scholarly journals A BUSINESS MANAGEMENT MODEL OF TENNIS TRAINING CENTER: AN ANALYTICAL ISSUE

2018 ◽  
Vol 6 (2) ◽  
pp. 717-729
Author(s):  
Pairin PANJASILPA
Keyword(s):  
Literature Review ◽  
Business Management ◽  
Service Marketing ◽  
Marketing Mix ◽  
Present Knowledge ◽  
Corporate Image ◽  
Management Model ◽  
Training Center ◽  
Analytical Issue

This article aims to present knowledge from the literature review of business management model of tennis training center in Thailand, as well as to describe the meaning and background of elements and relationships of variables related to the business management model. From the literature review, it was found that the popular variables include corporate image, quality of service, marketing mix for service (7Ps), satisfaction and loyalty.

scholarly journals A BUSINESS MANAGEMENT MODEL OF TENNIS TRAINING CENTER: AN ANALYTICAL ISSUE

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Pairin PANJASILPA
Keyword(s):  
Literature Review ◽  
Business Management ◽  
Service Marketing ◽  
Marketing Mix ◽  
Present Knowledge ◽  
Corporate Image ◽  
Management Model ◽  
Training Center ◽  
Analytical Issue

This article aims to present knowledge from the literature review of business management model of tennis training center in Thailand, as well as to describe the meaning and background of elements and relationships of variables related to the business management model. From the literature review, it was found that the popular variables include corporate image, quality of service, marketing mix for service (7Ps), satisfaction and loyalty.

Study on the effect of internal marketing on service quality: Systematic Literature Review

2021 ◽  
Vol 1 (2) ◽  
pp. 68-88
Author(s):  
Ibrahim Sameer
Keyword(s):  
Literature Review ◽  
Service Quality ◽  
Systematic Literature Review ◽  
Positive Impact ◽  
Reward System ◽  
Marketing Mix ◽  
Internal Marketing ◽  
Competitive Edge ◽  
Practical Implications

The purpose of this paper is to synthesize the fragmented literature on effect of internal marketing on service quality, thereby broadening the literature breath and making gap identification comprehensive. Additionally, the paper also provides more insight of the concept of internal marketing, identifying aspects of it which has the most significant impact on service quality. The methodology of the research is based on systematic literature review which enabled to collect the relevant data pool to the research through PRISMA approach using existing literature. Main findings of the data revealed that internal marketing possesses a positive impact by 76% on service quality, where most significant factor contributing a positive impact being motivation and reward system. Furthermore, the marketing mix elements of internal marketing is also shown to enhance the quality of service. The research results also identified limitations revealing the gaps in the existing literature in terms of the topic. These gaps are recommended areas which can be further explored to enrich the academia. Moreover, the practical implications of the paper can benefit the world of business to embrace the concept of internal marketing to enhance the competitive edge through employees, a major asset of organizations.

scholarly journals The Analysis of Marketing Mix Strategy Effect on Students Decision to Choose Faculty Economics and Business of Universitas Dharmawangsa Medan

2019 ◽  
Vol 6 (6) ◽  
pp. 71
Author(s):  
Marleny Syam ◽  
Beby Karina Fawzeea Sembiring ◽  
Linda Trimurti Maas ◽  
Ade Pranajaya
Keyword(s):  
Structural Equation ◽  
Service Marketing ◽  
Marketing Mix ◽  
Equation Model ◽  
Informal System ◽  
Physical Evidence ◽  
System Service ◽  
Study Programs ◽  
Marketing Mix Strategy

The education and learning world is one of the development aspects to improve the quality of human resources so that they will be capable to develop themselves. Therefore, every human being is compulsory to learn, whether through formal or informal system. Service marketing mix strategy, especially education services concerning service marketing for higher education is inseparable from the discussion of products (study programs), prices, promotions, places, people, processes and physical evidence. The attraction of marketing mix factors that influence the decisions of university student candidates in choosing the Faculty of Economics and Business, Universitas Dharmawangsa University, Medan. This service marketing mix strategy will determine the student's decision in choosing. Therefore, which marketing mix strategy influences students' decisions in choosing the Faculty of Economics and Business at Universitas Dharmawangsa. Samples of Respondents were seventy-four students of the Faculty of Economics and Business, Universitas Dharmawangsa, Medan. By applying the Partial Least Squares - Structural Equation Model (PLS-SEM) with the SmartPLS V3.2.8 tool, the conclusion of the research results showed that there was a positive and significant effect of price on the decisions in choosing Faculty of Economics, Universitas Dharmawangsa of Medan, positive but insignificant influence between products, promotions, places, people, processes and physical evidence on the student's decision to choose the Faculty of Economics, Universitas Dharmawangsa, Medan. The method of data collection was conducted by documentation, interviews and distribute questionnaires to respondents. 

scholarly journals Green Marketing and its Use in a Transport Company

2018 ◽  
Vol 9 (1) ◽  
pp. 58-69
Author(s):  
Margareta Nadanyiova
Keyword(s):  
Quality Of Life ◽  
Environmental Management ◽  
Literature Review ◽  
Public Transport ◽  
Corporate Image ◽  
Green Marketing ◽  
Positive Perception ◽  
The Public ◽  
Environmental Friendly

AbstractGreen marketing as a part of environmental management has become a new marketing philosophy of many companies. It includes more than just a simple building of corporate image but it also becomes a modern idea of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects the quality of life and health of the whole society. The aim of the article includes to provide a literature review on the issue from several foreign and domestic authors. By using methods of description, comparison, deduction, induction, it discusses the essence of a green marketing and also analyses its use in a Slovak public transport company. Based on this, in discussion are indicated some proposals to improve the effectivity and visibility of these activities in the public transport company and thus ensure the image of the company as more environmental friendly. This measures help to improve the positive perception of the company by customers and the general public.

scholarly journals Issues and Challenges Faced by Malaysian Umrah Travel Agencies in Providing Excellent Marketing Mix Services to Umrah Pilgrims

2018 ◽  
pp. 611-618
Keyword(s):  
Service Marketing ◽  
Marketing Mix ◽  
Travel Agent ◽  
Travel Agencies ◽  
Degree Of Satisfaction ◽  
Travel Industry ◽  
High Degree ◽  
Open Markets ◽  
Effective Service

Deregulated and open markets have shaped an increasingly turbulent and uncertain environment especially for the travel agent. Notably, most companies nowadays focus on an effective service marketing mix to enhance the quality of their services. Therefore, this paper aims to discuss issues and challenges faced by Umrah travel agencies in Malaysia, and proposes a newly developed marketing mix to be adopted by the Umrah travel industry. The service marketing mix model extends the current 7Ps marketing mix; by the inclusion of the new P which is Pleasure. The services delivered through 8 Ps will result in a better performance of knowledge and skill enhancements which subsequently will enable the Malaysian Umrah travel industry to compete globally thus producing a high degree of satisfaction among stakeholders. This paper ends by drawing some conclusions and identifying areas for further research.

The influence of marketing mix and service quality of Puskesmas Bojong Nangka against BPJS patient satisfaction

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Novi Henriyati Rahmi ◽  
Sampurno Sampurno ◽  
Wahono Sumaryono
Keyword(s):  
Patient Satisfaction ◽  
Health Services ◽  
Descriptive Analysis ◽  
Service Marketing ◽  
Marketing Mix ◽  
Product Price ◽  
Cross Sectional ◽  
Regression Test ◽  
Quality Of Health Services

This study aims to analyze how the influence of the service marketing mix in this product, price, promotion, location, people, physical evidence, and the process, and the quality of health services in this case direct evidence (tangibles), reliability, responsiveness, assurance, and empathy at the Puskesmas Bojong Nangka\, Gunung Putri District, Bogor Regency towards patient satisfaction BPJS. The research method used a cross-sectional or cross-sectional descriptive analysis method. The place of research was at the Puskesmas Bojong Nangka, Gunung Putri, Bogor. The research sample amounted to 100 people. Data collection techniques are questionnaires and observations. Analysis of research data is by the Multiple Linear Regression test with Y1 = 1.515 + 0.064X1 + 0.073X2. The study concludes that the marketing mix and the quality of health services affect the satisfaction of BPJS patients in partial and both. Puskesmas quality variables more influence BPJS patient satisfaction compared to service marketing mix variables.

Effect of Computerized Auditory Training on Speech Perception of Adults With Hearing Impairment

2013 ◽  
Vol 20 (3) ◽  
pp. 91-106 ◽  
Author(s):  
Rachel Pizarek ◽  
Valeriy Shafiro ◽  
Patricia McCarthy
Keyword(s):  
Hearing Loss ◽  
Speech Perception ◽  
Literature Review ◽  
Low Cost ◽  
Experimental Designs ◽  
Auditory Training ◽  
Hearing Impairments ◽  
Communicative Disorders ◽  
And Training

Computerized auditory training (CAT) is a convenient, low-cost approach to improving communication of individuals with hearing loss or other communicative disorders. A number of CAT programs are being marketed to patients and audiologists. The present literature review is an examination of evidence for the effectiveness of CAT in improving speech perception in adults with hearing impairments. Six current CAT programs, used in 9 published studies, were reviewed. In all 9 studies, some benefit of CAT for speech perception was demonstrated. Although these results are encouraging, the overall quality of available evidence remains low, and many programs currently on the market have not yet been evaluated. Thus, caution is needed when selecting CAT programs for specific patients. It is hoped that future researchers will (a) examine a greater number of CAT programs using more rigorous experimental designs, (b) determine which program features and training regimens are most effective, and (c) indicate which patients may benefit from CAT the most.

HASTANELERİN HİZMET KALİTESİNİN HASTA TATMİN ÖLÇEĞİ İLE ÖLÇÜLMESİ: KARABÜK DEVLET HASTANESİNDE YATAN HASTALAR ÜZERİNDE BİR ARAŞTIRMA THE MEASUREMENT SERVICE QUALITY OF THE HOSPITALS BY THE PATIENT SCALE: A RESEARCH ON THE PATIENTS IN KARABUK STATE HOSP

2013 ◽  
Vol 1 (1) ◽  
pp. 100
Author(s):  
Selçuk Yurtsever
Keyword(s):  
Patient Satisfaction ◽  
Health Services ◽  
Literature Review ◽  
Private Sector ◽  
State Hospital ◽  
Continuous Change ◽  
Satisfaction Scale ◽  
The World ◽  
Main Factors

It has been known that both in the world and in Turkey a continuous change has been experienced in the provision of health services in recent years. In this sense by adopting the customer(client) focused approach of either public or private sector hospitals; it has been seen that they are in the struggle for presenting a right, fast, trustuble, comfy service. The purpose of this research is to measure the satisfaction degree, expectations and perceptions of the patients in Karabük State Hospital through comparison. In this context, the patient satisfaction scale which has been developed as a result of literature review has been used and by this scale it has been tried to measure the satisfaction levels of the patients in terms of material and human factors which are the two main factors of the service that was presented. In the study, with the scales of Servqual and 0-100 Points together, in the part of the analysis MANOVA have been used. The expectations and the perceptions of the patient has been compared first by generally and then by separating to different groups according to the various criterias and in thisway it has been tried to be measured their satisfaction levels. According to the results that were obtained, although, the satisfaction levels of the patients who have taken service from Karabük State Hospital are high in terms of thedoctors and the nurses; it has been reached to the result that their satisfaction levels are low in terms of the materials that have been used at the presenting of the service and the management.

MODEL MANAJEMEN MUTU MADRASAH KAJIAN DI MIN & MI MA’RIF PAGERAJI PURWOKERTO

2018 ◽  
Vol 19 (1) ◽  
pp. 74-105
Author(s):  
Rohmat Rohmat
Keyword(s):  
Quality Management ◽  
Quality Management System ◽  
Management Model ◽  
Teacher Competence ◽  
Model Quality ◽  
Community Environment ◽  
The Family ◽  
Quality Management Model ◽  
Community Cooperation

Abstract: The quality of madrasah education needs to get serious attention both from process aspect and its result. The quality of madrasah education is also influenced by the family and community environment. This brings with it the need for a review and mapping of the quality management model of education in Madrasah Ibtidaiyah. The Madrasah Ibtidaiyah of Purwokerto and MI Ma'arif Pageraji Purwokerto were chosen to be the subject of this study with the consideration that the school has a good quality management system. This study aims to find the typology of quality management education in MI that is effective so that it can be replicated. Based on the findings of the data, it can be concluded as follows: (1) Quality planning conducted in MIN and MI Ma’arif pageraji Purwokerto through (a) improvement of teacher competence, through OJT activity (on the job trainning), (b) teacher. (c) Development of natural competence matrix. (d) Parent and community cooperation in establishing some madrasah programs. (2) Quality control system conducted in MIN and MI Ma’arif pageraji Purwokerto done through supervision activities. (3) Quality assurance conducted in MIN and MI Ma’arif pageraji Purwokerto done internally by madrasah and audited through accreditation activities run by the accreditation bodies of madrasah or other institutions externally. Keywords: Management model, quality of madrasah.

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