scholarly journals PERAN PUBLIC RELATIONS DALAM MEMPENGARUHI KONTEN MEDIA

2017 ◽  
Vol 5 (1) ◽  
pp. 90
Author(s):  
Rizki Hidayat
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Media Content ◽  
Mutual Understanding ◽  
Media Ethics ◽  
Economic Sectors ◽  
Communication Management ◽  
The Media ◽  
Set Up ◽  
Local Companies

AbstractIn this era of globalization of business competition is getting higher. Especially in economic sectors where big companies from abroad increasingly free to operate and market its products in Indonesia so that local companies can not compete with itself would be eliminated. The purpose of this study was look at the effectiveness of IT utilization is also the creativity of a public relations. Popularity of media and social networks such as Facebook, Twitter, YouTube, spur the growth of "medium alone" that allows companies and organizations to set up reporting directly or through intermediaries and remediation (where, the media took the headlines of social media and republish). The results of this study indicate that the majority of social media is 'parasitic', take a lot of information and topics of the mass media. Public relations in general is a process of communication management activities to create mutual understanding between an organization and its publics.  Keyword : public relations, media ethics, media content   

scholarly journals PERAN PUBLIC RELATIONS DALAM MEMPENGARUHI KONTEN MEDIA

2020 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Halim Setiawan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Economic Sector ◽  
It Use ◽  
Communication Management ◽  
Moderate Growth ◽  
The Media ◽  
Local Companies

In this globalization era, business competition is getting higher. Especially in the economic sector where large companies from abroad are increasingly free to operate and market their products in Indonesia so that local companies cannot compete with themselves will be eliminated. The purpose of this study is to look at the effectiveness of IT use as well as the creativity of a public relations officer. The popularity of media and social networks such as Facebook, Twitter, YouTube, spurred “Moderate” growth allowing companies and organizations to organize reporting directly or through intermediaries and remediation (in which, the media made social media headlines and republishing). The results of this study indicate that the majority of social media are 'parasites', taking a lot of information and mass media topics. Public relations in general is the process of communication management activities to create mutual understanding between an organization and its public.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

scholarly journals PEMANFAATAN MEDIA KOMUNIKASI HUMAS PARTAI KEADILAN SEJAHTERA (PKS) DKI JAKARTA DALAM MENINGKATKAN CITRA

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Saktisyahputra Saktisyahputra
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Public Relations ◽  
Media Coverage ◽  
Communication Media ◽  
Literature Study ◽  
Negative Stereotypes ◽  
Funding Sources ◽  
The Media ◽  
Digital Volunteers

AbstractThe roles and functions of Political Parties have been degraded lately due to negative stereotypes towards Political Parties, including the Partai Keadilan Sejahtera (PKS). It happened because some PKS cadres were caught by the Corruption Eradication Commission (KPK) in mass media coverage. Besides, the formation of Political Parties including the Partai Keadilan Sejahtera (PKS) as the birthplace of national leadership seems to be less than optimal. For this reason, researcher was interested in discussing the use of public relations communication media for PKS through the media in improving the image of the institution. Based on this context, this study aims to determine the utilization of PKS Communication Media in Improving the Image and analyze the factors that support PKS Communication Media Use. This study uses qualitative research methods with data collection techniques in the form of interviews, observation, documentation and literature study. Interviews were conducted on 4 (four) informants representing the PKS Public Relations Division at both the DKI Jakarta Province level and DPC PKS at the Pulogadung District level. The results showed that the utilization of the media for the use of communication media, especially social media by PKS public relations, among others were Photo PKS, TV PKS, Digital Volunteers, Literacy Volunteers, PKS Art, and the creation of short videos advertised. Factors supporting the use of communication media are solid HR PKS cadres and sufficient funding sources to support the use of communication media, especially social media, in reducing the negative stereotypes of the community towards PKS and improving the image of the Jakarta PKS. Abstrak Peran dan fungsi Partai Politik akhir-akhir ini telah terdegradasi karena adanya  stereotip negatif terhadap Partai Politk, termasuk Partai Keadilan Sejahtera (PKS). Hal ini karena beberapa kader PKS tertangkap Komisi Pemberantasan Korupsi (KPK) dalam pemberitaan media massa. Selain itu pengkaderan Partai Politik termasuk Partai Keadilan Sejahtera (PKS) sebagai tempat lahirnya kepemimpinan nasional terlihat kurang maksimal. Untuk itu peneliti tertarik membahas pemanfaatan media komunikasi humas Partai Keadilan Sejahtera (PKS) melalui media dalam meningkatkan citra lembaga. Berdasarkan konsteks tersebut, penelitian ini bertujuan untuk mengetahui Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta Dalam Meningkatkan Citra dan menganalisis  faktor-faktor yang mendukung Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dokumentasi dan studi kepustakaan. Wawancara dilakukan pada 4 (empat) orang informan mewakili Bagian Humas PKS baik di tingkat Provinsi DKI Jakarta dan DPC PKS tingkat Kecamatan Pulogadung.  Hasil penelitian menunjukkan bahwa pemanfaatan media Pemanfaatan Media Komunikasi terutama Media Sosial oleh Humas PKS antara lain yaitu PKS Foto, PKS TV, Relawan Digital, Relawan Literasi, PKS Art, dan pembuatan video pendek yang diiklankan. Faktor pendukung pemanfaatan media komunikasi yaitu SDM kader-kader PKS yang solid serta sumber dana yang mencukupi untuk menunjang pemanfaatan media komunikasi terutama media sosial dalam mengurangi stereotip negatif masyarakat terhadap PKS dan meningkatkan citra PKS DKI Jakarta.

scholarly journals Role of the Public Relations Service in Shaping the Media Content Strategy of the Kurdish Media Corporation "Rudaw"

2020 ◽  
Vol 2020 (2) ◽  
pp. 226-235
Author(s):  
Kaka Mohammed Omer Kaka
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Media Content ◽  
The Public ◽  
Mandatory Participation ◽  
Content Strategy ◽  
The Media ◽  
Media Corporations

The article is devoted to the formation of public relations organizations in Kurdistan-Iraq, the formation of their goals, objectives, functions and specialization, as well as the practice of PR in the Kurdish media, including the Rudaw media corporation. It shows the processes and methods of strategic planning of the content of Kurdish media corporations with the mandatory participation of PR departments. The article also analyzes the reasons for the shortcomings in the strategic planning of media content in the Kurdish media due to the neglecting of the role and tasks of public relations services.

scholarly journals Public Relations Departments and their Use of Social Media During the Coronavirus Pandemic

2021 ◽  
pp. 1-9
Author(s):  
Nasr El-Den Ali
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Ministry Of Health ◽  
Standard Arabic ◽  
Media Institutions ◽  
National Media ◽  
The Media ◽  
Use Of Social Media ◽  
Media Message ◽  
Different Cultures

The study aimed to investigate the methods used by public relations departments on social media during the coronavirus pandemic and explain the type of persuasive methods and media language used in the official account of the Sudanese Ministry of Health on Facebook and the most common public relations strategies that were used during the pandemic. The study analysed the Facebook account by preparing a content analysis form for the period from 01/02/2021 to 30/04/2021. The study concluded that 47% of the publications were written in standard Arabic, 56% were concerned with publishing the epidemiological situation and 35% followed logical persuasion methods by focusing on statistics and numbers. The study found that there is a need to develop a comprehensive national media strategy that deals with health crises professionally and controls the speed of information transmission through various media, while working to implement joint media activities between the Ministry of Health and media institutions. Moreover, the media message of public relations should be diverse and consider the different cultures and habits of social media users through communication activities, such as theatres and seminars, to reinforce the media message.

Media Engineering

2016 ◽  
Author(s):  
Necati Polat
Keyword(s):  
Social Media ◽  
Internet Access ◽  
The Internet ◽  
Media Ethics ◽  
Government Control ◽  
Public Resources ◽  
National Media ◽  
The Media ◽  
The Government ◽  
Media Practices

The state of Turkey’s national media under the new regime, curbed in independence far in excess of typical media capture, having allegedly been ‘re-engineered’, with whole media outlets taken over by the government through moot uses of public authority and public resources from 2007, is narrated in this chapter. The chapter describes the hitherto unseen government pressure on the media, with scores of dissident journalists rendered jobless, and those more openly critical incarcerated and put on trial on flimsy charges. The discussion includes a description of some of the pro-government media practices—unprecedented, astounding, and simply incomprehensible by even the lowest standards of media ethics, such as a fabricated interview with Chomsky printed in headline in the pro-government flagship daily in 2013, purportedly communicating Chomsky’s support to Erdogan’s conspiratorial vision of international politics. The discussion also looks into the increasing government control of the Internet access and social media.

Representation of Islam and Christianity in the Swiss Media

2011 ◽  
Vol 24 (2) ◽  
pp. 197-208 ◽  
Author(s):  
Urs Dahinden ◽  
Carmen Koch ◽  
Vinzenz Wyss ◽  
Guido Keel
Keyword(s):  
Qualitative Interviews ◽  
Media Content ◽  
Mutual Understanding ◽  
Media Content Analysis ◽  
Negative Image ◽  
Theoretical Approaches ◽  
The Media ◽  
Islam And Christianity ◽  
Research Questions

Abstract What is the role of the media in multi-religious societies? Are they aggravating latent tensions between religions or rather helping to promote mutual understanding? These are the key research questions addressed in this paper. The discussion in this paper refers to narration and framing as two theoretical approaches from communication science. The empirical findings of a media content analysis in Switzerland show strong differences between Islam and Christianity: While Christianity and its denominations are mainly presented in positive frames and positive narratives (e.g. “good mother”), the image of Islam is rather negative. Islam receives relatively high media attention, but the focus is not on Islam in Switzerland, but on Islam abroad. A number of qualitative interviews with journalists and representatives of religious organisations show that this negative image is not caused by anti-muslim attitudes, but rather the outcome of journalistic routines. The paper discusses these findings against the background of the research questions and concludes with some recommendations for journalists and representatives of religious organizations.

scholarly journals Can Social Media Content Increase Financial Market Returns? Survey Results from Poland

Organizacija ◽  
2017 ◽  
Vol 50 (2) ◽  
pp. 97-111
Author(s):  
Andrzej Cwynar ◽  
Wiktor Cwynar ◽  
Robert Pater
Keyword(s):  
Social Media ◽  
Financial Market ◽  
Media Content ◽  
Content Increase ◽  
Market Returns ◽  
Market Theory ◽  
Job Experience ◽  
Market Participants ◽  
Survey Results ◽  
The Media

Abstract Background and Purpose: In recent years classic financial market theory based on decision makers’ rationality has been challenged by repeated anomalies that became a ‘new normal’. As a result, what we witness today is a considerable turn to behavioral concepts that can shed a new light on choices made by market participants. The astonishing development of social media accelerated scientific validation of such concepts, since the media opened new and capacious ‘laboratory space’ for testing behavioral hypotheses. The main purpose of the article is to examine whether financial market professionals believe that social media content can be useful in achieving additional financial market returns and to investigate the factors behind this belief. Design/Methodology/Approach: We surveyed a sample of over 400 financial market professionals at institutions operating in Poland, and analyzed the results using logit regression models. Results: We established that almost 60% of the surveyed finance professionals recognized the potential of social media for achieving additional returns. We also found out that the differences in respondents’ perception of this potential could be explained mainly by heterogeneity of their job experience and, to a lesser degree, by their job position. Interestingly, more experienced individuals were less likely to recognize this potential. Firm-specific factors did not have a significant effect on the dependent variable. Conclusion: The opinions of financial market professionals regarding the link between social media and additional returns are mixed, which is consistent with the current body of evidence brought by sentiment-based research. Our findings confirm the key role of previous experience in explaining attitudes towards novelties and innovations (such as social media), a phenomenon known from other fields and everyday experience.

An attributional analysis of corporate reporting in crisis situations

2014 ◽  
Vol 18 (4) ◽  
pp. 422-435 ◽  
Author(s):  
Falk Tennert
Keyword(s):  
Public Relations ◽  
Attribution Theory ◽  
Media Coverage ◽  
Long Term Effects ◽  
Communication Management ◽  
Content Type ◽  
Attributions Of Responsibility ◽  
Corporate Reporting ◽  
The Media ◽  
Crisis Situations

Purpose – The purpose of this paper is to use an attributional approach to examine press coverage in Germany dealing with Toyota’s 2010 global product recall due to purportedly defective brakes. The research focuses on the attributions of cause and responsibility and, thereby, the practices of media-brokered selection and interpretation of events. Design/methodology/approach – The methodology used is a quantitative content analysis of selected German print media. Corporate reporting is analysed with the help of attribution theory approaches from the field of psychology, which, when applied to public relations themes, thereby enables the identification of latent and manifest risk factors that emerge from the perceived responsibility of the media. Findings – Causal attributions are an essential aspect of coverage in acute crisis situations. The key findings show a dominance of internal attributions of responsibility in which the media interprets the crisis as self inflicted and ascribes a high level of fault on the company. Exonerating attributions according to a self-serving bias find little resonance in the coverage. The responsibility attributed to Toyota by the media coverage to a sustained damage to the company’s reputation. Originality/value – The study demonstrates that attribution theory can be productively applied to questions of communication management. This approach enables an analysis of attribution discourse as well as the potential long-term effects on the company’s reputation. Thus, the original value of this study lies in the psychological foundation of organisational risk and opportunity.

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