Ogniroth Studios: Transforming Ideas into Innovation

2015 ◽  
Vol 4 (2) ◽  
pp. 202-217
Author(s):  
Jashim Uddin Ahmed ◽  
Mohammad Jasim Uddin ◽  
Md. Anwar Sadat Shimul ◽  
S S M Sadrul Huda
Keyword(s):  
Vital Role ◽  
Global Market ◽  
Marketing Strategies ◽  
Advertising Agencies ◽  
Short History ◽  
Advertising Industry ◽  
The Past ◽  
Marketing Activities ◽  
Video Effects

The Ogniroth Studios has been an overwhelming experience in understanding how animation firms operate in Bangladesh, especially about their major promotional and marketing strategies, overall attitude and behaviour of the advertising industry towards animation and video effects (VFX). Ogniroth Studios is one of the leading VFX-based firms in Bangladeshi advertising industry that offers animation and VFX services to different clients. Since its inception, it has been dedicatedly exploring innovation and delivering outstanding and quality works. The advertising agencies that operate in Bangladesh are not equipped with in-house VFX facilities, and therefore they primarily rely on external firms, such as, Ogniroth Studios. Although such industry has a very short history in Bangladesh, over the past four years of operation Ogniroth Studios has successfully managed to offer outstanding works and thus satisfying the clients by being competitive to the global market. The founders of Ogniroth Studios believe in promoting innovation; thus, they do not restrict the boundary of imagination. Marketing activities and branding of Ogniroth Studios play a vital role to its achieving sustainability.

scholarly journals Nutraceuticals’ Novel Formulations: The Good, the Bad, the Unknown and Patents Involved

2019 ◽  
Vol 13 (2) ◽  
pp. 105-156 ◽  
Author(s):  
Nada A. Helal ◽  
Heba A. Eassa ◽  
Ahmed M. Amer ◽  
Mohamed A. Eltokhy ◽  
Ivan Edafiogho ◽  
...  
Keyword(s):  
Polymeric Micelles ◽  
Global Market ◽  
Marketing Strategies ◽  
Development Research ◽  
Research Papers ◽  
Online Retail ◽  
The Past ◽  
Regulatory Processes ◽  
The World ◽  
Different Parts

: Traditional nutraceuticals and cosmeceuticals hold pragmatic nature with respect to their definitions, claims, purposes and marketing strategies. Their definitions are not well established worldwide. They also have different regulatory definitions and registration regulatory processes in different parts of the world. Global prevalence of nutraceuticals and cosmeceuticals is noticeably high with large market share with minimal regulation compared to traditional drugs. The global market is flooded with nutraceuticals and cosmeceuticals claiming to be of natural origin and sold with a therapeutic claim by major online retail stores such as Amazon and eBay. Apart from the traditional formulations, many manufacturers and researchers use novel formulation technologies in nutraceutical and cosmeceutical formulations for different reasons and objectives. Manufacturers tend to differentiate their products with novel formulations to increase market appeal and sales. On the other hand, researchers use novel strategies to enhance nutraceuticals and cosmeceuticals activity and safety. : The objective of this review is to assess the current patents and research adopting novel formulation strategies in nutraceuticals and cosmeceuticals. Patents and research papers investigating nutraceutical and cosmeceutical novel formulations were surveyed for the past 15 years. Various nanosystems and advanced biotechnology systems have been introduced to improve the therapeutic efficacy, safety and market appeal of nutraceuticals and cosmeceuticals, including liposomes, polymeric micelles, quantum dots, nanoparticles, and dendrimers. This review provides an overview of nutraceuticals and cosmeceuticals current technologies, highlighting their pros, cons, misconceptions, regulatory definitions and market. This review also aims in separating the science from fiction in the nutraceuticals and cosmeceuticals development, research and marketing.

The Globalisation of the Korean Advertising Industry: Dependency or Hybridity?

2009 ◽  
Vol 133 (1) ◽  
pp. 97-109 ◽  
Author(s):  
Kwangmi Ko Kim ◽  
Heewon Cha
Keyword(s):  
Foreign Investment ◽  
The United States ◽  
Advertising Agencies ◽  
Advertising Industry ◽  
Competition And Cooperation ◽  
The Past ◽  
Global Power ◽  
Transnational Advertising Agencies ◽  
Korean Market ◽  
Insight Into

This study aims to examine how globalisation has moulded the identity and structure of the Korean advertising industry, and to analyse its transformations through the conceptual lens of hybridity: whether it is an industry dominated by global power, represented by transnational advertising agencies and transnational corporations, or one hybridised through globalisation. The Korean advertising industry was officially opened to foreign investment in 1987 as part of a trade pact with the United States. While transnational advertising agencies (TNAAs) have become well established in Korea over the past 20 years, local interests have come to coexist with the TNAAs through both competition and cooperation. Advertisers in the Korean market still maintain strong in-house agencies as a counterbalance to the growth of TNAA forces, simultaneously providing insight into the nature of globalisation and regionalisation. The analysis thus indicates that the Korean advertising industry represents a ‘hybrid’ rather than a ‘dependent’ mode of existence.

scholarly journals Marketing in German Veterinary Practices

2019 ◽  
Vol 11 (2) ◽  
Author(s):  
Erik Diez ◽  
László Ózsvári
Keyword(s):  
Rural Areas ◽  
Marketing Strategies ◽  
Marketing Communication ◽  
Target Species ◽  
Lower Saxony ◽  
Veterinary Practice ◽  
The Past ◽  
Veterinary Profession ◽  
Pet Owners ◽  
Marketing Activities

The veterinary profession in Germany changed significantly in the past 20 years, and nowadays it can be categorized according to the specializations with a high emphasis on the target species (e.g. dogs, cats). Furthermore, the veterinary practice owners and managers are facing challenges of the fast-growing vet market, as well as the digitalization and its new marketing instruments and tools. The aim of our study was to survey if the German rural mixed animal veterinarians were keeping pace with time and investing in the marketing of their practices. A survey amongst pet owners and mixed animal veterinary practices was conducted regarding the marketing activities in the veterinary practices by using questionnaires in the district of Cloppenburg, Lower-Saxony, Germany, between February and June 2018. The questionnaires were spread through a Facebook group for pet owners and via email to the vet practitioners and we received 60 answers from pet owners and 21 answers from vet practices. The results show that the German mixed animal veterinary practices do not only lack marketing knowledge but the marketing strategies and tools as well. The surveyed veterinary practices neglected to improve their marketing communication activities, therefore, failed to analyze their customers’ needs. They usually did not invest in vet marketing services that would otherwise generate new customers or keep the existing clients. It can be concluded that the marketing trainings for the veterinary practice managers and owners working in the German rural areas would be a major need.    

scholarly journals ANALYZING VARIOUS MODELS OF INTERNAL MARKETING STRATEGIES

2019 ◽  
pp. 13-17 ◽  
Author(s):  
Bundit Pungnirund ◽  
Paweena Sribunreng
Keyword(s):  
Service Marketing ◽  
Internal Marketing ◽  
Marketing Strategies ◽  
Factors Affecting ◽  
The Past ◽  
Marketing Activities ◽  
A Chain ◽  
Quality Of Products ◽  
The Relationship

Internal marketing is considered as an academic, scientific, and commercial knowledge of improving the level of customer satisfaction. This branch of marketing science is largely influenced by quality management and service marketing, which emphasizes the importance and necessity of creating quality throughout the service delivery process. This field of marketing science discusses the relationship between the customers and internal suppliers of the organization (employees) in creating value for foreign customers, this can be appeared as a chain of value and a tool for developing the quality of products and services and inter-organizational and outsourced interactions within the organization (Ling, 2000). Today, domestic marketing is known as a strategy to improve the performance of the organization. Related studies in this realm show that internal marketing activities will improve the organization’s competitiveness and enhance competency through empowering and motivating employees. Despite the expansion of this concept in the marketing literature, practically little use has been made of it. The internal marketing argument is that the first customers of each organization are its employees. By examining the factors affecting internal marketing, it is clear that there are many factors that affect domestic marketing. Over the past 20 years, many models have evolved from domestic marketing. In this article 12 models of them will be covered in detail. Then, in the end, they will be criticized, and these models will be examined.

Análisis de la comunicación de páginas Web en las cincuenta mayores empresas del sector publicitario español | Analysis of communication sites in the fifty largest companies in the Spanish advertising industry

2011 ◽  
Author(s):  
Begoña Gómez Nieto ◽  
Alejandro Tapia Frade
Keyword(s):  
Web 2.0 ◽  
Information Disclosure ◽  
Vital Role ◽  
Corporate Image ◽  
Advertising Agencies ◽  
Media Centers ◽  
Advertising Industry ◽  
The Public ◽  
Starting Point ◽  
Meaningful Relationships

Resumen La creación y promoción de la imagen corporativa debiera considerarse un activo estratégico de vital importancia para las empresas que operan en el ámbito publicitario. En esta creación el diseño y gestión de la página web como vehículo de relación con los públicos desarrolla un papel vital. Además dicha imagen constituye el punto de partida sobre el que construir su actividad, ya que una parte importante de su negocio es la creación y promoción de la imagen corporativa de otras organizaciones. Este trabajo analiza la exposición de información y retroalimentación de medio centenar de agencias de publicidad y centrales de medios a través de sus portales Web. Se estratificó la muestra según inversión gestionada, con objeto de determinar diferencias significativas entre los estratos. El método de análisis utilizado fue el análisis de contenido con perspectiva cuantitativa, usando una plantilla con 60 variables. Los resultados ponen de manifiesto lagunas importantes en lo relativo a la exposición de información. Todavía más, a nivel retroalimentativo se determinó en todos los estratos la ausencia real de mecanismos de retroalimentación para establecer relaciones significativas con los públicos.Abstract The creation and promotion of corporate image should be considered a strategic asset of vital importance to companies operating in advertising. In this creation the design and management of the website as a vehicle of relationship with the public develops a vital role. Also the image is the starting point on which to build his business and an important part of your business is creating and promoting the corporate image of other organizations. Therefore, this paper examines the exposure of information and feedback of fifty advertising agencies and media centers through their Web portals, spliting up the sample by managed investment in order to determine significant differences between the strata. The analytical method used was content analysis with quantitative approach, using a template with 60 variables. The results show significant gaps with regard to information disclosure.  Even more, it was determined at feedback at all levels real lack of feedback mechanisms to establish meaningful relationships with audiences.Palabras clave Agencias de publicidad; centrales de medios; Web 2.0; retroalimentación; visibilidad; portal Web.Keywords:Advertising agencies; media centers; Web 2.0; feedback; visibility; web portal.

scholarly journals Covert Persuasion in English Advertisements and Political Speeches

2020 ◽  
Vol 3 (1) ◽  
pp. 41-52
Author(s):  
Karzan O. Dawd ◽  
Salah M. Salih
Keyword(s):  
Vital Role ◽  
Human Interaction ◽  
Current Paper ◽  
Classical Rhetoric ◽  
Semantic Meaning ◽  
Advertising Agencies ◽  
The Past ◽  
The World ◽  
Political Speeches ◽  
Change Attitude

Persuasion has always been an integral aspect of human interaction that operates in different professional and lingua-cultural settings. The notion of persuasion as a key component of communication was brought into the world by classical rhetoric. Although, the art and science of persuasion has been of interest since the time of the Ancient Greeks, there are fundamental differences between the ways in which persuasion occurs today and how it has occurred in the past. While previous studies have been conducted regarding persuasion in advertisement and political speeches, the current research, however, is a quest for the underlying covert persuasion strategies adopted by advertising agencies and political figures or parties. Moreover, while previous studies have concentrated on how language relates to power and what linguistic elements are used by politicians and advertisers to persuade their voters and costumers, the current paper has meticulously focused on the covert attempts and endeavors by politicians and advertisers who employ various elusive techniques to serve their concealed intentions. The scope of this research primarily focuses on two major fields – Advertisement and Political Speeches. Ten texts have been analyzed where persuasion plays a vital role in the way of getting customers and voters to change attitude, belief and act in certain ways. It has been found that covert persuasion best functions within the trope category (mainly metaphor, allusion, and metonymy) which is primarily realized through the mediation of semantic meaning. Schemes have no function within covert persuasion as they are basically more blatant. Two persuasion strategies, three persuasion techniques, and the use of personal pronouns all serve covert persuasion purposes. And covert persuasion can be more effective than overt persuasion in that they batter serve positive face.

Introduction to Cell Membranes at Molecular Resolution

1978 ◽  
Vol 36 (3) ◽  
pp. 497-502
Author(s):  
R.J. Barrnett
Keyword(s):  
Cell Membranes ◽  
International Federation ◽  
Mountain Range ◽  
Cellular Membranes ◽  
Short History ◽  
Biological Organization ◽  
Macromolecular Assemblies ◽  
The Past

This subject, is like observing the panorama of a mountain range, magnificent towering peaks, but it doesn't take much duration of observation to recognize that they are still in the process of formation. The mountains consist of approaches, materials and methods and the rocky substance of information has accumulated to such a degree that I find myself concentrating on the foothills in the foreground in order to keep up with the advance; the edifices behind form a wonderous, substantive background. It's a short history for such an accumulation and much of it has been moved by the members of the societies that make up this International Federation. My panel of speakers are here to provide what we hope is an interesting scientific fare, based on the fact that there is a continuum of biological organization from biochemical molecules through macromolecular assemblies and cellular membranes to the cell itself. Indeed, this fact explains the whole range of towering peaks that have emerged progressively during the past 25 years.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

scholarly journals Use of PRP, PRF and CGF in Periodontal Regeneration and Facial Rejuvenation—A Narrative Review

Biology ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 317
Author(s):  
Eitan Mijiritsky ◽  
Haya Drora Assaf ◽  
Oren Peleg ◽  
Maayan Shacham ◽  
Loredana Cerroni ◽  
...  
Keyword(s):  
Growth Factors ◽  
Platelet Rich Plasma ◽  
Periodontal Regeneration ◽  
Clinical Work ◽  
Gingival Recession ◽  
Vital Role ◽  
Facial Rejuvenation ◽  
Cochrane Library ◽  
The Past ◽  
Autologous Platelet

Growth factors (GFs) play a vital role in cell proliferation, migration, differentiation and angiogenesis. Autologous platelet concentrates (APCs) which contain high levels of GFs make them especially suitable for periodontal regeneration and facial rejuvenation. The main generations of APCs presented are platelet-rich plasma (PRP), platelet-rich fibrin (PRF) and concentrated growth factor (CGF) techniques. The purpose of this review is to provide the clinician with an overview of APCs’ evolution over the past decade in order to give reliable and useful information to be used in clinical work. This review summarizes the most interesting and novel articles published between 1997 and 2020. Electronic and manual searches were conducted in the following databases: Pubmed, Scopus, Cochrane Library and Embase. The following keywords were used: growth factors, VEGF, TGF-b1, PRP, PRF, CGF and periodontal regeneration and/or facial rejuvenation. A total of 73 articles were finally included. The review then addresses the uses of the three different techniques in the two disciplines, as well as the advantages and limitations of each technique. Overall, PRP is mainly used in cases of hard and soft tissue procedures, while PRF is used in gingival recession and the treatment of furcation and intrabony defects; CGF is mainly used in bone regeneration.

scholarly journals Food and Religion in Sicily—A New Green Tourist Destination by an Ancient Route from the Past

2021 ◽  
Vol 13 (12) ◽  
pp. 6686
Author(s):  
Bellia Claudio ◽  
Scavone Valeria ◽  
Ingrassia Marzia
Keyword(s):  
Urban Areas ◽  
Marketing Strategies ◽  
Christian Identity ◽  
Council Of Europe ◽  
Wine Tourism ◽  
Policy Delphi ◽  
The Past ◽  
Support Policy ◽  
Pilgrimage Tourism ◽  
The City

The Francigena Way (Via Francigena) is a long international itinerary that was awarded recognition as a Culture Route of the Council of Europe. It starts in Canterbury (UK), touches 13 European regions and ends in Rome. An ancient track of this route is in Sicily (Southern Italy), and its name is Magna Via Francigena (Great Francigena Way). This track is a pilgrimage route that connects two ancient port cities, Palermo and Agrigento, passing through internal rural territories that now deal with the exodus of population from rural to urban areas. The route passes through the Sicilian territory named “Upper-Belìce corleonese”, a rural area around the city of Corleone (a little village known worldwide for the sad Mafia events) that includes a number of municipalities. In the past, this religious pilgrimage was a fundamental part of the expression of faith for Christians and now still represents for Sicilians a strong symbol of Christian identity. In recent decades, pilgrimage tourism around the world has grown significantly each year. The aim of the study is to know the pilgrims’ motivations for choosing the Magna Via Francigena pilgrimage as a vacation and any possible similarities between pilgrimage tourism and food and wine tourism, in the wider context of sustainable and slow tourism. The Policy Delphi method was applied to collect the opinions of the stakeholders involved. The study highlighted the strong link between religious motivations and local enogastronomy, culture, art and nature. Results will support policy-making in the development of integrated territorial tourist marketing strategies.

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