scholarly journals The effect of organization-public relations on sports fan loyalty

2021 ◽  
Vol 18 (1) ◽  
pp. 94-103
Author(s):  
Engin Çelebi
Keyword(s):  
Public Relations ◽  
Sports Fans ◽  
Public Relations Practitioners ◽  
Sports Clubs ◽  
The Public ◽  
Sports Organizations ◽  
Communal Relationship ◽  
Effective Strategies ◽  
Determining Factor

Public relations practitioners are obliged to facilitate the dialogue between the organization and public. Dialogue plays an important role in sports clubs because the gathering of people from different perspectives and opinions formed by fan groups for a common goal is based on dialogue and tolerance. Public relations theories have important applications for sports clubs to improve their relations with their fan groups. Linking the relational results to the public relations process can contribute to a better understanding of the mission and vision of sports clubs by fan groups and to measure their support. Within the scope of the research, it was aimed to determine the effective strategies necessary for sports clubs to increase the number of fans and their support. In this context, as a result of the research conducted on 176 sports fans, it has been found out that public relations strategies (control mutuality, trust, satisfaction) are the pioneers of fans loyalty. Also, public relations perceptions were found to be a determining factor in supporting behaviors towards sports clubs. Sports fans define their relationship with sports organizations as a communal relationship based on one-sided support rather than an exchange based on mutual benefits. As a result of the research, some suggestions are made for sports clubs to improve the quality of their relations with their supporters’ groups.

scholarly journals Public relations in public institutions: A research on the effectiveness of communication process

2020 ◽  
Vol 17 (3) ◽  
pp. 768-779
Author(s):  
Engin Çelebi
Keyword(s):  
Public Relations ◽  
Public Institutions ◽  
Communication Process ◽  
Target Groups ◽  
Public Relations Practitioners ◽  
The Public ◽  
Effective Strategies ◽  
Positive Effects ◽  
Communicative Process ◽  
And Control

Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective communication strategies. Thus, support from the public is considered. In this study, it is aimed to find out the effective strategies to improve the quality of the relations with the target groups of public institutions. For this purpose, the relationship between the communicative process established by public institutions with their target groups and relational results were examined. The research conducted on 251 people revealed that perceived communicative skills of local public institutions had positive effects on public relations perceptions (trust, commitment, satisfaction). The most important dimension is satisfaction. On the other hand, a weak relationship was found between the communicative process and control mutuality. This finding indicates that public relations department is not effective in the decision making process in public institutions. The results of the research are proposed to improve the relational results between public institutions and target groups.

pengelolaan cyber public realations dalam membentuk corporate branding

2020 ◽  
Vol 2 (3) ◽  
pp. 241-260
Author(s):  
Eneng Rismawati ◽  
Yusuf Zaenal Abidin ◽  
Encep Dulwahab
Keyword(s):  
Public Relations ◽  
Corporate Branding ◽  
Research Method ◽  
Adaptive Method ◽  
Qualitative Approach ◽  
Quick Response ◽  
Public Relations Practitioners ◽  
The Public ◽  
Circular Model ◽  
Media Monitoring

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menggambarkan mengenai tahap membagikan, mengoptimalkan, mengelola serta mengikutsertakan pada  pengelolaan cyber  public  relations  dalam  membentuk  corporate  branding  di PT  Len Industri (Persero). Konsep  yang digunakan dalam penelitian ini yaitu konsep  model melingkar  untuk  sosial  media  menurut Regina  Luttrell . Metode penelitian yang digunakan yaitu menggunakan metode deksriptif dengan pendekatan kualitiatif. Pengumpulan  data  yang  digunakan  yaitu dengan wawancara, dan observasi.  Hasil  penelitian dilapangan, dapat disimpulkan bahwa praktisi  humas  PT Len Industri (Persero) dalam pengelolaan cyber public relations guna membentuk corporate branding memiliki  empat  tahapan  yakni : 1) tahap  membagikan  konten terdiri dari: a) berpartisipasi  menggunakan  media  sosial , b) saling terhubung dengan publik, c) membangun  kepercayaan publik . 2) tahap pengoptimalan pesan  yang dilakukan  yakni  dengan : a) melakukan  pengecekan hashtag, b) melakukan postingan lima kali sehari, dan c) melakukan  postingan yang memiliki unsur teknologi. 3) mengelola dibagi menjadi tiga, yaitu : a) media monitoring, b) interaksi dalam waktu yang sebenarnya, dan c) memberikan respon cepat. 4) mengikutsertakan publik dengan tiga unsure yaitu : a) menjalin hubungan dengan para influencer, b) mengetahui dimana dan siapa audiens, serta c)  meraih target audiens. Kata Kunci: Pengelolaan; Cyber Public Relations; Corporate Branding. ABSTRACT The  purpose  of  to  find  out and describe the sharingstage,optimize,manage  and engage in cyber public relations management in forming a corporate branding in PT Len Industri (Persero). The concept  used  in  this research is the concept of  The Circular model of Some to Regina Luttrell. The research method using  an  adaptive  method  with  a  qualitative  approach. Data collection used in this study is by interview,and observation. The results of the research in the field can be concluded that PT Len Industri (Persero) public  relations  practitioners  in  the management  of  cyber  public  relations  to  form  corporate  branding  has  four  stages : 1) The share stage consists of: a) participating  in  social  media  (participate), b) connect with public (connect), c) build  public  trust (build trust). 2) optimize phase messages that are carried out by: a) checking hashtag, b) posting  five time a day, c) do posts that have technological elements. 3) The  manage  divided  into: a) media  monitoring, b) interaction  in  real  time, c)  provide quick response. 4) engage  the  public  : a) establish  a  relationship  with  influencer, b) where and  who  is  the  audience, c)  reach  the target  audience. Keyword : Management; Cyber Public Relations.  

scholarly journals Peningkatan Kualitas Sumber Daya Manusia Melalui Pelatihan Peranan Humas bagi Anggota Polresta Tangerang

2020 ◽  
Vol 3 (2) ◽  
pp. 75-82
Author(s):  
Heriyanti Heriyanti ◽  
◽  
Ummanah Ummanah ◽  
Resman Maharul Tambunan ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Technology Development ◽  
Police Department ◽  
Media Relations ◽  
Basic Principles ◽  
The Public ◽  
Security Guards ◽  
The Government

The rapid technology development and information made public (community) being so critical to the policies was taken by the government. This requires police institution to maintain of security guards, public order, enforce the law, provides protection, aegis and service to the community. Public Relations (PR) is an agency which have a duty to understand and evaluate a variety of public opinion in order to help to create harmony between particular agencies with the public. In order to increase quality of human resources in Police Department are required personnel with the ability in resolving problems the happens in society. In resolving these problems, that needed cooperation between police department, college and the community. The contribution of college to police department and the community with conducting the devotion to the community in cooperation Polresta Tangerang. The method in use in devotion community is by providing training of the role of public relations to Polresta Tangerang members through zoom cloud meeting. The role of public relations training aimed at giving public knowledge include similarity in communication, public relations function, basic principles of public relations, the management of the community and management of media relations may be good quality police. The evaluation of the training be concluded that the training that performed capable of increase understanding participants on the role of public relations.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Advancing agenda building

2018 ◽  
Vol 2 (1) ◽  
pp. 84-102
Author(s):  
Tiffany L. Mohr ◽  
Lauren D. Furey
Keyword(s):  
Experimental Design ◽  
Public Relations ◽  
Strong Support ◽  
Agenda Building ◽  
Causal Relationships ◽  
Issue Salience ◽  
Public Relations Practitioners ◽  
The Public ◽  
Attribute Salience ◽  
Political Public Relations

Abstract This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building including overall issue salience and issue attribute salience. The study also tested the compelling arguments hypothesis and found strong support for attribute salience contributing to overall issue salience. These findings are important for political public relations practitioners as it demonstrates that contextual issue attributes increase issue salience for the public.

scholarly journals Understanding of the Establishment and Importance of Public Relations Department in Macao: Perspectives from Governmental Officials

2017 ◽  
Vol 7 (3) ◽  
pp. 14
Author(s):  
Weng Si Kuok ◽  
Luis Miguel Dos Santos
Keyword(s):  
Public Relations ◽  
Socioeconomic Development ◽  
Research Study ◽  
Government Agencies ◽  
Main Function ◽  
Public Relations Practitioners ◽  
The Public ◽  
Governmental Agencies ◽  
Government Leadership ◽  
Local Residents

In regard to the public relations practice with government agencies and departments, the main function of public relations consists of disseminating information. In particular, government departments often promote policies of the current administration and seek support from local residents. However, most leadership strongly believedthat public relations mainly concern about gaming and hospitality industry which leading to a misunderstanding between the real responsibilities of public relations practitioners. The purpose of this research study is to understand the developments of governmental public relations tasks from the perspective of public relations professional at the governmental environment. The outcomes of this study indicated three directions: 1) The establishment of public relations division under the current government leadership; 2) The socioeconomic development of Macao and the new demand of professionals; and 3) potential challenges and limitations for government agencies in public relations. The result of this research indicated that public relations industry in Macao has a bright future, because of the fast growing on both society and economy conditions. The result may provide recommendations for governmental agencies and NGOs administrators to manage their manpower and public relations professionals into an appropriate level.

scholarly journals “I Just Say I’m in Advertising”: A Public Relations Identity Crisis?

2009 ◽  
Vol 34 (2) ◽  
Author(s):  
Amy B Thurlow
Keyword(s):  
Public Relations ◽  
Identity Theory ◽  
Role Identity ◽  
Identity Crisis ◽  
Professional Identities ◽  
Public Relations Practitioners ◽  
The Public ◽  
Role Identity Theory ◽  
Identites Professionnelles

Abstract: This study uses a critical sensemaking approach and draws upon role identity theory to explore individual understandings of the public relations identity. Public relations practitioners are asked to share their own sensemaking about their professional identities within the context of negative societal perceptions of the field.Résumé : Cette étude emploie une approche critique de création de sens et recourt à la théorie sur l’identité de rôle pour explorer comment les professionnels en relations publiques perçoivent leur identité personnelle. On a demandé à ceux-ci de partager leur propre création de sens par rapport à leurs identités professionnelles dans le contexte de perceptions sociales négatives à l’égard de leur profession.

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