scholarly journals Sports utility semiotics: A semantic differential study of symbolic potential in automobile design

Semiotica ◽  
2015 ◽  
Vol 2015 (207) ◽  
pp. 1-29 ◽  
Author(s):  
Andrew Wilson ◽  
Małgorzata Haładewicz-Grzelak

AbstractThe article aims to illuminate the issue of symbolic potential in postmodern society through a semiotic study of car design. In Baudrillard’s terminology, we explore the experience and sociological and psychological materiality of objects that, being above objects’ perceptible materiality, constantly modify the integrity of technological systems (Baudrillard 2005 [1968]: 6). The target concepts are analyzed through Baudrillard’s lens of symbolic capital and his technological system of objects, coupled with the method of semantic differential (SD; e.g., Osgood 1979, 1981) against the insights of Tartu semiotics. Such a complex framework helps to establish affective attitudes of the subjects towards scales selected for their perceptual saliency. The analysis is based on the responses of students in a Polish university who were administered an instrument comprising 14 concepts and 37 scales. The results of statistical analysis yield a semantic space with two factors: potency and activity/dynamism, which we shall call social prestige. At this stage of the analysis we could not determine the evaluation factor. The scales that loaded significantly showed that there is indeed an increment of perceptual saliency in both extracted factors in the case of target stimuli (pickups and SUVs).

Author(s):  
E. N. Shiryaeva ◽  
M. A. Polyakov ◽  
D. V. Terent'ev

Complexity of modern metallurgical plants, presence of great number of horizontal and vertical interactions between their various structural subdivisions makes it necessary to apply a systems analysis to elaborate effective measures for stable development of a plant operation. Among such measures, digitalization of a plant is widespread at present. To implement the digitalization it is necessary to have clear vision about links at all the levels of the technological system of a plant. A terminology quoted, accepted in the existing regulatory documents for defining of conceptions, comprising the technological system. It was shown, that the following four hierarchical levels of technological systems are distinguished: technological systems of operations, technological systems of processes, technological systems of production subdivisions and technological systems of plants. A hierarchical scheme of technological systems of hot-rolled sheet production at an integrated steel plant presented. Existing horizontal and vertical links between the basic plant’s shops shown. Peculiarities of flows of material, energy and information at the operation “rolling” of the technological system “hot rolling of a steel sheet” considered. As a technical system of the technological process of the hot rolling, the hot rolling mill was chosen. A structural diagram of the hot rolling mill was elaborated, the mill being consisted of reheating furnaces, roughing and finishing stand groups, with an intermediate roll-table between them, and down-coilers section. Since the rolling stands are the basic structural elements of the hot rolling mill, structural diagrams of a roughing and a finishing stands were elaborated. Results of the systems analysis of the technological and technical systems, hierarchically linked in the process of steel sheet hot rolling, can be applied for perfection of organization structure of the whole plant, as well as for elaboration mathematical models of a system separate elements functioning, which is a necessary condition for a plant digitalization.


Author(s):  
Robert E. Dewar ◽  
Jerry G. Ells

There is a need to develop and validate simple, inexpensive techniques for the evaluation of traffic sign messages. This paper examines the semantic differential (a paper-and-pencil test which measures psychological meaning) as a potential instrument for such evaluation. Two experiments are described, one relating semantic differential scores to comprehension and the other relating this index to glance legibility. The data indicate that semantic differential scores on all four factors (evaluative, activity, potency, and understandability) were highly correlated with comprehension of symbolic messages. These scores were unrelated to glance legibility of verbal messages, but two factors (evaluative and understandability) did correlate with glance legibility of symbolic messages. It was concluded that the semantic differential is a valid instrument for evaluating comprehension of symbolic sign messages and that it has advantages over other techniques.


1987 ◽  
pp. 495-497
Author(s):  
G. Lazenas ◽  
M. Gricius ◽  
V. Pukas ◽  
J. Skuchas

1977 ◽  
Vol 14 (3) ◽  
pp. 317-330 ◽  
Author(s):  
James H. McMillan

The effect of two factors, (1) degree of effort exerted studying a subject, and (2) written feedback from the instructor, on the cognitive and affective attitudes students formed toward the subject and assignment was determined in four university classes. The students, unaware that they were subjects in an experiment, received high or low effort assignments and high or no praise comments. Two assignments were given to each student from two different materials to assure counterbalancing of teacher, classroom selection, and time of day effects. The effort by feedback (2 × 2) multivariate analysis of covariance and class by feedback (4 × 2) ANOV. As showed that students who received high praise and completed the high effort assignments formed significantly more positive attitudes than students in the other three groups.


1995 ◽  
Vol 166 (4) ◽  
pp. 529-536 ◽  
Author(s):  
Robin P. D. Menzies ◽  
J. Paul Fedoroff ◽  
Christopher M. Green ◽  
Kari Isaacson

BackgroundNew cases of erotomania in men, plus cases from the literature, were analysed to explore any association between erotomania and dangerousness, and to identify possible predictors.MethodFiles at two in-patient facilities were examined to determine the presence of DSM–III–R delusional disorder, erotomanic type. The sample (13 cases) was divided into dangerous and benign groups on the basis of serious antisocial behaviour directly related to erotomanic delusions. These cases were combined with all reports of erotomania in men (16 cases), found in the English language psychiatric literature, to allow for statistical analysis.ResultsTwo factors, multiple delusional objects (P < 0.0005) and serious antisocial behaviour unrelated to the delusions (P < 0.05), were found to be significantly associated with dangerousness. Using a combination of these two variables it was possible to predict dangerousness with an accuracy of 88.9% (weighted prediction accuracy or ‘hit rate’). We identified no false negatives but three false positives.ConclusionsThe presence of multiple objects, and a history of serious antisocial behaviour unrelated to the erotomanic delusions, are useful predictors of dangerous behaviour in men with erotomania.


1970 ◽  
Vol 26 (2) ◽  
pp. 487-491 ◽  
Author(s):  
William F. White ◽  
Thomas L. Porter

60 youthful offenders scaled 21 concepts with 12 bipolar adjectives of the semantic differential. The scaled concepts were clustered in semantic space by a multidimensional interrelational affective technique. Interpretation of the relationships of the concepts was based on the distance function of the evaluation and potency dimensions. “Death,” “black,” “police,” and “girl” were observed with the highest D2 function and were the most intensely stimulating affective concepts. A canonical correlational analysis was applied to the semantic factor scores of each concept and scores on the High School Personality Questionnaire. Measures of personality did not appear in the same system of relationships with any one of the 21 concepts.


Author(s):  
Yaser Almansour ◽  
Atef Aladwan ◽  
Musa Alsaudi

This study empirically investigated the effect of business process reengineering factors on organisational performance in the Saudi context. A quantitative approach was employed whereby this study focused on Riyadh factory for re-refining oils employees. A total of 110 useable questionnaires were used in the statistical analysis. Business process reengineering factors that were investigated include the major improvements after business process reengineering, the major changes after implementation of business process reengineering and the personal gain after business reengineering process. The results showed that the only two factors out of the three do affect organisational performance in Riyadh factory for re-refining oils employees namely the major improvements after business process reengineering and the major changes after implementation of business process reengineering.   Keywords: Business process reengineering, organizations performance, personal gain.


2021 ◽  
Vol 25 (1) ◽  
pp. 17-30
Author(s):  
В. Ya. Mokritskiy ◽  
V. Yu. Shelkovnikov

 The aim was to develop a methodology for monitoring the dynamic state of the links “machine tool – device – cutting tool – detail” comprising a cutting technological system as applied to turning specialized stainless steels using replaceable standard hardmetal inserts. The research object was the hard-to-treat non-corrosive stainless steels 09Х17Н7Ю, 12Х18Н10Т and 13Х15Н5 АМ-3. Monitoring was carried out by simulating plate coatings in the Deform software environment. The diagnostic criterion was the tool life period up to the wear level of 0.5 mm along the rear edge. The effect of coatings on the tool life period was assessed according to the following parameters: temperature in the cutting zone, tension in the tool material and tool deformation. As a result, 10 optimal coatings having the greatest impact on the state of the cutting technological system under study were selected. These coatings can be used for diagnosing the state of cutting technological systems. The coatings were distinguished in terms of architecture (design, composition,structure and coating method). A technique for monitoring and managing the state of cutting technological systems according to the results of diagnostics was proposed. The deviation of the revealed state of the cutting technological system from the desired state was estimated by the life period of tools with different coatings for the same time of their operation. The state of the system under study was considered effective provided that the maximum tool life period due to the use of an optimal coating was achieved. A technique allowing assessment of the state of technological cutting systems by their simulation according to the parameters “temperature in the cutting zone”, “tension in the tool material” and “tool deformation” was proposed. This technique also permits monitoring of the state of cutting systems by the parameter "tool life period" and managing their state according to the results of diagnostics through the use of the most optimal plate coatings. The developed technique can be used to reveal the optimal parameters of the cutting mode of hard-to-treat specialized corrosion-resistant steels.  


Author(s):  
Marianna Heikinheimo

Alvar Aalto created innovative architecture in his breakthrough work, Paimio Sanatorium, located in Southwestern Finland and designed between 1928 and 1933. The technological systems in construction, such as the concrete frame, electricity, air conditioning, and lifts, developed rapidly in the interwar period and Aalto drew influences from the culturally radical modernistic discourse around the CIAM organisation and felt that architecture should respond to the demands of the age. Architecture is an applied form of art, and symbolic expression in architecture is a system with its logic. As a contrast, a building is a technological system and forms a framework within which to solve practical problems. Thus, as a technological system, the building is both material and social, during its construction and after. The theoretical underpinning for the study was the actor-network theory developed since the 1980s by the French sociologist Bruno Latour. This study clearly showed the importance of a collaborative effort in a building project. The most famous architectural solutions for Paimio Sanatorium, a demanding institutional building project, came into being in circumstances where the architect-innovator, Aalto, managed to create a viable and robust hybrid that merged collective competence with material factors.


Author(s):  
S. V. Lisov ◽  
YU. B. Vinslav

The paper gives the definition of the term «sectorial industrial technological system» as an instrument for the realization of macro-level industrial policy, with regard to the features of concrete kinds of economical activity. The main methodic demands for the designing of such systems are formulated. The key ones are to define the perspective demands to the technological development of the sector, to define the subject-technological priorities and organizational ecomonical mechanisms of integration of economic subjects in corresponding directions. The feasibility and possibilities of such sectoral systems formation with regard to the geological sector specifics are characterized. The presence of the powerful scientific indusirial cenier as JSC «Rusgeology» gives the significant competitive advantages in the sectoral industrial technological systems design.


Sign in / Sign up

Export Citation Format

Share Document