scholarly journals Social Stigma of COVID-19: A Semiotic Analysis of WHO Campaign Posters

2021 ◽  
Vol 11 (2) ◽  
pp. 155-168
Author(s):  
Intan Siti Nugraha ◽  
Keyword(s):  
Qualitative Method ◽  
Social Stigma ◽  
Semiotic Analysis ◽  
Health Campaign ◽  
Sign Systems ◽  
Positive Attitudes ◽  
The Social ◽  
Semiotic Approach ◽  
Related Stigma ◽  
Visual Sign

COVID-19 has been reported to be risen in numbers of infected cases and deaths. The massive report by media and social network which focus on the spreading and infection may affect not only physical health but also individual’s and general population’s mental health, isolation and stigma. To eradicate COVID-19-related stigma and discrimination perpetuated by both individual and group of people, WHO exhibits some anti-stigma campaign posters. This study employs qualitative method to acquire deep investigation of meaning and to involve the social context. Thus, by using Roland Barthes’s semiotic approach, analyzing signifiers and signifieds, this study was aimed to unmask both denotative and connotative meanings of the stigma embed within the six health campaign posters of COVID-19 by Southeast Asia WHO. The analysis was focused not only on the verbal sign of posters (linguistic text), but also its relation to their visual sign (imagery messages). From the analysis of the two sign systems of posters, the result shows that the six posters connote acts of discriminatory behaviours, stigmatization, stereotype and blaming. Through the posters, WHO propagates people to work together to fight COVID-19 and to bring out the best humanity, to have better awareness and positive attitudes and appeals governments, citizens, media, key influencers of communities to have a role in preventing and to stop stigma surrounding in South-Asia and specifically in Indonesia which becomes the target of the poster viewers during the pandemic. Those messages are connoted through different font colors and sizes and the illustration on each poster.

Revisiting Harold Pinter’s The Caretaker: a Semiotic Study of the Dramatis Personae

2019 ◽  
Vol 16 (1B) ◽  
Author(s):  
Khaled Besbes
Keyword(s):  
Present Article ◽  
Analytical Method ◽  
Comprehensive Analysis ◽  
Positive Outcomes ◽  
Semiotic Analysis ◽  
Sign Systems ◽  
Semiotic Approach ◽  
Stage Props

Abstract: The present article sought to offer a semiotic analysis of Pinter’s The Caretaker’s characters as signifers in their own right. The article also aimed at studying the play’s dramatis personae as loci of multi-coded expressions, with a focus on the various modes of signifcation associated with them. Using semiotics as an analytical method, the author explored the linguistic and paralinguistic features of the characters’ discourses as signs in relation to the play’s pivotal themes, their kinesic and body expressions as indexical signs, as well as their distinctive proxemic behavior(s) onstage. Some attention was also given to the characters’ handling of stage props and the special meanings attached to them as replicators of character personality. The results of the discussion showed that using a semiotic approach to analyze The Caretaker’s characters can yield positive outcomes in terms of comprehensive analysis and interpretation of the characters as dynamic unities of interrelated sign-systems. Keywords: Pinter, semiotics, dramatis personae, linguistic, kinesic, proxemic

scholarly journals RACISM ISSUES IN NIKE BRAND ADVERTISEMENT

2021 ◽  
Vol 5 (1) ◽  
pp. 15-36
Author(s):  
Muhammad Abyan Rafi ◽  
Elda Franzia Jasjfi
Keyword(s):  
Qualitative Method ◽  
Current Issue ◽  
Social Issues ◽  
Visual Object ◽  
Speaking Up ◽  
Advertising Campaign ◽  
Protest Movements ◽  
The Social ◽  
Semiotic Approach ◽  
The World

ABSTRACT  Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacrificing everything "Colin Kaepernick," Speaking up doesn't always make life easier. But easy never changed anything "Raheem Sterling, and George Floyd's official video ad" For once, Don't do it ". The three controversial official Nike advertisements are an interesting topic to discuss in this journal. The method used is a descriptive qualitative method that aims to find out what visual forms the Nike brand is trying to raise in raising the issue of racism by describing the context surrounding the event, describing how the process happened to become an official advertising campaign in the form of a visual object using the technique. semiotics in describing it. The results of this study are to find out how the visual form of Nike's official brand advertisements in conveying the current issue of racism and with a semiotic approach we can find out how Nike is in delivering campaigns about the issue of racism in order to form understanding and sensitivity to the social issues of racism around us.   Keywords: racism, advertisement, poster, video, brand, Nike

scholarly journals DEVELOPING SOCIAL EMOTIONAL INTELLIGENCE THROUGH PLAYING ACTIVITIES FOR EARLY CHILDHOOD

2019 ◽  
Vol 7 (5) ◽  
pp. 946-950
Author(s):  
Yuni Astuti ◽  
Andika Prajana ◽  
Damrah ◽  
Erianti ◽  
Pitnawati
Keyword(s):  
Emotional Intelligence ◽  
Early Childhood ◽  
Qualitative Method ◽  
Social Emotional ◽  
Analysis Techniques ◽  
Social And Emotional ◽  
Positive Attitudes ◽  
The Social ◽  
Hereditary Factors ◽  
Emotional Aspects

Purposes of the study: The purpose of this study was to describe the way to develop social-emotional intelligence in early childhood through play activities. A child doesn’t have social Emotional intelligence naturally in early childhood, but it must be nurtured and developed by parents and teachers in schools through developing social and emotional aspects of early childhood that can be done with various methods. Methodology: This study used a qualitative approach to the literature model. The method used in this study is a qualitative method with content analysis techniques consisting of developing the social and emotional aspects of early childhood is through playing activities. Result: The researcher found that playing activities by children can develop social-emotional of early childhood among others. The activities such as playing in small groups like children’s traditional games or playing with tools such as balls, marbles, rubber and, other tools. Implication/Applications: The findings of this study can help young children to be able to improve the development of social-emotional intelligence caused by hereditary factors and the environment through play activities. In this play, the activity can increase positive attitudes including honest behavior, independence, responsibility, fair, confident, fair, loyal friends, and the nature of compassion towards others and have high tolerance and demanded cooperation between others

scholarly journals Representation of Gossip Culture in the ˋˋTilik'' Short Movie on YouTube

2021 ◽  
pp. 186-193
Author(s):  
Rieka Mustika ◽  
Lidya Agustina
Keyword(s):  
Public Education ◽  
Qualitative Method ◽  
Body Language ◽  
Roland Barthes ◽  
Short Film ◽  
Main Character ◽  
Semiotic Analysis ◽  
The Social ◽  
Group Members

“Tilik” is the title of a short film that tells the social reality of everyday life in Javanese society. This film received a lot of attention and appreciation, and was watched by millions of viewers on YouTube. Throughout the film, the contents of the story are dominated by gossip activities. This research aimed to describe the representation of gossip displayed in the movie “Tilik” and to reveal the function of gossip. Foster’s study suggests four primary gossip functions: information, entertainment, friendship and influence. Descriptive qualitative method were used and the results were analysed using semiotic analysis by Roland Barthes. The results indicate that gossip activities in the film “Tilik” display, among other things, the function of information. This can be seen when the group that wants to meet up in the truck shared a story discussing gossip about Dian’s character. Second, the entertainment function is also seen when talking about gossip: they are listening, enjoying and laughing. Furthermore, the friendship function can be seen in the sharing norms of in-group members. Finally, the role of influence can be seen from the main character, namely Mrs. Tejo, with her body language trying to convince and lead the opinions of group members. Yu Ning’s character became an outsider because she disagreed with the sentiment. The message conveyed in this film is that people must start using technology and keep up with the changes. This film also describes the hoax phenomenon in society, where information that is conveyed is sometimes not true. So public education is needed to confirm the truth of the information circulating on social media. Keywords: film, gossip, representation

scholarly journals Exploring modality in multimodal macrogenre: A social semiotic analysis of EFL pedagogic materials in China

2022 ◽  
Vol 0 (0) ◽  
Author(s):  
Yumin Chen
Keyword(s):  
Comparative Analysis ◽  
Foreign Language ◽  
Visual Media ◽  
Semiotic Analysis ◽  
Teaching English ◽  
Educational Settings ◽  
The Social ◽  
Multimodal Features ◽  
Semiotic Approach ◽  
Teaching Unit

Abstract Given the evolving multimodal features in educational settings, modes other than language further enable the diversity in the realization of meanings and pedagogic goals. This paper explores modality in multimodal pedagogic materials for teaching English as a foreign language in China. Drawing upon the social semiotic approach to modality in visual media, this study provides a comparative analysis of modality markers in different elemental genres that constitute the macrogenre of a teaching unit, with a focus on explaining the underlying reasons for the different choices in terms of coding orientation. It is shown that different degrees of deviation from the accepted coding orientation are employed in different constituent genres of the macrogenre of a given text.

scholarly journals Representasi Perempuan Indonesia Melalui Artikel Mode Pada Majalah Femina

Panggung ◽  
2017 ◽  
Vol 26 (4) ◽  
Author(s):  
Ariani Warhani ◽  
Setiawan Sabana ◽  
Ira Ardianti
Keyword(s):  
Mass Media ◽  
Qualitative Method ◽  
Deep Understanding ◽  
Semiotic Analysis ◽  
Educational Tools ◽  
Visual Elements ◽  
The Social ◽  
Community Information ◽  
Long Time ◽  
Women's Magazine

AbstrakMajalah merupakan salah satu bentuk media massa telah lahir sejak lama sebagai sarana media informasi dan alat pendidikan bagi masyarakat. Bagi perempuan, informasi dapat diperoleh salah satunya melalui majalah wanita.Majalah Femina adalah salah satu majalah wanita pertama di Indonesia sehingga memiliki pembaca dari beberapa generasi yang berbeda. Tujuan dari penelitian ini untuk menganalisis visual artikel mode dengan menggunakan analisis semiotika dari awal majalah Femina terbit tahun 1974 hingga 2015 untuk melihat elemen visual dan tanda sebagai representasi perempuan Indonesia melalui artikel mode. Metode yang digunakan pada penelitian ini adalah metode kualitatif dengan pendekatan diakronik dengan pemaparan secara deskriptif melalui studi literature pengumpulan artikel mode.Pendekatan pada penelitian ini menggunakan pendekatan semiotika diakronik dengan analisis semiotika.Penelitian ini fokus untuk mendapatkan representasi citra perempuan di Indonesia dengan melalui elemen-elemen visual yang terdapat pada artikel mode, sehingga mengetahuicitra melalui pemahaman mendalam tentang situasi sosial budaya perempuan di Indonesia.Kata Kunci: perempuan, mode, majalah, visual, semiotika.ABSTRACTMagazine is one of mass media that have been born since a long time as a means of information and educational tools for the community. Information can be obtained for women from women’s magazine. Femina magazine is one of the first magazines in Indonesia that have readers from several generations. The aim of this study was to see the visual elements and the sign as representation of Indonesia women from Femina magazine’s visual article mode using semiotic analysis during 1974 to 2015. The method used in this study is a qualitative method diachronic approach with descriptive exposure through the study literature mode article Femina magazine. This research is going to appearance at the representation of the image of women in Indonesia with through visual elements contained in article mode. Thus the visual mode produces an image through a deep understanding of the social and cultural situation of women in Indonesia.Key words: women, mode, magazine, visual, semiotic

scholarly journals Semiotic Analysis of ??Samsung Galaxy S8: The Travel Guide’’ Video Advertisement

HUMANIS ◽  
2019 ◽  
pp. 87
Author(s):  
Setya Siska Dwi Apriliani ◽  
I Gst. Ayu Gede Sosiowati ◽  
Ni Ketut Alit Ida Setianingsih
Keyword(s):  
Qualitative Method ◽  
Semiotic Analysis ◽  
Travel Guide ◽  
Theory Of Meaning ◽  
Visual Sign ◽  
Descriptive Qualitative

This study is entitled ?? Semiotic Analysis of Samsung S8: The Travel Guide Video Advertisement.’’ the discussion of this study focuses on the verbal and visual signs. This study aimed at identifying the meaning of verbal sign and analyzing the visual sign contained in the Samsung S8: The Travel Guide Video Advertisement. The method of conducting data in the study was documentation method. The collected data were analyzed by using descriptive qualitative method according the theory of meaning by Leech (1983) to analyze the meanings of verbal signs and the theory of visual sign communication proposed by Dyer (1993) which is aimed to analyze the elements of visual sign. The result of the analysis shows verbal signs in the spoken implied meanings that want to be conveyed by the narrator. And the visual sign in the video advertisement has the elements which included some categories such appearance, manner, activity, props, setting, and analyzing photograph or images.

scholarly journals My Body, My Stigma: Body Interpretations in a Sample of People Living with HIV/AIDS in Puerto Rico

2015 ◽  
Author(s):  
Nelson Varas-Díaz ◽  
José Toro-Alfonso ◽  
Irma Serrano-García
Keyword(s):  
Puerto Rico ◽  
Social Stigma ◽  
People Living With Hiv ◽  
Aids Stigma ◽  
The Social ◽  
Personal Experiences ◽  
Related Stigma ◽  
Living With Hiv ◽  
Depth Interviews ◽  
Hiv Aids

AIDS related stigma continues to impact the lives of People Living With HIV/AIDS (PLWHA) negatively. Although the consequences of stigmatization have been widely documented, certain areas of study need to be further addressed in order to better understand their implications for PLWHA; such is the case of the perceptions of the bodys role in AIDS stigma. A qualitative study was implemented including 30 in-depth interviews of PLWHA in Puerto Rico in order to explore their perceptions of the bodys role in the process of stigmatization. Results include: participants perceptions on how their bodies evidence their serostatus, description of past body marks, personal experiences with body marks, meanings attributed to their bodies with HIV/AIDS, and personal criteria used to describe the perfect body. These issues are described in the context of the social stigma faced by PLWHA in Puerto Rico and individual perceptions of bodys role in the process of self-stigmatization. Recommendations for intervention and research are described.

scholarly journals Community music as a vehicle for tackling mental health-related stigma

2017 ◽  
Author(s):  
Debra Rodgers
Keyword(s):  
Mental Health ◽  
Social Stigma ◽  
Mental Health Stigma ◽  
Community Music ◽  
Theoretical Concepts ◽  
Mental Health Literature ◽  
The Social ◽  
Related Stigma ◽  
Health Related ◽  
Key Issues

This paper seeks to highlight some of the key issues of the social stigma associated with mental health-related issues, to present examples of some existing anti-stigma concepts found within mental health literature and, in turn, to begin to suggest ways in which the personal and social experience of participation within community music activities may provide a means of challenging and resisting such stigma. The research involved a literature review of existing theoretical concepts surrounding mental health stigma interventions and sought to link such concepts with examples from community music and music sociology, examining concepts such as identity construction, removal and refurbishment activities and tachytopian experiences. The work of the Me2/Orchestra (Vermont, USA) is presented as a case study, with use of some supporting preliminary interview data. While hypothetical in nature at present, the article discusses the potential of community music for addressing and erasing mental health stigma.

Lessons about Gay and Lesbian Lives: A Spaceship Exercise

2002 ◽  
Vol 29 (4) ◽  
pp. 308-311 ◽  
Author(s):  
Jennifer Hillman ◽  
Renee A. Martin
Keyword(s):  
Impression Management ◽  
Social Stigma ◽  
Learning Activity ◽  
Positive Attitudes ◽  
Long Term Effect ◽  
The Social ◽  
Psychology Courses ◽  
Gays And Lesbians

We designed an active learning activity to allow students to experience stereotyping and consider the social stigma often directed toward gays and lesbians. We used an unusual fictional scenario to alleviate students' concerns about impression management and permit them to experience the role of someone faced with discrimination without the automatic recognition of gay stereotypes. Sixty-eight undergraduates gave the activity positive evaluations along a variety of dimensions. Although the long-term effect remains unclear, analysis of students' pretest and posttest scores on the Homophobia Scale (Wright, Adams, & Bernat, 1999) suggested that this activity fosters more positive attitudes toward gays and lesbians. This exercise is suitable for introductory, social, educational, clinical, and abnormal psychology courses.

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