scholarly journals Teachers’ Use and Acceptance of Gamification and Social Networking Features of an Open Repository

2017 ◽  
Vol 20 (1) ◽  
pp. 127-138
Author(s):  
Beatriz de los Arcos ◽  
Bram Faems ◽  
Anna Comas-Quinn ◽  
Hélène Pulker
Keyword(s):  
Social Networks ◽  
Social Interaction ◽  
Social Networking ◽  
Quantitative Study ◽  
Teaching And Learning ◽  
User Engagement ◽  
Extrinsic Factors ◽  
Positive Effects ◽  
Review Comment ◽  
Game Mechanics

AbstractThe affordance of social interaction has been a part of open online repositories of teaching and learning resources for nearly two decades. Repositories are built not only to collect and disseminate materials, but enable users to collaborate and review, comment on and rate the content they access. However, research indicates that (a) most users do not participate in this type of generative use, and (b) the possibility of social interaction does not necessarily signal active participation in social interaction. In recent years the positive effects of gamification and social networking elements on user engagement have come to the fore in educational settings. From this stance, a quantitative study was conducted to assess users’ acceptance of the existing game mechanics of a large national repository of educational resources, their attitudes towards the inclusion of extra features, and teachers’ motivation to share openly. Our results indicate that teachers do not see open repositories as social networks, but as libraries of resources, and are likely to share if rewarded by intrinsic rather than extrinsic factors.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

scholarly journals Co-Construction Concept Through Cloud-Based Social Network Platform Design, Implementation, and Evaluation

2018 ◽  
Vol 19 (5) ◽  
Author(s):  
Ben Chang ◽  
Yen-An Shih ◽  
Fang-Chen Lu
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Interaction ◽  
Social Networking ◽  
Crucial Role ◽  
Ad Hoc ◽  
Network Organization ◽  
Network Environment ◽  
Network Platform ◽  
Concept Building

Today’s learners can easily share their thoughts on their social networks, and this movement, undoubtedly, has been affecting their learning. However, learners in such an ad hoc social network environment need a deliberate design to support their idea sharing and concept exchange. Gaining insights into how to stimulate concept sharing in a social network helps learners learn. To this end, this study examined how to design a cloud-based concept construction platform, and analyzed the users’ interaction behaviours on the platform. A cloud-based platform named CoCoing.info was implemented to achieve the aim. The platform has three major functions: (a) co-construction concept building, (b) social network organization, and (c) concept circulation among social networks. Seven hundred and twenty-six accounts registered on the platform. Users constructed 2,121 concepts using 20,049 nodes, and 1,618 files were established. The access statistics results indicated that the platform was used throughout the day, in which the ratio of in-class to after-class access was 0.59:0.41. Among the interactions, 31.24% belonged to concept construction and 68.76% were user responses. Meanwhile, the key player social networking analysis results indicated that teachers appear to play a crucial role in initiating concept construction and triggering social interaction within the type of concept construction social network.

scholarly journals Human Ecological Complexity; Epistemological Implications of Social Networking and Emerging Curriculum Theories

2011 ◽  
Vol 8 (2) ◽  
Author(s):  
Donald L. Gilstrap
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Educational Research ◽  
Teaching And Learning ◽  
Scholarly Communication ◽  
Curriculum Theory ◽  
Unique Position ◽  
Ecological Complexity ◽  
Research Questions ◽  
Complexity Theories

Online courseware and social networking have dramatically changed the way students and educators learn and think about learning and scholarly communication.  With a transdisciplinary ecological focus on educational research, this article incorporates research in chaos and complexity theories, sociology, and philosophy to address research questions  in relation to social networks and human ecological complexity.  This article subsequently contends that curriculum theory is deeply impacted by social networks--which draw attention to human ecological complexity in teaching and learning—and that curriculum theory is in a unique position to integrate chaos and complexity theories which help to recreate the ontological and epistemological frameworks needed to respond to social networks.

scholarly journals Adoption Of Social Networking In Education: A Study Of The Use Of Social Networks By Higher Education Students In Oman

2014 ◽  
Vol 10 (2) ◽  
pp. 143-154 ◽  
Author(s):  
Elham M. Al-Mukhaini ◽  
Wafa S. Al-Qayoudhi ◽  
Ali H. Al-Badi
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Learning Styles ◽  
Web 2.0 ◽  
Social Networking ◽  
Teaching And Learning ◽  
Education Students ◽  
Wide Range ◽  
The Impact ◽  
Social Networking Tools

The use of social networks is a growing phenomenon, being increasingly important in both private and academic life. Social networks are used as tools to enable users to have social interaction. The use of social networks (SNs) complements and enhances the teaching in traditional classrooms. For example, YouTube, Facebook, wikis, and blogs provide a huge amount of material on a wide range of subjects. This research aims to explore the need to change the traditional style of teaching and learning after the innovation of Web 2.0. The main objectives of this research are to discover the motives for the use of social networks by higher education students in Oman, to recognize the impact of social networking tools in learning and education generally, to analyse the problems that students might face when using social networks, and to determine whether the traditional learning methods need to be changed in the era of Web 2.0 technologies? In order to achieve the objectives of this research, the research methodology is to conduct a survey amongst Omani students at different universities, colleges, and other higher education institutions and to explore the social networking tools that might have an influence on teaching and learning styles. The type of data collected will be both quantitative and qualitative. This study is based mainly on the student's perspective - the impact on students of using social networking tools and what effect it has on the traditional style of learning and teaching. This study highlights the benefits of using social networks as tools for developing a new style of learning, and the negative impacts that can affect the process of learning, in order to provide a justification for using social networks in higher education.

scholarly journals Facebook as a Platform of Social Interactions for Meaningful Learning

2019 ◽  
Vol 14 (04) ◽  
pp. 151
Author(s):  
Nurul Farhana Jumaat ◽  
Noriesah Ahmad ◽  
Norazrena Abu Samah ◽  
Zakiah Mohamad Ashari ◽  
Dayana Farzeeha Ali ◽  
...  
Keyword(s):  
Social Interaction ◽  
Learning Environment ◽  
Social Networking ◽  
Social Interactions ◽  
Social Networking Sites ◽  
Teaching And Learning ◽  
Meaningful Learning ◽  
Social Networking Site ◽  
Online Learning Environment ◽  
The Social

Undeniably, Facebook has become a significant part of students’ life in the 21st century. Therefore, interactions between instructors and students play a major role in learning through an online social learning environment like Facebook. Such an interaction is known as the key elements that can measure students’ learning process, particularly in an online learning environment. Past researchers have agreed that a social networking site does not only promote social interaction but also have high potential to be used for teaching and learning purposes. However, interactions that occur in social networking sites are meaningless due to lack of proper guidance. Lack of proper guidance will lead to no or little intellectual growth among students because the students might be very likely to discuss unrelated topics. Therefore, the goal of this study is to discuss the social interactions that exist in Facebook and its potential as a platform to enhance meaningful learning among students.

Community detection in social networks based on information propagation and user engagement

2021 ◽  
pp. 2150119
Author(s):  
Fuzhong Nian ◽  
Li Luo ◽  
Xuelong Yu ◽  
Xin Guo
Keyword(s):  
Social Networks ◽  
Community Detection ◽  
Detection Method ◽  
User Engagement ◽  
Connection Strength ◽  
Information Propagation ◽  
Edge Strength ◽  
Strength Based ◽  
Network Propagation ◽  
Overlapping Community

The iterative propagation of information between nodes will strengthen the connection strength between nodes, and the network can evolve into different groups according to difference edge strength. Based on this observation, we present the user engagement to quantify the influences of users different propagation modes to network propagation, and construct weight network to simulate real social network, and proposed the community detection method in social networks based on information propagation and user engagement. Our method can produce different scale communities and overlapping community. We also applied our method to real-world social networks. The experiment proved that the network spread and the community division interact with each other. The community structure is significantly different in the network propagation of different scales.

Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Edward Shih-Tse Wang ◽  
Fang-Tzu Hu
Keyword(s):  
Social Interaction ◽  
Private Life ◽  
Influential Factor ◽  
Equation Modeling ◽  
Normative Commitment ◽  
Self Disclosure ◽  
Content Type ◽  
Mediating Role ◽  
Positive Effects

PurposeFor Internet celebrities, self-disclosure (SD) is a crucial step in building relationships with their followers who perceive this communication as para-social interaction (PSI), which facilitates socialization among followers. Normative commitment (NC) is critical for creating bonds among community members that are strengthened through socialization. However, research on the predictive relationships among SD, PSI and NC has been insufficient. This paper aims to investigate the effects of two facets of Internet celebrity SDs (i.e. private life and opinion) and two facets of PSI (i.e. companionship and following) on NC. The mediating role of PSI on the effects of SD on NC was also analyzed.Design/methodology/approachPeople who follow at least one Internet celebrity on a social networking site were recruited to participate in this study, and 494 valid questionnaires were collected for examination. The collected data were analyzed using structural equation modeling (SEM).FindingsThe results revealed that both private-life and opinion SDs have positive effects on companionship and following PSI, which consequently influence NC. A mediation test revealed that companionship and following PSI mediate the effects of private-life and opinion SD on NC. This study's findings also revealed that NC is influenced more by following PSI than it is by companionship PSI. Furthermore, opinion SD was determined to be the more influential factor in following PSI, whereas private-life SD was the more influential factor in companionship PSI.Originality/valueThis paper is useful for understanding the influence mechanism of the SD of Internet celebrities on PSI and NC.

scholarly journals Students’ Involvement in Social Networking and Attitudes towards Its Integration into Teaching

2016 ◽  
Vol 9 (9) ◽  
pp. 250
Author(s):  
Ukeme Ekpedeme Umoh ◽  
Etuk Nssien Etuk
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Teaching And Learning ◽  
Survey Design ◽  
Sampling Technique ◽  
Full Time ◽  
Ex Post ◽  
Significant Difference ◽  
Research Questions ◽  
The University

<p class="apa">The study examined ‘Students’ Involvement in Social Networking and attitudes towards its Integration into Teaching. The study was carried out in the University of Uyo, Akwa Ibom State, Nigeria. The population of the study consisted of 17,618 undergraduate students enrolled into full time degree programmes in the University of Uyo for 2014/2015 academic session. The design of the study was survey design with ex-post facto approach. Random sampling technique was used to select 1730 students from the 12 faculties in the University. The instrument used for the study was ‘Students’ Social Networking and Attitude Questionnaire which was validated by an expert in curriculum studies and an expert in measurement and evaluation in the University of Uyo. Cronbach’s Alpha Statistical method was used to determine the reliability coefficient of .70 for the instrument. Two research questions and two null hypotheses tested at .05 level of significance guided the study. Mean and Standard Deviation were used to answer research questions; Independent t-test and Analysis of Variance were used to test the hypotheses. The results show that there is significant difference in involvement of university undergraduate students in Social Networking based on course of study, level (year) of study and age. Female undergraduate students’ involvement in social networking is higher than that of their male counterparts; but male undergraduate students showed a higher positive attitude towards integration of social networking into teaching and learning.</p>

Sign in / Sign up

Export Citation Format

Share Document