scholarly journals Covert Persuasion in English Advertisements and Political Speeches

2020 ◽  
Vol 3 (1) ◽  
pp. 41-52
Author(s):  
Karzan O. Dawd ◽  
Salah M. Salih
Keyword(s):  
Vital Role ◽  
Human Interaction ◽  
Current Paper ◽  
Classical Rhetoric ◽  
Semantic Meaning ◽  
Advertising Agencies ◽  
The Past ◽  
The World ◽  
Political Speeches ◽  
Change Attitude

Persuasion has always been an integral aspect of human interaction that operates in different professional and lingua-cultural settings. The notion of persuasion as a key component of communication was brought into the world by classical rhetoric. Although, the art and science of persuasion has been of interest since the time of the Ancient Greeks, there are fundamental differences between the ways in which persuasion occurs today and how it has occurred in the past. While previous studies have been conducted regarding persuasion in advertisement and political speeches, the current research, however, is a quest for the underlying covert persuasion strategies adopted by advertising agencies and political figures or parties. Moreover, while previous studies have concentrated on how language relates to power and what linguistic elements are used by politicians and advertisers to persuade their voters and costumers, the current paper has meticulously focused on the covert attempts and endeavors by politicians and advertisers who employ various elusive techniques to serve their concealed intentions. The scope of this research primarily focuses on two major fields – Advertisement and Political Speeches. Ten texts have been analyzed where persuasion plays a vital role in the way of getting customers and voters to change attitude, belief and act in certain ways. It has been found that covert persuasion best functions within the trope category (mainly metaphor, allusion, and metonymy) which is primarily realized through the mediation of semantic meaning. Schemes have no function within covert persuasion as they are basically more blatant. Two persuasion strategies, three persuasion techniques, and the use of personal pronouns all serve covert persuasion purposes. And covert persuasion can be more effective than overt persuasion in that they batter serve positive face.

scholarly journals The Soundtrack of Revolution Memory, Affect, and the Power of Protest Songs

2013 ◽  
Vol 5 (2) ◽  
pp. 175-188 ◽  
Author(s):  
Tiina Rosenberg
Keyword(s):  
Complex Interaction ◽  
Human Interaction ◽  
Cultural Representations ◽  
Human Beings ◽  
Feminist Scholarship ◽  
The Past ◽  
Television Shows ◽  
Protest Songs ◽  
The World ◽  
Musical Memory

All cultural representations in the form of songs, pictures, literature, theater, film, television shows, and other media are deeply emotional and ideological, often difficult to define or analyze. Emotions are embedded as a cultural and social soundtrack of memories and minds, whether we like it or not. Feminist scholarship has emphasized over the past decade that affects and emotions are a foundation of human interaction. The cognitive understanding of the world has been replaced by a critical analysis in which questions about emotions and how we relate to the world as human beings is central (Ahmed 2004: 5-12). It is in this memory-related instance that this article discusses the unexpected reappearance of a long forgotten song, Hasta siempre, as a part of my personal musical memory. It is a personal reflection on the complex interaction between memory, affect and the genre of protest songs as experiences in life and music. What does it mean when a melody intrudes in the middle of unrelated thoughts, when one’s mind is occupied with rational and purposive considerations? These memories are no coincidences, I argue, they are our forgotten selves singing to us.

Hoptopia

2016 ◽  
Author(s):  
Peter A. Kopp
Keyword(s):  
Agricultural Landscape ◽  
Vital Role ◽  
Late Nineteenth Century ◽  
Central Character ◽  
Willamette Valley ◽  
Pests And Diseases ◽  
The Past ◽  
Craft Beer ◽  
The World ◽  
Late Nineteenth

In the first half of the twentieth century, Oregon’s Willamette Valley became one of largest hop producers in the world. Hops, whose cones flavor and preserve beer, were a relatively new addition to the agricultural landscape. Farmers first planted the crop in small acreages shortly after the Civil War to meet the needs of local brewers; then, after bountiful yields, quickly expanded their enterprise after finding ideal environmental conditions and viable transportation networks to reach larger markets. In the late nineteenth century, regional promoters claimed that farmers had caught “hop fever” and others suggested that the Willamette Valley was a “virtual garden spot” for hop cultivation. Upon this foundation and vast connections with people and goods from around the globe, the hop industry continued to expand, with farmers claiming the title “Hop Center of the World” by the early 1900s. Despite world wars, Prohibition, and the introduction of botanical pests and diseases, success has lasted to the present. In the past thirty years, the valley’s hop industry, aided by horticultural scientists, played a vital role in the craft beer revolution, because growers produced the hop varieties used to make distinctive beers. By making hops the central character in a wide-reaching history, this book aims to connect readers with their agricultural origins of the beers they drink and offer an enhanced sense of place for Portland and Oregon’s Willamette Valley.

Ogniroth Studios: Transforming Ideas into Innovation

2015 ◽  
Vol 4 (2) ◽  
pp. 202-217
Author(s):  
Jashim Uddin Ahmed ◽  
Mohammad Jasim Uddin ◽  
Md. Anwar Sadat Shimul ◽  
S S M Sadrul Huda
Keyword(s):  
Vital Role ◽  
Global Market ◽  
Marketing Strategies ◽  
Advertising Agencies ◽  
Short History ◽  
Advertising Industry ◽  
The Past ◽  
Marketing Activities ◽  
Video Effects

The Ogniroth Studios has been an overwhelming experience in understanding how animation firms operate in Bangladesh, especially about their major promotional and marketing strategies, overall attitude and behaviour of the advertising industry towards animation and video effects (VFX). Ogniroth Studios is one of the leading VFX-based firms in Bangladeshi advertising industry that offers animation and VFX services to different clients. Since its inception, it has been dedicatedly exploring innovation and delivering outstanding and quality works. The advertising agencies that operate in Bangladesh are not equipped with in-house VFX facilities, and therefore they primarily rely on external firms, such as, Ogniroth Studios. Although such industry has a very short history in Bangladesh, over the past four years of operation Ogniroth Studios has successfully managed to offer outstanding works and thus satisfying the clients by being competitive to the global market. The founders of Ogniroth Studios believe in promoting innovation; thus, they do not restrict the boundary of imagination. Marketing activities and branding of Ogniroth Studios play a vital role to its achieving sustainability.

The Human Condom and Other Signs of Loneliness

12 Monkeys ◽  
2019 ◽  
pp. 45-62
Author(s):  
Susanne Kord
Keyword(s):  
Human Interaction ◽  
The Past ◽  
The World ◽  
The Future ◽  
End Of The World

This chapter cites human interaction in Terry Gilliam's 12 Monkeys which suggests that closeness is virtually impossible, whether in the 'future' or in the 'past'. It talks about the setting in 12 Monkeys, where there is a constant need to guard against infection that forces future humanity into protective shells called human condoms. It also describes the 12 Monkeys's many mythical characters, cross-over characters, look-alikes, half-remembered faces, misremembered faces, and disembodied voices. The chapter examines why communication, even about rather important things like the end of the world, so often ends in total misunderstanding, as it does in the scene with Cole and Goines. The chapter explores how identity is presented as uncertain, unsettled, and conflicted in the film.

A basic introduction to image processing using NIH-Image as a model

1994 ◽  
Vol 52 ◽  
pp. 392-393
Author(s):  
John Mansfield
Keyword(s):  
Image Processing ◽  
Digital Image ◽  
Image Acquisition ◽  
Digital Instrument ◽  
Novice User ◽  
Nih Image ◽  
The Past ◽  
Digital World ◽  
The World ◽  
Instrument Control

Advances in camera technology and digital instrument control have meant that in modern microscopy, the image that was, in the past, typically recorded on a piece of film is now recorded directly into a computer. The transfer of the analog image seen in the microscope to the digitized picture in the computer does not mean, however, that the problems associated with recording images, analyzing them, and preparing them for publication, have all miraculously been solved. The steps involved in the recording an image to film remain largely intact in the digital world. The image is recorded, prepared for measurement in some way, analyzed, and then prepared for presentation.Digital image acquisition schemes are largely the realm of the microscope manufacturers, however, there are also a multitude of “homemade” acquisition systems in microscope laboratories around the world. It is not the mission of this tutorial to deal with the various acquisition systems, but rather to introduce the novice user to rudimentary image processing and measurement.

On the Symbolism of Rain in A Farewell to Arms

2018 ◽  
Keyword(s):  
Research Tool ◽  
The Past ◽  
The World ◽  
Farewell To Arms

This paper critically analyzes the symbolic use of rain in A Farewell to Arms (1929). The researcher has applied the Sapir-Whorf Hypothesis as a research tool for the analysis of the text. This hypothesis argues that the languages spoken by a person determine how one observes this world and that the peculiarities encoded in each language are all different from one another. It affirms that speakers of different languages reflect the world in pretty different ways. Hemingway’s symbolic use of rain in A Farewell to Arms (1929) is denotative, connotative, and ironical. The narrator and protagonist, Frederick Henry symbolically embodies his own perceptions about the world around him. He time and again talks about rain when something embarrassing is about to ensue like disease, injury, arrest, retreat, defeat, escape, and even death. Secondly, Hemingway has connotatively used rain as a cleansing agent for washing the past memories out of his mind. Finally, the author has ironically used rain as a symbol when Henry insists on his love with Catherine Barkley while the latter being afraid of the rain finds herself dead in it.

Profilometry. Using Corneo-scleral topography for scleral lens fitting

The Eye ◽  
2019 ◽  
Vol 21 (128) ◽  
pp. 19-22
Author(s):  
Gregory DeNaeyer
Keyword(s):  
Ocular Surface ◽  
World Wide ◽  
Contact Lenses ◽  
The Past ◽  
The World ◽  
The Future ◽  
The Way

The world-wide use of scleral contact lenses has dramatically increased over the past 10 year and has changed the way that we manage patients with corneal irregularity. Successfully fitting them can be challenging especially for eyes that have significant asymmetries of the cornea or sclera. The future of scleral lens fitting is utilizing corneo-scleral topography to accurately measure the anterior ocular surface and then using software to design lenses that identically match the scleral surface and evenly vault the cornea. This process allows the practitioner to efficiently fit a customized scleral lens that successfully provides the patient with comfortable wear and improved vision.

Aftershocks

2017 ◽  
Author(s):  
Seva Gunitsky
Keyword(s):  
Twentieth Century ◽  
Regime Change ◽  
International System ◽  
Political Legitimacy ◽  
Great Powers ◽  
Past Century ◽  
The Past ◽  
Sudden Rise ◽  
The World ◽  
National Borders

Over the past century, democracy spread around the world in turbulent bursts of change, sweeping across national borders in dramatic cascades of revolution and reform. This book offers a new global-oriented explanation for this wavelike spread and retreat—not only of democracy but also of its twentieth-century rivals, fascism, and communism. The book argues that waves of regime change are driven by the aftermath of cataclysmic disruptions to the international system. These hegemonic shocks, marked by the sudden rise and fall of great powers, have been essential and often-neglected drivers of domestic transformations. Though rare and fleeting, they not only repeatedly alter the global hierarchy of powerful states but also create unique and powerful opportunities for sweeping national reforms—by triggering military impositions, swiftly changing the incentives of domestic actors, or transforming the basis of political legitimacy itself. As a result, the evolution of modern regimes cannot be fully understood without examining the consequences of clashes between great powers, which repeatedly—and often unsuccessfully—sought to cajole, inspire, and intimidate other states into joining their camps.

The Tyranny of the Ideal

2018 ◽  
Author(s):  
Gerald Gaus
Keyword(s):  
Political Philosophy ◽  
Moral Life ◽  
Moral Inquiry ◽  
Open Society ◽  
The Past ◽  
Theories Of Justice ◽  
The World ◽  
Diverse Society ◽  
Just Society ◽  
The Ideal

This book lays out a vision for how we should theorize about justice in a diverse society. It shows how free and equal people, faced with intractable struggles and irreconcilable conflicts, might share a common moral life shaped by a just framework. The book argues that if we are to take diversity seriously and if moral inquiry is sincere about shaping the world, then the pursuit of idealized and perfect theories of justice—essentially, the entire production of theories of justice that has dominated political philosophy for the past forty years—needs to change. Drawing on recent work in social science and philosophy, the book points to an important paradox: only those in a heterogeneous society—with its various religious, moral, and political perspectives—have a reasonable hope of understanding what an ideally just society would be like. However, due to its very nature, this world could never be collectively devoted to any single ideal. The book defends the moral constitution of this pluralistic, open society, where the very clash and disagreement of ideals spurs all to better understand what their personal ideals of justice happen to be. Presenting an original framework for how we should think about morality, this book rigorously analyzes a theory of ideal justice more suitable for contemporary times.

History of Tour de France from the Geographical Point of View

2013 ◽  
Vol 22 (3-4) ◽  
pp. 255-277 ◽  
Author(s):  
Vladimír Bačík ◽  
Michal Klobučník
Keyword(s):  
Point Of View ◽  
The Past ◽  
Advanced Technologies ◽  
The World ◽  
Spatial Dimensions ◽  
Tour De France ◽  
Wide Circle ◽  
History Of ◽  
Expert Community ◽  
Geographical Point

Abstract The Tour de France, a three week bicycle race has a unique place in the world of sports. The 100th edition of the event took place in 2013. In the past of 110 years of its history, people noticed unique stories and duels in particular periods, celebrities that became legends that the world of sports will never forget. Also many places where the races unfolded made history in the Tour de France. In this article we tried to point out the spatial context of this event using advanced technologies for distribution of historical facts over the Internet. The Introduction briefly displays the attendance of a particular stage based on a regional point of view. The main topic deals with selected historical aspects of difficult ascents which every year decide the winner of Tour de France, and also attract fans from all over the world. In the final stage of the research, the distribution of results on the website available to a wide circle of fans of this sports event played a very significant part (www.tdfrance.eu). Using advanced methods and procedures we have tried to capture the historical and spatial dimensions of Tour de France in its general form and thus offering a new view of this unique sports event not only to the expert community, but for the general public as well.

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