scholarly journals Exploring modality in multimodal macrogenre: A social semiotic analysis of EFL pedagogic materials in China

2022 ◽  
Vol 0 (0) ◽  
Author(s):  
Yumin Chen
Keyword(s):  
Comparative Analysis ◽  
Foreign Language ◽  
Visual Media ◽  
Semiotic Analysis ◽  
Teaching English ◽  
Educational Settings ◽  
The Social ◽  
Multimodal Features ◽  
Semiotic Approach ◽  
Teaching Unit

Abstract Given the evolving multimodal features in educational settings, modes other than language further enable the diversity in the realization of meanings and pedagogic goals. This paper explores modality in multimodal pedagogic materials for teaching English as a foreign language in China. Drawing upon the social semiotic approach to modality in visual media, this study provides a comparative analysis of modality markers in different elemental genres that constitute the macrogenre of a teaching unit, with a focus on explaining the underlying reasons for the different choices in terms of coding orientation. It is shown that different degrees of deviation from the accepted coding orientation are employed in different constituent genres of the macrogenre of a given text.

scholarly journals Social Stigma of COVID-19: A Semiotic Analysis of WHO Campaign Posters

2021 ◽  
Vol 11 (2) ◽  
pp. 155-168
Author(s):  
Intan Siti Nugraha ◽  
Keyword(s):  
Qualitative Method ◽  
Social Stigma ◽  
Semiotic Analysis ◽  
Health Campaign ◽  
Sign Systems ◽  
Positive Attitudes ◽  
The Social ◽  
Semiotic Approach ◽  
Related Stigma ◽  
Visual Sign

COVID-19 has been reported to be risen in numbers of infected cases and deaths. The massive report by media and social network which focus on the spreading and infection may affect not only physical health but also individual’s and general population’s mental health, isolation and stigma. To eradicate COVID-19-related stigma and discrimination perpetuated by both individual and group of people, WHO exhibits some anti-stigma campaign posters. This study employs qualitative method to acquire deep investigation of meaning and to involve the social context. Thus, by using Roland Barthes’s semiotic approach, analyzing signifiers and signifieds, this study was aimed to unmask both denotative and connotative meanings of the stigma embed within the six health campaign posters of COVID-19 by Southeast Asia WHO. The analysis was focused not only on the verbal sign of posters (linguistic text), but also its relation to their visual sign (imagery messages). From the analysis of the two sign systems of posters, the result shows that the six posters connote acts of discriminatory behaviours, stigmatization, stereotype and blaming. Through the posters, WHO propagates people to work together to fight COVID-19 and to bring out the best humanity, to have better awareness and positive attitudes and appeals governments, citizens, media, key influencers of communities to have a role in preventing and to stop stigma surrounding in South-Asia and specifically in Indonesia which becomes the target of the poster viewers during the pandemic. Those messages are connoted through different font colors and sizes and the illustration on each poster.

scholarly journals The Use Of Drama Techniques As An Effective Learning Tool In ELT

2021 ◽  
Vol 03 (05) ◽  
pp. 235-239
Author(s):  
Malika Kholiyor Kizi Khidirova ◽  
◽  
Shakhnoza Burievna Nashirova ◽  
Keyword(s):  
Foreign Language ◽  
Intellectual Development ◽  
Effective Means ◽  
Teaching English ◽  
Social Emotional ◽  
Learning Tool ◽  
Effective Learning ◽  
The Social ◽  
Level Of Training ◽  
Sense Of Satisfaction

Teaching a foreign language by means of drama techniques contributes to the social, emotional, and intellectual development of the student's personality. Also, drama techniques help to increase the motivation of both the student and the teacher. The teacher takes into account the needs and interests of students, has personal approaches to them. Each of the students develops according to their abilities. In the distribution of roles from the play, complex texts are distributed among students with a higher level of training, and simple roles among students with less training. This is not a reason to believe that someone showed better performance and someone played not well. Every role is counted. When a reciprocal feedback arises between the teacher and the student, the work will be more fruitful. Such a creative atmosphere allows the teacher to subtly and imperceptibly educate students, monitor their behavior, and correct it. Consequently, drama techniques creates such conditions when a student wants to listen to a foreign speech, speak a foreign language, when he is carried away and feels a sense of satisfaction from what he is doing and what he can do in a foreign language. The article discusses of use of the drama techniques in teaching English, which acts as an effective means of teaching the language and increasing motivation.

scholarly journals Analysis of Myth Barthes in SGM Milk Formula Advertisement “Aku Anak SGM Explore” Version

2021 ◽  
Vol 5 (2) ◽  
pp. 106
Author(s):  
Rima Novia Ulfa ◽  
Rr. Astri Indriana Octavita ◽  
Tiarma Ika Yuliana
Keyword(s):  
Mass Media ◽  
Significant Role ◽  
Visual Media ◽  
Analysis Approach ◽  
Milk Formula ◽  
Semiotic Analysis ◽  
Internet Radio ◽  
Semiotic Approach ◽  
The Media

<p>Advertisement is a medium of communication between producers and consumers. An advertisement can be done through various media such as newspapers, magazines, internet, radio and/or television. In advertisement, producers try to create a sign to make a hidden message (mitos) behind.  Advertisement plays significant role in promoting such products because it spreads wider. Literacy of advertisements, through mass media is very essential in helping audiences to better see and understand how messages in the form of text, verbal and nonverbal are displayed through audio visual. The hidden message is created to convey consumers. So that, they can truly understand the message. Television is as one of the media to represent hidden message contained in an advertisement.</p><p>This study aims to analyze how the signs contained in the texts displayed in the SGM formula advertisement, version "Aku Anak SGM" on television. The methodology used was qualitative with a semiotic analysis approach. Semiotic approach from Barthes will be used by researchers to reveal the signs in these advertisements, by using signifier and signified to get hidden meaning inside. From this analysis can be revealed signs that are relevant to the message that the producer wants to assure the consumers. The existence of advertisements in audio-visual media with other media certainly has a different effect. Television is a complete media, because it can contain messages in the form of audio and visually. Commercial advertisements will have more selling power if they succeed in taking advantage of the advantages possessed by the media.</p>

scholarly journals SEMIOTIC ANALYSIS OF BOOK COVER "SOULSCAPE ROAD" BY OSCAR MOTULOH

VISUALITA ◽  
2019 ◽  
Vol 8 (1) ◽  
pp. 1-14
Author(s):  
Siti Desintha
Keyword(s):  
Cultural Context ◽  
Semiotic Analysis ◽  
Distinctive Character ◽  
Point Of Interest ◽  
The Social ◽  
Semiotic Approach ◽  
Book Covers ◽  
Media Mix ◽  
Descriptive Method

Soulscape Road is one of the compilations of Oscar Motuloh's work against the background of the disaster that occurred in Indonesia. Photographs of spot or news photos are recorded in essays in the social and cultural context of Oscar Motuloh as a journalist. Book Cover is basically an information that represents the contents of a book. Book Cover as a point of interest gives the perception and image formed through the visual. Soulscape Road book Cover by Oscar Motuloh has a distinctive character by using several media (mix media) as its illustration and becoming a differentiator with general book Covers. The study was conducted to determine the image relation or image of the sign construction on the book's Cover. This study uses a descriptive method, with the Peirce semiotic approach

Communicative approach in teaching foreign language to students

1970 ◽  
pp. 261-268
Author(s):  
Ольга Миколюк
Keyword(s):  
Foreign Language ◽  
Language Teaching ◽  
Communicative Language Teaching ◽  
Teaching English ◽  
Basic Principles ◽  
Classroom Activities ◽  
Teachers And Students ◽  
Communicative Approach

This article examines the communicative approach as one of the most successful methods of teaching English nowadays. The basic principles are aimed at teachers and students, efficient classroom activities and styles of learning. Furthermore, there are some guidelines for teachers and even a critique of communicative language teaching in this article.

English Vocabulary in the Mind of Student

2019 ◽  
Vol 7 (2) ◽  
pp. 150-159
Author(s):  
Suharyanto H Soro
Keyword(s):  
Data Collection ◽  
Foreign Language ◽  
Participant Observation ◽  
Teaching English ◽  
Individual Interviews ◽  
English Class ◽  
Actual Application ◽  
Concrete Form ◽  
The Many ◽  
The Mind

Lecturer plays an important role in teaching Englishas a foreign language, in spite of the success of teaching English itself depends on the many factors, one of them is students’ participation in the English class. In the other words, the teaching of English becomes useful and more systematically when the lecturer is fully aware of the aims and values of teaching of English subject since the core principle of any teaching  is “know what you do and only do what you know”. Hence it is essential to understand the aims and values of teaching English. In linguistics study,performance and competence are different, competence is study about language rules in the abstract form or one’s capacity to use a language, while performance is the application of one’s ability in the concrete form, or the actual application of this competence in speaking or listening. Chomsky (1965:18) said that  performance is the effect or the application of competence. Further he said that clearly, the actual data of linguistic performance will provide much evidence for determining the correctness of hypotheses about underlining linguistic structure. Notice the following figure. The data collection procedures in the present study are based on classroom participant observation, student interviews, and questionnaire  are the primary sources of data collection. As a point of departure, unstructured interviews conducted with English and students to gain initial understanding of the learning English as a foreign language. This also serves as a pilot study, paving the way for designing the guidelines for the semi structured individual interviews. Notes taken in these unstructured interviews were included in the data analysis. Taking lecture involves the lecturer and the students in formal setting. Lecturer is one who transfers special knowledge (English teaching materials) to his students in form of academic setting. They are engaged in academic norms, for example lecturer has qualified education (magister or doctorate degree) and the students  have already registered their status as a university student. The lecturer’s function is threefold. In the presentation stage of the material, the lecturer serves as a model, setting up situations in which the need for the target structure is created and modeling the new structure for students to repeat. The lecturer was required to be skillful manipulator, using questions, commands, and other cues to elicit correct sentences from the students. The students wanted the lecturer to give more opportunities for English practice. They can learn from mistakes and develop in real situation. Role play is one of methods can be applied in teaching English. The students like this methods (96%) because they can imitate and practice their English pronunciation.

Exploring Foreign Language Communication Apprehension among the English Language University Students in the English Language Classroom Setting

2018 ◽  
Vol 5 (2) ◽  
pp. 27-39
Author(s):  
Draženka Molnar ◽  
Gabrijela Crnjak
Keyword(s):  
Foreign Language ◽  
English Language ◽  
Communication Apprehension ◽  
Theoretical Background ◽  
General View ◽  
Total Level ◽  
Foreign Language Acquisition ◽  
The Social ◽  
Language Classroom ◽  
Language Communication

Abstract Over the past few decades the interest in communication apprehension has increased among researchers and teachers in the field of second/foreign language acquisition (SLA/FLA).The present paper is set between the macro perspective of the social-psychological period - by giving a general view of communication apprehension (CA) - and the situation-specific period - by taking into consideration the immediate educational context.The paper focuses on the phenomenon of communication apprehension among the Croatian university level students in a foreign language classroom setting.In particular, it investigates if there is a difference in the total level of communication apprehension between undergraduate and graduate students of English Language and Literature.Furthermore, it explores whether there is a relationship between different aspects of communication apprehension and the total level of communication apprehension and which background factor is the best predictor of communication apprehension among the students.The first part of the paper brings a theoretical background of the main concepts in this research, whereas the second part of the paper reports on the research itself.Two sets of instruments, questionnaires completed by the students and in-depth interviews conducted among the teachers, were used for the purpose of this study.The results show that the year of study is not a significant predictor of the communication apprehension level which students experience.Among all variables included in the analysis, the only significant predictors of communication apprehension are evaluations.

PENGEMBANGAN BAHAN AJAR BAHASA INGGRIS DENGAN MEDIA AUDIO UNTUK SEKOLAH MENENGAH PERTAMA

2017 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Sugeng Susilo Adi
Keyword(s):  
Foreign Language ◽  
Language Learning ◽  
English Language ◽  
Zone Of Proximal Development ◽  
Communicative Language Teaching ◽  
Proximal Development ◽  
Teaching English ◽  
Comprehensible Input ◽  
Level I ◽  
Audio Media

The composition of English language learning tools for middle schools has often not utilized the instrctional technology approach and only used approaches related to the educational discipline of teaching English as a foreign language (TEFL). English language learning materials in several middle schools in East Java also do not provide audio media-based activities for practice of listening skills. This article is the research results of the Borg & Gall research and development model which aimed to develop, validate, and test textual learning materials aided by audio recordings to develop the English-language competency of middle school students. The results of the development showed that audio media was proven to be e ectively capable as sca olds that play a role as learning aids. Audio media provides sound input that guides students to imitate the audio with accurate pronunciation. In addition, audio media input can also be comprehensible for students in accordance with the Input Hypothesis Theory of Krashen that states that those learning languages at “level i” should obtain comprehensible input at “level i + 1” or slightly higher than the current level, and this theory of Krashen is identical to the zone of proximal development (ZPD) theory of Vygotsky. This development also resulted in a learning design which applied the audio lingual communicative (ALC) strategy which is eclectic in its combination of two language learning strategies, which are the audio lingual method with communicative language teaching (CLT). The application of this method was appropriate with the Indonesian classroom context where the number of students in a classroom is on average 40 pupils or more. AbstrakPengembangan bahan ajar Bahasa Inggris untuk sekolah menengah pertama selama ini sering kali tidak menggunakan pendekatan teknologi pembelajaran dan hanya menggunakan pendekatan disiplin ilmu pendidikan bahasa Inggris sebagai bahasa asing atau teaching English as a foreign language/TEFL. Selain bahan ajar bahasa Inggris di beberapa sekolah menengah pertama di Jawa Timur tidak menyediakan bahan penyerta berupa media audio untuk latihan keterampilan menyimak (listening). Penelitian ini adalah penelitian pengembangan (R&D) model Borg & Gall yang bertujuan untuk mengembangan, memvalidasi, dan menguji bahan ajar tekstual berbantuan rekaman audio untuk meningkatkan kompetensi bahasa Inggris siswa sekolah menengah pertama. Hasil pengembangan ini menunjukkan bahwa media audio telah terbukti mampu secara efektif menjadi sca olds yang berperan sebagai bantuan belajar. Media audio menyediakan input suara yang memandu siswa menirukan audio dengan akurasi pelafalan yang tepat. Selain itu, input dari media audio dapat dipahami (comprehensible) bagi siswa, sesuai dengan Input Hyphothesis Theory Krashen yang menyatakan bahwa mereka yang belajar bahasa yang berada pada “tingkat i” seharusnya memperoleh comprehensible input pada “tingkat i + 1” atau sedikit lebih tinggi dari tingkat ia berada yang identik dengan teori zone of proximal development (ZPD) yang dikembangkan Vygotsky. Pengem- bangan ini juga menghasilkan desain pembelajaran yang menerapkan strategi audio lingual communicative (ALC) yang bersifat eklektik yang memadukan dua pendekatan pembelajaran bahasa, yaitu audio lingual method dengan communicative language teaching (CLT). Penerapan metode ini sesuai dengan konteks kelas Indonesia dengan jumlah siswa rata-rata 40 orang atau lebih dalam satu kelas. ia dengan jumlah siswa rata-rata 40 orang atau lebih dalam satu kelas.

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