out of 600 students participated in the survey from the first year (125), secondyear (151) and third-year (157) MBBS students. Everyone is using some type of SMP. They find SMP nearly equal to lecture materials and subject notes as a useful learning tool and there was significantly increasing trend of perception of SMP being a useful learning tool from the first-year (79%), second-year (83%) to third-year (92%), (p=0.01). Almost 93% want to see SMP used at institute level in medical education. Female students (52.4%) are significantly more willing for active participation than male students (43%), p=0.04. First-year students (56%) are more ready for active participation followed by third (48.4%) and second (43.7%) year students, p=0.08. Conclusion: Most students are willing to include SMP in medical education as a learning tool and ready to participate in different activities if they get the required training. As all students have smartphones and efficiently utilizing different services on their devices, SMP can become an effective learning tool in medical education.

The Impact of Airing Super Bowl Television Ads Early on Social Media

2019 ◽  
Vol 59 (4) ◽  
pp. 391-401 ◽  
Author(s):  
Jennifer Lee Burton ◽  
Kristen M. Mueller ◽  
Jan Gollins ◽  
Danielle M. Walls
Keyword(s):  
Social Media ◽  
Super Bowl ◽  
The Impact

Evaluating the Social Media Usage Pattern Among the Hearing Impaired and Visually Impaired Students at University of Tabuk.

2020 ◽  
Vol 7 (03) ◽  
pp. 5840-5851
Author(s):  
SAHAR ZAIEN
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Visually Impaired ◽  
Hearing Impaired ◽  
Usage Pattern ◽  
Media Usage ◽  
Visually Impaired People ◽  
The Social ◽  
Visually Impaired Students ◽  
Use Of Social Media

Social media is a modern innovation for effective communication. Researchers are investigating a useful framework to integrate social media in an educational setting of deaf and blind students. Deaf or hearing impaired and visually impaired people have poor communication skills that cause lowered social interactions and make them feel isolated. The current study aimed at evaluating the social media usage pattern among the deaf or hard of hearing and visually impaired students. The findings revealed that the majority of the students used Whatsapp for communication purposes. Furthermore, the use of social media bolstered communication among the deaf or hearing impaired and visually impaired students with ordinary people. The study revealed that the primary motivation behind social media usage was social interaction. The social media usage pattern was found to be statistically significant with the motivation behind usage. The social media usage pattern was also statistically significant with the experienced benefits of increased communication. Moreover, the study also revealed that students had learned something from social media usage. These associations were found to be statistically significant at P≤0.05.

scholarly journals Social Media and Health Care: Usage Pattern of Consumers and the Success Factors

2019 ◽  
Vol 8 (3S2) ◽  
pp. 359-361
Keyword(s):  
Social Media ◽  
Success Factors ◽  
Healthcare Services ◽  
Usage Pattern ◽  
Health And Wellness ◽  
Healthcare Organizations ◽  
Social Media Platforms ◽  
Key Aspects ◽  
Health Care Usage

Nowadays, healthcare organizations such as clinics and hospitals have increasingly embarked on Social Media strategies, which involve establishing an organizational presence on the major social media platforms. SM is accepted as a means to evoke patients’ knowledge on their health concerns which in turn trigger initiatives to search for healthcare products. This study is an exploration on the usage pattern of Social Media platforms for Healthcare Services by the patients or bystanders of at a tertiary level corporate health and wellness centre in Abudabi. Youth are actively searching for heath contents in social media and the information influence the significant aspects of consumer behavior. Search is more on specialty and medical terms so the content develops need to pay attention to these key aspects. Rather than health, the aspects related to wellness are getting more attention on social media plat forms. Conscious attempts while developing the content, encouraging review writing and commenting by professionals and consumers can be used to overcome the barriers regarding authenticity and quality of information.

scholarly journals Social media marketing analytics: A case study of the public's perception of Indianapolis as Super Bowl XLVI host city

2013 ◽  
Vol 14 (4) ◽  
pp. 321-328 ◽  
Author(s):  
Mihaela Vorvoreanu ◽  
Geovon A Boisvenue ◽  
Clifford J Wojtalewicz ◽  
Eric J Dietz
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Super Bowl ◽  
Marketing Analytics

scholarly journals Role of Social Media in Promoting Feministic Consciousness

2021 ◽  
Vol VI (I) ◽  
pp. 264-273
Author(s):  
Muhammad Ahsan Bhatti ◽  
Chaudhary Husnain Yousaf ◽  
Aqsa Iram Shehzadi
Keyword(s):  
Social Media ◽  
Social Status ◽  
Quantitative Study ◽  
Survey Methodology ◽  
The State ◽  
Usage Pattern ◽  
Spss Software

This study measures the role of social media in promoting feministic consciousness among females of Multan. Feminism and the awareness for the rights of women in Pakistan have been shaping themselves for a long. The link between the campaigns of women and the state of Pakistan has undertaken many shifts from mutual accommodation and necessary philosophical arguments out openly and dispute, which is followed by contribution and co-optation. It is a quantitative study in which the researcher will utilize survey methodology in order to gather information from the participants regarding the role of social media in promoting feministic consciousness. The study comprises 300 female participants who were inquired about usage pattern and consumption of social media and awareness of feminism. SPSS software was used for the analysis. The result of this study shows that the feminist understanding has the least relationship with social media, and the females who are aware regarding feministic consciousness have better uplift in their social status.

scholarly journals Gender Difference and Cyber Communication; Internet and Social Media Usage Pattern of Universities Students

2018 ◽  
Vol III (I) ◽  
pp. 8-18
Author(s):  
Asghar Ullah Khan ◽  
Muhammad Saqib Khan ◽  
Afshan Jabeen
Keyword(s):  
Social Media ◽  
University Students ◽  
Research Study ◽  
Usage Pattern ◽  
Statistical Tools ◽  
Media Usage ◽  
Analytical Research ◽  
The University ◽  
Made In ◽  
Internet And Social Media

The main objective of the research study was to know the usage pattern of cyber communication by the universities students of Khyber Pakhtunkhwa (KP). It was a descriptive and survey analytical research. The population of the study was all universities students of KP. 800 students were selected from 6 universities of KP. The collected data were processed, tabulated, explained and interpreted through some statistical tools i.e. tables, percentages and t-test. The major findings showed that university students are regular users of cyber communication. Most of them use internet and social media (SM) more than two hours per day. A big chunk of the university students uses it for the education and entertainment purposes. The findings also revealed that there is a difference between genders in using cyber communication. In the light of the said findings, certain major recommendations were made in order to achieve the maximum benefits of the study.

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