scholarly journals MARKETING ACTIVITIES OF BOOKKEEPING AGENCIES IN THE REPUBLIC OF SERBIA

2014 ◽  
Author(s):  
Slavko Alčaković ◽  
Vule Mizdraković ◽  
Valentina Bošković ◽  
Jelena Stanković
Keyword(s):  
Marketing Activities ◽  
The Republic

scholarly journals Image of the local brands Iuvas, Maicom and Vasconi reflected through the Net Promoter Score

Economica ◽  
2021 ◽  
pp. 62-70
Author(s):  
Iurie Malancea ◽  
Keyword(s):  
Considerable Increase ◽  
Consumer Loyalty ◽  
Light Industry ◽  
Republic Of Moldova ◽  
The People ◽  
Net Promoter Score ◽  
Marketing Activities ◽  
Net Promoter ◽  
The Republic ◽  
A Company

This article presents the evolution of the light industry of the Republic of Moldova in the last 15 years, namely the clothing sector, by analyzing the image of the local clothing brands Iuvas, Maicom and Vasconi, reflected by the Net Promoter Score (NPS) indicator. Aiming to create an organizational culture, focused on gaining consumer loyalty and inspiring employees to increase company profitability, the NPS indicator is an effective way of measuring how a company treats the people it interacts with. None of the three brands scored positively in the survey, which shows a considerable increase in marketing efforts. With a negative NPS, a company must invest more resources in marketing activities to acquire new customers, which reduces its competitiveness in the market.

scholarly journals The System of Marketing Communications in the Passenger Transport by Railway

2018 ◽  
Author(s):  
Ziyodullo Rakhmatov
Keyword(s):  
Planning Process ◽  
Marketing Communications ◽  
Railway Transportation ◽  
Economic Sectors ◽  
Passenger Transportation ◽  
Marketing Activities ◽  
Research Findings ◽  
The Republic ◽  
Oriented Approach

Latter trends evidence the growing competition amongst the transportation modes in the Republic of Uzbekistan, led by the development of the railway sector. In growing competitive conditions, it is vital to for the management of JSC "Uzbekistan Temir Yollari" to implement the most modern approaches and methods for arranging passenger transportation. This article aims to review the role of marketing activities in increasing the competitiveness of the railway transportation sector. The improvement of the transport activities is associated with the developments of social and economic sectors of the country. Thus, the purpose of the research is to identify the role of railway sector in the economic development of the country, as well as the influence of the social sector improvements to the competitiveness of the railway industry. Furthermore, the study investigates the modern marketing strategies in promoting the railway sector. The global experience proves the importance of planning effective marketing communications in developing the railway sector. The research findings suggest the application of a client-oriented approach as the most effective strategy of marketing communications strategy in the country. The client-oriented approach allows to accurately complete the planning process at each stage of service delivery, that assumes the previously planned algorithm of the marketing communications based on the received results. The importance of the previously planned algorithm is that it allows step by step planning activities of marketing communication considering the features of the railways transportation and in case of failure, allows to optimize this process through applying necessary measures.

scholarly journals Empirical Analysis of the Influence of Digital Marketing Elements on Service Quality Variables in the Small- and Medium-Sized Enterprises Sector in the Republic of Serbia

2021 ◽  
Vol 13 (18) ◽  
pp. 10264
Author(s):  
Aleksandar Brzakovic ◽  
Tomislav Brzakovic ◽  
Darjan Karabasevic ◽  
Gabrijela Popovic
Keyword(s):  
Service Quality ◽  
User Satisfaction ◽  
Research Study ◽  
Digital Marketing ◽  
Quality Of Services ◽  
Continuous Growth ◽  
Good Practices ◽  
Marketing Activities ◽  
The Republic

Understanding users’ needs, the continuous growth of the quality of a rendered service, and the differentiation of services is imperative in order to attract new users and retain the existing ones. Numerous authors have conducted different empirical research studies to this day, and those studies have mainly dealt with the influence of the quality of services on user satisfaction and loyalty. This paper has made a step forward by including in the research an analysis of the influence of certain elements of digital marketing activities on service quality variables. The research study is aimed at determining how digital marketing elements influence service quality variables in the small- and medium-sized enterprises sector (SMEs) in the Republic of Serbia. This research study should help perceive the interdependence and the degree of the influence between the said elements, which may be helpful to managers of SMEs for preparing the plans, strategies and good practices that increase user satisfaction and loyalty.

scholarly journals GRAIN EXPORTS OF THE REPUBLIC OF KAZAKHSTAN

2020 ◽  
Vol 4 ◽  
pp. 63-69
Author(s):  
A.O. SYZDYKOVA ◽  
◽  
G. AZRETBERGENOVA ◽  
Keyword(s):  
Market Competition ◽  
Competitive Advantages ◽  
Agricultural Producers ◽  
Factors Affecting ◽  
Current State ◽  
Effective Relationships ◽  
Marketing Activities ◽  
Grain Market ◽  
The Republic ◽  
Theoretical Foundations

The article analyzes the issues of development of grain market in Kazakhstan. The purpose of the study is to summarize the developments on the competitiveness of economic entities in grain industry, aimed at increasing the sustainability of their functioning in modern conditions of market competition. The authors set the following tasks: to analyze theoretical foundations of the essence and specifics of competitive advantages of grain complex, to identify and systematize the factors affecting its sustainable development, to show the main methods and tools for increasing competitiveness, to assess the current state of development of grain-producing enterprises in the republic. On the basis of the conducted studies, a comprehensive methodology for determining the profitability of grain economic structures was proposed, which consists in analyzing the indicators of their production and technological, organizational and managerial, financial and economic potential by creating effective relationships with suppliers, competitors, contact audience, organizing coordinating relations, marketing activities, allowing to identify promising directions for increasing the competitiveness of grain production in the Republic of Kazakhstan. The implementation of the formulated proposals will strengthen the position of Kazakhstani agricultural producers, will contribute to increasing the volume of high quality products, which will allow the republic to win the competition on the world grain market.

Marketing Activities of Bookkeeping Agencies in the Republic of Serbia

2015 ◽  
Author(s):  
Slavko Alcakovic ◽  
Jelena Stankovic ◽  
Vule Mizdrakovic ◽  
Valentina Boskovic
Keyword(s):  
Marketing Activities ◽  
The Republic

THE DIRECTIONS FOR THE TERRITORIAL MARKETING DEVELOPMENT IN THE REGIONAL MANAGEMENT SYSTEM OF THE REPUBLIC OF DAGESTAN

2021 ◽  
pp. 15-24
Author(s):  
Madina M. Shabanova ◽  
◽  
Sakina A. Aydaeva ◽  
Enara B. Atueva ◽  
◽  
...  
Keyword(s):  
Management System ◽  
Swot Analysis ◽  
Implementation Process ◽  
Integrated Approach ◽  
Information Support ◽  
Investment Activity ◽  
Strategic Direction ◽  
Territorial Marketing ◽  
Marketing Activities ◽  
The Republic

The authors consider the strategy of territorial marketing as a mechanism for increasing the competitiveness of the region and its investment activity. Within the framework of this approach, based on the SWOT analysis of the republic's existing potential, the competitive advantages’ factors are identified and the territorial marketing development in the region is evaluated. The authors conducted the analysis of the best practices of territorial marketing in the regions of Russia, which showed that all of them have specialized structures for the territorial marketing development. To solve the existing problems in this area, a model of the territorial marketing management system in the Republic of Dagestan is proposed and a list of measures for the implementation of regional marketing strategies is defined for each of the program’s strategic directions. Within the framework of this model, it is proposed to create specialized marketing institutes for the development of marketing activities in the republic. For each strategic direction of territorial marketing development in the region: image marketing, attraction marketing, infrastructure marketing and population marketing, a set of measures is proposed that form a systematic integrated approach. To increase the effectiveness of the implementation process of strategic marketing directions in the republic, it is proposed to provide them with information support based on the use of crowdsourcing.

scholarly journals THE PROBLEMS OF PERFORMANCE OF CRIMEA’S HEALTH RESORT COMPLEX DURING COVID-19

2020 ◽  
Vol 6(72) (2) ◽  
pp. 3-13
Author(s):  
N. V. Apatova ◽  
М. А. Bakumenko ◽  
D. V. Titarenko
Keyword(s):  
Private Investment ◽  
Digital Marketing ◽  
Negative Consequences ◽  
State Support ◽  
Health Resort ◽  
Pricing Policy ◽  
Marketing Activities ◽  
Tax Benefits ◽  
The Republic ◽  
Effective Use

The article analyzes the challenges that have arisen in the health resort industry of the Republic of Crimea with relation to the COVID-19 pandemic. It highlights a set of measures aimed at preventing negative consequences of the current situation and reducing risks. Some tools of Digital Marketing are examined, to help increase the competitiveness of collective accommodation facilities in Crimea. The health resort industry is one of the fields that have been badly affected by the spread of COVID-19. Despite the high demand for collective accommodation facilities in Crimea, after the opening of the 2020 holiday season, several significant problems have arisen in the health resort industry, which are different for different categories of collective accommodation facilities. All collective accommodation facilities in Crimea face several common problems caused by the pandemic: the problem of uncertainty; the possibility of decline in demand due to the opening of foreign resorts; the problem of ensuring the safety of employees and guests; the problem of organizing the leisure of guests; the problem of meeting all the requirements of Rospotrebnadzor (the Russian Agency for Health and Consumer Rights) with relation to COVID-19; the problem of creating comfortable conditions for vacationers. The success of the 2020 resort season in Crimea will depend on the COVID-19 situation. A large percentage of Russians is not ready to give up rest and tourist trips, which allows us to hope for a demand for tourist services. Crimea’s collective accommodation facilities have to carry out correct marketing policy aimed at winning new and retaining old customers, as well as improving the quality of services provided. The health resort enterprises in the Republic of Crimea need to maintain a balanced pricing policy so that the price of a service corresponds to its quality. It is advisable to load Crimean sanatoriums in part at the expense of budgetary funds. Many health resort enterprises in the Republic of Crimea need state support, which can be provided as tax benefits. State-owned health resorts are in need of budgetary investments aimed at improving their material and technical base. State support for private investment initiatives in the health resort industry is also advisable. The development of the medical base of Crimea’s health resort institutions is really urgent and will contribute to their year-round operation and an increase in their average sales. In the process of creating competitive health resort products, an important role belongs to the complex of marketing activities carried out in the Internet. Effective use of Digital Marketing tools is possible only in combination, to achieve a significant synergistic effect.

scholarly journals Marketing activities and sales of Macedonian wineries in a condition of pandemic Covid-19

2021 ◽  
Vol 13 (2) ◽  
pp. 43-59
Author(s):  
Snežana Ristevka-Jovanovska ◽  
Ana Dimovska
Keyword(s):  
Additional Data ◽  
International Markets ◽  
Average Price ◽  
Water Economy ◽  
Marketing Activities ◽  
The Republic ◽  
Marketing Costs

Covid-19 has implications on the overall operation of Macedonian wineries and directly affected the decline in domestic sales and export to international markets. The HORECA sector stopped working completely or partially in all countries. The crisis affected the partial or total cuts of marketing costs, by postponing or cancelling planned projects. The wineries failed to sell the planned quantities and were forced to make significantly lower purchases for the 2020 harvest than in previous years. The paper presents a large number of data received from the Association Wines of Macedonia, Customs Office of the Republic of North Macedonia, Ministry of Agriculture, Forestry and Water Economy of the Republic of North Macedonia, State Inspectorate for Agriculture, Internet articles containing topics relevant to the research. The additional data presented were collected from Macedonian wineries through a questionnaire on operations during the corona crisis. This paper provides an overview of the problems faced by Macedonian wineries during the corona crisis in terms of marketing and sales, primarily in international markets and analyzes the declined average price and reduced investment in marketing.

Time and Latitude in South Africa

1972 ◽  
Vol 1 ◽  
pp. 27-38
Author(s):  
J. Hers
Keyword(s):  
South Africa ◽  
Cape Town ◽  
Astronomical Observations ◽  
Royal Observatory ◽  
The Republic ◽  
Astronomical Determination ◽  
Limited Accuracy ◽  
Better Than

In South Africa the modern outlook towards time may be said to have started in 1948. Both the two major observatories, The Royal Observatory in Cape Town and the Union Observatory (now known as the Republic Observatory) in Johannesburg had, of course, been involved in the astronomical determination of time almost from their inception, and the Johannesburg Observatory has been responsible for the official time of South Africa since 1908. However the pendulum clocks then in use could not be relied on to provide an accuracy better than about 1/10 second, which was of the same order as that of the astronomical observations. It is doubtful if much use was made of even this limited accuracy outside the two observatories, and although there may – occasionally have been a demand for more accurate time, it was certainly not voiced.

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