scholarly journals Market study on parents’ demands regarding sports choices for their children

2017 ◽  
Vol 10 (18) ◽  
pp. 8-12
Author(s):  
Cristian-Cosmin Strava
Keyword(s):  
Marketing Strategies ◽  
Free Time ◽  
Sports Performance ◽  
Continuous Development ◽  
Social Perspective ◽  
Growth Trend ◽  
Sports Activity ◽  
Time Activity ◽  
Sports Clubs ◽  
Weekly Training

Abstract Introduction:The field of sports nowadays experiences a continuous development, both from the sports performance and social perspective, transitioning from a free time activity to a complex industry. On this growth trend where more and more people practice sports a large sports services market has developed, which brought a new applicability for marketing in this area of consumption. The efficiency of a new marketing policy with regard to a sports entity depends on the importance given to consumer’s needs. By studying the consumer’s behavior one understands identifying the ways the consumer comes to a decision when deciding how to spend available resources (time, money, effort) in the acquisition and consumption process. Aim: Sports clubs, especially the private ones, are in a continuous competition on the sports services market, we decided to identify the demand and needs of parents in Timisoara when it comes to choosing a sports activity for their children. Methods:We obtained the information necessary for carrying out this market study based on a questionnaire. The research took place in Timisoara throughout the year 2016, and a number of 217 parents having children that were enrolled in seven different private sports clubs were included in the study, our target being sports games. Results:The results help in highlighting the needs and demand of sports consumers, offering information about the amount of money parents are willing to pay, the number of weekly training sessions, the day and location for the activities, the best advertising etc. With these data we hope that sports managers can implement new marketing strategies, having a more detailed vision on the target group.

Sports ecosystems: Assumptions for incorporating marketing strategies in sports clubs

2017 ◽  
Vol 17 (4) ◽  
pp. 409-426 ◽  
Author(s):  
Edson Coutinho da Silva ◽  
Alexandre Luzzi Las Casas
Keyword(s):  
Marketing Strategies ◽  
Sports Clubs

Changes in leisure activity among young people aged 15–18 years in Hungary: physical activity, media-consumption and smoking

2013 ◽  
Vol 154 (15) ◽  
pp. 581-589
Author(s):  
Bence Takács
Keyword(s):  
Physical Activity ◽  
Young People ◽  
Sedentary Lifestyle ◽  
Sport Activity ◽  
Free Time ◽  
Media Consumption ◽  
Anthropometric Parameters ◽  
Cross Sectional ◽  
Time Activity ◽  
Positive Effects

Introduction: Young people are more and more inactive, which has numerous well-known negative effects on their health. Several studies indicate that inactive lifestyle disposes people to sit in front of the television, which increases agression and decreases the willingness of reading. There is also a strong link between inactivity and an increase of body mass, deterioration of anthropometric parameters, and deviant behaviour. Aims: The aim of the study was to find out, on the basis of two cross-sectional surveys, the changes occurred within eight years in the free-time activity of Hungarian young people aged between 15 and 19 years. Methods: Data obtained from two surveys conducted by the National Institute for Family and Social Policy, Hungary in 2000 and 2008 including 1780 and 2018 young people, respectively, were analysed and compared. Results: The number of young people regularly involved in sport activity increased significantly, while their media-consumption failed to decrease. Physically active young people are more health-conscious, but regular sporting activity did not expel smoking, which was associated with a sedentary lifestyle and television watching. Conclusions: These data reveal new responses of a new generation; watching televison still takes the largest part of their free time activity, but use of computers, and participation in social activities are not necessarily increase sedentary lifestyle and deviant habits. Internet has positive effects on the regularity of their physical activity. Orv. Hetil., 2013, 154, 581–589.

scholarly journals Socioecological Profile of Active Adults. Sport as a Whole-life Choice

2020 ◽  
Vol 85 (1) ◽  
pp. 59-76 ◽  
Author(s):  
Elżbieta Biernat ◽  
Łukasz Skrok ◽  
Dawid Majcherek ◽  
Hanna Nałęcz
Keyword(s):  
Physical Activity ◽  
Social Life ◽  
Sport Activity ◽  
Substitution Effect ◽  
General Tendency ◽  
Sports Activity ◽  
Sports Clubs ◽  
Cultural Aspects ◽  
Life Long Learning ◽  
Limited Effectiveness

AbstractHitherto empirical research provides insight on particular dimensions or aspects thereof, but analyses that include diverse determinants of the physical activity are scarcer. The aim of the research was to examine the profile of adults who engage in sport activity, using a multi-layer, socio-ecological approach. Combined database: The Social Diagnosis 2015, The Statistics Poland 2014, and the Orliki 2012 was applied. The resulting sample consists of 8,361 adult respondents aged 25–70 years. Sport activity and sport clubs’ membership were measured as dependent variables. According to the Bronfenbrenner’s layered model number of outcome variables were described. While being consistent with fundamental facts known from the literature (e.g. significance of age, education, family, social networks and cultural aspects, the results point to a heterogeneity in determining sport activity. Firstly, women and men differ qualitatively – the set of characteristics important for sport activity is different. For example, while minor health issues seem to instigate activity of women, for men they are rather negatively related. Secondly, different factors are relevant for initiating the activity than for sustaining it. Furthermore, sport activity is rather positively related to other activities related to social life or to the life-long learning. This suggests that a substitution effect, in terms of time, is less important than the general tendency to be engaged in different aspects of life. Lastly, active membership of sports clubs is not only rare, but also qualitatively differs from sports activity in terms of socio-ecological profile of the participants. The obtained results emphasize the need to create and implement nuanced and varied policies to support increase in physical activity in modern societies. Traditional, ‘hard’ measures like providing physical (facilities) or organisational (sports clubs) infrastructure seem to have limited effectiveness.

scholarly journals The role of sports clubs in sports activity of students

2014 ◽  
Vol 53 (1) ◽  
pp. 26-33
Author(s):  
Petra Golja ◽  
Tatjana Robič
Keyword(s):  
Secondary School ◽  
School Children ◽  
First Year ◽  
Sports Activity ◽  
Sports Clubs ◽  
Sports Club ◽  
Club Membership ◽  
Primary And Secondary School

Abstract Objective: Exercise is a recognised means for improving quality of life. In general, students perform less sports activity than previous generations. In contrast, however, children’s participation in competitive sports has increased. The present study therefore aimed to assess how many students participate in sports clubs, how active in sports student (non)members are, and what actual effect sports clubs have on enabling sufficient sports activity. Methods: Students (N=213) in the first year of university studies (19-20 years) were recruited for a study approved by the Slovenian Ethics Committee. They answered a questionnaire on their sports club membership and on their sports activity during organised sports training and/or in their free time. Results were statistically analysed and compared to our previous results obtained from primary and secondary school children (1). Results: Only 16% of students participate in sports clubs, which is less (p<0.001) than in primary and secondary school children. The average (SD) sports activity of student sports-club members is 11.7 (6.8) h/week, with students non-members being significantly (p<0.001) less active with 4.6 (3.0) h/week. Participation in sports clubs is lower (p<0.001) in female (15%) than in male (21%) students, which is similar to children. Conclusions: The results of the study demonstrate that sports clubs in Slovenia are important for promoting sufficient sports activity. Namely, most of the student members participate in sports activity more than the recommended 1 h/day and are more than two times more active than their peers. Females, however, participate less often in sports clubs, which calls for further attention.

scholarly journals Current trends in the training of elite judo athletes

2021 ◽  
pp. 254-264
Keyword(s):  
Physical Training ◽  
Sports Activity ◽  
Sports Clubs ◽  
Material Resources ◽  
Current Trends ◽  
Competitive Activity ◽  
Judo Athletes ◽  
The Impact ◽  
The Relationship ◽  
And Training

Abstract. Studies on the training of elite judo athletes during the COVID-19 pandemic are indispensable, in the context of observing the necessary measures and their influence on the training components to solve the specific demands of competitive activity. Similar research is being conducted in various countries to determine the impact of the pandemic on the training of judo athletes. This research aims to identify the most efficient means and methods of training and assessment in orderto remodel them. The focus is on establishing the main adaptation criteria regarding the way of conducting judo competitions in pandemic conditions, as well as the structure of the fight and its effects on technical, tactical, psychomotor and physical training. Results are statistically processed, interpreted in relation to similar studies and graphically represented. Research participants are elite judo athletes of both genders from different sports clubs, competing in the 2020-2021 Romanian National Judo Championship. The data highlight the characteristics of the fight structure, the actual combat time related to weight divisions, the efficiency of various techniques and the technical and tactical model, the penalties and the relationship with physical training. Determining the effects induced by the new pandemic conditions and training remodelling allow coaches, athletes and methodologists to effectively intervene on the use of material resources, means and methods of training and participation in competition. Conclusions are drawn regarding the characteristics of current competitions and the cause-effect relationship with the selection and training of elite judo athletes in the pandemic context of sports activity.

scholarly journals Comparative Study Regarding Motivation in Sports Organizations

2021 ◽  
Vol 66 (1) ◽  
pp. 61-70
Author(s):  
Maria Daniela Macra-Oșorhean ◽  
Irina Gavrilă ◽  
Paul Ovidiu Radu
Keyword(s):  
Extrinsic Motivation ◽  
Survey Method ◽  
Basketball Players ◽  
Sports Activity ◽  
Sports Clubs ◽  
Performance Factors ◽  
Sports Organizations ◽  
Basketball Game ◽  
Wide Range ◽  
Level Of Motivation

"ABSTRACT. In sports, the motivation of athletes can be the key to success. Motivation, as a concept, was offered a wide range of interpretations, many of which were developed from a managerial perspective that highlights a better understanding of the mechanisms of motivation of human character. Objectives. Identifying the reasons for playing basketball by athletes aged 14- 15, but also highlighting the motivational performance factors by comparing two teams with different competitive results. Methods and means. To carry out this study, the survey method was used by filling in a questionnaire by the basketball players of the two sports clubs. The questionnaire includes 24 questions and refers to the causes that athletes find motivating to practice the game of basketball. Results. The results presented show for each category the average level of motivation that underlies the engagement in the basketball game of each team studied. In the “amotivation” category, both teams have a result of 1, thus eliminating the risk of abandoning the sports activity. Regarding the ""external regulation"", U-BT athletes have a higher score, thus resulting in a higher extrinsic motivation based on praise or external factors. Both teams scored high on ""intrinsic motivation"", demonstrating that athletes practice basketball voluntarily. Conclusions. In conclusion, these variations can be justified due to the transition age in which the athletes are, the players coming to detach themselves from the concrete and situate the real in a set of possible transformations. This study illustrates a motivational portrait of junior teams engaged in the domestic national championship."

scholarly journals Return to Sport, integrating the process from conventional rehabilitation up to reconditioning: a narrative review

2021 ◽  
Vol 38 (5) ◽  
pp. 253-260
Author(s):  
Pavel Loeza-Magaña ◽  
Héctor R. Quezada-González ◽  
Pedro I. Arias-Vázquez
Keyword(s):  
Motor Skills ◽  
Meta Analysis ◽  
Sport Activity ◽  
Return To Sport ◽  
Return To Sports ◽  
Sports Performance ◽  
Sports Activity ◽  
Sports Team ◽  
Communication And Coordination ◽  
Sports Activities

Introduction: The process of return to sport after injury, has traditionally been approached in 2 separate stages; first the athlete is treated the medical service through conventional rehabilitation processes and is then referred to the sports team (coach and / or physical trainer) who complete the return to the sport activity. This approach may lack communication and coordination between both teams and may be insufficient for the demands of the current sports environment, causing longer processes of return to sport and greater risk of re-injury. The objective of this manuscript is to document the current models of return to sport, its stages, objectives and contents. Material and method: A comprehensive review of publications was carried out, including observational studies, clinical trials, reviews, consensus, systematic reviews and meta-analysis, related to treatment, rehabilitation, readaptation and return to sport. Results: The description of a model of return to sports of gradual progression that includes 3 stages was found: return to participation, readaptation to sport and return to maximum sports performance. The stage of return to participation aims to eliminate the symptoms and regain the functionality of the athlete in their non-sports activities, through conventional rehabilitation processes. The stage of readaptation to sport aims to achieve asymptomatic performance of training and competition activities, through the rehabilitation of deficiencies caused by the injury and the maintenance and / or development of motor skills with modified training. The stage of return to maximum sports performance includes specific sports training to reach the level of performance prior to the injury. Conclusions: This model could be associated with greater success in returning to sports activity and lower risk of recurrence of the injury.

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