scholarly journals Challenges and opportunities for digital convergence of TV: audience measurement in the digital era

Author(s):  
Emilia Smolak-Lozano

The research on television market and audience has been so far dominated by a telemetric system operating within a determined panel in the longitudinal manner. Nevertheless, the rise of digital era marked by the growing consumption of audiovisual content and TV in the Internet via VOD systems, subscription services, streaming etc. has changed the way the TV audience should be measured and tackled in order to deliver the significant data to advertisers. The digital services and therefore the online ads consumption are forcing the telemetric companies to re-design their methodology and measurement services. This thus requires not only new measurement methods and sample designs or research planning but also demonstrate new challenges and requirements starting from technical aspects and finishing on social and economic ones. Therefore, it is of great interests to find out how digital TV audience era is changing the way telemetric services are designed and conducted globally and at Polish market. The study attempts to find out how the TV audience measurement service is responding to the changes caused by digitalisation, which challenges and requirements have to be met in order to approach the issue of digitalisation of TV market in terms of the research planning and methodology. Finally, the present research pretend to determine and describe how the global market, and the Polish one in particular, perceives the services offered by Nielsen Audience Measurement. The research includes the series of individual semi-structured online individual interviews with managers and board of directors of the company as well as digital ads ratings department in Poland and headquarters in Switzerland. The results demonstrate the key changes, opportunities and challenges resulted from the digitalisation of TV consumption as perceived by management board, the company’s strategy towards digital convergence and the estimation of the needs of new markets and audiences on the course of the digital transformation.

2016 ◽  
Vol 37 (2) ◽  
pp. 33-49 ◽  
Author(s):  
Hanne Bruun

Abstract This article presents and discusses the communicative behaviour in the continuity texts produced by public service television providers in Denmark in the digital era. Based on a case study of the two main channels, DR and TV 2, the article argues that, after previous trends towards convergence in the way the two providers communicate, the present developments exhibit a divergence. Three major differences are found in the efforts to (1) hold on to and ‘herd’ the viewers within the scope of products and platforms, (2) strengthen the provider–viewer relationship, and (3) stand out with a distinctive set of institutional values. The findings are interpreted as a consequence of the challenges and opportunities facing the providers in terms of funding and in terms of meeting public service obligations, in a situation of tension between a traditional linear model of broadcasting and an emerging non-linear model.


2021 ◽  
Vol 59 (1) ◽  
pp. 97-126
Author(s):  
Nina Nurmila

Internet has changed the way how knowledge is spread. This paper describes the spread of Muslim feminist ideas in Indonesia. It answers the questions of what constitute feminist ideas, how Muslim feminist ideas spread before and after the Digital Era and what challenges and opportunities provided by the internet that hinder and help the spread of these ideas. Muslim feminism has spread in Indonesia since the early 1990s through the translation of the works of non-Indonesian Muslim feminists such as Fatima Mernissi, Riffat Hassan, Asghar Ali Engineer and Amina Wadud. Since 2010, the increasing use of internet among Indonesians has made the spread of Muslim feminist ideas faster. However, it is challenging that conservative groups also mobilized the internet to oppose Muslim feminist ideas. Another challenge is that not all Indonesian Muslims have easy access to the internet and therefore Indonesian Muslim feminists still have to adopt various offline media such as seminars or radio to spread their ideas. [Internet telah mengubah cara penyebaran pengetahuan. Artikel ini akan menjelaskan penyebaran ide-ide feminis Muslim di Indonesia. Artikel ini akan menjawab pertanyaan tentang apa yang dimaksud dengan ide-ide feminis Muslim, bagaimana ide-ide feminis Muslim tersebar sebelum dan sesudah Era Digital dan tantangan serta kesempatan apa yang diberikan oleh internet yang menghalangi dan membantu penyebaran ide-ide ini. Feminis Muslim telah tersebar di Indonesia sejak awal tahun 1990-an melalui penerjemahan karya-karya Muslim feminis yang bukan dari Indonesia seperti Fatima Mernissi, Riffat Hassan, Asghar Ali Engineer dan Amina Wadud. Sejak tahun 2010, meningkatnya penggunaan internet dikalangan orang Indonesia telah membuat penyebaran ide-ide Muslim feminis lebih cepat. Akan tetapi, terdapat tantangan yaitu bahwa kelompok konservatif pun menggunakan internet untuk menentang ide-ide feminis Muslim. Tantangan lainnya adalah bahwa tidak semua Muslim Indonesia memiliki akses yang mudah terhadap internet, oleh karena itu para feminis Muslim Indonesia masih juga harus menggunakan berbagai media di luar jaringan seperti seminar atau radio untuk menyebarkan ide-ide mereka.]


Author(s):  
DANIELA GONZÁLEZ IZA

One of the most important changes in our era is the ones promoted by the digital technology, which has meant a challenge in the promotion of human rights. Not only do we talk about the vulnerability to privacy, but also the possible biases of algorithms and other risks that represent potential violations to human rights. International organizations, such as the United Nations, have taken this issue in their hands, although the lack of development of norms regarding digital technology and human rights. The main objective of this paper is to analyze the way the non-conventional and conventional mechanisms of the United Nations Human Rights System have treated this issue. Through a document review, some actions and interpretations made by these will be analyzed, in order to determine some opportunities and challenges in the way the United Nations has approached to this issue. Keywords: United Nations; Human rights; Digital technology


2021 ◽  
pp. 405-436
Author(s):  
George K. Shinomol ◽  
Revathi K. Bhanu

2021 ◽  
Vol 127 (1) ◽  
pp. 119-134
Author(s):  
Jay Szpilka

While the subject of women’s activity in historical and contemporary punk scenes has attracted significant attention, the presence of trans women in punk has received comparatively little research, in spite of their increasing visibility and long history in punk. This article examines the conditions for trans women’s entrance in punk and the challenges and opportunities that it offers for their self-assertion. By linking Michel Foucault’s notion of parrhesia with the way trans women in punk do their gender, an attempt is made at showing how the embodied experience of a trans woman making herself heard from the punk stage can serve as a site of ‘gender pluralism’.


2021 ◽  
Author(s):  
◽  
Hoa Thi Hai Vu

<p>Although there is a large literature on ASEAN regionalism, comparatively little attention has been devoted to Southeast Asia’s efforts to build a shared social and cultural community. This thesis examines how the ASEAN Socio-Cultural Community (ASCC) is understood in ASEAN and explores challenges that stand in the way of the Community being realized by its 2015 deadline. The study reviews the origins and response to the ASCC at both the regional level, and at the national level through a case-study of Vietnam’s participation. It argues that although the ASCC is an important component of the ASEAN Community building process and member states have proclaimed their determination to realize the ASCC by 2015, the reality in ASEAN with its “unity in diversity” and “ASEAN Way” norms, means there are many obstacles in the way. Divergent national interests and priorities have led to different priorities in designing and implementing the ASCC Blueprint in the period 2009-2015. The thesis concludes by speculating about the likely scenario for ASCC implementation. It argues that in 2015, the most likely scenario for the ASCC is one in which a nascent ASCC will be formed but with only some of its components in place. ASEAN needs a longer journey to realize its aspiration of a shared socio-culture community.</p>


2018 ◽  
Vol 18 (71) ◽  
pp. 55-87 ◽  
Author(s):  
Juan Gustavo Corvalán

This article addresses the impact of the digital era and it specifically refers to information and communication technologies (ICT) in Public Administration. It is based on the international approach and underscores the importance of incorporating new technologies established by the United Nations and the Organization of American States. Thereon, it highlights the Argentine Republic national approach towards ICT, and how it has moved towards a digital paradigm. It then emphasizes on the challenges and opportunities that emerge from the impact that artificial intelligence has in transforming Public Administration. Finally, it concludes that the key challenge of the Fourth Industrial Revolution is to achieve a boost towards a Digital and Intelligent Administration and government, which promotes the effectiveness of rights and an inclusive technological development that assures the digital dignity of people.  


Author(s):  
Kenneth Chan

The past two decades have witnessed the resurgence of Chinese cinemas on the global stage. As Chinese directors confront the notion of remaking American films, they do so with the assurance that there is a potential global market for their product, which in turn might foster a more creative reimagining of a Chinese version that can stand on its own artistic merits as transnational Chinese cinema. This chapter undertakes a close analysis of A Woman, a Gun and a Noodle Shop (Zhang Yimou 2009) as a transnational film remake to demonstrate how the film confidently reinvents the Coen Brothers’ original film, Blood Simple (1984) as an original in its own right. The analysis demonstrates the way in which the remake is infused with Zhang Yimou’s brand of cinematic pragmatism and the way in which the cooption of a transgressive politics of gender and postcoloniality becomes a route toward transnational appeal.


Author(s):  
Poul Holm

This chapter attempts to determine how globalisation and internationalisation affected the fishing industry, and which members of the global market profited and which suffered due to these developments. The author considers the long-term trends in production and markets; trawling and transport revolutions; worldwide exploitation of fish stocks; territorialisation; and Exclusive Economic Zones (EEZ), and the way these factors affected Eastern and Western nations differently.


Author(s):  
Josiline Phiri Chigwada

The chapter showcases the 21st century skills that are required by librarians. The digital era brought about a lot of changes in the way that librarians interact with their clients. Due to the changing needs of clients, librarians should ensure that they are well equipped to deliver the needed services. The objectives of the chapter are to identify the skills that librarians should possess in the 21st century, examine how librarians acquire those skills, and discuss the challenges that are faced when acquiring those skills. Structured literature review and web content analysis were used to get the LIS skills. It was discovered that librarians should possess professional, technical, and soft skills in order to remain relevant in the 21st century. The findings revealed that librarians can acquire skills through on the job trainings or formal education. The major challenge that is faced by librarians is the issue of lack of funds to support their capacity building endeavours.


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